Social Media Tools


Savvy social media marketers are aware that hashtags are important for getting their message and brand(s) to the right audience. Since it was first used by Chris Messina in August 2007, hashtags have grown into one of the most important tools for driving social media reach and engagements.

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You might also like to read:

  1. 16 SEO Trends to Watch Out For in 2019
  2. 25 YouTube Stats [Infographic] For Video Marketers in 2019
  3. How Google+ Plus for Consumer (Personal) Accounts Shutdown Will Affects Your SEO in 2019 and Beyond
  4. 5 Proven Tactics to Drive Target Audience to Your New Website
  5. 44 Top Social Media Management Tools For Your Business in 2019 – The Complete List
  6. Social Media Marketing Strategy – 10 New Ideas
  7. Top 30 Social Media Analytics Tools for Business in 2019 – The Complete List

Hashtags(#) are used to achieve a similar result on all social media platforms including Linkedin, Twitter, Facebook, Instagram, Pinterest, etc.

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How HashTags(#) are Used

Hashtags are important and used for many purposes, below is a list of popular use of hashtags on various social media platforms:

  1. Reach more people.
  2. Increase brand visibility.
  3. Drive Engagements.
  4. Market or Promote Event.
  5. Get in touch with the right audience – target audience.

Although hashtags can get your message/brand in front of the right people, using the right hashtags will get you better results.

Determining the right hashtags to use can sometimes be difficult.

Hence, below is a list of what I consider to be the “Instagram HashTags: 200+ Essential Marketing HashTags for Business in 2019 – The Complete List” for your business in 2019.

How Best To Use HashTags(#)

Random use of hashtags do not get you the best result but the right use of it. The right use of hashtags encompasses

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Daily Specific

Hashtags such as #MondayMotivation, #MindfulMonday, #MCM, #TransformationTuesday, #TravelTuesday, #WCW, #WaybackWednesday, #TBT, #ThoughtfulThursday, #FashionFriday, #FlashBackFriday, #SaturdaySpecial, #SaturdayStyle, #SundayFunday, #SpotlightSunday, etc can get your message to the right set of people immediately. With Hashtag like these, you’re able to properly target social audience based on interests. For example, you can use the hashtag #ThrowBackThursday or #TBT to tag your old pictures, posts, and/or events. your

Events Specific

Programs Specific – Social Programs – Hashtags are also very important for driving visisbility and engagements for various programs and causes. For example, are you an owner or do you lead an organization that drives social impact and looking for more visibility for your posts and brands? Hashtags such as #notforprofit #impact #MDG #nonprofit #DoSomething #advocacy #changemakers, etc

Platforms Specific

Although Hashtags are uniform and work pretty much the same across various social media platforms, they can also be platform specific. For example, #instagood #instamood #instadaily #love #lovequotes #loveyourself #lover will perform better on Instagram than on any other platforms.

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200 Popular HashTags for Your Business in 2019

#love #instagood #photooftheday #beautiful #fashion #tbt #happy #cute #followme #like4like #follow #me #picoftheday #selfie #instadaily #friends #summer #girl #art #fun #repost #smile #nature #instalike #food #style #tagsforlikes #family #likeforlike #igers #fitness #nofilter #follow4follow #instamood #life#travel #beauty #vscocam #sun #bestoftheday #music #followforfollow #beach #instagram #photo #sky #vsco #dog#l4l #sunset #f4f #ootd #pretty #swag #makeup #foodporn #hair #cat #party #girls #photography #cool #baby #lol #tflers #model #motivation #night #instapic #funny #gym #healthy #yummy #hot #design #black #pink #flowers #christmas #blue #work #instafood #fit #instacool #iphoneonly #wedding #blackandwhite #workout #lifestyle #handmade #followback #instafollow #home #drawing #my #nyc #webstagram #sweet #instalove #marketing #b2cmarketing #b2bmarketing #strategy #mktg #digitalmarketing #marketingstrategy #mobilemarketing #socialmediamarketing #promotion #picoftheday #selfie #follow #followme #fashion #happy #me #cute #beautiful #tbt #photooftheday #instagood #love #1MinMillenial #30DaysOfValue #30DS #4C #4In4Challenge #5Videos #AccessForAll #AlwaysAStudent #BERHOFFNetwork #BrandIn30 #BridgeConnections #CongressionalOrder101 #ConnectingHumans #ConsciousKindness #ConversationInProgress #CVideo #DeliveringHappiness #EmbraceTheSuck #EpicDads #EpicMums #FaithThroughFire #FansOf3 #FlavorFragranceFriday #FoodScienceTrivia #FreedomClub #FunctionalMedicine #GenuineHero #GetLouder #GoalsTogether #GuestWrite #HumanSuman #InItTogether #ISpySwag #JustQ #JustStart #KiraSparks #KnowledgeIsPower #Leadership #LetsGetHonest #LinkedInCreators #LinkedInFam #LinkedInLocal #LinkedInRealConnections #LinkedInVideo #MoneyTips #MyFirstVideo #My1stVideo #MySilentVoice #MyTinyHuman #OneMinuteWeekly #OptimizeLife #Parentrepreneur #Professionalpedia #PSA #RuckThoughts #SalesFromScratch #SilentVoice #StudentsOfLinkedIn #SynergisticRevolution #TeamBuilder #Unlearn #VoiceOutSeekers #WhatWhyWho #WomenOfLinkedIn #YouAreMore #YouGotTheJob

Final note

Above are the 200+ Essential Marketing HashTags for Business in 2019. Think I missed out on any? Why not leave me a comment and I will review and add it and/or them to the list.

