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Yes, we can say that SEO is as old as the World-Wide-Web itself, yet the future of SEO is very bright as more businesses become aware of its benefits.

Search engine optimization or SEO has become an advanced science in recent years. Although SEO is greatly synonymous to webpage rank on Google, it is way beyond Google page rank.

That being said, SEO remains a key component of any digital marketing strategy.

Hence, it considered as an important business growth factor for any business looking to get online leads, audience, or brand recognition.

But What is SEO?

Search engine optimization is a blanket term for numerous strategies used to make a web page appear in the top of the search engine results page (SERP) in search engines like Google, Bing, or Yahoo. SEO itself is a subset of Search Engine Marketing (SEM) with Pay Per Click (PPC) the other subset.

Basically, it involves selecting your target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure for social signals.

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SEO is Synonymous to Google Page Rank

There’s no denying that Google has won the search engine wars. Their domination of the search engine market has led most SEO to be geared towards pleasing Google’s algorithms. But this doesn’t mean that the future is certain.

As I just mentioned, over the years, SEO has evolved from finding the right keywords and stuffing pages with them, into the science of ranking website on top of search engine result pages for relevant keyword through a systematic approach to other search engines ranking factors such as content optimization, keyword density, website click-through-rate, video optimization, website bounce rate, website user experience, etc.

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The Future of SEO

For me, I strongly agree with Neil Patel that the future of SEO hangs on the three factors listed below:

  • Click-through rate – as you know, this metric is about the number of people who see a listing and actually click through to the site. For example, if most of the searchers inputting a specific query are clicking on the second listing and not the first, it should tell Google that the second listing is more relevant. According to a report by Larry Kim at Moz, the rate of change of organic CTR of any website is directly proportional to the website search engine page rank
  • Bounce rate – if users are hitting the back button within their browsers and going back to the search listings page, chances are they didn’t find what they were looking for, especially if they click on another listing after they hit the back button. In an ideal world, Google wants to give you the best result first so you don’t have to keep going through listings to find the answer you are looking for. Hence, a significant increase in bounce rate will cause a sharp decline in your page rank and position in search engine result pages.
  • Average time-on-site – after users perform a search, they tend to click on a listing. Assuming a portion of those people will hit the back button, Google will eventually (if it already isn’t) analyze the time it took the user to hit the back button. If users do this within three seconds, it will tell Google that the result is less relevant than the result that kept users on-site for five minutes before they clicked back.

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Here’s what 25 other experts think: Future of SEO

Credit @RankWatch

Final Thought

The future of SEO remains very bright.

We also expect to see more changes in search engine algorithms as major search engines continue to focus on user experience.

How about you let me know what you think by leaving your thoughts and questions for me in the comment section?

Knowing which metrics and how to measure them in Google Analytics can be quite daunting. The Google Analytics – Beginners Guide – 18 Must Know Metrics – The Complete List discusses some key metrics google analytics beginners must learn, understand and interpret.

Google Analytics is a free Analytics tool powered by Google. It provides insight into the different activities on your website by site visitors/users such as page views, traffic sources, bounce rate, audience, site speed, etc.

Also, the tool helps you to better understand where your audience is coming from, top keywords, and also your best-performing pages. It gives you a comprehensive overview of happenings on your website, simply put.

Although there are many metrics to look at, however, I will share with you the top 18 metrics every google analytics beginner should learn how to use.

Understanding your website visitors, location, average time on page, on which page they spend most of their time, and where they visit next after leaving your website can be very useful in improving your subscription, reducing bounce rate, and figuring out how to make your visitors stay longer on your website.

This information can be very valuable for all kinds of websites in audience targeting and revenue increase.

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You might also like to read:

1. Acquisition – Overview

Acquisition Overview - Digital Markets Journal

The acquisition overview gives you a pictorial representation of where your audience is from. For example, you are able to see if your audience is from Social Media, Direct Search, Organic Search, etc.

Also, you are about to see your bounce rate.

Understanding the acquisition overview page in your Google analytics is key to making important on-page optimization and off-page optimization decision. For example, if you see that your bounce rate is on the high side, then you must figure out how to reduce it.

Also, you are able to determine where to invest more in terms of ads or optimization.

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2. Acquisition – Behaviour

Acquisition Behavior - Digital Markets Journal

The acquisition behavior gives you an overview of the behavior of your website audience and a basic understanding of the overall performance of your website. For example, you are able to immediately see three key metrics – bounce rate, page/session and the average session duration which is a measure of the average time each website visitors stay on your site per session.

