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”THE BEST PLACE TO HIDE A DEAD BODY IS TO PUT IT ON PAGE TWO OF GOOGLE” WPCOOKHOUSE

Ways to Increase Website Traffic

One of the biggest challenges of many businesses and “SEO specialists” is how to increase website traffic and leads for their businesses or clients from the internet which can only be achieved if your pages land on the first page of Google.

Below are simple strategies to get your pages to the first page of Google for relevant keywords in 34 days.

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DAYS 1-2 – Make Your Website URLs SEO-Friendly

I’ve seen unimaginable links on the web like this:

https://digitalmarketsjournal.com/Dmoz/Search-Engine-10989345?ref=234- Category.aspx

Why does your URL matter for SEO?

Search engines, especially Google uses URLs to help them figure out the topic of your page and the easier your URLs, the better your pages will rank on Google and on other Search engines.

DAYS 3-6 – Use Long Tail Keywords in Your Content

Use long-tail keywords in your content to compete for Google’s first page.

For example, you’re more likely to quickly rank on Google first page for the keyword “SEO experts in Winnipeg Canada” than “SEO experts”

To Increase your website traffic by over 500% in 34 days, you should perform a comprehensive keyword analysis of your content and update your keywords accordingly.

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DAYS 7-10 – Use Latent Semantic Indexing to Your Advantage

LSI keywords (latent semantic indexing) are simply keywords related to the topic your page is about. They include not only just synonyms but other words that often occur when a certain topic is written about.

  • Use different related keywords at random points in your article

DAYS 10-12 – Front-Load Your Title Tag

This is a trick I learned from Brian Dean of Backlinko.

Google puts more weight on the words found at the beginning of your title tag. You can see this by inaction by searching for competitive keywords on Google.

FRONT-LOAD YOUR TITLE TAG - WEBSITE TRAFFIC

As you can see, most pages that rank for competitive keywords strategically place their keywords at the beginning of their title tag.

For example, let’s say you wanted to rank for the keyword “weight loss tips” and you had two headlines to choose from:

Headline #1: Weight Loss Tips: 10 Strategies for Shedding Pounds Or

Headline #2: How to Drop 10 Pounds With These Weight Loss Tips

Google would see the first headline as MORE about the topic of “weight loss tips” than the second one.

Why?

Because the keyword is at the beginning of the title tag. So you’d want to go with headline #1.

Source – Backlinko

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DAYS 12-16 – Create 10 Skyscraper Content

CREATE 10 SKYSCRAPER CONTENT - INCREASE WEBSITE TRAFFIC
Is there anything common to the search results on the first page of Google for the keyword?

Yes, they all start with a certain number e.g. “27 ways to increase…” & “25 ways to increase…”

To use the skyscraper approach, then you should do the following:

  1. Carry out a comprehensive keyword analysis of your website
  2. Google your keywords
  3. If you find the number 1 link to say something like “27 ways to increase…” then double it to “54 ways to increase…”.
  4. Watch your page rank and your traffic

DAY 17 – Allow Your Users to Review or Rate Your Articles

Search engines, including Google, are always out to find the best content for their users.

One of the things that show how relevant your content – rating/review.

NB: CMS programs such as Joomla and WordPress has simple plugins that can be installed to add rating/review functionality to your with a few clicks.

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DAYS 18-21 – Use Outbound Links in Your Articles

Keyword optimization isn’t enough for page authority.

Search engines consider pages with links to other relevant/important reference(s) to be more authoritative and relevant.

Find other authoritative web pages in your niche and link to them from your content.

DAY 22 – Check Your Website Loading Speed

Have you heard? That website speed is an important ranking factor.

Check your website loading speed and minify your Javascript, HTML and CSS files to improve web loading speed.

NB: Use these Google speed checker to analyze your web loading speed – https://developers.google.com/speed/pagespeed/insights/

DAYS 23 – Add Social Share Buttons to Your Site

Social signal is a key factor to your page authority and your overall SEO efforts.

Adding a social share button for major social networks to your website is a simple way of getting this done.

NB: Make sure your social sharing buttons are prominently displayed on the bottom of your blog posts and articles. They seem to permit a lot better at the bottom of your posts thank in other areas.

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DAYS 24-27 – Publish Long Content

Writing web content is not enough but long content is the way to go.

New research shows that the top results on Google front page for any keyword usually have an average of approximately 1800 words or more.

Do you have a page you like to get to Google’s first page? Then write over 2000 word

DAYS 28-34 – Rank With Backlinking

Getting backlinks from the authoritative website remains one of the biggest ranking factors for web pages.

List 25 authoritative websites in your business niche.

Write four 2000-word content and publish on your website.

Contact the administrators of those websites and ask if they’d like to link to your articles.

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Conclusion

The above are simple strategies that I used for my blog and for my other several clients.

For more information on boosting your organic SERP rank, leave us a message on my service page or contact me here

Search engine optimization can be categorized into two broad types; on-page SEO and off-page SEO.

On-page search engine optimization is equally as important as off-page search engine optimization. On-page optimization is not only important to website page rank on search engine result pages but it is also important for your overall website user experience.

In this article, we shall be looking at what on-page SEO is, and relevant on page SEO factors to optimize for your website. We shall also be looking at how to create a website optimization strategy for your business in 2019.

So without further ado, let us delve into the topic proper.

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What is Search Engine Optimization (SEO)

Search engine optimization or SEO is the process or the techniques used to increase the quality and quantity of website traffic (people) by increasing the visibility of a website or a web page to users searching for information, products or services relevant to the website on a web search engine, e.g. Google, Bing, etc. SEO is strictly an organic effort, i.e. a process of increasing the amount of website traffic by pure organic or non-paid efforts. By this we mean that website traffic by any paid effort, either by Google paid advertising, social media marketing, etc is cannot be considered as SEO.

SEO may target different kinds of search, by this we mean that there are a number of niches which include images, videos, voice search, academic search, news and reporting search, etc.

Optimizing a website or web pages simply means creating or editing associated content of those pages. There are numerous types of content but the major ones are videos, podcasts, articles, infographics, animations, etc.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by a set of audience. Search engine optimization is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP) for relevant keywords. These visitors can then be converted into paying customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SEO used to be categorized into two broad types; namely: On-page SEO and Off-page SEO; but recently have a third type which is widely referred to as Local SEO.

Definition of important SEO terms:

  1. What is on-page search engine optimization?
  2. What is off-page search engine optimization?
  3. What are keywords?
  4. What is keyword optimization? 
  5. What is local search engine optimization?
  6. What is SERP?
  7. What are the on-page optimization factors?

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What is On-Page Optimization

20 On-Page SEO Ranking Factors Relevant in 2019

On-page optimization is the process of optimizing some key elements on every page of a website in order to rank those web pages for relevant keywords in Search Engine Results Pages (SERPS).

On-Page SEO deals with both technical (i.e. HTML tags) and content of web pages.

The ultimate goal with on-page SEO is to make your website page content easy to read and crawl by search engine bots.

What is Off-Page Search Engine Optimization?

Off-page SEO refers to strategies and techniques used to improve the position of a web site in the search engine results page (SERPs) for some relevant keywords. 

Although off-page optimization and backlinks building are somewhat synonyms, this type of SEO involves some other factors such as social signals (i.e. social media presence), and content marketing.

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What are keywords?

Keywords can be defined as search terms a user or users type in search engines such as Google and Bing when looking to buys something or trying to pull up some online resources. For example: “top SEO blogs” “slim tea” “music instruments store near me”, etc. Keywords are often categorized based on two things namely: 

  1. Length of the keyword – examples are long-tail keywords and short-tail keywords. Long-tail keywords are keywords or phrases that have more than two words. These type of keywords are often easy to rank for and less competitive. Short tail keywords, on the other hand, are keywords not longer than two words, e.g. “shoe laze”
  2. User intent – this keyword type can be categorized into three namely: transactional, commercial, informational, and navigational. Read Demystifying Keywords in SEO guide to learn more.

What is keyword optimization? 

Keyword optimization or keyword research is the process of researching and selecting the best converting keywords for a given web page. It is also the act of creating relevant content around these keywords to rank a given web page in SERP.

