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Search engine marketing, or SEM as it is generally known, is one of the most effective forms of digital marketing. With thousands of businesses vying for a limited position in organic rank, search engine marketing has never been more to business success.

In this guide, you will learn the overview of SEM, and few tricks and tips to how to do it right.

An Overview of Search Engine Marketing – SEM

Search engine marketing often referred to as pay per click – PPC is a type of marketing that involves promoting websites on search engines for better visibility and engagement.

This form of marketing involves search marketing, display marketing, local marketing, and youtube video marketing.

Search engine marketing - sem - image 1

In the early days of the internet, more emphasis was placed on organic search results.

Since thousands of websites are created daily, competing for top organic rank in search engine result pages is a lot difficult than ever.

Search engine marketing helps you to overcome this challenge and can get your website in front of a relevant audience within a very short time.

SEM vs. SEO

The difference between search engine marketing – SEM and search engine optimization – SEO is that SEM gets traffic to a website through paid efforts whereas SEO strategy is purely organic and does not require money.

That being said, although SEO might seem cheaper, it, however, does not guarantee immediate results because it websites don’t rank on the top pages of search engines overnight. Search engine optimization often requires a lot of time and efforts.

SEM on the hand can get your business website in front of the right audience in minutes if done correctly.

Therefore, we can say that SEM helps you achieve success faster than SEO.

Keywords: The Foundation of Search Engine Marketing

Keywords are key to the success of any SEM effort. As a matter of fact, keywords form the foundation on which SEM thrives.

What is a Keyword?

Keywords are search terms (or queries) a user types into search engines to find information about a product or service.

Keywords are generally categorized into short-tail keywords and long-tail keywords.

Short-tail keywords usually do not contain more than two words while Long-tail keywords are usually between three and four words long.

Types of Keyword Intent

There are four major types of keywords intent namely: navigational, informational, and transactional.

Navigational keywords are used to locate a website of online resource. An example of this would be someone searching google with “digitalmarketsjournal” so as to be able to get to www.digitalmarketsjournal.com.

Transactional Keywords - Digital Markets Journal

Informational keywords are used to search for a piece of information on the internet. An example of this would be “how to make a female trouser”

Transactional keywords are used to buy something. For example, “buy a Nissan Altima 2017” would be a transactional keyword. Transactional keywords are also sometimes referred to as commercial keywords.

Top Keyword Tools

One of the biggest challenges any online marketer can be faced with is keyword research. Comprehensive keyword research guarantees the success of any online marketing effort.

The success of failure of any keyword research lies in the keyword tool that was used.

The top 5 keyword research tools any online marketer should be familiar with are: Google Keyword Planner, SEMRush, Moz Keyword Explorer, Ahref Keyword Explorer, and Google Search Console

GEOtargeting

GEOtargetting is one of the cool features of search engine marketing. Geotargeting in search engine marketing is the method of determining the geographical location (or geolocation) of a website visitor and delivering ads to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

Geotargetting has been found to be a very effective form of approach to marketing. This is because online marketers are able to targeted audiences within specific locations with relevant ads.

For example, there’s no point optimizing the search engine marketing of a dealership business in Selkirk, MB, Canada to an audience that lives over two thousand kilometers away in Toronto, ON, Canada.

How Quality Score Affect Search Engine Marketing

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. The higher your quality score, the better your ad will perform.

The quality score depends on various factors namely: Click-through rate (CTR), Keyword relevance, Landing page quality, Ad text relevance, and Historical Google Ads account performance.

Read my article on Pay per click marketing to learn more about how quality score works.

Top Search Engine Marketing Networks

Search engine marketing is of three major forms namely: search, display, and video marketing.

There are hundreds of platforms anyone can try out. Some niches are broad while others have verticals.

That being said, the top five search engine marketing platforms are Google Ads Network, Bing Ads, AdRoll, Yahoo Gemini, and Facebook.

The ad networks were rated using metrics such as the volume of traffic, demographics, CPC, quality of Leads, etc.

What is Ad Auction and How Does it Work?

Ad Auction - Digital Markets Journal

Ad Auction is the process by which search engines select which ads will appear for a specific search and the order in which those ads will appear in search engine result pages.

Here’s how the ad auction works:

When someone searches Google for a thing, the Google Ads system finds all ads whose keywords match that search.