The three above metrics are always key to measuring your website performance. For example, a high bounce rate is never good for your website.

Websites with high bounce rate get lower ranking – this is because website traffic would stay longer on your website if they found it interesting.

High bounce rate is an indicator that your traffic is either not targetted or that your content isn’t awesome.

3. Acquisition – Channel

Acquisition Channel - Digital Markets Journal

The understanding of google analytics channel metric is important to any Google Analytics beginner and almost all biggers guide to google analytics discusses the google analytics channel metric.

Google analytics channel gives you an overview of where your traffic is coming from, more detailed analysis of your website bounce rate, the percentage of users referred to your website by each traffic source, etc.

The Google analytics channels help you make some important decisions as to where to invest more of your marketing efforts.

4. Acquisition – Source/Medium

Acquisition Source or Medium - Digital Markets Journal

The difference between a google analytics expert and a newbie is their ability to identify and interpret little details.

The Google analytics source/medium gives you a better understanding of each traffic source. For example, google analytics acquisition overview give shallow details about where your traffic is from but the google analytics source/medium gives you a very detailed report of your traffic. That is, you get to see how much traffic is coming from Facebook, Linkedin, or some very specific website/URL.

Also, you are able to see the performance of traffic coming from those sources.

The source/medium is one of the most important tools you will continue to learn for a very long time in your career as a website analytic specialist.

I personally consider the Google analytics source/medium as one of the first metrics any google analytics beginner must understand.

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5. Acquisition – Referrals

Acquisition Referrals - Digital Markets Journal

Acquisition-referrals is very close to source/medium but also vary in that the acquisition referrals only shows traffic from your referring domains. i.e. websites where your homepage or other internal pages are listed.

Furthermore, you are able to see the on-the-spot analysis of traffic performance from those sources.

Understanding the referrals tools in google analytics allow you to know what your referring domains are and how to leverage.

6. Acquisition – Social – Referral

Acquisition Social Referrals - Digital Markets Journal

Like your domain referrals, the social referrals page shows which social platform gives you bot only most traffic but also the best audience.

An easy way to analyze how good a traffic source is to measure bounce rate, average time on the website and also user interaction on the site from that very source.

For example, if you are faced with a scenario where 70% of your website traffic from Facebook bounces but only 7% from Linkedin does the same, then this means that you need to revise your facebook targetting because you are not getting the right type of audience to your website.

You can apply the same logic to any of your other social platforms.

7. Acquisition – Social – Landing Pages

Acquisition Social Landing Pages - Digital Markets Journal

The landing pages tool gives a clear report of how your social traffic is interacting with your website. For example, the social – landing pages tool shows the first page your social media user lands on your website.

This is very important as you are able to determine your most engaging link in social media.

For instance, assuming you posted 10 links on all your social media platform and found out that one of them drives the most traffic to your website, then you must take another look at the article to see what you did differently and how you can use a similar tactic on your site content.

I find this tool very useful in that it helps me in making some very important content optimization decisions.

 8. Acquisition – Social – Users Flow

Acquisition Social User Flow Chart - Digital Markets Journal

I refer to user workflow as the brilliance of Google Analytics and I, as a matter of fact, consider this as the most advanced Google analytics tool.

The user flow gives you the graphical representation of how your user interaction walks through your website.

The user flow is awesome in that it shows the following:

  1. User flow – how your website traffic/users move through your website from one page to another.
  2. Exit pages.
  3. Measure the level of interaction of your user/traffic to your website.

9. Behavior – Overview

Behavior Overview - Digital Markets Journal

The behavior overview page shows simple graphs of your page views, unique page views, average time on page, bounce rate and percentage of exit.

The page overview also shows how much money your website is worth by using google adsense (if you have one).

Most importantly, you can sort this statistic either by day, week or month.

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10. Behavior – Behavior Flow

Acquisition User Flow - Digital Markets Journal

Just like the social flow, behavior flow also shows how your users move from one page to the other.

User flow can also make you to easily monitor the different interactions of your site users with your website.

Segmenting your behavior flow give you a clearer representation of user interaction. For example, you can segment your user flow to monitor traffic from different sources such as direct, mobile, social, and a number of other complex combinations for proper reporting.

11. Behavior – Site Content – Exit Pages

Exit Pages - Digital Markets Journal

The exit page is the last page accessed during a visit.

Google analytic reports the top exit pages URLs, the number of exits, unique pageviews and exit rate.

Exit rate is the number of exits from a page divided by the total number of pageviews of that page.

