Aside from web analytics and reporting, managing your personal/business activities on social media can be a daunting task. The 44 top social media management tools to consider in 2019 – The complete list helps simplify your social media marketing efforts.
Managing social media presence entails the following:
- Content (Videos, Graphs, Animations, Texts) Creation
- Post Scheduling
- Managing Post Engagement
- Managing Mentions
- Etc. and staying on top of your game, especially when you are managing social media accounts of businesses on multiple platforms can be very difficult.
Social media management tools
Below are the 44 top social media management tools to consider for your business in 2019. Combining these tools with the information I shared in 16 SEO Trends to Watch Out For in 2019 will in no little way help you on your digital marketing journey in 2019
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Hootsuite is undoubtedly the biggest social media management tool available as of today.
This all-in-one platform that allows you to curate and schedule content, measure your social ROI, run social media ads, and so much more.
One of the good things about Hootsuite is that it helps you monitor ROI on multiple social media platforms seamlessly. It also makes analytics and reporting very easy.
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Buffer Publish is a social media scheduling tool, which enables you and your team to create, collaborate, schedule, and publish content to your social media sites.
Buffer also has a built-in analytics and reporting system which allow you to track the performance of your social content. Features like the Posting Schedule, Image Creator, Link Shortening and Tracking, Tailored Posts Composer, and the Browser Extension, make scheduling your social media posts a breeze!
Buffer currently supports Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Understanding your audience is important to social media marketing success. Identifying relevant audiences, discovering amazing actionable insights are key to determining the best approach or strategy to your online campaigns. Audiense (formerly SocialBro) is a tool that provides a wealth of social media insights in these areas. It helps marketers create segments, understand audience behavior, optimize engagement, and track and report both organic and paid campaigns in detail.
My take is that there is no other tool that rivals Audiense in these areas.
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Similar to Hootsuite, Sprout Social is also a social media management tool with some extras such as Social CRM, Advocacy and Influencer Management, Workflow & Collaboration Tools, Social Listening, etc.
Social Sprout is one of the few social media management tools with built-in CRM tools which also happens to be their USP.
Another thing to note about Social Sprout is that the platform is developed to handle engagements and I strongly believe that it is the best social media management tool.
Either you like them or not, memes have come to stay. Memes are some of the most viral content out there and quickmeme is a great platform for creating ’em. quickmeme allows you to create memes for your social media posting in a few clicks. Very robust and intelligent application to consider for your social media management in 2019.
Sendible is a powerful social media management solution that makes it easy to SEM’s, corporate marketing teams and digital agencies to promote, analyze and track their brands across all social media platforms.
Sendible supports Facebook, Twitter, Linkedin, Google Plus, Instagram and Pinterest.
Sendible has some impressive integrations with other vendors such as Canva, Royalty-free image search, and YouTube search.
Another thing to note about Sendible is that it is developed for businesses of any scale.
Social Pilot is a social media automation tool. It has important features such as post scheduling and analytics.
In terms of analytics and reporting Social pilot only supports Facebook, Twitter, Pinterest, and Linkedin at this time.
What makes Social Pilot unique is that it curates content from many sources on the internet thereby making content creation easy for you.
SocialRank is a social tool which supports Twitter and Instagram. Basically, the tool helps you to easily manage your followership on those platforms i.e. Instagram and on Twitter.
The most important thing about SocialRank is that it makes it easy for brands to easily identify their most engaging followers which is a great thing.
LikeAlyzer is an amazing analytics tool helps you to effectively analyze your activities on Facebook. Also, LikeAlyzer has an effective recommendation and benchmarking tools that make Facebook management very easy. One more good thing about this tool is that it is free 100%.
Friends+Me has a strong focus on Google+ but also allows you to schedule and post your content to other social platforms (except Instagram).
Friends+Me uniqueness lies in its compatibility with Google+. If you need a tool to manage your Google+ pages then you need not look any further.
Crowdfire is a scheduling tool that does the following: content creation, content publishing, content management, analytics & reporting and mentions. Crowfire also suggests relevant articles for you from very sources on the internet.
One of the things Crowdfire does excellently well is that it lets you connect your blogs, YouTube channel, and online shops and will create social media posts for every update you have on your sites.
Meet Edgar is the first social media management tool that I used. The tool akes a creative new approach to social media sharing. The idea is that you just have to create a library of content with various categories and add time slots with a specific category (or a random category). Edgar will automatically fill up those time slots with the content in your library.
Edgar is a 100 percent social media automation software that does what no other tool does in the social media marketing/management niche.
What I like most about post planner is the smart way in which it curates top performing posts that resonate with your brand from all over the web.