Savvy social media marketers are aware that measuring the performance of their marketing efforts on social media platforms is important to successful campaigns. The ability to analyze feedbacks of social media efforts is what separates social media experts from beginners. The top 30 social media analytics tools for business – the complete list tries to help you demystify social media analytics and reporting.

Every social media marketer wants to know what is working and/or not.

Providing answers to some questions such as:

  1. What are your top performing Tweets?
  2. What time of day do your Instagram posts get the most engagement?
  3. Is your Facebook marketing strategy translating to website traffic and/or leads? etc.

often point marketers in the right direction.

Although social media platforms such as Facebook, Twitter, Linkedin, etc in-built tools that provide insights into ad performance, A/B test, engagement, etc, many of them are somewhat difficult to understand and document.

Hence I will be discussing what I consider to be the Top 30 social media analytics tools for your business in 2019 – the complete list.

 1. Social Sprout

social sprout - digital markets journal

Social Sprout is top social media analytics and reporting tool used by top brands such as Adidas, Nordstrom, and Edelman for their social media management.

Asides analytics and reporting, social sprout also support social media calendar, post schedules, and social listening.

Social Sprout also provides tutorials and training for its users.

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2. Buzzsumo

Buzzsumo - top 35 social media analytics tools for business in 2019 - the complete list - digital markets journal

Are you looking for a tool that shows your content performance across social media platform in a simple manner? Then Buzzsumo is what you’re looking for.

The tool is very effective in tracking social share for your website content, social traffic to your website, and lead management.

3. Iconosquare

Iconosquare - top 30 social media analytics tools for business in 2019 - digital markets journal

Iconosquare is the leading Instagram analytics and social media management tool. Iconosquare delivers the most advanced Instagram analytics to tens of thousands of businesses, agencies, and influencers.

I consider this tool as the best analytics tool for IG.

4. Tailwind

Tailwind - top 30 analytics tools for business in 2019 - digital markets journal

Like Social Sprout, Tailwind is an advanced social media analytics tool that provides deep insight into reach, likes, shares, and engagements. I love this tool particularly because it makes you see some very hidden but important information that will help scale your website traffic and conversion.

In addition, Tailwind provides a very simple dashboard that presents your data in a simple manner. One of my goto tools for Instagram analytics.

5. Snaplytics

snaplytics - top 30 social media analytics tools for business in 2019 - digital markets journal

Ever since its launch in 2015, Snaplytics has evolved from just an analytic tool to a full-blown automation and analytics tool for Snapchat and Instagram. One of the things that makes Snaplytics a tool of choice is that it measures the performance of all social media elements such as stories, messaging, videos, etc. on both Snapchat and Instagram. The tool shows the reach of your posts, demographics and a heat map that represents a time of a day.

Looking for a tool of choice for your Snapchat and Instagram analytics? Try Snaplytics.

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6. ShortStack

shortstack - top 10 social media analytics tools for business in 2019 - digital markets journal

Shortstack is the most powerful marketing platform for contests and giveaways. The tool is built to provide insight and reporting for very good engagement and conversion.

7. TapInfluence

tapinfluence - top 30 social media analytics tools for business in 2019 - digital markets journal

The most important part of any campaign is content. Your content performance is directly proportional to your online success or failure.

TapInfluence is a premier influencer marketing tool that helps analyzes how your brand performance in real time.

8. ViralWoot

viralwoot - top 30 social media analytics tools for business in 2019 - digital markets journal

Viralwoot is a powerful social media management and analytics platforms that have helped more than businesses gain more than 2 million new followers and 2 billion impressions on social media – organically!

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The tool helps you learn what works and what doesn’t. Viralwoot also provides guidance on how to improve your metrics. Track your Social Media presence, virality and reach with our analytics feature. It also helps discover your top-performing boards, pins and connect with your influencers.

9. Google Analytics

18 must know google analytics metrics for beginners

While Google Analytics does not provide insight and analytics into the performance of your posts and engagements on social media platforms, however, it has a dedicated tool (Home->Acquisition->Social) for measuring website traffic from social media pages. With the social tool, you are able to see your best performing social media platform by measuring website traffic, bounce rate, average time on page, page flow and exit page for each of your social traffic source.

10. Keyhole
keyhold - top 30 social media analytics tools for business in 2019 - digital markets journal

Are you confused or lost in understanding how millions of people engage with your brand, campaigns, and influencers across social media and the web? Then Keyhole is here to make your analytics journey seamless.

I have worked with tens of tools since I started digital marketing but I’ve never come across any other tool that accurately measures and effortlessly displays your report in very simple graphs as Keyhole does.

The 21st-century social media marketer understands that the secret to more reach lies in tagging and hashtags (#). Keyhole does the hard work of analyzing your best performing posts, hashtag(s), platforms and numerous tone of data leaving the easy work for you to do.