From those ads, the Google Ads system ignores the ads that are not eligible, e.g. ads that target a different country.

Of the remaining ads, only those with a sufficiently high Ad Rank may show.

Ad Rank is a combination of your bid, ad quality, the context of the person’s search, and the expected impact of extensions and other ad formats.

The most important thing to always remember is that even if your competition bids higher than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads.

Final Thoughts

Search engine marketing can provide unlimited opportunities for business growth if done the right way. It opens businesses to a large variety of audience from all over the world.

Search engine marketing can be used by every business. This is because there is always someone looking to buy your product or service on the internet.

Feel free to reach out in the comment section with your questions and contributions.

 

Getting valuable backlinks from websites with good domain authority and page rank is one of many SEO beginners specialists nightmares. The SEO backlinks 101 – 17 white hat techniques to build backlinks – The complete list highlights very simple but effective 17 white hat link building techniques for your website.

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1. Ask for Website Backlinks

Ask for backlink - Digital Markets Journal

Yes, just ask. To some, this strategy looks very ridiculous and some see this approach as impossible but of all the backlink strategies I’ve used in the past, asking for backlinks remains one of the most effective.

How do you ask for backlinks?

To start with, you need to find websites and/or blogs in your niche with high domain authority and SERPs rank. Then write the webmaster an email asking for a backlink to your website from one or a few of his related articles.

PS: Webmasters almost always link to well-crafted and informative resources from all over the internet and the probability of getting a positive response is high if you have great content.

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The key to getting a high response rate is if you have amazing content on your website.

You may use below email template to request for backlinks

 

Hey Shayne,

My name is Tayo and I’m the owner of Digital Markets Journal, a leading online journal that share latest info and update on digital marketing, search engine optimization, pay per click, content marketing and social media marketing.

I’ve been catching up on your blog, and noticed that your readers often inquire about on-page site optimization and effective backlinks strategies. I just wanted to let you know that I’ve actually written a comprehensive guide on those topics.

If you’re interested in checking it out, kindly follow the link [Insert link here].

Thanks,

Tayo

2. Start a YouTube Channel

YouTube Backlinks - Digital Markets Journal

With over 1.8 billion monthly active users, YouTube remains the second biggest search engine in the world as of today.

Another very simple and easy way to get high-quality backlinks to your website is to start a YouTube channel, optimize the channel and always add your website URL in your video description.

YouTube is also known to send very high-quality traffic your online resource and links coming from youtube often has a better average time on page.

This can be because anyone coming to your website from YouTube must have found your video very interesting and willing to learn more about your website, product, or services before visiting.

Want free high-quality backlink? YouTube is one of the best tools out there.

3. Ask Web Visitors To Write Testimonials

Write testimonials - Digital Markets Journal

Testimonials are another way to get quality backlinks, especially from your website visitors/users.

To achieve this, you simply need clients and/or website users to write testimonials about your articles, products or service. To get the best use out of this, you might ask your website users to link to some specific link(s) of your website for deep-linking purposes.

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4. Write Reviews

website review - digital markets journal

How do you feel when someone writes good things about yourself, your website, product and/or service, good right? Well, you do not need to answer this as this is a rhetorical question.

Everyone like showing off how good they are which is where writing reviews play an important role in getting valuable backlinks.

The first sets of backlinks I got were from writing reviews.

You start by picking some specific websites within your niche or target market(s), then you go on to write comprehensive reviews of the websites, their products and/or service.

The final step is to write a simple email to the webmasters managing the sites to inform them of your reviews and ask if they are willing to link to your pages.

They always link back to you 99.99% of all time.

5. Comment on Top Blogs

comment on blogs - digital markets journal

You probably didn’t know but you can use some commenting hack on top blogs to get free backlinks.

For example, it might be a great idea to comment on Neil Patel, Brian Dean, Search Engine Land and/or other top blogs if you happen to have an SEO or digital marketing blog.

Please note that publishers want helpful and genuine comments and would most likely ban your email/IP address if they find out that you are just pasting your link in the comment section for backlink purposes.

Hence, the way to go about this is to find a related topic to one of the contents on your own blog. The write a helpful comment, by providing more insight into the topic discussed on the blog you’re trying to get a link from and then provide a deed link to the article on your own blog.