In lieu of the above, Post Planner also help you drive engagement in ways you could never have imagined. Post Planner sometimes increases your engagement by over 250%.
Asides curating top relevant posts from the internet, it also allows you to schedule posts and monitor your social mentions. It’s a top tool for your social media management team.
WordSwag is an amazing tool that makes it possible for you to add text to your photos in a matter of seconds. It literally makes your photos come alive.
The beauty of this amazing tool is that it has a mobile application with which you can turn your ideas, quotes, and content into attractive graphics that can be shared on Facebook, Instagram, and anywhere else on the internet.
In less than five minutes you have a high quality and visually appealing graphic that will make your followers think you have a graphic designer on call.
Tailwind is a social media management tool for Pinterest and Instagram. Apart from helping you schedule posts, monitor conversations, and measure results, Tailwind provides recommendations for improving your Pinterest and Instagram performance.
One of the unique things about Tailwind is that it has a browser extension that lets you easily create multiple posts from any site with one click – even repins on Pinterest and on Instagram.
Later is the first-to-market Instagram scheduler. Later (formerly Latergramme) has grown from a simple Instagram tool to the #1 visual marketing platform for Instagram, Facebook, Twitter, and Pinterest. Now with over 2 million users globally, Later is a member of the Instagram Partner Program and a Pinterest Marketing Partner.
Later helps streamline your social media strategy so you can set yourself up for more sales and success. Features focus on visual scheduling, media management, marketing, and analytics.
CoSchedule is more of a social media project management tool and remains one of the biggest out as of today. CoSchedule helps you manage many aspects of your marketing. With CoSchedule, you can manage and collaborate with your team to create your social media posts, content, events, and tasks.
It is great for marketers who want to organize all their projects (social media, content, events, emails, etc.) in one place.
Sprinklr is a full social media marketing software that helps you do marketing, advertising, care, sales, research, and commerce on Facebook, Twitter, LinkedIn, and 21 other channels globally – all on one integrated platform
Sprinklr’s USP lies in the fact that it helps enterprises connect, engage and serve their customers better on multiple social platforms thereby helping businesses retain existing customers as well as create new ones.
Oktopost is a social media management platform created for B2B enterprise companies. With Oktopost, B2B marketers can schedule large volumes of social content across multiple networks, track valuable business performance metrics, and integrate social data with their entire marketing ecosystem.
In a nutshell, it’s a one-stop-shop for B2B enterprises.
The platform for every kind of social media marketer
Falcon.io combines social media management, engagement, analytics, and customer experience management in one simple platform.
Falcon.io makes social media management very easy.
Social Hub prides itself as the simplest social media management tool as of today and it provides support for only Facebook at this time.
Social Hub not only helps in providing content for your facebook posting but also helps you to quickly setup Facebook ads just by one click.
When it comes to Facebook management, Social Hub remains #1.
Data-driven social media management, marketing, and publishing
Social Flow is a social media publishing and advertising tool used by many top publishers such as The New York Times, National Geographical Channel, and Fast Company. Using Social Flow, Fast Company was able to increase their Facebook shares by 30 percent.
NUVI was built on the principle of creating engaged brand communities. NUVI is an award-winning enterprise software built to help businesses achieve social media marketing success.
NUVI provides real-time social media insights to help you make decisions on your social media strategy. It also provides you with the tools to publish and engage on social media efficiently.
Social Mention is a real-time social search and analytics tool. Do you want to monitor trends and best performing tweet on the go? Use social mention. The application has an easy to use interphase which allows you to search for different variables in one click.
What sets Social Mention apart is its simplicity and ease of use.
MavSocial combines social media management and social media project management functionalities in that it allows you to listen, analyze, monitor, schedule posts as well as to collaborate with your marketing team.
MavSocial makes all aspects of your social media marketing; from content creation to engagement monitoring and post scheduling, etc seamless.
For advanced social media listening, I recommend Radian6, who have – in my opinion – the most robust feature set and product development roadmap of all the widely available social listening platforms.
Radian6 is now part of Salesforce cloud marketing.
I’ve never come across any other application like Tweetreach. Type in a keyword, hashtag, or username on Tweetreach and it will return a snapshot of social media analytics including reach, exposure, activity over ten days and also contributors to the topic. Specifically for profiles, you can also see a Twitter timeline and most retweeted tweets.
Tweetreach makes competitors analysis/research very easy and seamless.
Agora Pulse is a social media management tool that supports Facebook, Twitter, Instagram, Google Plus, Linkedin and YouTube. Agora Pulse also supports scheduling, responding, and reporting features.
Tweetdeck was the first twitter tool I ever used. Tweetdeck, owned by Twitter, is a fully-featured dashboard for Twitter. Tweetdeck allows you to organize your twitter account(s), notifications, messages, etc in very simple columns. A great tool for Twitter enthusiasts.