11. Brandwatch

brandwatch - top 30 social media analytics tools for business in 2019 - digital markets journal

Unlike others, Brandwatch is a leading social intelligence tool. At the very heart of the tool lies social listening. Brandwatch actually listens to social media conversations from all over the world helping you determine what social users in a particular demographic are interested in.

Its a tool of choice for many internet marketers.

12. Meltwater

meltwater - top 30 social media analytics tools for business in 2019 - digital markets journal

Meltwater is an enterprise social media monitoring and business intelligence tool. Launched in 2001, Meltwater has metamorphosed into one of the best social media monitoring/tracking tools.

One of the reasons I rate Meltwater very highly is because it incorporates business intelligence and analytics.

13. Cyfe

cyfe - top 30 social media analytics tools for business in 2019 - digital markets journal

Are you looking for a one-stop-shop for analytics, social monitoring, and CRM tools for tracking website users and converting them to customers? Then you need to look no further. Cyfe is one of a kind tool that integrates with the best tools out there.

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It allows its users to create a customized dashboard suited for them. Cyfe integrates well with tonnes of other tools such as Google Ads, Google Alerts, Google Adsense, Hootsuite, Klout, Moz, Salesforce, MailChimp, and countless others.

14. Hootsuite

Hootsuite - top 30 social media anaytics tools for business in 2019 - digital markets journal

Hootsuite is an enterprise social media management tool that makes finding, scheduling, managing, and reporting on social media content easier. With Hootsuite, you are able to manage social media post scheduling, social media post-automation, and reporting. It currently supports major social media platforms on the globe. I have never used Hootsuite but it has amazing reviews.

15. Quintly

quintly - top 30 social media analytics tools for business in 2019 - digital markets journal

Quintly is social media analytics and competitive benchmarking tool and remains one of the best social media analytics tools there is. What I enjoy most about Quintly is its array of metrics it measures, analyze, and reports so you can make informed marketing and/or business decisions.

16. Rival IQ

Rival IQ - top 30 social media analytics tools for business in 2019 - digital markets journal

No other social media analytic tool makes it easier to find data than Rival IQ. Asides, demystifying data analytic and reporting, Rival IQ also integrates well with Google data studio and compatible with Twitter, Facebook, Instagram, Google + and Pinterest.

In addition, Rival IQ sends alerts and notifications to you once your competitors take an action that has a positive impact on their own page. Such actions could be boosting a post on Facebook and/or Instagram to paid ads.

Lastly, I personally enjoy Rival IQ because it also provides data from your social media insights.

18. Peakfeed

peakfeed - top 30 social media analytics tools for business in 2019 - digital markets journal

Peakfeed is a simple social media management tool that also has comparatively advance analytics and reporting tools. Peakfeed currently supports seven social media platforms namely: Facebook, Twitter, Pinterest, Instagram, Linkedin, YouTube, and Goolge+.

Peakfeed has two powerful tools which are

  1. Snapshot – a social media analytics dashboard that highlights your total fans, fan growth, new posts, top posts, and engagement across all your brand’s profiles in one simple report
  2. Hemlock – a powerful tool that tracks everything your competitors do and lets you analyze and explore it through a simple calendar.

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Looking for a powerful tool that is very easy to use across these seven social media platforms? Look no further.

19. Talkwalker


Talkwater is the only platform that analyzes online, social, print and TV/radio content in one simple dashboard. It is also the only tool that uses proprietary image recognition to gather analytics and insight.

Another thing that sets Talkwater apart is that it uses advanced artificial intelligence technology in gathering data and generating reports and its also about the only social media analytics tool that gathers data in real time and provides immediate insight into two years of historical data.

20. Social Studio

social studio - top 30 social media analytics tools for business in 2019 - digital markets journal

Social Studio is an all-in-one social media marketing and management suite that lets you listen, engage, and publish social content  — and connect enriched social data to your marketing with sales and service.

The social studio does so many things but a top of it is that you get to see live displays of marketing, sales, and service activity — as well as data from third-party sources — with the Salesforce Command Center.

21. Socialbakers

socialbakers - top 10 social media analytics for business in 2019 - digital markets journal

Socialbakers is another analytics with great offerings. Socialbakers give you access to unbelievable insight but I think the best of them is identifying the right time to get the best engagement and conversion for a certain type of social content. With Socialbakers, you will always publish the right content at the right time.

Socialbakers is built to improve on the performance of your social media accounts.

22. Buffer

buffer - top 30 social media analytics tools for business in 2019 - digital markets journal

Buffer is one of the most sophisticated and advanced social media management tools out there and with it comes very powerful analytics and reporting tool.

Like Socialbakers, Buffer is built to improve performance in terms of engagements, likes, reach, and conversion.

Looking for the best tool to improve the performance of your social platforms? Try Buffer.

23. Social Report

social report - top 30 social media analytics tools for business in 2019 - digital markets journal

With Social Report you can track the performance of everything from your Facebook pages and Twitter profiles, to business reviews, website site performance and blogs. You can quickly and easily organize your data by customers or business. Track your own social profiles as well as profiles of others (great for competitor analysis).

