Savvy social media marketers are aware that measuring the performance of their marketing efforts on social media platforms is important to successful campaigns. The ability to analyze feedbacks of social media efforts is what separates social media experts from beginners. The top 30 social media analytics tools for business – the complete list tries to help you demystify social media analytics and reporting.
Every social media marketer wants to know what is working and/or not.
Providing answers to some questions such as:
- What are your top performing Tweets?
- What time of day do your Instagram posts get the most engagement?
- Is your Facebook marketing strategy translating to website traffic and/or leads? etc.
often point marketers in the right direction.
Although social media platforms such as Facebook, Twitter, Linkedin, etc in-built tools that provide insights into ad performance, A/B test, engagement, etc, many of them are somewhat difficult to understand and document.
Hence I will be discussing what I consider to be the Top 30 social media analytics tools for your business in 2019 – the complete list.
1. Social Sprout
Social Sprout is top social media analytics and reporting tool used by top brands such as Adidas, Nordstrom, and Edelman for their social media management.
Asides analytics and reporting, social sprout also support social media calendar, post schedules, and social listening.
Social Sprout also provides tutorials and training for its users.
Are you looking for a tool that shows your content performance across social media platform in a simple manner? Then Buzzsumo is what you’re looking for.
The tool is very effective in tracking social share for your website content, social traffic to your website, and lead management.
Iconosquare is the leading Instagram analytics and social media management tool. Iconosquare delivers the most advanced Instagram analytics to tens of thousands of businesses, agencies, and influencers.
I consider this tool as the best analytics tool for IG.
Like Social Sprout, Tailwind is an advanced social media analytics tool that provides deep insight into reach, likes, shares, and engagements. I love this tool particularly because it makes you see some very hidden but important information that will help scale your website traffic and conversion.
In addition, Tailwind provides a very simple dashboard that presents your data in a simple manner. One of my goto tools for Instagram analytics.
Ever since its launch in 2015, Snaplytics has evolved from just an analytic tool to a full-blown automation and analytics tool for Snapchat and Instagram. One of the things that makes Snaplytics a tool of choice is that it measures the performance of all social media elements such as stories, messaging, videos, etc. on both Snapchat and Instagram. The tool shows the reach of your posts, demographics and a heat map that represents a time of a day.
Looking for a tool of choice for your Snapchat and Instagram analytics? Try Snaplytics.
Shortstack is the most powerful marketing platform for contests and giveaways. The tool is built to provide insight and reporting for very good engagement and conversion.
The most important part of any campaign is content. Your content performance is directly proportional to your online success or failure.
TapInfluence is a premier influencer marketing tool that helps analyzes how your brand performance in real time.
Viralwoot is a powerful social media management and analytics platforms that have helped more than businesses gain more than 2 million new followers and 2 billion impressions on social media – organically!
The tool helps you learn what works and what doesn’t. Viralwoot also provides guidance on how to improve your metrics. Track your Social Media presence, virality and reach with our analytics feature. It also helps discover your top-performing boards, pins and connect with your influencers.
9. Google Analytics
While Google Analytics does not provide insight and analytics into the performance of your posts and engagements on social media platforms, however, it has a dedicated tool (Home->Acquisition->Social) for measuring website traffic from social media pages. With the social tool, you are able to see your best performing social media platform by measuring website traffic, bounce rate, average time on page, page flow and exit page for each of your social traffic source.
Are you confused or lost in understanding how millions of people engage with your brand, campaigns, and influencers across social media and the web? Then Keyhole is here to make your analytics journey seamless.
I have worked with tens of tools since I started digital marketing but I’ve never come across any other tool that accurately measures and effortlessly displays your report in very simple graphs as Keyhole does.
The 21st-century social media marketer understands that the secret to more reach lies in tagging and hashtags (#). Keyhole does the hard work of analyzing your best performing posts, hashtag(s), platforms and numerous tone of data leaving the easy work for you to do.
Unlike others, Brandwatch is a leading social intelligence tool. At the very heart of the tool lies social listening. Brandwatch actually listens to social media conversations from all over the world helping you determine what social users in a particular demographic are interested in.
Its a tool of choice for many internet marketers.
Meltwater is an enterprise social media monitoring and business intelligence tool. Launched in 2001, Meltwater has metamorphosed into one of the best social media monitoring/tracking tools.
One of the reasons I rate Meltwater very highly is because it incorporates business intelligence and analytics.
Are you looking for a one-stop-shop for analytics, social monitoring, and CRM tools for tracking website users and converting them to customers? Then you need to look no further. Cyfe is one of a kind tool that integrates with the best tools out there.
It allows its users to create a customized dashboard suited for them. Cyfe integrates well with tonnes of other tools such as Google Ads, Google Alerts, Google Adsense, Hootsuite, Klout, Moz, Salesforce, MailChimp, and countless others.