6. List your Website in Trustworthy Directories

business listing - digital markets journal

Trustworthy directories are great backlink tools. All you need to do is to find directories within your niche and signup on them.

Shout me loud has a comprehensive list of verified free/paid directories to get free backlinks.

PS: Not all directories are healthy, hence the need to do a domain authority and page rank check before listing your website.

This can be done by using the link explorer tool by Moz.

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 7. Discover Competitors Backlinks

Free-Backlink-Checker-Tools-To-Check-Competitors-Backlinks-Digital Markets Journal

Sometimes, getting backlinks to your website can be as simple as carrying out a backlink analysis of your competitor’s website.

Carrying out backlink analysis of your top competitors exposes their backlink sources which you can then leverage on by contacting those blog, directories, or sites for deep links to your own website.

There are a number of amazing tools you can use and my top two are:

  1. SEMRUSH and
  2. Ahrefs

8. Write an Ebook

E-book - Digital Markets Journal

Getting quality backlinks from ebooks is an excellent strategy I’ve used over and over again that has given me amazing results.

For example, my ebook on how to increase your website traffic by more than 500% in 34 days has fetched me hundreds of backlinks since launch.

To start with, you need to come up with a comprehensive ebook/report and add it to your website as a free giveaway.

PS: Add strategic deep links to your website in your ebook and you have yourself amazing backlink strategy that works.

9. Add Newsletter Subscription

E-book - Digital Markets Journal

Email subscription remains the best converting digital marketing strategy there is.

Adding email subscription functionality to your website is a very simple and effective way of building your subscriber list.

The average opening rate of emails stand at 21.8% and the average click-through rate (CTR) is at 2.78%.

PS: There are a number of email automation tools but I strongly recommend MailChimp which is free for the first two thousand (2000) subscribers before you start paying a very small monthly fee.

10. Quora Hacking

Quora Hacking - Digital Markets Journal

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

Quora users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

It’s also a very strong avenue for quality backlinks.

The other thing about Quora is that topics and discussions on the platform are index on search engines.

You can add deep links back to your website from answers to questions on Quora.

11. Reclaim lost links

link building reclamation - digital markets journal

Websites lose backlinks at all times and it is very likely that you already lost a few of them.

There are a number of tools you can use to find lost links and my top two are highlighted below.

  1. SEMRUSH and
  2. Ahrefs

Find lost links and get in touch with the webmasters of the sites linking back to you to reclaim those links.

12. Contribute on Forums & Discussion Boards

forum-discussion - Digital Markets Journal

The good thing about forums and discussion boards is that many of them allow you to add a website to your bio.

The goal here is to be active on one or two forums within your niche providing answers to questions and creating new perspectives or providing better ways of getting things done in your perspective.

Building a reputation on forums and discussion board will in no little way to attract some traffic to your website.

13. Get on Twitter

twitter - digital markets journal

Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”.

Just like Quora, tweets also rank pretty fine on Google.

Adding a tweet share button to your web pages is a sure way of getting high-quality backlinks.

The tweeter share button on your website allows your website users to share your website content with their social networking connections.

Furthermore, statistics show visitors from Twitter tend to read and stay longer on your website than referrals from any other social media website.

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14. Get Editorial Written About Your Business

editorial - digital markets journal

Online news blog and online media are very good sources of good backlinks. This is because many online news blog/websites have millions of monthly views and getting quality “do follow” links from them is a sure way of ranking on #1 of Google.

An easy way to get backlinks from online news websites is via editorials. Pick a niche-based online new website and get them to write an editorial about you and link to your website.

15. Paid Promotion to Linkable asset

linkable asset - digital markets journal

What is a linkable asset?

A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche.

Because people rarely link to commercial content, “linkable assets” are almost never product pages or commercial content of any kind.

Craft a linkable content and you have yourself a backlink mine.

16. Launch an Affiliate Program

affiliate marketing - digital markets journal

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Creating an affiliate program for your product/service is an easy way to accelerate backlinks to your website from reliable URLs.

With an affiliate program set up the right way, you can get thousands of advertisers to link back to your landing page.

This backlink strategy can be very useful for E-commerce websites.

It’s an easy way to get quality backlinks and referrals to your site.