Buzzsumo is a very good tool that helps you determine the best performing content and influencers on social media. The ability to quickly identify what content is working well in any niche is one of the great features of this tool. BuzzSumo also helps you in analyzing your competitor which is more reason you should have it on the list of your social media management tools in 2019.
Mention is a social media and web monitoring tool. The media monitoring tool provides real-time alerts for a company’s keyword and allows users to monitor millions of sources in real time and in 42 languages. Mention can be accessed from a mobile app or the web-based app.
Mention is one of the best ways to monitor your brand across the web and social media. It monitors a multitude of channels in real time to provide users with live updates about their brands and features competitive analysis, influencer finds, and automated reports.
eClincher is another social media management tool that allows you to schedule post and manage post engagements as well as social monitoring and listening.
One of the things that give eClincher the edge above others is the “auto post queues” feature of the app that enables you to recycle and post your best performing posts.
Klear is an influencer marketing system that helps you find social media influencers in any field just with a few clicks.
It is regarded as the most sophisticated influencer search engine out there. With Klear, you can easily find influencers in any category and location in the world across Instagram, Twitter, Youtube, and Blogs.
Built for influencers.
Keyhole is a hashtag tracking tool which supports Facebook, Twitter and Instagram. It allows you to understand how millions of people engage with your brand, campaigns, and influencers across social media and the entire world wide web.
Qwaya is built for Facebook and Instagram Ads. I always say that if you’re doing Facebook advertising without Qwaya, then you’re not doing it right. It opens Facebook and Instagram advertisers to a whole new world of possibilities.
IFTTT is a beauty. This tool is pure innovation; a FREE tool that gets all your apps and devices talking to each other. An automation tool that supports a ton of different social media apps. It allows you to link multiple apps to automate tasks like saving Instagram posts to Google Drive, keeping profile pictures in sync across platforms, or saving Tweets to a Google Drive spreadsheet. The possibilities are boundless.
Zapier is another superb automation tool you should have in your top social media management tools for your business in 2019. It acts as a bridge between web apps. Zapier can automate up to 1000 apps across the internet and seem to be the biggest player in this niche. Zapier helps any social media marketer work more efficiently.
Are you a digital marketer or an agency that help businesses get results from social media? Then Whispond your one-stop-shop for getting social media leads. I refer to it as the mother of all Social Media Funnels. The beauty of this tool is its integration with major CRM, Automation, Webinar, SMS, and Analytics tools out there. Sign up with them to have a feel of the application.
Tweeps Map is geo-targeting twitter analytics and management tool which I also consider as the best geo-tad twitter tool available for a digital marketer today. With TweepMap, you’re able to see where your followers are located. With this information, you re able to save time and increase fan involvement with location focused, straightforward actionable content. The best there is.
Backly is perfect for marketers, agencies, online businesses and just about anyone who is looking to get more out of their social accounts. You’ll instantly be able to convert more of your followers into revenue.
Backly allows you to create high converting messages to promote your own site. Use it to drive traffic to any page of your choices such as your latest blog post, sales page or an affiliate offer. You can create various types of messages such as floating banner bars, lightbox popups, single & double step slide-ins + you can even create your own with custom code.
Foursixty is built for Instagram. Foursixty help turn your Instagram content into shoppable galleries for your online store and other channels, it also tracks influencers and gifting programs, secure the rights to UGC, and give you access to advanced Instagram insights and analytics.
I’ve worked with a lot of twitter analytics tools in the past but I am yet to come across any as robust as Followerwonk. Followerwonk helps you dig deeper into Twitter analytics to determine who your followers are, where they are located and what they like tweeting.
It also helps you connect with new influencers in your market niche. Its most important feature I believe is its analyze feature – which integrates with Buffer – tells you exactly when to post your most important updates for exposure.
The thing I like about Narrow is that it lets me interact with Twitter users that are talking about subjects relevant to the audience I want to attract.
It a platform that lets you scale my Twitter account intelligently. Rather than sitting at your computer, manually following everyone that tweets with a hashtag that I find relevant, Narrow automates the entire process and lets you stay focused on providing relevant content for my audience.
Thank you for taking the time to read my blog on the top social media marketing tools for your business in 2019.
Although the above is a list of what I consider to be the topmost tools for your social media marketing efforts, I also understand that this list cannot be exhaustive as the social media is vast and recent growth analysis shows that the sector will continue to grow with new technologies developed on a daily basis.
That said, I like to read your comment(s) so kindly leave me a note down in the comment area if you think I did a great job on this blog, missed out on a tool you feel I should add or if you have any other thing you like me to note.