Hootsuite is an enterprise social media management tool that makes finding, scheduling, managing, and reporting on social media content easier. With Hootsuite, you are able to manage social media post scheduling, social media post-automation, and reporting. It currently supports major social media platforms on the globe. I have never used Hootsuite but it has amazing reviews.
Quintly is social media analytics and competitive benchmarking tool and remains one of the best social media analytics tools there is. What I enjoy most about Quintly is its array of metrics it measures, analyze, and reports so you can make informed marketing and/or business decisions.
16. Rival IQ
No other social media analytic tool makes it easier to find data than Rival IQ. Asides, demystifying data analytic and reporting, Rival IQ also integrates well with Google data studio and compatible with Twitter, Facebook, Instagram, Google + and Pinterest.
In addition, Rival IQ sends alerts and notifications to you once your competitors take an action that has a positive impact on their own page. Such actions could be boosting a post on Facebook and/or Instagram to paid ads.
Lastly, I personally enjoy Rival IQ because it also provides data from your social media insights.
Peakfeed is a simple social media management tool that also has comparatively advance analytics and reporting tools. Peakfeed currently supports seven social media platforms namely: Facebook, Twitter, Pinterest, Instagram, Linkedin, YouTube, and Goolge+.
Peakfeed has two powerful tools which are
- Snapshot – a social media analytics dashboard that highlights your total fans, fan growth, new posts, top posts, and engagement across all your brand’s profiles in one simple report
- Hemlock – a powerful tool that tracks everything your competitors do and lets you analyze and explore it through a simple calendar.
Looking for a powerful tool that is very easy to use across these seven social media platforms? Look no further.
Talkwater is the only platform that analyzes online, social, print and TV/radio content in one simple dashboard. It is also the only tool that uses proprietary image recognition to gather analytics and insight.
Another thing that sets Talkwater apart is that it uses advanced artificial intelligence technology in gathering data and generating reports and its also about the only social media analytics tool that gathers data in real time and provides immediate insight into two years of historical data.
20. Social Studio
Social Studio is an all-in-one social media marketing and management suite that lets you listen, engage, and publish social content — and connect enriched social data to your marketing with sales and service.
The social studio does so many things but a top of it is that you get to see live displays of marketing, sales, and service activity — as well as data from third-party sources — with the Salesforce Command Center.
Socialbakers is another analytics with great offerings. Socialbakers give you access to unbelievable insight but I think the best of them is identifying the right time to get the best engagement and conversion for a certain type of social content. With Socialbakers, you will always publish the right content at the right time.
Socialbakers is built to improve on the performance of your social media accounts.
Buffer is one of the most sophisticated and advanced social media management tools out there and with it comes very powerful analytics and reporting tool.
Like Socialbakers, Buffer is built to improve performance in terms of engagements, likes, reach, and conversion.
Looking for the best tool to improve the performance of your social platforms? Try Buffer.
23. Social Report
With Social Report you can track the performance of everything from your Facebook pages and Twitter profiles, to business reviews, website site performance and blogs. You can quickly and easily organize your data by customers or business. Track your own social profiles as well as profiles of others (great for competitor analysis).
Social Report is compatible with all known major social media platforms such as Facebook, Twitter, Linkedin, Instagram, YouTube, Google+, Pinterest, Foursquare, etc.
Google alerts is good but mention seems to do this way better. Mention allows you to easily monitor over 1 billion sources daily including social media, forums, blogs, and the rest of the web. Mention alerts help you zero in on your brands, competitors, and customers for precise markets research.
Mention sends you an alert each time your brand is mentioned anywhere and everywhere across the globe in real time.
Falcon.io lets you create paid and organic posts for all your social networks in one collaborative content dashboard. Falcon.io supports all major social media platforms and makes analytics and reporting very seamless.
SumAll is a cross-platform marketing analytics tool. The platform combines social media, web traffic, sales metrics, and other data to allow customers to track business and social media metrics.
Like buffer, SumAll is a social media management tool which also comes with very advanced analytics and reporting.
Minter.io is an analytic tool built to report Instagram data such as insight, stories, hashtags, engagements, etc. I consider it as the most advanced analytic tool for Instagram.
Oktopost is one of the best social media analytics tools for B2B as of today. Oktopost can also be easily integrated with other 3rd party tools to improve performance.
With Oktopost, you are able to easily manage your social content as well as the performance of your social posts across multiple platforms.
NetBase is one of the advanced social media analytics tools and what makes it better than other is its powerful social listening tool that monitors, segments, and analyzes conversations across social media in order to measure brand sentiment, the effectiveness of social campaigns, and to fuel content creation for target audiences.
NetBase simply tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you push content to your social platforms.
Above are what I consider to be the top 30 social media analytics tools for businesses in 2019. Think I missed out on any tool? Why not leave me a comment and I will review and add it and/or them to the list.