Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success.
24 Ways to Increase Website Traffic in 2019
The #1 goal of any website/blog owner is to increase his/her website traffic. Increased traffic usually translates to better brand awareness, more leads, more sales of products or services, improved profitability, and more market share or dominance.
Website traffic is an important indicator and driver of business growth. It can help you to:
- Generate more leads and revenue growth.
- More brand awareness.
- More market dominance.
- Gather insight into your audience demography to make informed marketing or business decisions.
How to Increase Your Website Traffic in 2019
Now that we have seen the importance of targetted website traffic, the question still is “how do you increase your website traffic in 2019?”
Search for the phrase “how to increase website traffic” on Google will return a result of 349,000,000 i.e. three hundred and forty-nine million results as of today.
Also, as you’ll see from the Google Trends stats below, “how to increase website traffic” is a phrase searched for my hundreds of thousands of people almost every day.
Any business that will succeed online must have website traffic and lots of it.
This article tries to explain why your business needs traffic, how irrelevant traffic can hurt your SERP rank or even get you penalized, and show you 24 ways to increase your website traffic in 2019.
What are irrelevant website traffic and how can they affect your SERP rank?
Irrelevant traffic is a general term that refers to visitors that have no real interest in your services, products, and/or content.
They are visitors that were referred to your website by “mistake”.
Why you should care
Irrelevant traffic can drive your bounce rate off the roof which in turn negatively impact the SERP rank of your website.
One of the most important factors search engines use in ranking your website is your “bounce rate”.
Bounce rate is a measure of the percentage of visitors who enter your website and then leaves “almost immediately” for another website or online resource rather than continuing to view other pages within your site.
Search engines rank websites with a high bounce rate as irrelevant. It is very logical that people would move from one page of your website to another if they found your content interesting and as meeting their needs.
A big website owner with hundreds of thousands of traffic per day, irrelevant traffic might not mean much but a small business owner should take note.
In reality, you cannot guide against irrelevant traffic to your website 100% but following the below instructions will in no doubt reduce your bounce rate, increase the average time on page of your website, and increase targeted website traffic to your website in 2019.
1. On-Page Website Optimization
On-page optimization is important to website rank on SERP. On-page website optimization involves optimizing on-page parameters and content properties of a given website.
Some of the on-page parameters and content properties of your website are:
Need help with getting website traffic?
- Title Tag.
- Keyword density.
- Adding the “alt” tag to website images.
- External linking – linking to external resources.
- Website speed.
- Description Tag – though not a ranking factor, it’s however good for user experience.
A rock solid on-page website optimization is the way to go in increasing targetted website traffic to your business website or blog in 2019.
Optimizing on-page parameters isn’t enough to get you to the first page of search engine – especially Google that will guarantee targeted traffic.
Off-page optimization is synonymous to backlinking from other websites to your blog.
To get the most of backlinking, you should get links from websites with good domain authority and page rank.
Links from spammy websites can get you delisted or even penalized by Google.
Backlinks are and remain one of the most important ranking factors and having lots of them pointing to your website will undoubtedly get you to Google #1 thereby resulting in targeted traffic.
3. Social Shares
Social signals are important to website rank.
It is believed that people mostly connect with others with similar interest and likes.
Positioning social share buttons on your content (especially at the top, bottom or both) provides an easy way for your website visitors to share your website content with their friends (who might have similar interests as your website visitors) on various social media platforms.
Social shares are easy and very simple ways of getting free referrals from other people who found your website interesting.
4. Google and Bing Paid Ads
Getting online relevance fast is important for new websites and one of the ways to get immediate traffic is from search engines is through paid advertisement.
Paid advertisement is the practice of paying search engines, for example, Google and Bing, and other third-party search engine sites for the purpose of sending traffic to your website.
Business owners want to be very strategic with their paid campaigns in that it can be very expensive if not properly planned, managed and executed.
Google and Bing Ads are excellent ways of getting immediate website traffic to your website.
5. Signup for Google My Business Page
Google My Business page is a local business listing page.
Creating a Google My Business page for your business is a sure way of getting noticed on Google very quickly.
Google My Business page allows you to set up opening and closing times of your business, add your social media pages, your website address, business description, reviews, etc.
Google My Business Page is an excellent way of getting the right kind of traffic to your website.
6. Create Bing Places for Business Account
Like Google My Business page, Bing Places for Business is also an amazing place to register your business.
Bing places for business is quite robust but is available in fewer countries as Google.
Bing Business page also allows you to set up opening and closing times of your business, add your social media pages, your website address, business description, reviews, etc.
7. Make Your Website Pages Responsive
Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.
For example ios, android, windows, and mac os devices.
Since Google started mobile indexing, the more responsive your website is, the better its chances of making it to Google #1 for relevant keyword search.
Ranking #1 on a search engine for relevant keywords is the surest way of increasing your website traffic in 2019
8. Create Valuable Content
Ever heard the phrase “content is king”?
Since the emergence of inbound marketing, online marketing has moved from “promoting” products or services through “ads” to forming relationships with your website visitor before turning them to your customers.
Here my philosophy about content: “good content is what gets visitors to your website, better content is what keeps them coming back”.
Fresh valuable content can also be very helpful to your website in that it can reduce your bounce rate, increase the average time on page of your website visitors, improve your CTR which ultimately will drive traffic to your website by improving your web visibility.
9. Submit Your Website to Google
Submitting your website to Google via the Google webmaster tools should be the first thing you with a new domain.