12. Behavior – Site Speed

Behavior Site Speed - Digital Markets Journal

The site speed metric gives you an overview of your average page load time, redirection time, server response time, and server connection time.

The most important thing is to have website pages that load very quickly.

Lastly, there are a number of other tools available to you under the site speed section of your google analytics page such as – speed suggestion, page timing, and user timing.

13. Behavior – Site Search

Search Site - Digital Markets Journal

Site search is a functionality provided by a website in the form of a search box through which website visitors search the website for information or products.

If your website provides site search functionality then you should set up ‘site search tracking’ in Google Analytics.

The site search tool shows search terms and pages of your website.

This tool sheds more light on your site user interaction.

14. Real-Time Overview

Real Time - Digital Markets Journal

The real-time google analytics and reporting tool show the real-time analytics of your website visitors. For example, the real-time tool shows you the number of visitor on your website at a given point in time.

Also, you are able to see the number of visitors accessing your website from different devices, including mobile and computer.

Furthermore, you can see a heatmap of your website visitors which shows location, referring social site, domain and/or keyword.

15. Real-Time – Location

Real Time Location - Digital Markets Journal

The real-time location tool shows the location of your website in real-time. It is key and important because you are able to see where your visitors are coming from at certain times of the day.

Furthermore, this is very useful when you are measuring the effectiveness of your paid campaign; to see if your website traffic is coming from the right sources, and how much traffic was delivered at a given time.

15. Real-Time – Traffic Sources

Real Time Traffic Sources - Digital Markets Journal

The real-time source shows the top-ten website sources where your website traffic comes from in real-time.

I particularly like this form of analytics because you’re able to drill down your traffic search analytics to per-second.

15. Real-Time – Content

Real Time Content - Digital Markets Journal

Just like every other real-time analytics and reporting. the real-time content shows you top 10 most visited contents of your website.

The tool represents this information in a dynamic graph and you are able to monitor your page performance in real-time.

18. Real-Time – Conversions

Real Time Conversion - Digital Markets Journal

What drives online success is conversions.

There’re different definitions of conversions. Your conversion could be sales of a product(s)/service(s), filling out forms or partaking in a pool.

The real-time conversion tool provides you with an overview of the real-time conversion of your website.

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Add Yours

The above is what I consider to be the top 18 metrics new beginners to Google Analytics should learn how to measure and interpret. Please feel free to add other metrics you think might be helpful for beginners on their SEO journey.

Let me know what you think by dropping a comment for me below.

Therefore, the reason many become very aggressive with their search engine techniques for Google cannot be farfetched.

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What are Google Penalties?

According to Wikipedia, a Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review.

Google penalties are of two types namely google manual penalty and algorithmic change.

The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Good thing is that I’m going to show you how to determine if your website has been penalized by Google, identify the type of penalty that you’ve been hit with and ways to resolve google penalties.

First things first

If your SERPs rank and/or website traffic dropped abruptly, then it’s very likely you’re site has been penalized by Google.

Google Penalties

Lamentably, in the event of a Google penalty, many webmasters go into panic mode and start ‘fixing’ things that aren’t actually broken, often making things worse.  In order to form a recovery plan, it is important to first properly diagnose the source of the penalty.

Thus, the first step is to determine whether the traffic drop was as a result of a Google penalty and if so, figure out if it is due to algorithmic update or manual penalty cause by black-hat issues on your website.

Manual Penalty

manual penalty - digital markets journal

A website is hit by the manual penalty when a human (google engineer) manually reviewed a website and imposed a penalty for violating a Google search standard. Depending on the violation, this type of penalty can affect a particular page of a website or an entire website.

In cases like this, Google will give you an update on your Google webmaster tools console with the reason for the action and what needs to be done for the penalty to be lifted.

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Algorithmic Update

algorithmic update - digital markets journal

This is the most common type of Google penalty. It is as a result of algorithmic change or update. An algorithmic update is a continuous change/update in Google search algorithms for the purpose of ranking high-quality pages on SERP.

Understanding Google Search Algorithms can sometimes become overwhelming, especially for SEO newbie and wonder how not to run afoul of any of them (panda, penguin, pigeon, hummingbird).

One of the first few ways to identify if you have been slammed with a Google penalty is a sharp decline (or no traffic at all) in the number of visits to your website which can be tracked in your Google Analytics account.

When this is observed, then you might like to login to your Google webmaster tools for more insight.

Use Google Webmaster Tools

The webmaster tools help you find out if you are under a manual penalty.