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What is local search engine optimization?

Local SEO is the process of optimizing a business, product, or service for buyers within a very small geographical location, e.g. a street, neighborhood or city. Although websites are important to any business, however, a business doesn’t need one to optimize for local listing. Some key players in local SEO are Bing my business, Google my business, yelp, etc.

What is SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines whenever a searcher enters a query or keyword. The objective of any SEO specialist is to always rank a website on the top pages of SERPs when searchers are querying for the products or services offered by that business.

What are the on-page optimization factors?

On-page optimization factors are elements and tags that, when optimized, will make web page content easier to understand, crawl, and indexed by search engine bots.

Top 20 On-Page SEO Ranking Factors to Optimize in 2019

Not all on-page optimization factors are actually important to SEO. Below are the top 20 on-page SEO ranking factors you need to optimize today.

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1. Page Title

A page title is one of the most important on-page ranking factors. The five things to keep in mind when optimizing your page titles are:

  1. Length – a page title shouldn’t be longer than 60 characters.
  2. Keyword – your page title should contain your focus keyword(s)
  3. Power word – your title should contain at least one power word. Learn more about power words here
  4. Negative or Positive Word – Your title should contain at least a positive or negative word
  5. Number – your title should contain at least one number.

2. Page Description

Although Google has come out to say that page description (otherwise known as meta description is not a ranking factor, yet it is important for user experience. 

The page description is the summary of an entire web page displayed alongside a web link in search engine result pages. It helps searchers have an understanding of what a page is all about. The page description should also contain the focus keyword of a website.

3. Short (but SEO friendly) URL Structures

The URL structure of your website goes a long way in determining how it performs in SERP. A good URL is short and readable. E.g, www.digitalmarketsjournal.com/contact-us. Two things to keep in mind while determining your URLs are:

  1. Length – your URL shouldn’t contain more than 75 characters. Anything longer than 75 characters is not good for SEO even if it’s readable.
  2. Readability – a good URL is always very clear and readable. An example of a bad URL would be www.example.com/yhUiikjoiuy6765?45/09-kimnjQASW 

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4. Navigation

Website navigation goes a long way in determining how a website would rank in search engine result page. A poorly build web navigation will lead to increased bounced rate which in turn will negatively impact your page rank in SERPs. 

Therefore, it is key to have website users in mind all through the development phase of any website.

Another easy way around this is to make use of breadcrumbs. Website breadcrumbs help website users easily navigate back and forth a website.

Furthermore, having a search bar on your website will help with user navigation and lower bounce rate.

5. Internal Links

Internal link optimization simply means linking to other resources on your website.

6. Text Formatting

This involves the proper use of header tags. Ideally, you want to start every new section of your website with a header tag. This helps search engine crawlers to easily understand the structure and what your content is about.

A simple technique is to get a sheet of paper and follow this procedure:

  1. Content title (H1)
  2. Section 1 (H2, H3…)
  3. Section 2 (H2, H3…)
  4. Section 3 (H2, H3…)
  5. Section… (H2, H3…)
  6. Conclusion (H2, H3…)

7. Image Optimization

Image optimization involves adding appropriate and descriptive texts to web images. While all images tags are important, however, the two factors to be mindful of when optimizing images are:

  1. Image Size – huge web images tend to result in slow loading time.
  2. ALT tag – ALT (or alternative text) is can be described at the nickname of your image. Alternative texts should be descriptive and contain your keywords.

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8. User-Friendly 404 Pages

We all have stumbled on a 404 page at one point or the other. Although 404 pages are generally bad for SEO, it is however very difficult to have a website without one or two 404 pages. 

That being said, a user-friendly 404 page is one that isn’t just blank but apologies for the error and bring users to another page, usually the homepage of a website.

9. Loading Speed

Page loading speed is the measure of how fast your website page loads and is one of the most important ranking factors. The most common factors that determine the speed of your website are:

  1. Videos/Images/Animations – heavy images, videos or animations will reduce your website loading speed. 
  2. JS and CSS – these are heavy javascript and cascading style sheets. An easy way out of this is compression. Heavy JS and CSS files should be compressed to increase website loading speed.
  3. Web Host – poor web host can also result in a very slow website loading speed.

10. Website Responsiveness

Website responsiveness simply means that your website has the same feel on mobile devices as it would on computers.

Mobile responsiveness is now a ranking factor as Google places more weight on websites with good responsiveness. Use Google mobile checker to check how responsive your website is.

Since more people now access the internet on their mobile devices, it is important that your website is mobile responsive.

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11. Duplicate Content

Duplicate content generally refers to reasonable blocks of content within a website or across multiple domains that either totally matches other content or are very similar. A website owner should be wary of duplicate content. SEMRUSH has one of the best tools for checking duplicate content.

12. Sitemap

The Sitemaps is a XML file that lists all available URs on a website for search engine indexing. Sitemaps are generally uploaded or linked to the webmaster tool of a search engine. It helps your URLs get crawled by search engines more quickly.

13. Long-Tail Keywords

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling on a website. To have the best ROI on your website, you want to optimize for high performing long-tail keywords. An easy way to find the best keywords is to use google keyword planner.

14. HTTPS

Asides the fact that HTTPS is a ranking factor, it also adds credibility to your website. Top ranking websites for any keyword all have secure SSL linked to their domain.

15. Social Signals

Social signals are the likes, shares, votes, pins, or views, people, place on social media sites that filter out to the various search engines.

16. Fresh Content

This perhaps is the most important on-page ranking factor. Fresh content not only keep people coming back to your website but also bring search crawlers back to your website to crawl new content. The more content you have on your website, the better your chances of ranking high for keywords

17. External Links

External links are important to your on-page SEO effort. This is an act of placing links to external resources from your own site. Adding at least one external URL from your web pages will go a long way in helping you rank.

18. Content Structure

Content structure is defined as the manner in which your content is arranged. Very recently, search engine that you have very long and comprehensive contents on your website to have it rank.

Long content increases the average time duration on your website which gives your page a huge boost in SERP.

19. Canonical URL

There is nothing that kills SEO efforts faster than duplicate content and pages. Duplicate content arises when you have very similar pages. Canonical tag helps tell search engines of your preferred page and thus protects you from penalties.

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20. Schema Markup

Schema markup is one of the latest evolution of SEO. Schema markup is a semantic code that you add to a website to help search engines understand your website better. 

There are a number of schema markups such as local business, rating schema, website schema, breadcrumb schema, new article schema, etc Learn more about schema markup from schema.org

Conclusion

Above are the top twenty on-page ranking factors you should optimize for in 2019.

How about you let me know what you think.

Yes, we can say that SEO is as old as the World-Wide-Web itself, yet the future of SEO is very bright as more businesses become aware of its benefits.

Search engine optimization or SEO has become an advanced science in recent years. Although SEO is greatly synonymous to webpage rank on Google, it is way beyond Google page rank.

That being said, SEO remains a key component of any digital marketing strategy.

Hence, it considered as an important business growth factor for any business looking to get online leads, audience, or brand recognition.

But What is SEO?

Search engine optimization is a blanket term for numerous strategies used to make a web page appear in the top of the search engine results page (SERP) in search engines like Google, Bing, or Yahoo. SEO itself is a subset of Search Engine Marketing (SEM) with Pay Per Click (PPC) the other subset.

Basically, it involves selecting your target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure for social signals.

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SEO is Synonymous to Google Page Rank

There’s no denying that Google has won the search engine wars. Their domination of the search engine market has led most SEO to be geared towards pleasing Google’s algorithms. But this doesn’t mean that the future is certain.

As I just mentioned, over the years, SEO has evolved from finding the right keywords and stuffing pages with them, into the science of ranking website on top of search engine result pages for relevant keyword through a systematic approach to other search engines ranking factors such as content optimization, keyword density, website click-through-rate, video optimization, website bounce rate, website user experience, etc.