Google webmaster tools is very useful in that it makes Google index your website pages very quickly. Also, you are able to submit your website’s sitemap.xml file that updates your links for proper indexing by Google search engine robots.
10. Add Push Notification to your website
Push notification provides an easy way to retarget your audience which in turn increases the number of returning customers to your website.
All it takes to add push notification to your website is to install some simple plugins (if your website is on a CMS website) or script on your website.
With this, your visitors are able to subscribe to receive updates on the most recent articles on your website.
11. Submit Your Website to Bing
Like Google Webmaster Tools, Bing webmaster tools is also an indexing tool for the Bing search engine.
Bing webmaster tools is also very useful in that it makes Bing search engine index your website pages very quickly.
Also, you are able to submit your website’s sitemap.xml file and monitor varieties of other website properties and link analysis.
12. Remove Dead/Broken Links from Old Content
Broken links are dead-links that aren’t good for Search Engine and also for readers.
Search engines crawlers hate broken links, which might end in low ranks in SERP and fewer traffic to your website.
Broken links are common in old content due to the fact that the external links in your content might be dead/broken.
Removing dead/broken links from your website improves your SERP ranking which in turn translate to more traffic.
13. Go HTTPS
In August 2014, Google released an update where they announced the https was a ranking factor.
HTTPS used to be a lightweight ranking factor affecting only 1% of Google’s search queries in 2014.
Read part of the article:
…a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content— while we give webmasters time to switch to HTTPS
This has now evolved and is a heavy ranking factor for all search queries.
For example, searching for any keyword on Google will return websites with https on google and on other search engines.
Want more traffic? Go https://
14. Improve on Your Website Speed
Improving your website speed is not only a ranking factor but also enhances your user experience.
Website visitors generally expect your website to load in 5 seconds or less and anything more than that generally sends people off your website.
15. Write Very Long Content
MOZ did an extensive on over 90 ranking signals research a few years back and they found out that very long and comprehensive content tend to rank better on SERPs.
This could be because long content makes people stay longer on your page and reduces the bounce rate of your website.
Hence you want to do this to get to Google #1 for relevant keywords.
16. Optimize for Long-Tail Keywords
There are literally two types of keywords; long-tail and short-tail keywords.
For example, “digital markets Journals in Winnipeg” can be said to be a long-tail keyword but “digital markets” is a short-tail keyword.
Short-tail keywords are more difficult to compete for. This is because big organizations with better brands must have been competing for those keywords.
Optimizing for long-tail keywords is the way to rank quickly on Google for small business owners or new website owners.
17. Land A Publication Column
How does landing a publication column direct traffic to your website?
Publications/News websites usually have good domain authority and page rank. Getting backlinks from publication/news websites is a good way of getting good link juice back to your website which gives you better rank on search engines.
18. Engage on Reddit
Reddit is a social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members.
Engaging your connections on Reddit can also give you free referrals.
19. Supercharge Your Website via Quora
Quora is such an amazing platform to get free traffic from.
Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.
Answering questions on Quora is an excellent way of positioning yourself a leader in your field.
You are also able to add links back to your website from answer questions or in your own articles.
20. Drive Traffic To Your Website From Forums
Forum posting simply means writing new threads or replying to old one in forums and bulletin boards in order to get good inbound links to your website or blog.
The way to go about it is to first research for top forums or bulletin boards in your country, sign up on a number of them and start getting involved by posting new topics or answering old ones.
Top 50 forums to get quality inbound links to your website is a good place to start.
The rule of thumb that ensures good success here is to engage moderately and in a sincere manner and avoid spamming.
Many forums and bulletin boards have moderators that can ban you temporarily or sometimes permanently if they suspect that you are not on their platform to genuinely contribute so you want to be careful with your forum posting.
21. Drive Traffic From YouTube
YouTube is the second biggest search engine as of today with over 1.9 billion active users.
YouTube is a very strong avenue to get free website traffic.
How do you get free traffic from YouTube?
- Sign in to YouTube with a Google account
- Create a YouTube Channel
- Optimize your YouTube channel by adding a description, website link, clip art, etc.
- Make your Videos
- Encourage your viewers to subscribe to your channel so they may get new videos from you as you upload them.
Follow the above simple steps and grow your traffic.
22. Build Email List
Of all the inbound marketing tactics there are, emails have the highest conversion rate. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products.
With your email list, you can easily retarget your subscribers, providing them with new updates and promotions.
Like to get more users to your website? Build your email list.
23. Use Facebook, WhatsApp, and Instagram Stories to Your Advantage
Social stories are excellent ways to keep in touch with your users and to drive traffic to your website.
Follow the below steps to take advantage of social stories:
- Develop an offer to exchange for Opt-ins.
- Create insta stories using visuals. You can use Easil, WordSwag or Canva to design compelling stories.
- Optimize stories with CTA Links and Location Sticker.
- Amplify Content Reach via Story Ads and Highlights.
24. Add Forum to Your Website
An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.
They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived.
Forum and discussion boards keep people interested in your topics coming back to your website.
Getting targetted audience to your new website is not as difficult as many think, however it requires some amount of time and dedication.
This is because your website requires some time to get crawled by search engine robots.
The above are my top 24 tactics of getting the targetted audience to your new website.
These are the strategies I have used on several occasions to get target traffic to my websites and they seem to always work.
Do you have any questions or other techniques you like to recommend?
Please feel free to share in the comment section.
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