There are a number of affiliate plugins and engines you can use in setting up affiliate programs for your website today.

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17. Try Wikipedia Link Building

wikipedia - digital markets journal

Wikipedia is one of the biggest, oldest and most authoritative websites on the internet which makes Wikipedia backlinks one of the most powerful links on the planet.

A way to get these backlinks is the dead link retrieval.

A Dead link is used to describe a link that is no longer active. Meaning that the content that was once on the other side of the link isn’t there anymore.

You need to find these backlinks and create a content to link to.

Therefore, the reason many become very aggressive with their search engine techniques for Google cannot be farfetched.

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What are Google Penalties?

According to Wikipedia, a Google penalty is the negative impact on a website’s search rankings based on updates to Google’s search algorithms or manual review.

Google penalties are of two types namely google manual penalty and algorithmic change.

The penalty can be a by-product of an algorithm update or an intentional penalization for various black-hat SEO techniques.

Good thing is that I’m going to show you how to determine if your website has been penalized by Google, identify the type of penalty that you’ve been hit with and ways to resolve google penalties.

First things first

If your SERPs rank and/or website traffic dropped abruptly, then it’s very likely you’re site has been penalized by Google.

Google Penalties

Lamentably, in the event of a Google penalty, many webmasters go into panic mode and start ‘fixing’ things that aren’t actually broken, often making things worse.  In order to form a recovery plan, it is important to first properly diagnose the source of the penalty.

Thus, the first step is to determine whether the traffic drop was as a result of a Google penalty and if so, figure out if it is due to algorithmic update or manual penalty cause by black-hat issues on your website.

Manual Penalty

manual penalty - digital markets journal

A website is hit by the manual penalty when a human (google engineer) manually reviewed a website and imposed a penalty for violating a Google search standard. Depending on the violation, this type of penalty can affect a particular page of a website or an entire website.

In cases like this, Google will give you an update on your Google webmaster tools console with the reason for the action and what needs to be done for the penalty to be lifted.

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Algorithmic Update

algorithmic update - digital markets journal

This is the most common type of Google penalty. It is as a result of algorithmic change or update. An algorithmic update is a continuous change/update in Google search algorithms for the purpose of ranking high-quality pages on SERP.

Understanding Google Search Algorithms can sometimes become overwhelming, especially for SEO newbie and wonder how not to run afoul of any of them (panda, penguin, pigeon, hummingbird).

One of the first few ways to identify if you have been slammed with a Google penalty is a sharp decline (or no traffic at all) in the number of visits to your website which can be tracked in your Google Analytics account.

When this is observed, then you might like to login to your Google webmaster tools for more insight.

Use Google Webmaster Tools

The webmaster tools help you find out if you are under a manual penalty.

Follow the below steps to find out:

  1. Login to webmaster tools
  2. Click on Search Traffic
  3. Select Manual Actions from the dropdown.

If you see the message “No manual webspam actions found” then you are clean and do not need to worry on taken further action.

However, in the event that there is a manual Google penalty, then you should read the message and correct the problems before requesting a review of your web pages.

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How to Recover from Google Penalty

The best way to recover from a Google penalty is not to get hit by it in the first place.

From my experience webmasters are always scheming for ways to maneuver their way to the top of Google SERP for relevant keywords without following a due process which usually gets them in the way of penalties.

The way to succeed online is to be committed to creating great content and be patient with it.

Being consistent with this will eventually make you get noticed by search engines and the much-needed success would follow.

Third-party Tools to Fix Google Penalty

Below are free third-party applications and tools you can also use to find out if your website has been penalized.

Fruition

Fruition - Digital Markets Journal

Fruition is a great tool for doing a quick Google penalty check. Setup a free account on the platform and connect to your Google Analytics account for free insight into your website status. Fruition will give you an impact probability score. The higher the percentage of probability, the greater the likelihood that you’re site has been penalized by Google.

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Algoroo

algoroo - digital markets journal

Algoroo is another insightful tool that tracks Google algorithm changes by monitoring turbulence in rankings of thousands of keywords. Algoroo gives you immediate insight in your website performance.

Panguin Tool

Panguin Tool - Digital Markets Journal

Panguin combines data from the Moz Change History report with your Google Analytics graph.

Panguin checks to see if your traffic/rankings drop coincides with an algorithm update.