Social Report is compatible with all known major social media platforms such as Facebook, Twitter, Linkedin, Instagram, YouTube, Google+, Pinterest, Foursquare, etc.

25. Mention

mention - top 30 social media analytics tools for business in 2019 - digital markets journal

Google alerts is good but mention seems to do this way better. Mention allows you to easily monitor over 1 billion sources daily including social media, forums, blogs, and the rest of the web. Mention alerts help you zero in on your brands, competitors, and customers for precise markets research.

Mention sends you an alert each time your brand is mentioned anywhere and everywhere across the globe in real time.

26. Falcon.io

falcon - top 30 social media analytics tools for business in 2019 - digital markets journal

Falcon.io lets you create paid and organic posts for all your social networks in one collaborative content dashboard. Falcon.io supports all major social media platforms and makes analytics and reporting very seamless.

27. SumAll

SumAll - top 30 social media analytics tools for business in 2019 - digital markets journal

SumAll is a cross-platform marketing analytics tool. The platform combines social media, web traffic, sales metrics, and other data to allow customers to track business and social media metrics.

Like buffer, SumAll is a social media management tool which also comes with very advanced analytics and reporting.

28. Minter.io

Minter.io - top 30 social media analytics tools for business in 2019 - digital markets journal

Minter.io is an analytic tool built to report Instagram data such as insight, stories, hashtags, engagements, etc. I consider it as the most advanced analytic tool for Instagram.

29. Oktopost

Oktopost - top 30 social media analytics tools for business in 2019 - digital markets journal

Oktopost is one of the best social media analytics tools for B2B as of today. Oktopost can also be easily integrated with other 3rd party tools to improve performance.

With Oktopost, you are able to easily manage your social content as well as the performance of your social posts across multiple platforms.

30. NetBase

NetBase - top 30 social media analytics tools for business in 2019 - digital markets journal

NetBase is one of the advanced social media analytics tools and what makes it better than other is its powerful social listening tool that monitors, segments, and analyzes conversations across social media in order to measure brand sentiment, the effectiveness of social campaigns, and to fuel content creation for target audiences.

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NetBase simply tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you push content to your social platforms.

Final note

Above are what I consider to be the top 30 social media analytics tools for businesses in 2019. Think I missed out on any tool? Why not leave me a comment and I will review and add it and/or them to the list.

Social media marketing strategy has evolved over the years, at least since the first social media platform was launched in 1996 by SixDegrees.

What is Social Media Marketing Strategy?

social media marketing strategy-digital markets journal

A social media marketing strategy that works involves a lot of moving parts. You must be able to determine what your campaign goals/objectives are, the best social media platform your best ROI, A/B Testing, etc. Understanding these many components will determine the overall success of your campaign.

Highlighted below is a list of very important factors to capture in a social media marketing strategy that will work in 2019:

  1. Develop a Business Website
  2. Clearly Describe Your Campaign Objective(s)
  3. Create Your Buyer Persona
  4. Determine The Best Social Media Platform For Best ROI
  5. Budgeting
  6. Model Your Campaign – Initial Draft
  7. Design A/B Test
  8. Launch Your Campaign
  9. Measure and Test Feedback
  10. Reports and/or Documentation

Designing the right social media marketing strategy for your business can be very arduous since there are over 20 major social media platforms in the world as of 2019 and identifying the right one for business can be difficult.

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This article does not only show you what makes a platform good or preferable but also provide answers to “why you should choose a social media platform for your business”.

1. Develop A Business Website

Although this might seem lame but believe it or not, I’ve also come across many people looking to achieve success on social media without a website.

Yes, you can still score some success online without a website, however, having your own business site helps you get the best ROI per campaign.

Your website is a backbone to your social media marketing strategy in that every piece of content; including video, picture, sales pitch all link back to your website where your audience can dwell further learning about your other products or services and making purchases.

 Read The Importance of a Website for Your Business Success

By and large, my rule of thumb is that “never launch any form of social media campaign without a business website”

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2. Clearly Describe Your Campaign Objective(s)

A comprehensive social media marketing is an intersection of objectives and internal capacity. Describing your campaign objective is the first component of a social media marketing strategy.

Your campaign objectives must highlight your desired result/outcome haven taken all other factors such as budget, campaign goals, market size & segmentation into consideration.

Campaign objectives also make it possible for you to properly measure your campaign performance and return on investment (ROI).

In lieu of this, your campaign objective amongst other things must be SMART, i.e.

  1. Specific – objectives should be focused, clear, unambiguous and very concise. For example, your campaign objective could be to get 10000 new facebook likes or it could be to get a percentage conversion from your website visitor. It must be very clear and precise.
  2. Measurable – an unmeasurable objective is the one that won’t go anywhere. Majority or all social media engines have highly developed insight or analytics and reporting dashboard which allows you to measure the performance of your campaign.
  3. Achievable – successful campaigns are products of extensive research. How do you measure how achievable a campaign is? The answer to this is mostly anchored on budget and your capacity to offer products or services. For example, there is no point designing a campaign for 2000 referrals you only have the capacity to manage 32.
  4. Relevant – Relevance means that your objectives are aligned with your mission. Campaign objectives that don’t further your mission or cause become a distraction from a non-profit’s true purpose. 
  5. Timely – campaigns that have a start and end dates motivates your user to take immediate action.