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The Future of SEO

For me, I strongly agree with Neil Patel that the future of SEO hangs on the three factors listed below:

  • Click-through rate – as you know, this metric is about the number of people who see a listing and actually click through to the site. For example, if most of the searchers inputting a specific query are clicking on the second listing and not the first, it should tell Google that the second listing is more relevant. According to a report by Larry Kim at Moz, the rate of change of organic CTR of any website is directly proportional to the website search engine page rank
  • Bounce rate – if users are hitting the back button within their browsers and going back to the search listings page, chances are they didn’t find what they were looking for, especially if they click on another listing after they hit the back button. In an ideal world, Google wants to give you the best result first so you don’t have to keep going through listings to find the answer you are looking for. Hence, a significant increase in bounce rate will cause a sharp decline in your page rank and position in search engine result pages.
  • Average time-on-site – after users perform a search, they tend to click on a listing. Assuming a portion of those people will hit the back button, Google will eventually (if it already isn’t) analyze the time it took the user to hit the back button. If users do this within three seconds, it will tell Google that the result is less relevant than the result that kept users on-site for five minutes before they clicked back.

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Here’s what 25 other experts think: Future of SEO

Credit @RankWatch

Final Thought

The future of SEO remains very bright.

We also expect to see more changes in search engine algorithms as major search engines continue to focus on user experience.

How about you let me know what you think by leaving your thoughts and questions for me in the comment section?

Knowing which metrics and how to measure them in Google Analytics can be quite daunting. The Google Analytics – Beginners Guide – 18 Must Know Metrics – The Complete List discusses some key metrics google analytics beginners must learn, understand and interpret.

Google Analytics is a free Analytics tool powered by Google. It provides insight into the different activities on your website by site visitors/users such as page views, traffic sources, bounce rate, audience, site speed, etc.

Also, the tool helps you to better understand where your audience is coming from, top keywords, and also your best-performing pages. It gives you a comprehensive overview of happenings on your website, simply put.

Although there are many metrics to look at, however, I will share with you the top 18 metrics every google analytics beginner should learn how to use.

Understanding your website visitors, location, average time on page, on which page they spend most of their time, and where they visit next after leaving your website can be very useful in improving your subscription, reducing bounce rate, and figuring out how to make your visitors stay longer on your website.

This information can be very valuable for all kinds of websites in audience targeting and revenue increase.

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You might also like to read:

1. Acquisition – Overview

Acquisition Overview - Digital Markets Journal

The acquisition overview gives you a pictorial representation of where your audience is from. For example, you are able to see if your audience is from Social Media, Direct Search, Organic Search, etc.

Also, you are about to see your bounce rate.

Understanding the acquisition overview page in your Google analytics is key to making important on-page optimization and off-page optimization decision. For example, if you see that your bounce rate is on the high side, then you must figure out how to reduce it.

Also, you are able to determine where to invest more in terms of ads or optimization.

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2. Acquisition – Behaviour

Acquisition Behavior - Digital Markets Journal

The acquisition behavior gives you an overview of the behavior of your website audience and a basic understanding of the overall performance of your website. For example, you are able to immediately see three key metrics – bounce rate, page/session and the average session duration which is a measure of the average time each website visitors stay on your site per session.

The three above metrics are always key to measuring your website performance. For example, a high bounce rate is never good for your website.

Websites with high bounce rate get lower ranking – this is because website traffic would stay longer on your website if they found it interesting.

High bounce rate is an indicator that your traffic is either not targetted or that your content isn’t awesome.

3. Acquisition – Channel

Acquisition Channel - Digital Markets Journal

The understanding of google analytics channel metric is important to any Google Analytics beginner and almost all biggers guide to google analytics discusses the google analytics channel metric.

Google analytics channel gives you an overview of where your traffic is coming from, more detailed analysis of your website bounce rate, the percentage of users referred to your website by each traffic source, etc.

The Google analytics channels help you make some important decisions as to where to invest more of your marketing efforts.

4. Acquisition – Source/Medium

Acquisition Source or Medium - Digital Markets Journal

The difference between a google analytics expert and a newbie is their ability to identify and interpret little details.

The Google analytics source/medium gives you a better understanding of each traffic source. For example, google analytics acquisition overview give shallow details about where your traffic is from but the google analytics source/medium gives you a very detailed report of your traffic. That is, you get to see how much traffic is coming from Facebook, Linkedin, or some very specific website/URL.

Also, you are able to see the performance of traffic coming from those sources.

The source/medium is one of the most important tools you will continue to learn for a very long time in your career as a website analytic specialist.

I personally consider the Google analytics source/medium as one of the first metrics any google analytics beginner must understand.

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5. Acquisition – Referrals

Acquisition Referrals - Digital Markets Journal

Acquisition-referrals is very close to source/medium but also vary in that the acquisition referrals only shows traffic from your referring domains. i.e. websites where your homepage or other internal pages are listed.

Furthermore, you are able to see the on-the-spot analysis of traffic performance from those sources.

Understanding the referrals tools in google analytics allow you to know what your referring domains are and how to leverage.

6. Acquisition – Social – Referral

Acquisition Social Referrals - Digital Markets Journal

Like your domain referrals, the social referrals page shows which social platform gives you bot only most traffic but also the best audience.

An easy way to analyze how good a traffic source is to measure bounce rate, average time on the website and also user interaction on the site from that very source.

For example, if you are faced with a scenario where 70% of your website traffic from Facebook bounces but only 7% from Linkedin does the same, then this means that you need to revise your facebook targetting because you are not getting the right type of audience to your website.

You can apply the same logic to any of your other social platforms.

7. Acquisition – Social – Landing Pages

Acquisition Social Landing Pages - Digital Markets Journal

The landing pages tool gives a clear report of how your social traffic is interacting with your website. For example, the social – landing pages tool shows the first page your social media user lands on your website.

This is very important as you are able to determine your most engaging link in social media.

For instance, assuming you posted 10 links on all your social media platform and found out that one of them drives the most traffic to your website, then you must take another look at the article to see what you did differently and how you can use a similar tactic on your site content.

I find this tool very useful in that it helps me in making some very important content optimization decisions.

 8. Acquisition – Social – Users Flow

Acquisition Social User Flow Chart - Digital Markets Journal

I refer to user workflow as the brilliance of Google Analytics and I, as a matter of fact, consider this as the most advanced Google analytics tool.

The user flow gives you the graphical representation of how your user interaction walks through your website.

The user flow is awesome in that it shows the following:

  1. User flow – how your website traffic/users move through your website from one page to another.
  2. Exit pages.
  3. Measure the level of interaction of your user/traffic to your website.

9. Behavior – Overview

Behavior Overview - Digital Markets Journal

The behavior overview page shows simple graphs of your page views, unique page views, average time on page, bounce rate and percentage of exit.

The page overview also shows how much money your website is worth by using google adsense (if you have one).

Most importantly, you can sort this statistic either by day, week or month.

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10. Behavior – Behavior Flow

Acquisition User Flow - Digital Markets Journal

Just like the social flow, behavior flow also shows how your users move from one page to the other.

User flow can also make you to easily monitor the different interactions of your site users with your website.

Segmenting your behavior flow give you a clearer representation of user interaction. For example, you can segment your user flow to monitor traffic from different sources such as direct, mobile, social, and a number of other complex combinations for proper reporting.

11. Behavior – Site Content – Exit Pages

Exit Pages - Digital Markets Journal

The exit page is the last page accessed during a visit.

Google analytic reports the top exit pages URLs, the number of exits, unique pageviews and exit rate.

Exit rate is the number of exits from a page divided by the total number of pageviews of that page.

12. Behavior – Site Speed

Behavior Site Speed - Digital Markets Journal

The site speed metric gives you an overview of your average page load time, redirection time, server response time, and server connection time.

The most important thing is to have website pages that load very quickly.

Lastly, there are a number of other tools available to you under the site speed section of your google analytics page such as – speed suggestion, page timing, and user timing.

13. Behavior – Site Search

Search Site - Digital Markets Journal

Site search is a functionality provided by a website in the form of a search box through which website visitors search the website for information or products.

If your website provides site search functionality then you should set up ‘site search tracking’ in Google Analytics.

The site search tool shows search terms and pages of your website.

This tool sheds more light on your site user interaction.