Follow the below steps to find out:

  1. Login to webmaster tools
  2. Click on Search Traffic
  3. Select Manual Actions from the dropdown.

If you see the message “No manual webspam actions found” then you are clean and do not need to worry on taken further action.

However, in the event that there is a manual Google penalty, then you should read the message and correct the problems before requesting a review of your web pages.

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How to Recover from Google Penalty

The best way to recover from a Google penalty is not to get hit by it in the first place.

From my experience webmasters are always scheming for ways to maneuver their way to the top of Google SERP for relevant keywords without following a due process which usually gets them in the way of penalties.

The way to succeed online is to be committed to creating great content and be patient with it.

Being consistent with this will eventually make you get noticed by search engines and the much-needed success would follow.

Third-party Tools to Fix Google Penalty

Below are free third-party applications and tools you can also use to find out if your website has been penalized.

Fruition

Fruition - Digital Markets Journal

Fruition is a great tool for doing a quick Google penalty check. Setup a free account on the platform and connect to your Google Analytics account for free insight into your website status. Fruition will give you an impact probability score. The higher the percentage of probability, the greater the likelihood that you’re site has been penalized by Google.

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Algoroo

algoroo - digital markets journal

Algoroo is another insightful tool that tracks Google algorithm changes by monitoring turbulence in rankings of thousands of keywords. Algoroo gives you immediate insight in your website performance.

Panguin Tool

Panguin Tool - Digital Markets Journal

Panguin combines data from the Moz Change History report with your Google Analytics graph.

Panguin checks to see if your traffic/rankings drop coincides with an algorithm update.

The red lines identify Panda updates, the blue lines are Penguin updates, and the orange lines are general algorithm updates.

Click on the line that corresponds with the algorithm update and you will get additional information about the update.

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Final Thoughts

Once you’ve narrowed it down to the cause of the penalty, you can begin to formulate an action (recovery) plan.

If you’ve been hit by Penguin penalties, analyze your backlink profile and anchor text distribution using Ahrefs.

If you think Panda is the culprit, do a full site audit looking for duplicate content and site structure problems.

Once you’ve completed your recovery plan file a reconsideration request with Google. It is not uncommon for these requests to be rejected several times before it is granted. Be patient.

As a word of advice, please consider your link building profile and your on-page optimization. Remove backlinks from spammy websites and be sure to be careful of duplicated content on your website. You also do not want to make sure that your website is secure by adding SSL to your current website if not yet secure.

By using the methods mentioned above, you will be able to determine the cause of your penalty and how to come out from it if you have been slammed by one.

Like to learn more?

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There’s no question, in modern times that a chunk of your SEO Strategy is Search Engine Optimization (SEO). Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

What is SEO Strategy?

The term strategy is defined as “a plan of action or policy designed to achieve a major or overall aim”.

Hence, an SEO strategy in this context is described as – a set of SEO tactics, techniques or strategies designed to achieve your overall business goals and/or objectives.

While the #1 goal of many businesses remain to create new customers, we can also argue that numerous companies, institutions, and organization prioritize retaining existing customers, brand awareness, forming a new partnership with other businesses in the same niche or others, etc.

Depending on the scope of your business, your search engine optimization strategy might be to increase leads by a certain percentage, increase your website visitors by 40% within a certain timeframe or to sell a number of unit of your product or services during a campaign lifetime.

In achieving your business goal(s), your SEO strategy might be a single approach or might involve multiple strategies nested in a rather complex pattern involving several moving parts.

That said, designing the best search engine optimization strategy for your business can be seemingly difficult.

This article is written to demystify search engine marketing strategy but each type. In this SEO Strategy – 31-Step for 2019 – Fresh Perspective, we shall go into the core of search engine optimization, content optimization, on-page optimization, backlinking profiling and how social signals affects your rank on SERPs.

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In this article, I will take my first five into search engine optimization and show you some really simple SEO tactics to rank your web/landing page #1 on Google for more leads. Then I will expose you to some advanced techniques to supercharge your search engine rank.

Lastly, you also do not want to forget to leave your questions and/or contribution to me in the comment section.

Therefore, sit back and enjoy the ride

You might also like to read:

  1. SEO Strategy – 51-Step for 2019 – New Perspective
  2. SEO 101 Video Tutorial – Part 1
  3. SEO Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List
  4. 5 Proven Tactics to Drive Target Audience to Your New Website
  5. Google Penalties: How to Identify and Recover From Them
  6. 24 Ways to Increase Website Traffic in 2019
  7. 16 SEO Trends to Watch Out For in 2019

1. Search Engine Optimization

Search engine optimization otherwise known as SEO is the process of getting website traffic (or referrals) for “free” from search engines from search engines. It is also the process of getting higher rank for your web pages on search engines such as Google for the purpose of getting visibility, website traffic, and leads. The keyword in SEO is “free” which is what differentiates it from Pay-per-Click advertising otherwise known as PPC (we’ll get to this later).