While nothing is impossible, campaign objectives are often pivoted by two things:

  1. SMART
  2. Budget

3. Create Your Buyer Persona

In a nutshell, your buyer/user persona is a model of your ideal customer/user by using multiple demographics such as age, gender, location, interests, likes, socio-economic class, etc.

Creating a buyer persona for your business is important because it creates a visual representation of your ideal buyer or customers.

Also, your user persona makes it possible for you to determine the social media platform to find your buyer and provides other information such as when best to publish your ads for best engagement.

4. Determine The Best Social Media Platform For Your Campaign

As of 2019, there are more than 50 social media platforms and more than 20 major ones currently running on the internet.

Therefore, I am going to discuss those we can describe as the major ones and explain why you might want to signup on them for your business needs.

  1. Facebook – Facebook is unarguably the biggest social media platform ever created. The platform boasts of over 2.32 billion active users monthly. NB – active users are Facebook users that log into their Facebook account at least once in 30 days. Almost everyone is on Facebook or will be at some point. Read more at Zephoria’s Top 15 Valuable Facebook Statistics
  2. YouTube – Can we call YouTube a social media platform or search engine? The answer is YES and YES. YouTube started off as a video hosting platform but later grew to be the second biggest search engine (especially for videos) and has added social features in 2018 which allows you to send/accept friend requests from people you know. By November of 2018, the total number of active users on YouTube has risen to more than 1.9 billion. Add YouTube to your bucket list and you’re on the right track for online success.
  3. Instagram – Instagram (also known as IG or insta[9]) is a photo and video-sharing social networking service owned by Facebook, Inc. As at June 2018, Instagram boasted of nearly 1 billion active users monthly. Should your buyer persona happen to be within the age demographic of 18 – 35? Chances are high that they are already active on IG. Read more on Adespresso
  4. Twitter – Twitter is an online news and social networking service on which users post and interact with messages known as “tweets” Twitter currently has over 326 million monthly active users according to 2018 third-quarter reports released by Twitter in October 2018. Is your buyer persona fast-paced? Chances are high that he is already on Twitter.
  5. Linkedin – LinkedIn is a business and employment-oriented service that operates via websites and mobile apps. Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. Linkedin currently has over 260 million active users according to the statistics published by Omnicore Agency in December 2018
  6. Pinterest – Pinterest, Inc. is a social media web and mobile application company that operates a software system designed to discover information on the World Wide Web, mainly using images and, on a smaller scale, GIFs and videos. By September of 2018, Pinterest already surpassed over 125 million monthly active users.
  7. Tumblr – Tumblr is part microblog, part social network, which was launched in 2007. Does your buyer persona have an interest in blogging and/or does he live in the United States of America? Then chances are high he’s already on Tumblr. The website had over 700 million unique visitors in 2018. Read more on Expanded Dramblings

The above is a list of what I consider to be the biggest social media marketing platforms to consider for your business.

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 5. Budgeting

Budgeting sometime is directly proportional to the success of your social media marketing strategy.

More money often translates to better reach, more leads, and conversion.

Although there are a number of other technical factors such as landing page optimization, page responsiveness, and speed that must be taken into consideration to get more leads, allotting the right budget for your social media campaign is key to any success.

Creating a rock-solid buyer persona will also assist you in making the right budgeting decision.

6. Model Your Campaign – Initial Draft

I always encourage that you create an initial draft of your campaign before launch. 

When you create a draft, you’re mirroring your campaign’s setup. This lets you prepare multiple changes to a campaign without impacting its performance.

7. Design A/B or Split Test

A/B or Split testing produces show what actually works in your marketing. With the split test, you’re able to continuously test your hypotheses to see if your campaign is yielding good results. 

Furthermore, A/B test also helps you to better understand your visitors by testing different variables.

8. Launch Your Campaign

The campaign launch is usually one of the seamless things to do. You only get here after taking all variables such as your budget, buyer persona, user demographics, A/B split test, etc. into consideration.

By now you must have also resolved which social media marketing platform to publish on and the type of campaign (Free or Paid) you wish to run.

9. Measure and Test Feedback

If you have a beginner’s or intermediate experience in social media marketing then you will agree with me that no campaign is perfect at onset or at least come across the phrase somewhere.

Measuring your metrics and analyzing your insight is important.

Over the years, I have seen people launch campaigns and go to sleep. I must street at this point that it is a sure way to failure.

You must have a schedule for measuring and analyzing your insight and performance.

You are able to get some valuable information such as your best performing post/ad, the best time to publish your content (Pictures, Videos and/or Text).


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10. Reports and/or Documentation

The last part of your social media marketing strategy that works is writing reports.

Comprehensive reports help in determining how to improve future campaigns. 

In conclusion, following the above simple steps will in no doubt set you on the right track to achieving business success on social media.

Lastly, I like to read your comment(s) so kindly leave me a note in the comment area if you think I did a great job on this blog, or if you have any other thing you like me to note.

“Google plus shutdown is here and there is nothing we can do about it other than to adapt.” Tayo Olayinka

Google+, pronounced and sometimes written as Google Plus, is an Internet-based social network owned and operated by Google. The social network was launched in June of 2011 in an attempt to challenge other social networks such as Facebook and Twitter and designed to link Google’s products.