14. Real-Time Overview

Real Time - Digital Markets Journal

The real-time google analytics and reporting tool show the real-time analytics of your website visitors. For example, the real-time tool shows you the number of visitor on your website at a given point in time.

Also, you are able to see the number of visitors accessing your website from different devices, including mobile and computer.

Furthermore, you can see a heatmap of your website visitors which shows location, referring social site, domain and/or keyword.

15. Real-Time – Location

Real Time Location - Digital Markets Journal

The real-time location tool shows the location of your website in real-time. It is key and important because you are able to see where your visitors are coming from at certain times of the day.

Furthermore, this is very useful when you are measuring the effectiveness of your paid campaign; to see if your website traffic is coming from the right sources, and how much traffic was delivered at a given time.

15. Real-Time – Traffic Sources

Real Time Traffic Sources - Digital Markets Journal

The real-time source shows the top-ten website sources where your website traffic comes from in real-time.

I particularly like this form of analytics because you’re able to drill down your traffic search analytics to per-second.

15. Real-Time – Content

Real Time Content - Digital Markets Journal

Just like every other real-time analytics and reporting. the real-time content shows you top 10 most visited contents of your website.

The tool represents this information in a dynamic graph and you are able to monitor your page performance in real-time.

18. Real-Time – Conversions

Real Time Conversion - Digital Markets Journal

What drives online success is conversions.

There’re different definitions of conversions. Your conversion could be sales of a product(s)/service(s), filling out forms or partaking in a pool.

The real-time conversion tool provides you with an overview of the real-time conversion of your website.

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Add Yours

The above is what I consider to be the top 18 metrics new beginners to Google Analytics should learn how to measure and interpret. Please feel free to add other metrics you think might be helpful for beginners on their SEO journey.

Let me know what you think by dropping a comment for me below.

Getting valuable backlinks from websites with good domain authority and page rank is one of many SEO beginners specialists nightmares. The SEO backlinks 101 – 17 white hat techniques to build backlinks – The complete list highlights very simple but effective 17 white hat link building techniques for your website.

You may also like

1. Ask for Website Backlinks

Ask for backlink - Digital Markets Journal

Yes, just ask. To some, this strategy looks very ridiculous and some see this approach as impossible but of all the backlink strategies I’ve used in the past, asking for backlinks remains one of the most effective.

How do you ask for backlinks?

To start with, you need to find websites and/or blogs in your niche with high domain authority and SERPs rank. Then write the webmaster an email asking for a backlink to your website from one or a few of his related articles.

PS: Webmasters almost always link to well-crafted and informative resources from all over the internet and the probability of getting a positive response is high if you have great content.

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The key to getting a high response rate is if you have amazing content on your website.

You may use below email template to request for backlinks

 

Hey Shayne,

My name is Tayo and I’m the owner of Digital Markets Journal, a leading online journal that share latest info and update on digital marketing, search engine optimization, pay per click, content marketing and social media marketing.

I’ve been catching up on your blog, and noticed that your readers often inquire about on-page site optimization and effective backlinks strategies. I just wanted to let you know that I’ve actually written a comprehensive guide on those topics.

If you’re interested in checking it out, kindly follow the link [Insert link here].

Thanks,

Tayo

2. Start a YouTube Channel

YouTube Backlinks - Digital Markets Journal

With over 1.8 billion monthly active users, YouTube remains the second biggest search engine in the world as of today.

Another very simple and easy way to get high-quality backlinks to your website is to start a YouTube channel, optimize the channel and always add your website URL in your video description.

YouTube is also known to send very high-quality traffic your online resource and links coming from youtube often has a better average time on page.

This can be because anyone coming to your website from YouTube must have found your video very interesting and willing to learn more about your website, product, or services before visiting.

Want free high-quality backlink? YouTube is one of the best tools out there.

3. Ask Web Visitors To Write Testimonials

Write testimonials - Digital Markets Journal

Testimonials are another way to get quality backlinks, especially from your website visitors/users.

To achieve this, you simply need clients and/or website users to write testimonials about your articles, products or service. To get the best use out of this, you might ask your website users to link to some specific link(s) of your website for deep-linking purposes.

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4. Write Reviews

website review - digital markets journal

How do you feel when someone writes good things about yourself, your website, product and/or service, good right? Well, you do not need to answer this as this is a rhetorical question.

Everyone like showing off how good they are which is where writing reviews play an important role in getting valuable backlinks.

The first sets of backlinks I got were from writing reviews.

You start by picking some specific websites within your niche or target market(s), then you go on to write comprehensive reviews of the websites, their products and/or service.

The final step is to write a simple email to the webmasters managing the sites to inform them of your reviews and ask if they are willing to link to your pages.

They always link back to you 99.99% of all time.

5. Comment on Top Blogs

comment on blogs - digital markets journal

You probably didn’t know but you can use some commenting hack on top blogs to get free backlinks.

For example, it might be a great idea to comment on Neil Patel, Brian Dean, Search Engine Land and/or other top blogs if you happen to have an SEO or digital marketing blog.

Please note that publishers want helpful and genuine comments and would most likely ban your email/IP address if they find out that you are just pasting your link in the comment section for backlink purposes.

Hence, the way to go about this is to find a related topic to one of the contents on your own blog. The write a helpful comment, by providing more insight into the topic discussed on the blog you’re trying to get a link from and then provide a deed link to the article on your own blog.

6. List your Website in Trustworthy Directories

business listing - digital markets journal

Trustworthy directories are great backlink tools. All you need to do is to find directories within your niche and signup on them.

Shout me loud has a comprehensive list of verified free/paid directories to get free backlinks.

PS: Not all directories are healthy, hence the need to do a domain authority and page rank check before listing your website.

This can be done by using the link explorer tool by Moz.

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 7. Discover Competitors Backlinks

Free-Backlink-Checker-Tools-To-Check-Competitors-Backlinks-Digital Markets Journal

Sometimes, getting backlinks to your website can be as simple as carrying out a backlink analysis of your competitor’s website.

Carrying out backlink analysis of your top competitors exposes their backlink sources which you can then leverage on by contacting those blog, directories, or sites for deep links to your own website.

There are a number of amazing tools you can use and my top two are:

  1. SEMRUSH and
  2. Ahrefs

8. Write an Ebook

E-book - Digital Markets Journal

Getting quality backlinks from ebooks is an excellent strategy I’ve used over and over again that has given me amazing results.

For example, my ebook on how to increase your website traffic by more than 500% in 34 days has fetched me hundreds of backlinks since launch.

To start with, you need to come up with a comprehensive ebook/report and add it to your website as a free giveaway.

PS: Add strategic deep links to your website in your ebook and you have yourself amazing backlink strategy that works.

9. Add Newsletter Subscription

E-book - Digital Markets Journal

Email subscription remains the best converting digital marketing strategy there is.

Adding email subscription functionality to your website is a very simple and effective way of building your subscriber list.

The average opening rate of emails stand at 21.8% and the average click-through rate (CTR) is at 2.78%.

PS: There are a number of email automation tools but I strongly recommend MailChimp which is free for the first two thousand (2000) subscribers before you start paying a very small monthly fee.

10. Quora Hacking

Quora Hacking - Digital Markets Journal

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

Quora users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

It’s also a very strong avenue for quality backlinks.

The other thing about Quora is that topics and discussions on the platform are index on search engines.

You can add deep links back to your website from answers to questions on Quora.

11. Reclaim lost links

link building reclamation - digital markets journal

Websites lose backlinks at all times and it is very likely that you already lost a few of them.

There are a number of tools you can use to find lost links and my top two are highlighted below.

  1. SEMRUSH and
  2. Ahrefs

Find lost links and get in touch with the webmasters of the sites linking back to you to reclaim those links.

12. Contribute on Forums & Discussion Boards

forum-discussion - Digital Markets Journal

The good thing about forums and discussion boards is that many of them allow you to add a website to your bio.

The goal here is to be active on one or two forums within your niche providing answers to questions and creating new perspectives or providing better ways of getting things done in your perspective.

Building a reputation on forums and discussion board will in no little way to attract some traffic to your website.

13. Get on Twitter

twitter - digital markets journal

Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”.