Search Engine Optimization has several moving parts such as On-Page Optimization, Backlinking and Local SEO.

2. Local SEO

Local SEO a technique used in optimizing your business website for a local audience. Local SEO is more business focused.

Why local SEO? Check out the below mind-blowing statistics:

  • 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy).
  • 46% of all searches on Google are seeking local information.
  • 97% searched online to find a local business (Source: Hubspot)
  • 50% of people who conduct mobile searches for a local business will visit the store within one day. (Search Engine Land).

From the above statistics, it is clear that optimizing your business for your local customers is the way to go if you have local businesses such as grocery stores, restaurant, gym, etc.

With the local business listing, you are able to supercharge your web rank by adding reviews, business opening and closing hours, business description, etc.

Below are 10 platforms to consider for your business listing:

3. On-Page SEO

On Page SEO - Digital Markets Journal

On-Page SEO is one of the earliest forms of optimization. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page SEO has evolved over the years and a number of factors to consider for on-page optimization are:

  • Title – this is the title of the article. It is important that you have the main keyword in your article title.
  • Meta Description – although the Meta description is not a search engine ranking factor, it is very useful for end users. It provides a summary of what the page is about to the end user.
  • Keyword Optimization – your keywords must be strategically placed in your page. As a matter of fact, I always encourage your keyword to be on the first line of your content. Also, you must have a rich keyword density in your content.
  • Linking to External Resources – In 2015, Moz carried out extensive research on over 90 ranking factors and found out that Linking to external resources was a big ranking signal.
  • Write Very Long Content – content analysis has shown in recent times that blocs with very long content tend to have better rank and more link juice that ones with short content. For example, pages on Google #1 for any keyword(s) link to resources that have at least 1200 words.

Use the Skyscraper Technique – This technique involves three steps which are:

  • Step 1: Find link-worthy content
  • Step 2: Make something even better
  • Step 3: Reach out to the right people

For example, if you found a resource that says “50 Healthy Snack Ideas” ranking on Google #1, then go to “100” or even “500” and reach out to other relevant sites and see if they are willing to link to your resource.

Learn more about the skyscraper technique by reading Brian Dean’s Blog on Link Building Case Study – How I Increased My Search Traffic by 110% in 14 Days

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4. Back Linking

backlink - digital markets journal

In search engine optimization (SEO) terminology a backlink for a given web resource is a link from some other website to that web resource.

Backlink remains one of the most important ranking factors for search engines.

The assumption is that people or webmasters only link to valuable resources.

The more backlink you have to your root domain or a particular page of your website is directly proportional to how better your web page would rank on search engines if all other variable remains constant (sounds like a law of physic?).

Well, backlinking can be said to be an art and deploying the right strategy will guarantee a better ranking of your website but going about it wrongly might also lead to you being penalized.

4b. Backlinking Strategies 101 – How Best to Go About It.

The art of backlinking has evolved over the years and I will share with you a few backlink tricks you can use to get ranked on search engines very quickly.

  • Do not buy backlinks – We found out that a of paid websites that would ask you to pay for 1000 or more backlinks are fakes and will most likely get you penalized and delisted by Google. While I am not saying there’re no genuine places to buy backlinks from, I am only of the opinion that you should focus on natural backlinking strategies.
  • Signup on Niche-Specific Forums and Directories – one of the easiest ways of getting relevant backlinks to your business website is to sign up on some niche-specific directories. There are free and paid ones. An example is Business.com, a niche-specific directory for businesses. It’s a premium directory.
  • Guest Blogging – guest blogging is one of the oldest forms of getting quality backlinks that is still relevant till today. It is a method used by the owners of website/blog to increase traffic to their sites by offering to write content for other blogs in your business niche in exchange for links to their own blogs. The way to go about this is to find 10 blogs in your business niche and contact the webmaster for the possibility of writing for them. It is also important that they will give you a “do follow” link so this would give you good link juice.
  • Supercharge your Ranking with”.Gov” and “.Edu” Links – Though Google says that they do not add more weight to one type of root domain above others, the realities proves differently. Getting a single “.Gov” and/or “.Edu” almost always give you an edge over your competitors. Read Jon Ball’s piece to learn how to build and find powerful EDU backlink on Search Engine Journal.
  • Explore the power of search engine verticals – simply put; a vertical search engine focuses on one specific industry or type of content. Common examples would include a travel search engine like Kayak, e-commerce website like Amazon, real estate site Trulia, or the image-based interface of Pinterest.
  • Getting on vertical search engines for your business niche is a smart way of getting to #1 for some very specific keywords that are difficult to compete for on horizontal search engines.
  • Get quality backlinks by using the broken link strategy – the strategy involves finding broken links and writing comprehensive articles on those links for websites within your business niche. Learn more by reading The Broken Link Strategy By HiveDigital on Moz