The network experienced tremendous growth in its early days but its usage dwindled over time and will finally come to an end on April 12, 2019.

In this article, I am going to discuss how the Google Plus shutdown will affect your SEO efforts in 2019 and beyond.

Google Plus Logo

On February 01, 2019, the company released a message to their user saying:

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time. For example, users may still see parts of their Google+ account via activity log and some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.

As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events.

If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community.

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons.

If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019.

If you’re a G Suite customerGoogle+ for your G Suite account should remain active.

Social signals are very important in making links rank higher in SERP. That said, links shared on Google+ tend to have a higher and faster ranking in SERP than pages shared on other social media websites. Hence the Google plus shutdown will in no doubt affect some of your links that derive their authority from Google+

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Expected Impact of The Google Plus Shutdown

The implications of the above of this shutdown are hereby highlighted below.

1. Google Plus users will not be able to share web pages on their Google plus accounts from February 04, 2018 and that all shared content on Google plus account will be deleted from April 04, 2019.

2. You will record notice a significant drop in page rank and authority on all your web pages that rely deeply on social signals coming from Google+ for ranking after the google plus shutdown.

In conclusion, even though Google Plus is coming to the end of its lifetime, it still doesn’t mean that the end has come for your SEO efforts.

Also, you have ample time to quickly backup your previous posts and to start getting signals from other social media platforms or other sources on the internet to keep up.

That said, I like to read your comment(s) so kindly leave me a note down in the comment area if you think I did a great job on this blog, or if you have any other thing you like me to note.

Aside from web analytics and reporting, managing your personal/business activities on social media can be a daunting task. The 44 top social media management tools to consider in 2019 – The complete list helps simplify your social media marketing efforts.

Managing social media presence entails the following:

  1. Content (Videos, Graphs, Animations, Texts) Creation
  2. Post Scheduling
  3. Managing Post Engagement
  4. Analytics
  5. Reporting
  6. Managing Mentions
  7. Etc. and staying on top of your game, especially when you are managing social media accounts of businesses on multiple platforms can be very difficult.

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Social media management tools

Below are the 44 top social media management tools to consider for your business in 2019. Combining these tools with the information I shared in 16 SEO Trends to Watch Out For in 2019 will in no little way help you on your digital marketing journey in 2019

1. Hootsuite

Free signup – Premium Membership

Hootsuite is undoubtedly the biggest social media management tool available as of today.

This all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and so much more.

One of the good things about Hootsuite is that it helps you monitor ROI on multiple social media platforms seamlessly. It also makes analytics and reporting very easy.

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2. Buffer

Free and Paid Membership Packages

Buffer Publish is a social media scheduling tool, which enables you and your team to create, collaborate, schedule, and publish content to your social media sites.

Buffer also has a built-in analytics and reporting system which allow you to track the performance of your social content. Features like the Posting Schedule, Image Creator, Link Shortening and Tracking, Tailored Posts Composer, and the Browser Extension, make scheduling your social media posts a breeze!

Buffer currently supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest.

3. Audiense

Understanding your audience is important to social media marketing success. Identifying relevant audiences, discovering amazing actionable insights are key to determining the best approach or strategy to your online campaigns. Audiense (formerly SocialBro) is a tool that provides a wealth of social media insights in these areas.  It helps marketers create segments, understand audience behavior, optimize engagement, and track and report both organic and paid campaigns in detail.

My take is that there is no other tool that rivals Audiense in these areas.

4. Sprout Social

30 Days Free Trial – Premium Membership

Similar to Hootsuite, Sprout Social is also a social media management tool with some extras such as Social CRM, Advocacy and Influencer Management, Workflow & Collaboration Tools, Social Listening, etc.

Social Sprout is one of the few social media management tools with built-in CRM tools which also happens to be their USP.

Another thing to note about Social Sprout is that the platform is developed to handle engagements and I strongly believe that it is the best social media management tool.

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5. quickmeme

Either you like them or not, memes have come to stay. Memes are some of the most viral content out there and quickmeme is a great platform for creating ’em. quickmeme allows you to create memes for your social media posting in a few clicks. Very robust and intelligent application to consider for your social media management in 2019.

6. Sendible

Sendible is a powerful social media management solution that makes it easy to SEM’s, corporate marketing teams and digital agencies to promote, analyze and track their brands across all social media platforms.

Sendible supports Facebook, Twitter, Linkedin, Google Plus, Instagram and Pinterest.

Sendible has some impressive integrations with other vendors such as Canva, Royalty-free image search, and YouTube search.

Another thing to note about Sendible is that it is developed for businesses of any scale.

7. Social Pilot

Social Pilot is a social media automation tool. It has important features such as post scheduling and analytics.

In terms of analytics and reporting Social pilot only supports Facebook, Twitter, Pinterest, and Linkedin at this time.

What makes Social Pilot unique is that it curates content from many sources on the internet thereby making content creation easy for you.

8. SocialRank

SocialRank is a social tool which supports Twitter and Instagram. Basically, the tool helps you to easily manage your followership on those platforms i.e. Instagram and on Twitter.