Just like Quora, tweets also rank pretty fine on Google.

Adding a tweet share button to your web pages is a sure way of getting high-quality backlinks.

The tweeter share button on your website allows your website users to share your website content with their social networking connections.

Furthermore, statistics show visitors from Twitter tend to read and stay longer on your website than referrals from any other social media website.

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14. Get Editorial Written About Your Business

editorial - digital markets journal

Online news blog and online media are very good sources of good backlinks. This is because many online news blog/websites have millions of monthly views and getting quality “do follow” links from them is a sure way of ranking on #1 of Google.

An easy way to get backlinks from online news websites is via editorials. Pick a niche-based online new website and get them to write an editorial about you and link to your website.

15. Paid Promotion to Linkable asset

linkable asset - digital markets journal

What is a linkable asset?

A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche.

Because people rarely link to commercial content, “linkable assets” are almost never product pages or commercial content of any kind.

Craft a linkable content and you have yourself a backlink mine.

16. Launch an Affiliate Program

affiliate marketing - digital markets journal

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Creating an affiliate program for your product/service is an easy way to accelerate backlinks to your website from reliable URLs.

With an affiliate program set up the right way, you can get thousands of advertisers to link back to your landing page.

This backlink strategy can be very useful for E-commerce websites.

It’s an easy way to get quality backlinks and referrals to your site.

There are a number of affiliate plugins and engines you can use in setting up affiliate programs for your website today.

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17. Try Wikipedia Link Building

wikipedia - digital markets journal

Wikipedia is one of the biggest, oldest and most authoritative websites on the internet which makes Wikipedia backlinks one of the most powerful links on the planet.

A way to get these backlinks is the dead link retrieval.

A Dead link is used to describe a link that is no longer active. Meaning that the content that was once on the other side of the link isn’t there anymore.

You need to find these backlinks and create a content to link to.

 

Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success.

24 Ways to Increase Website Traffic in 2019

The #1 goal of any website/blog owner is to increase his/her website traffic. Increased traffic usually translates to better brand awareness, more leads, more sales of products or services, improved profitability, and more market share or dominance.

Website traffic is an important indicator and driver of business growth. It can help you to:

  • Generate more leads and revenue growth.
  • More brand awareness.
  • More market dominance.
  • Gather insight into your audience demography to make informed marketing or business decisions.

How to Increase Your Website Traffic in 2019

Now that we have seen the importance of targetted website traffic, the question still is “how do you increase your website traffic in 2019?”

Search for the phrase “how to increase website traffic” on Google will return a result of 349,000,000 i.e. three hundred and forty-nine million results as of today.

how to increase website traffic

Also, as you’ll see from the Google Trends stats below, “how to increase website traffic” is a phrase searched for my hundreds of thousands of people almost every day.

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how to increase website traffic - google trend - digital markets journal

Any business that will succeed online must have website traffic and lots of it.

This article tries to explain why your business needs traffic, how irrelevant traffic can hurt your SERP rank or even get you penalized, and show you 24 ways to increase your website traffic in 2019.

What are irrelevant website traffic and how can they affect your SERP rank?

Irrelevant traffic is a general term that refers to visitors that have no real interest in your services, products, and/or content.

They are visitors that were referred to your website by “mistake”.

Why you should care

bounce rate - digital markets journal

Irrelevant traffic can drive your bounce rate off the roof which in turn negatively impact the SERP rank of your website.

One of the most important factors search engines use in ranking your website is your “bounce rate”.

Bounce rate is a measure of the percentage of visitors who enter your website and then leaves “almost immediately” for another website or online resource rather than continuing to view other pages within your site.

Search engines rank websites with a high bounce rate as irrelevant. It is very logical that people would move from one page of your website to another if they found your content interesting and as meeting their needs.

A big website owner with hundreds of thousands of traffic per day, irrelevant traffic might not mean much but a small business owner should take note.

In reality, you cannot guide against irrelevant traffic to your website 100% but following the below instructions will in no doubt reduce your bounce rate, increase the average time on page of your website, and increase targeted website traffic to your website in 2019.

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1. On-Page Website Optimization

On-Page-Seo - Digital Markets Journal

On-page optimization is important to website rank on SERP. On-page website optimization involves optimizing on-page parameters and content properties of a given website.

Some of the on-page parameters and content properties of your website are:

Need help with getting website traffic?

  • Title Tag.
  • Keyword density.
  • Adding the “alt” tag to website images.
  • External linking – linking to external resources.
  • Website speed.
  • Description Tag – though not a ranking factor, it’s however good for user experience.

A rock solid on-page website optimization is the way to go in increasing targetted website traffic to your business website or blog in 2019.

PS: Are you on a WordPress website? Then there are a number of WordPress plugins you can use for your on-page optimization. E.g. Yoast, All in One SEO Pack

2. Off-Page Website Optimization

Offsite-SEO - Digital Markets Journal

Optimizing on-page parameters isn’t enough to get you to the first page of search engine – especially Google that will guarantee targeted traffic.

Off-page optimization is synonymous to backlinking from other websites to your blog.

To get the most of backlinking, you should get links from websites with good domain authority and page rank.

Links from spammy websites can get you delisted or even penalized by Google.

Backlinks are and remain one of the most important ranking factors and having lots of them pointing to your website will undoubtedly get you to Google #1 thereby resulting in targeted traffic.

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3. Social Shares

social share counter digital markets journal

Social signals are important to website rank. 

It is believed that people mostly connect with others with similar interest and likes.

Positioning social share buttons on your content (especially at the top, bottom or both) provides an easy way for your website visitors to share your website content with their friends (who might have similar interests as your website visitors) on various social media platforms.

For maximum exposure, I recommend that you add Linkedin, Facebook, Twitter, Instagram and YouTube share buttons on your website.

A number of other social media share buttons you can add to your website are those that lead to Tumblr, StumbleUpon, Digg, etc.

Social shares are easy and very simple ways of getting free referrals from other people who found your website interesting.

4. Google and Bing Paid Ads

Google Ads Bing Ads - Digital Markets Journal

Getting online relevance fast is important for new websites and one of the ways to get immediate traffic is from search engines is through paid advertisement.

Paid advertisement is the practice of paying search engines, for example, Google and Bing, and other third-party search engine sites for the purpose of sending traffic to your website.

Business owners want to be very strategic with their paid campaigns in that it can be very expensive if not properly planned, managed and executed.

Google and Bing Ads are excellent ways of getting immediate website traffic to your website.

5. Signup for Google My Business Page

google business page digital markets journal

Google My Business page is a local business listing page.

Creating a Google My Business page for your business is a sure way of getting noticed on Google very quickly.

Google My Business page allows you to set up opening and closing times of your business, add your social media pages, your website address, business description, reviews, etc.

Google My Business Page is an excellent way of getting the right kind of traffic to your website.

Signup for Google My Business Page Here

6. Create Bing Places for Business Account

bing place for business digital markets journal

Like Google My Business page, Bing Places for Business is also an amazing place to register your business.

Bing places for business is quite robust but is available in fewer countries as Google.

Bing Business page also allows you to set up opening and closing times of your business, add your social media pages, your website address, business description, reviews, etc.

Signup for Bing Places for Business

7. Make Your Website Pages Responsive

responsive-web-design-digital markets journal

Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

For example ios, android, windows, and mac os devices.

Since Google started mobile indexing, the more responsive your website is, the better its chances of making it to Google #1 for relevant keyword search.

Ranking #1 on a search engine for relevant keywords is the surest way of increasing your website traffic in 2019

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8. Create Valuable Content

content is king - digital markets journal

Ever heard the phrase “content is king”?

Since the emergence of inbound marketing, online marketing has moved from “promoting” products or services through “ads” to forming relationships with your website visitor before turning them to your customers.

Here my philosophy about content: “good content is what gets visitors to your website, better content is what keeps them coming back”.

Fresh valuable content can also be very helpful to your website in that it can reduce your bounce rate, increase the average time on page of your website visitors, improve your CTR which ultimately will drive traffic to your website by improving your web visibility.

9. Submit Your Website to Google

google webmaster tools - digital markets journal

Submitting your website to Google via the Google webmaster tools should be the first thing you with a new domain.