While any/all the above backlink strategies would for sure have an impact on your website, the question is what kind of impact, positive or negative?

Factors to consider before getting a link from a website are:

  • Domain Authority &Moz Rank
  • Trust & Citation Flow
  • Spam Score
  • Backlink Status

The above factors can be measured by using the Moz and Majestic Tools

Getting links from the right from is key and important to your search engine rank. Use Moz to check for domain authority, page rank and trust factors

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5. NAP – otherwise known as Name, Address, and Phone Number

Name Address and Phone Number - Digital Markets Journal

Nothing can be compared to having a uniform NAP across all your platforms online. Since brand recognition now plays important role in website/page rank on search engines, having a uniform NAP is more important than ever before. From my experience, I’ve seen some businesses have different names on different varieties of listing.

To have a uniform NAP, you should follow the below steps:

  • Define your preferred website title – For example; Digital Markets Journal Inc is not the same as Digital Markets Journal Incorporated Company.
  • Get your dedicated contact number – the number must be open at your business hours.
  • Specify your opening and closing hours.
  • Determine the number of service or products you wish to display
  • Indicate a uniform address

Business description – write a one-paragraph description for your business and stick to it on all platforms.

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Using the above checklist will help you have a uniform NAP for your business everywhere on the internet which in turn improves on your branding and overall web rank on SERPs.

SEO Strategies are extensive and I’ve tried to cover the important ones get you to Google #1 SERP.

Do you think I skipped any or do you have any questions? Please leave me a comment and I will get back to you in a few minutes.

Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success.

The Importance of Website Traffic

Website traffic is both an important indicator and driver of business growth. It can help you to:

  • Generate more  leads and revenue growth
  • Measure your marketing efforts
  • Gather insight into your audience demography to make informed marketing or business decisions

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How to Get More Website Visitors

There are billions of websites currently running on the internet and probably thousands of websites providing the same or similar service as you. Though that seem to be a lot of competition, however, you are not on the internet to attract all visitors but people in your target audience which could be identified by age, location, interests, etc. Below are some simple ways to increase website traffic to your blog/business website.

You may also like:

Forum Posting

5 Insane Tactics to Drive Website Traffic

Forum posting simply means writing new threads or replying to old one in forums and bulletin boards in order to get good inbound links to your website or blog.

The way to go about it is to first research for top forums or bulletin boards in your country, sign up on a number of them and start getting involved by posting new topics or answering old ones.

Top 50 forums to get quality inbound links to your website is a good place to start.

The rule of thumb that ensures good success here is to engage moderately and in a sincere manner and avoid spamming.

Many forums and bulletin boards have moderators that can ban you temporarily or sometimes permanently if they suspect that you are not on their platform to genuinely contribute.

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Blog Posting

The importance of blogging to traffic generation cannot be overemphasized. I always encourage new website owners to have a blog page on their websites.

A blog page is you’re your own bulletin to the world. There you post on topics you think might be helpful to your visitors.

For example, an insurance firm can have a blog page that provides insight into different kind of insurance policies of the firm, new government laws, and policies, etc.

Apart from the fact that it brings visitors back to your website, it also positions you as an expert, a leader in your industry.

Another thing to note in blogging is your responsiveness, i.e. you must be swift in providing answers to questions from your visitors.

5 Insane Tactics to Drive Website Traffic

Optimize Your Website

Website optimization has become a buzz word such that it is on the lips of every business owner.

While many have heard SEO, a majority still do not understand what it truly means and how to go about it.

Simply put, Search Engine Optimization is the practice of increasing the quality and quantity of traffic to your website through organic means. Optimizing your website is in two phases; on-page optimization and off-page optimization.

Optimization your website the right way would inevitably lead to increasing your website visitors while being overly aggressive about your optimization techniques might get you penalized by search engines.