The most important thing about SocialRank is that it makes it easy for brands to easily identify their most engaging followers which is a great thing.

9. LikeAlyzer

LikeAlyzer is an amazing analytics tool helps you to effectively analyze your activities on Facebook. Also, LikeAlyzer has an effective recommendation and benchmarking tools that make Facebook management very easy. One more good thing about this tool is that it is free 100%.

10. Friends+Me

Friends+Me has a strong focus on Google+ but also allows you to schedule and post your content to other social platforms (except Instagram).

Friends+Me uniqueness lies in its compatibility with Google+. If you need a tool to manage your Google+ pages then you need not look any further.

11. Crowdfire

Crowdfire is a scheduling tool that does the following: content creation, content publishing, content management, analytics & reporting and mentions. Crowfire also suggests relevant articles for you from very sources on the internet.

One of the things Crowdfire does excellently well is that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.

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12. Meet Edgar

Meet Edgar is the first social media management tool that I used. The tool akes a creative new approach to social media sharing. The idea is that you just have to create a library of content with various categories and add time slots with a specific category (or a random category). Edgar will automatically fill up those time slots with the content in your library.

Edgar is a 100 percent social media automation software that does what no other tool does in the social media marketing/management niche.

13. Post Planner

What I like most about post planner is the smart way in which it curates top performing posts that resonate with your brand from all over the web.

In lieu of the above, Post Planner also help you drive engagement in ways you could never have imagined. Post Planner sometimes increases your engagement by over 250%.

Asides curating top relevant posts from the internet, it also allows you to schedule posts and monitor your social mentions. It’s a top tool for your social media management team.

14. WordSwag

WordSwag is an amazing tool that makes it possible for you to add text to your photos in a matter of seconds. It literally makes your photos come alive.

The beauty of this amazing tool is that it has a mobile application with which you can turn your ideas, quotes, and content into attractive graphics that can be shared on Facebook, Instagram, and anywhere else on the internet.

In less than five minutes you have a high quality and visually appealing graphic that will make your followers think you have a graphic designer on call.

15. Tailwind

Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.

One of the unique things about Tailwind is that it has a browser extension that lets you easily create multiple posts from any site with one click – even repins on Pinterest and on Instagram.

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16. Later

Later is the first-to-market Instagram scheduler. Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Now with over 2 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner.

Later helps streamline your social media strategy so you can set yourself up for more sales and success. Features focus on visual scheduling, media management, marketing, and analytics.

17. CoSchedule

CoSchedule is more of a social media project management tool and remains one of the biggest out as of today. CoSchedule helps you manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.

It is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.

18. Sprinklr

Sprinklr is a full social media marketing software that helps you do marketing, advertising, care, sales, research, and commerce on Facebook, Twitter, LinkedIn, and 21 other channels globally – all on one integrated platform

Sprinklr’s USP lies in the fact that it helps enterprises connect, engage and serve their customers better on multiple social platforms thereby helping businesses retain existing customers as well as create new ones.

19. Oktopost

Oktopost is a social media management platform created for B2B enterprise companies. With Oktopost, B2B marketers can schedule large volumes of social content across multiple networks, track valuable business performance metrics, and integrate social data with their entire marketing ecosystem.

In a nutshell, it’s a one-stop-shop for B2B enterprises.

20. Falcon.io

The platform for every kind of social media marketer

Falcon.io combines social media management, engagement, analytics, and customer experience management in one simple platform.

Falcon.io makes social media management very easy.

21. Social Hub

Social Hub prides itself as the simplest social media management tool as of today and it provides support for only Facebook at this time.

Social Hub not only helps in providing content for your facebook posting but also helps you to quickly setup Facebook ads just by one click.

When it comes to Facebook management, Social Hub remains #1.

22. Social Flow

Data-driven social media management, marketing, and publishing

Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent.

23. NUVI

NUVI was built on the principle of creating engaged brand communities. NUVI is an award-winning enterprise software built to help businesses achieve social media marketing success.

NUVI provides real-time social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.

24. SocialMention

Social Mention is a real-time social search and analytics tool. Do you want to monitor trends and best performing tweet on the go? Use social mention. The application has an easy to use interphase which allows you to search for different variables in one click.

What sets Social Mention apart is its simplicity and ease of use.

25. MavSocial

MavSocial combines social media management and social media project management functionalities in that it allows you to listen, analyze, monitor, schedule posts as well as to collaborate with your marketing team.

MavSocial makes all aspects of your social media marketing; from content creation to engagement monitoring and post scheduling, etc seamless.

26. Radian6 (now part of Salesforce marketing cloud)

For advanced social media listening, I recommend Radian6, who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.

Radian6 is now part of Salesforce cloud marketing.

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27. Tweetreach

I’ve never come across any other application like Tweetreach. Type in a keyword, hashtag, or username on Tweetreach and it will return a snapshot of social media analytics including reach, exposure, activity over ten days and also contributors to the topic. Specifically for profiles, you can also see a Twitter timeline and most retweeted tweets.

Tweetreach makes competitors analysis/research very easy and seamless.

28. Agora Pulse

Agora Pulse is a social media management tool that supports Facebook, Twitter, Instagram, Google Plus, Linkedin and YouTube.  Agora Pulse also supports scheduling, responding, and reporting features.