Google webmaster tools is very useful in that it makes Google index your website pages very quickly. Also, you are able to submit your website’s sitemap.xml file that updates your links for proper indexing by Google search engine robots.

10. Add Push Notification to your website

Website Push Notification - Digital Markets Journal

Push notification provides an easy way to retarget your audience which in turn increases the number of returning customers to your website.

All it takes to add push notification to your website is to install some simple plugins (if your website is on a CMS website) or script on your website.

With this, your visitors are able to subscribe to receive updates on the most recent articles on your website.

Examples of free tools you can use are: OneSignal and Subscribers

11. Submit Your Website to Bing

bing webmaster tools - digital markets journal

Like Google Webmaster Tools, Bing webmaster tools is also an indexing tool for the Bing search engine.

Bing webmaster tools is also very useful in that it makes Bing search engine index your website pages very quickly.

Also, you are able to submit your website’s sitemap.xml file and monitor varieties of other website properties and link analysis.

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12. Remove Dead/Broken Links from Old Content

broken link - digital markets journal

Broken links are dead-links that aren’t good for Search Engine and also for readers. 

Search engines crawlers hate broken links, which might end in low ranks in SERP and fewer traffic to your website.

Broken links are common in old content due to the fact that the external links in your content might be dead/broken.

Removing dead/broken links from your website improves your SERP ranking which in turn translate to more traffic.

13. Go HTTPShttps - digital markets journal

 

In August 2014, Google released an update where they announced the https was a ranking factor.

HTTPS used to be a lightweight ranking factor affecting only 1% of Google’s search queries in 2014.

Read part of the article:

…a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content— while we give webmasters time to switch to HTTPS

This has now evolved and is a heavy ranking factor for all search queries.

For example, searching for any keyword on Google will return websites with https on google and on other search engines.

Want more traffic? Go https://

14. Improve on Your Website Speed

website speed digital markets journal

Improving your website speed is not only a ranking factor but also enhances your user experience.

Website visitors generally expect your website to load in 5 seconds or less and anything more than that generally sends people off your website.

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15. Write Very Long Content

content is king - digital markets journal

MOZ did an extensive on over 90 ranking signals research a few years back and they found out that very long and comprehensive content tend to rank better on SERPs.

This could be because long content makes people stay longer on your page and reduces the bounce rate of your website.

Hence you want to do this to get to Google #1 for relevant keywords.

16. Optimize for Long-Tail Keywords

There are literally two types of keywords; long-tail and short-tail keywords.

For example, “digital markets Journals in Winnipeg” can be said to be a long-tail keyword but “digital markets” is a short-tail keyword.

Short-tail keywords are more difficult to compete for. This is because big organizations with better brands must have been competing for those keywords.

Optimizing for long-tail keywords is the way to rank quickly on Google for small business owners or new website owners.

17. Land A Publication Column

How does landing a publication column direct traffic to your website? 

Publications/News websites usually have good domain authority and page rank. Getting backlinks from publication/news websites is a good way of getting good link juice back to your website which gives you better rank on search engines. 

18. Engage on Reddit

Reddit is a social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members.

Engaging your connections on Reddit can also give you free referrals.

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19. Supercharge Your Website via Quora

quora - digital markets journal

Quora is such an amazing platform to get free traffic from. 

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

Answering questions on Quora is an excellent way of positioning yourself a leader in your field.

You are also able to add links back to your website from answer questions or in your own articles.

20. Drive Traffic To Your Website From Forums

Forum posting simply means writing new threads or replying to old one in forums and bulletin boards in order to get good inbound links to your website or blog.

The way to go about it is to first research for top forums or bulletin boards in your country, sign up on a number of them and start getting involved by posting new topics or answering old ones.

Top 50 forums to get quality inbound links to your website is a good place to start.

The rule of thumb that ensures good success here is to engage moderately and in a sincere manner and avoid spamming.

Many forums and bulletin boards have moderators that can ban you temporarily or sometimes permanently if they suspect that you are not on their platform to genuinely contribute so you want to be careful with your forum posting.

21. Drive Traffic From YouTube

YouTube is the second biggest search engine as of today with over 1.9 billion active users.

YouTube is a very strong avenue to get free website traffic. 

How do you get free traffic from YouTube?

  1. Sign in to YouTube with a Google account
  2. Create a YouTube Channel
  3. Optimize your YouTube channel by adding a description, website link, clip art, etc.
  4. Make your Videos
  5. Encourage your viewers to subscribe to your channel so they may get new videos from you as you upload them.

Follow the above simple steps and grow your traffic.

22. Build Email List

Of all the inbound marketing tactics there are, emails have the highest conversion rate. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products.

With your email list, you can easily retarget your subscribers, providing them with new updates and promotions.

Like to get more users to your website? Build your email list.

23. Use Facebook, WhatsApp, and Instagram Stories to Your Advantage

Social stories are excellent ways to keep in touch with your users and to drive traffic to your website.

Follow the below steps to take advantage of social stories:

  1. Develop an offer to exchange for Opt-ins.
  2. Create insta stories using visuals. You can use Easil, WordSwag or Canva to design compelling stories.
  3. Optimize stories with CTA Links and Location Sticker.
  4. Amplify Content Reach via Story Ads and Highlights.

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24. Add Forum to Your Website

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.

They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived.

Forum and discussion boards keep people interested in your topics coming back to your website.

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Conclusion

Getting targetted audience to your new website is not as difficult as many think, however it requires some amount of time and dedication.

This is because your website requires some time to get crawled by search engine robots.

The above are my top 24 tactics of getting the targetted audience to your new website.

These are the strategies I have used on several occasions to get target traffic to my websites and they seem to always work.

Do you have any questions or other techniques you like to recommend?

Please feel free to share in the comment section.

Lastly, do you have friends who might be interested in this article? How about you share it with them?

 

Therefore, the reason many become very aggressive with their search engine techniques for Google cannot be farfetched.

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What are Google Penalties?

According to Wikipedia, a Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review.

Google penalties are of two types namely google manual penalty and algorithmic change.

The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Good thing is that I’m going to show you how to determine if your website has been penalized by Google, identify the type of penalty that you’ve been hit with and ways to resolve google penalties.

First things first

If your SERPs rank and/or website traffic dropped abruptly, then it’s very likely you’re site has been penalized by Google.

Google Penalties

Lamentably, in the event of a Google penalty, many webmasters go into panic mode and start ‘fixing’ things that aren’t actually broken, often making things worse.  In order to form a recovery plan, it is important to first properly diagnose the source of the penalty.

Thus, the first step is to determine whether the traffic drop was as a result of a Google penalty and if so, figure out if it is due to algorithmic update or manual penalty cause by black-hat issues on your website.

Manual Penalty

manual penalty - digital markets journal

A website is hit by the manual penalty when a human (google engineer) manually reviewed a website and imposed a penalty for violating a Google search standard. Depending on the violation, this type of penalty can affect a particular page of a website or an entire website.

In cases like this, Google will give you an update on your Google webmaster tools console with the reason for the action and what needs to be done for the penalty to be lifted.

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Algorithmic Update

algorithmic update - digital markets journal

This is the most common type of Google penalty. It is as a result of algorithmic change or update. An algorithmic update is a continuous change/update in Google search algorithms for the purpose of ranking high-quality pages on SERP.

Understanding Google Search Algorithms can sometimes become overwhelming, especially for SEO newbie and wonder how not to run afoul of any of them (panda, penguin, pigeon, hummingbird).

One of the first few ways to identify if you have been slammed with a Google penalty is a sharp decline (or no traffic at all) in the number of visits to your website which can be tracked in your Google Analytics account.

When this is observed, then you might like to login to your Google webmaster tools for more insight.

Use Google Webmaster Tools

The webmaster tools help you find out if you are under a manual penalty.

Follow the below steps to find out:

  1. Login to webmaster tools
  2. Click on Search Traffic
  3. Select Manual Actions from the dropdown.

If you see the message “No manual webspam actions found” then you are clean and do not need to worry on taken further action.