Paid Advertisement

Getting online relevance fast is usually important for new websites and one of the ways to get immediate traffic from search engines is through paid advertisement.

Paid advertisement is the practice of paying search engines, social media channels, forums, and third party websites for the purpose of sending traffic to your website.

Business owners want to be very strategic with their paid campaigns in that it can be very expensive if not properly planned, managed and executed.

NB: Social media, paid search, blogs, bulletin board, and Google Ads are all part of my 60 PPC networks to Supercharge your website ranking in 15 days.

Social Media

Social media has become part of our everyday life and getting on social media is a sure way to increase your website traffic.

The rule of thumb here is to first create a connection with your audience, get them to visit your website and encourage them to share your content with their networks.

Adding hashtags to promote your website content can also extend your reach beyond your network and get discovered by users searching for your products and services.

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Conclusion

Getting targetted audience to your new website is not as difficult as many think, however it requires some amount of time and dedication.

This is because your website requires some time to get crawled by search engine robots.

The above are my top 5 tactics to get targetted website traffic to your new website.

These are the strategies I have used on several occasions to get target traffic to my websites and they seem to always work.

Do you have any questions or other techniques you like to recommend? Please feel free to share in the comment section.

Lastly, do you have friends who might be interested in this article? The feel free to share it with them.

Search Engine Optimization is a highly dynamic field and ranking on the first page of Google requires not only keeping up but also getting ahead of the latest SEO trends.

Top SEO Trends in 2019

The year 2019 is shaping up to be a big year of advances in SEO and entire digital marketing, as search engines (with Google leading the park) continue getting smarter and more skilled at producing highly specific results that are tailored to user searches. Below, you will find the top 16 SEO trends to watch out for in 2019 to ensure your website is ranking high and getting found by your target audiences.

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16 SEO Trends to Watch Out for in 2019

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Mobile Index First

With the continuous increase in the use of the mobile web, Google rolled out something they called mobile first indexing in March 2018.

Part of the statement by Google says: “To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”

With this announcement, Google indicated that mobile versions of web pages will get a higher ranking than their desktop versions. This move further stresses the fact that mobile responsiveness is key to getting a higher rank in Search Engine Result Pages (SERP).

We expect that this SEO trend will continue in 2019 and there’s no better time to optimize the mobile responsiveness of your website than now.

Content is Still King

I believe you have heard the phrase “Content is KING” once or multiple times. Content optimization has evolved in many ways since the early days of the internet. From keyword optimization to long articles; content optimization will continue to evolve through 2019 and beyond. Two things you like to keep your eyes on as far as content optimization is concerned in 2019 are:

  1. Very long content – keep your content long. I do recommend at least 800-word long content.
  2. Quality content – it is not enough to just write long articles but to also make sure that your articles are educative and of high quality.

Releasing fresh content while keeping the above in mind is a very strong rank signal for your web pages.

Local Search GEO-Targeting

Getting listed in local directories or even Google my business page has remained a major search engine ranking signal since it took off around 2003 – 2005. Local optimization is particularly important in that it provides a platform for local searches. Users can easily check for reviews, maps and other information such as opening/closing hours of business operations. For example, a local grocery store website should be optimized to indicate where the business operates. Small businesses should focus on local search optimization. Local Search and Geo-Targeting remain one of the SEO trends to keep an eye on in 2019.

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Optimize for voice search

Voice optimization is still new in some ways but with 30% of web browsing expected to go screenless by 2020, optimizing for voice is a major and growing SEO trend as we move on in the year. Read Sherry Bonelli’s piece on how to optimize for voice search to learn how to go about voice search optimization.

Improve your website security

Since HTTPS became a ranking signal in August 2014, it has become a major ranking signal for Google SERPs and for other search engines. If you’re a Google Chrome, Mozilla, Safari, etc user, you must have noticed recently how a little message or a lock icon will pop up in the left-hand corner of the URL bar that either says Not Secure or Secure.

These messages are a result of a July 2018 Google security update, whose implementation means non-HTTPS (Hyper Text Transfer Protocol Secure) sites now load with that warning, plus now ranks low on Google SERP. The implication is that you need to add an SSL service to your domain if the only version you have is still the HTTP. There are a number of free SSL providers on the internet but I strongly recommend that you go for paid SSL providers.

Content Optimization Taken One Step Further – (Rank)Brain

RankBrain is a machine learning system that uses artificial intelligence to improve search results and interpret new queries. Essentially, the RankBrain system takes difficult or hard-to-understand queries and relates them to previous searches based on intent and end results.