29. Tweetdeck

Tweetdeck was the first twitter tool I ever used. Tweetdeck, owned by Twitter, is a fully-featured dashboard for Twitter. Tweetdeck allows you to organize your twitter account(s), notifications, messages, etc in very simple columns. A great tool for Twitter enthusiasts.

30. BuzzSumo

Buzzsumo is a very good tool that helps you determine the best performing content and influencers on social media. The ability to quickly identify what content is working well in any niche is one of the great features of this tool.  BuzzSumo also helps you in analyzing your competitor which is more reason you should have it on the list of your social media management tools in 2019.

31. Mention

Mention is a social media and web monitoring tool. The media monitoring tool provides real-time alerts for a company’s keyword and allows users to monitor millions of sources in real time and in 42 languages. Mention can be accessed from a mobile app or the web-based app.

Mention is one of the best ways to monitor your brand across the web and social media. It monitors a multitude of channels in real time to provide users with live updates about their brands and features competitive analysis, influencer finds, and automated reports.

32. eClincher

eClincher is another social media management tool that allows you to schedule post and manage post engagements as well as social monitoring and listening.

One of the things that give eClincher the edge above others is the “auto post queues” feature of the app that enables you to recycle and post your best performing posts.

33. Klear

Klear is an influencer marketing system that helps you find social media influencers in any field just with a few clicks.

It is regarded as the most sophisticated influencer search engine out there. With Klear, you can easily find influencers in any category and location in the world across Instagram, Twitter, Youtube, and Blogs.
Built for influencers.

34. Keyhole

Keyhole is a hashtag tracking tool which supports Facebook, Twitter and Instagram. It allows you to understand how millions of people engage with your brand, campaigns, and influencers across social media and the entire world wide web.

35. Qwaya

Qwaya is built for Facebook and Instagram Ads. I always say that if you’re doing Facebook advertising without Qwaya, then you’re not doing it right. It opens Facebook and Instagram advertisers to a whole new world of possibilities.


IFTTT is a beauty.  This tool is pure innovation; a FREE tool that gets all your apps and devices talking to each other. An automation tool that supports a ton of different social media apps. It allows you to link multiple apps to automate tasks like saving Instagram posts to Google Drive, keeping profile pictures in sync across platforms, or saving Tweets to a Google Drive spreadsheet. The possibilities are boundless.

37. Zapier

Zapier is another superb automation tool you should have in your top social media management tools for your business in 2019. It acts as a bridge between web apps. Zapier can automate up to 1000 apps across the internet and seem to be the biggest player in this niche. Zapier helps any social media marketer work more efficiently.

38. Wishpond

Are you a digital marketer or an agency that help businesses get results from social media? Then Whispond your one-stop-shop for getting social media leads. I refer to it as the mother of all Social Media Funnels. The beauty of this tool is its integration with major CRM, Automation, Webinar, SMS, and Analytics tools out there. Sign up with them to have a feel of the application.

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39. Tweeps Map

Tweeps Map is geo-targeting twitter analytics and management tool which I also consider as the best geo-tad twitter tool available for a digital marketer today.  With TweepMap, you’re able to see where your followers are located. With this information, you re able to save time and increase fan involvement with location focused, straightforward actionable content. The best there is.

40. Backly

Backly is perfect for marketers, agencies, online businesses and just about anyone who is looking to get more out of their social accounts. You’ll instantly be able to convert more of your followers into revenue.

Backly allows you to create high converting messages to promote your own site. Use it to drive traffic to any page of your choices such as your latest blog post, sales page or an affiliate offer. You can create various types of messages such as floating banner bars, lightbox popups, single & double step slide-ins + you can even create your own with custom code.

Backly is lit.

41. Foursixty

Foursixty is built for Instagram. Foursixty help turn your Instagram content into shoppable galleries for your online store and other channels, it also tracks influencers and gifting programs, secure the rights to UGC, and give you access to advanced Instagram insights and analytics.

42. Followerwonk

I’ve worked with a lot of twitter analytics tools in the past but I am yet to come across any as robust as Followerwonk.  Followerwonk helps you dig deeper into Twitter analytics to determine who your followers are, where they are located and what they like tweeting.

It also helps you connect with new influencers in your market niche. Its most important feature I believe is its analyze feature – which integrates with Buffer – tells you exactly when to post your most important updates for exposure.

43. Narrow

The thing I like about Narrow is that it lets me interact with Twitter users that are talking about subjects relevant to the audience I want to attract.

It a platform that lets you scale my Twitter account intelligently. Rather than sitting at your computer, manually following everyone that tweets with a hashtag that I find relevant, Narrow automates the entire process and lets you stay focused on providing relevant content for my audience.

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44. Read on

Thank you for taking the time to read my blog on the top social media marketing tools for your business in 2019.

Although the above is a list of what I consider to be the topmost tools for your social media marketing efforts, I also understand that this list cannot be exhaustive as the social media is vast and recent growth analysis shows that the sector will continue to grow with new technologies developed on a daily basis.

That said, I like to read your comment(s) so kindly leave me a note down in the comment area if you think I did a great job on this blog, missed out on a tool you feel I should add or if you have any other thing you like me to note.