However, in the event that there is a manual Google penalty, then you should read the message and correct the problems before requesting a review of your web pages.

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How to Recover from Google Penalty

The best way to recover from a Google penalty is not to get hit by it in the first place.

From my experience webmasters are always scheming for ways to maneuver their way to the top of Google SERP for relevant keywords without following a due process which usually gets them in the way of penalties.

The way to succeed online is to be committed to creating great content and be patient with it.

Being consistent with this will eventually make you get noticed by search engines and the much-needed success would follow.

Third-party Tools to Fix Google Penalty

Below are free third-party applications and tools you can also use to find out if your website has been penalized.

Fruition

Fruition - Digital Markets Journal

Fruition is a great tool for doing a quick Google penalty check. Setup a free account on the platform and connect to your Google Analytics account for free insight into your website status. Fruition will give you an impact probability score. The higher the percentage of probability, the greater the likelihood that you’re site has been penalized by Google.

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Algoroo

algoroo - digital markets journal

Algoroo is another insightful tool that tracks Google algorithm changes by monitoring turbulence in rankings of thousands of keywords. Algoroo gives you immediate insight in your website performance.

Panguin Tool

Panguin Tool - Digital Markets Journal

Panguin combines data from the Moz Change History report with your Google Analytics graph.

Panguin checks to see if your traffic/rankings drop coincides with an algorithm update.

The red lines identify Panda updates, the blue lines are Penguin updates, and the orange lines are general algorithm updates.

Click on the line that corresponds with the algorithm update and you will get additional information about the update.

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Final Thoughts

Once you’ve narrowed it down to the cause of the penalty, you can begin to formulate an action (recovery) plan.

If you’ve been hit by Penguin penalties, analyze your backlink profile and anchor text distribution using Ahrefs.

If you think Panda is the culprit, do a full site audit looking for duplicate content and site structure problems.

Once you’ve completed your recovery plan file a reconsideration request with Google. It is not uncommon for these requests to be rejected several times before it is granted. Be patient.

As a word of advice, please consider your link building profile and your on-page optimization. Remove backlinks from spammy websites and be sure to be careful of duplicated content on your website. You also do not want to make sure that your website is secure by adding SSL to your current website if not yet secure.

By using the methods mentioned above, you will be able to determine the cause of your penalty and how to come out from it if you have been slammed by one.

Like to learn more?

Access Your Free Consultancy Now!

There’s no question, in modern times that a chunk of your SEO Strategy is Search Engine Optimization (SEO). Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

What is SEO Strategy?

The term strategy is defined as “a plan of action or policy designed to achieve a major or overall aim”.

Hence, an SEO strategy in this context is described as – a set of SEO tactics, techniques or strategies designed to achieve your overall business goals and/or objectives.

While the #1 goal of many businesses remain to create new customers, we can also argue that numerous companies, institutions, and organization prioritize retaining existing customers, brand awareness, forming a new partnership with other businesses in the same niche or others, etc.

Depending on the scope of your business, your search engine optimization strategy might be to increase leads by a certain percentage, increase your website visitors by 40% within a certain timeframe or to sell a number of unit of your product or services during a campaign lifetime.

In achieving your business goal(s), your SEO strategy might be a single approach or might involve multiple strategies nested in a rather complex pattern involving several moving parts.

That said, designing the best search engine optimization strategy for your business can be seemingly difficult.

This article is written to demystify search engine marketing strategy but each type. In this SEO Strategy – 31-Step for 2019 – Fresh Perspective, we shall go into the core of search engine optimization, content optimization, on-page optimization, backlinking profiling and how social signals affects your rank on SERPs.

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In this article, I will take my first five into search engine optimization and show you some really simple SEO tactics to rank your web/landing page #1 on Google for more leads. Then I will expose you to some advanced techniques to supercharge your search engine rank.

Lastly, you also do not want to forget to leave your questions and/or contribution to me in the comment section.

Therefore, sit back and enjoy the ride

You might also like to read:

  1. SEO Strategy – 51-Step for 2019 – New Perspective
  2. SEO 101 Video Tutorial – Part 1
  3. SEO Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List
  4. 5 Proven Tactics to Drive Target Audience to Your New Website
  5. Google Penalties: How to Identify and Recover From Them
  6. 24 Ways to Increase Website Traffic in 2019
  7. 16 SEO Trends to Watch Out For in 2019

1. Search Engine Optimization

Search engine optimization otherwise known as SEO is the process of getting website traffic (or referrals) for “free” from search engines from search engines. It is also the process of getting higher rank for your web pages on search engines such as Google for the purpose of getting visibility, website traffic, and leads. The keyword in SEO is “free” which is what differentiates it from Pay-per-Click advertising otherwise known as PPC (we’ll get to this later).

Search Engine Optimization has several moving parts such as On-Page Optimization, Backlinking and Local SEO.

2. Local SEO

Local SEO a technique used in optimizing your business website for a local audience. Local SEO is more business focused.

Why local SEO? Check out the below mind-blowing statistics:

  • 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy).
  • 46% of all searches on Google are seeking local information.
  • 97% searched online to find a local business (Source: Hubspot)
  • 50% of people who conduct mobile searches for a local business will visit the store within one day. (Search Engine Land).

From the above statistics, it is clear that optimizing your business for your local customers is the way to go if you have local businesses such as grocery stores, restaurant, gym, etc.

With the local business listing, you are able to supercharge your web rank by adding reviews, business opening and closing hours, business description, etc.

Below are 10 platforms to consider for your business listing:

3. On-Page SEO

On Page SEO - Digital Markets Journal

On-Page SEO is one of the earliest forms of optimization. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page SEO has evolved over the years and a number of factors to consider for on-page optimization are:

  • Title – this is the title of the article. It is important that you have the main keyword in your article title.
  • Meta Description – although the Meta description is not a search engine ranking factor, it is very useful for end users. It provides a summary of what the page is about to the end user.
  • Keyword Optimization – your keywords must be strategically placed in your page. As a matter of fact, I always encourage your keyword to be on the first line of your content. Also, you must have a rich keyword density in your content.
  • Linking to External Resources – In 2015, Moz carried out extensive research on over 90 ranking factors and found out that Linking to external resources was a big ranking signal.
  • Write Very Long Content – content analysis has shown in recent times that blocs with very long content tend to have better rank and more link juice that ones with short content. For example, pages on Google #1 for any keyword(s) link to resources that have at least 1200 words.

Use the Skyscraper Technique – This technique involves three steps which are:

  • Step 1: Find link-worthy content
  • Step 2: Make something even better
  • Step 3: Reach out to the right people

For example, if you found a resource that says “50 Healthy Snack Ideas” ranking on Google #1, then go to “100” or even “500” and reach out to other relevant sites and see if they are willing to link to your resource.

Learn more about the skyscraper technique by reading Brian Dean’s Blog on Link Building Case Study – How I Increased My Search Traffic by 110% in 14 Days

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4. Back Linking

backlink - digital markets journal

In search engine optimization (SEO) terminology a backlink for a given web resource is a link from some other website to that web resource.

Backlink remains one of the most important ranking factors for search engines.

The assumption is that people or webmasters only link to valuable resources.

The more backlink you have to your root domain or a particular page of your website is directly proportional to how better your web page would rank on search engines if all other variable remains constant (sounds like a law of physic?).

Well, backlinking can be said to be an art and deploying the right strategy will guarantee a better ranking of your website but going about it wrongly might also lead to you being penalized.

4b. Backlinking Strategies 101 – How Best to Go About It.

The art of backlinking has evolved over the years and I will share with you a few backlink tricks you can use to get ranked on search engines very quickly.