RanKBrain was launched in 2015 and remains one of the SEO trends in 2019. Read Neil Patel’s article on how rankbrain works to learn more. The most important piece to go away with as far as RankBrain is concerned is that it helps Google better understand your content thereby taking content optimization far beyond keyword optimization but also comprehensibility of your content.

Use Latent Semantic Indexing in your content

Imagine you’re telling a friend about your favorite English Premier League football team “Chelsea FC”. It will seem off if you keep repeating Chelsea FC each time you are referring to your team. You are more likely to use phrases like “the blues”, “the London blues” interchangeably in your discussion.

Same way LSI works. Using different variations of your keyword in your content is one of the SEO trends in 2019.

AMP: Page Speed Boost

Mobile Optimization is the standard for creating new websites today. With Accelerated Mobile Pages (AMP), Google shows you how to make your mobile page even faster. AMPs are already an important SERPs ranking signal and I expect it to continue to gain more momentum in 2019.

Artificial intelligence RACE

AI technology has massive potential. We have seen a number of digital agencies deploy AI as part of their analytics tools. For examples Companies like Lotlinx uses AI in analyzing user demographics to improve on campaign ROI for its clients. I believe that the AI age for SEO just started and I expect this technology to gain more use in 2019.

Microformats/Schemas

Microformats/SCHEMAS are small HTML patterns that signal information about a website. The more information a search engine knows about the site, the more accurately it can rank it. Search engines will typically award you with a better ranking if you can give an honest description of what your website is about.

That said, SCHEMAS are not for all websites. I only recommend schemas for business websites because they have ratings, hours of operation, location, product pricing, etc.

Website Speed

Beyond good UI, Google does believe that the speed of your website goes a long way in determining the overall user experience of your website and has user experience becomes an important ranking signal, your website speed is also key in determining if your website will make it to the first page of SERPs for relevant keywords.

As you continue to explore optimization techniques and strategies for 2019, you want to take website speed into consideration. I believe this would continue to gain steam in 2019.

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Amazon search

First, to be clear, Amazon is not a search engine but studies have shown that more than 52% of consumers visit Amazon first if they have shopping need while more than 50% search Amazon after finding something on another website. These statistics show us that Amazon’s becoming Google of e-commerce. It means that if you sell something and you’re not on Amazon, you are missing out on all those 56% of potential customers.

Structured data becomes more important

Structure data is one of the top SEO trends to evolve in the last few years, Google is accessing more and more data material. Today, Google is also able to create its own meaningful meta-descriptions from existing content.

In addition, the search engine giant uses structured data to create rich snippets. Since the available space has become smaller due to a change in the arrangement of the advertisements, you should make sure to create eye-catching snippets.

Links remain important

Link building remains a major ranking factor in 2019 regardless of what anyone says. The only thing is that it continues to evolve just like every other SEO trends in 2019. For example, In 2018, Gary Illyes from Google said at a conference that “the good old PageRank is still an important ranking signal for Google internally. And link power, or authority, is achieved via backlinks.”

In fact, the so-called “linkless backlinks” may play an even bigger role in 2019. This consideration is based on the fact that Google can also consider mentions of websites or brands on other websites, although no direct link refers to the target page.

A stronger focus on image search

Google significantly upgraded its image search in 2017. Many websites even had to struggle with traffic losses because users no longer have to leave Google to view images and can click their way through them like in a picture gallery. By improving image search Google has certainly responded to an SEO trend.

Visual Search Mobile Optimization

Visual Search Mobile (VSM) has seen a lot of changes since Google launched Google Lens in October 2017. VSM enables users to search for anything from their mobile phones simply by snapping a picture and this app will tell you what it is.

Instead of typing queries into a search engine, you can directly search through images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and Google Lens will show you movie information, trailers, showtimes, and local theaters.

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Conclusion: Your checklist for 2019

Though SEO trends for 2019 might seem too cumbersome with a lot of things to note and keep up with, however, below is a summary of things to add to your checklist when optimizing your web pages.

  • Add markups to your website so Google can use structured data for rich snippets and you can increase your CTR in SERPs.
  • Create a technically perfect site that is absolutely mobile optimized and can easily be crawled and indexed by search engines.
  • Try to make your website as fast as possible.
  • Concentrate on optimizing your content for mobile devices.
  • Don’t think primarily of backlinks when publishing content on other websites.
  • Always try to satisfy the user’s need at the best of all top-ranked websites on a search term or topic.

Think I missed out on a thing or two / like to tell me what your thoughts are regarding my article? Please leave a comment for me so we can learn together.