  • Do not buy backlinks – We found out that a of paid websites that would ask you to pay for 1000 or more backlinks are fakes and will most likely get you penalized and delisted by Google. While I am not saying there’re no genuine places to buy backlinks from, I am only of the opinion that you should focus on natural backlinking strategies.
  • Signup on Niche-Specific Forums and Directories – one of the easiest ways of getting relevant backlinks to your business website is to sign up on some niche-specific directories. There are free and paid ones. An example is Business.com, a niche-specific directory for businesses. It’s a premium directory.
  • Guest Blogging – guest blogging is one of the oldest forms of getting quality backlinks that is still relevant till today. It is a method used by the owners of website/blog to increase traffic to their sites by offering to write content for other blogs in your business niche in exchange for links to their own blogs. The way to go about this is to find 10 blogs in your business niche and contact the webmaster for the possibility of writing for them. It is also important that they will give you a “do follow” link so this would give you good link juice.
  • Supercharge your Ranking with”.Gov” and “.Edu” Links – Though Google says that they do not add more weight to one type of root domain above others, the realities proves differently. Getting a single “.Gov” and/or “.Edu” almost always give you an edge over your competitors. Read Jon Ball’s piece to learn how to build and find powerful EDU backlink on Search Engine Journal.
  • Explore the power of search engine verticals – simply put; a vertical search engine focuses on one specific industry or type of content. Common examples would include a travel search engine like Kayak, e-commerce website like Amazon, real estate site Trulia, or the image-based interface of Pinterest.
  • Getting on vertical search engines for your business niche is a smart way of getting to #1 for some very specific keywords that are difficult to compete for on horizontal search engines.
  • Get quality backlinks by using the broken link strategy – the strategy involves finding broken links and writing comprehensive articles on those links for websites within your business niche. Learn more by reading The Broken Link Strategy By HiveDigital on Moz

While any/all the above backlink strategies would for sure have an impact on your website, the question is what kind of impact, positive or negative?

Factors to consider before getting a link from a website are:

  • Domain Authority &Moz Rank
  • Trust & Citation Flow
  • Spam Score
  • Backlink Status

The above factors can be measured by using the Moz and Majestic Tools

Getting links from the right from is key and important to your search engine rank. Use Moz to check for domain authority, page rank and trust factors

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5. NAP – otherwise known as Name, Address, and Phone Number

Name Address and Phone Number - Digital Markets Journal

Nothing can be compared to having a uniform NAP across all your platforms online. Since brand recognition now plays important role in website/page rank on search engines, having a uniform NAP is more important than ever before. From my experience, I’ve seen some businesses have different names on different varieties of listing.

To have a uniform NAP, you should follow the below steps:

  • Define your preferred website title – For example; Digital Markets Journal Inc is not the same as Digital Markets Journal Incorporated Company.
  • Get your dedicated contact number – the number must be open at your business hours.
  • Specify your opening and closing hours.
  • Determine the number of service or products you wish to display
  • Indicate a uniform address

Business description – write a one-paragraph description for your business and stick to it on all platforms.

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Using the above checklist will help you have a uniform NAP for your business everywhere on the internet which in turn improves on your branding and overall web rank on SERPs.

SEO Strategies are extensive and I’ve tried to cover the important ones get you to Google #1 SERP.

Do you think I skipped any or do you have any questions? Please leave me a comment and I will get back to you in a few minutes.

Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success.

The Importance of Website Traffic

Website traffic is both an important indicator and driver of business growth. It can help you to:

  • Generate more  leads and revenue growth
  • Measure your marketing efforts
  • Gather insight into your audience demography to make informed marketing or business decisions

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How to Get More Website Visitors

There are billions of websites currently running on the internet and probably thousands of websites providing the same or similar service as you. Though that seem to be a lot of competition, however, you are not on the internet to attract all visitors but people in your target audience which could be identified by age, location, interests, etc. Below are some simple ways to increase website traffic to your blog/business website.

You may also like:

Forum Posting

5 Insane Tactics to Drive Website Traffic

Forum posting simply means writing new threads or replying to old one in forums and bulletin boards in order to get good inbound links to your website or blog.

The way to go about it is to first research for top forums or bulletin boards in your country, sign up on a number of them and start getting involved by posting new topics or answering old ones.

Top 50 forums to get quality inbound links to your website is a good place to start.

The rule of thumb that ensures good success here is to engage moderately and in a sincere manner and avoid spamming.

Many forums and bulletin boards have moderators that can ban you temporarily or sometimes permanently if they suspect that you are not on their platform to genuinely contribute.

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Blog Posting

The importance of blogging to traffic generation cannot be overemphasized. I always encourage new website owners to have a blog page on their websites.

A blog page is you’re your own bulletin to the world. There you post on topics you think might be helpful to your visitors.

For example, an insurance firm can have a blog page that provides insight into different kind of insurance policies of the firm, new government laws, and policies, etc.

Apart from the fact that it brings visitors back to your website, it also positions you as an expert, a leader in your industry.

Another thing to note in blogging is your responsiveness, i.e. you must be swift in providing answers to questions from your visitors.

5 Insane Tactics to Drive Website Traffic

Optimize Your Website

Website optimization has become a buzz word such that it is on the lips of every business owner.

While many have heard SEO, a majority still do not understand what it truly means and how to go about it.

Simply put, Search Engine Optimization is the practice of increasing the quality and quantity of traffic to your website through organic means. Optimizing your website is in two phases; on-page optimization and off-page optimization.

Optimization your website the right way would inevitably lead to increasing your website visitors while being overly aggressive about your optimization techniques might get you penalized by search engines.

Paid Advertisement

Getting online relevance fast is usually important for new websites and one of the ways to get immediate traffic from search engines is through paid advertisement.

Paid advertisement is the practice of paying search engines, social media channels, forums, and third party websites for the purpose of sending traffic to your website.

Business owners want to be very strategic with their paid campaigns in that it can be very expensive if not properly planned, managed and executed.

NB: Social media, paid search, blogs, bulletin board, and Google Ads are all part of my 60 PPC networks to Supercharge your website ranking in 15 days.

Social Media

Social media has become part of our everyday life and getting on social media is a sure way to increase your website traffic.

The rule of thumb here is to first create a connection with your audience, get them to visit your website and encourage them to share your content with their networks.

Adding hashtags to promote your website content can also extend your reach beyond your network and get discovered by users searching for your products and services.

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Conclusion

Getting targetted audience to your new website is not as difficult as many think, however it requires some amount of time and dedication.

This is because your website requires some time to get crawled by search engine robots.

The above are my top 5 tactics to get targetted website traffic to your new website.

These are the strategies I have used on several occasions to get target traffic to my websites and they seem to always work.

Do you have any questions or other techniques you like to recommend? Please feel free to share in the comment section.

Lastly, do you have friends who might be interested in this article? The feel free to share it with them.

“Google plus shutdown is here and there is nothing we can do about it other than to adapt.” Tayo Olayinka

Google+, pronounced and sometimes written as Google Plus, is an Internet-based social network owned and operated by Google. The social network was launched in June of 2011 in an attempt to challenge other social networks such as Facebook and Twitter and designed to link Google’s products.

The network experienced tremendous growth in its early days but its usage dwindled over time and will finally come to an end on April 12, 2019.

In this article, I am going to discuss how the Google Plus shutdown will affect your SEO efforts in 2019 and beyond.

Google Plus Logo

On February 01, 2019, the company released a message to their user saying:

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time. For example, users may still see parts of their Google+ account via activity log and some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.

As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events.

If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community.

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons.

If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019.

If you’re a G Suite customerGoogle+ for your G Suite account should remain active.

Social signals are very important in making links rank higher in SERP. That said, links shared on Google+ tend to have a higher and faster ranking in SERP than pages shared on other social media websites. Hence the Google plus shutdown will in no doubt affect some of your links that derive their authority from Google+

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Expected Impact of The Google Plus Shutdown

The implications of the above of this shutdown are hereby highlighted below.

1. Google Plus users will not be able to share web pages on their Google plus accounts from February 04, 2018 and that all shared content on Google plus account will be deleted from April 04, 2019.

2. You will record notice a significant drop in page rank and authority on all your web pages that rely deeply on social signals coming from Google+ for ranking after the google plus shutdown.

In conclusion, even though Google Plus is coming to the end of its lifetime, it still doesn’t mean that the end has come for your SEO efforts.

Also, you have ample time to quickly backup your previous posts and to start getting signals from other social media platforms or other sources on the internet to keep up.

That said, I like to read your comment(s) so kindly leave me a note down in the comment area if you think I did a great job on this blog, or if you have any other thing you like me to note.