The red lines identify Panda updates, the blue lines are Penguin updates, and the orange lines are general algorithm updates.

Click on the line that corresponds with the algorithm update and you will get additional information about the update.

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Final Thoughts

Once you’ve narrowed it down to the cause of the penalty, you can begin to formulate an action (recovery) plan.

If you’ve been hit by Penguin penalties, analyze your backlink profile and anchor text distribution using Ahrefs.

If you think Panda is the culprit, do a full site audit looking for duplicate content and site structure problems.

Once you’ve completed your recovery plan file a reconsideration request with Google. It is not uncommon for these requests to be rejected several times before it is granted. Be patient.

As a word of advice, please consider your link building profile and your on-page optimization. Remove backlinks from spammy websites and be sure to be careful of duplicated content on your website. You also do not want to make sure that your website is secure by adding SSL to your current website if not yet secure.

By using the methods mentioned above, you will be able to determine the cause of your penalty and how to come out from it if you have been slammed by one.

Like to learn more?

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Search Engine Optimization is a highly dynamic field and ranking on the first page of Google requires not only keeping up but also getting ahead of the latest SEO trends.

Top SEO Trends in 2019

The year 2019 is shaping up to be a big year of advances in SEO and entire digital marketing, as search engines (with Google leading the park) continue getting smarter and more skilled at producing highly specific results that are tailored to user searches. Below, you will find the top 16 SEO trends to watch out for in 2019 to ensure your website is ranking high and getting found by your target audiences.

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16 SEO Trends to Watch Out for in 2019

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Mobile Index First

With the continuous increase in the use of the mobile web, Google rolled out something they called mobile first indexing in March 2018.

Part of the statement by Google says: “To recap, our crawling, indexing, and ranking systems have typically used the desktop version of a page’s content, which may cause issues for mobile searchers when that version is vastly different from the mobile version. Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”

With this announcement, Google indicated that mobile versions of web pages will get a higher ranking than their desktop versions. This move further stresses the fact that mobile responsiveness is key to getting a higher rank in Search Engine Result Pages (SERP).

We expect that this SEO trend will continue in 2019 and there’s no better time to optimize the mobile responsiveness of your website than now.

Content is Still King

I believe you have heard the phrase “Content is KING” once or multiple times. Content optimization has evolved in many ways since the early days of the internet. From keyword optimization to long articles; content optimization will continue to evolve through 2019 and beyond. Two things you like to keep your eyes on as far as content optimization is concerned in 2019 are:

  1. Very long content – keep your content long. I do recommend at least 800-word long content.
  2. Quality content – it is not enough to just write long articles but to also make sure that your articles are educative and of high quality.

Releasing fresh content while keeping the above in mind is a very strong rank signal for your web pages.

Local Search GEO-Targeting

Getting listed in local directories or even Google my business page has remained a major search engine ranking signal since it took off around 2003 – 2005. Local optimization is particularly important in that it provides a platform for local searches. Users can easily check for reviews, maps and other information such as opening/closing hours of business operations. For example, a local grocery store website should be optimized to indicate where the business operates. Small businesses should focus on local search optimization. Local Search and Geo-Targeting remain one of the SEO trends to keep an eye on in 2019.

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Optimize for voice search

Voice optimization is still new in some ways but with 30% of web browsing expected to go screenless by 2020, optimizing for voice is a major and growing SEO trend as we move on in the year. Read Sherry Bonelli’s piece on how to optimize for voice search to learn how to go about voice search optimization.

Improve your website security

Since HTTPS became a ranking signal in August 2014, it has become a major ranking signal for Google SERPs and for other search engines. If you’re a Google Chrome, Mozilla, Safari, etc user, you must have noticed recently how a little message or a lock icon will pop up in the left-hand corner of the URL bar that either says Not Secure or Secure.

These messages are a result of a July 2018 Google security update, whose implementation means non-HTTPS (Hyper Text Transfer Protocol Secure) sites now load with that warning, plus now ranks low on Google SERP. The implication is that you need to add an SSL service to your domain if the only version you have is still the HTTP. There are a number of free SSL providers on the internet but I strongly recommend that you go for paid SSL providers.

Content Optimization Taken One Step Further – (Rank)Brain

RankBrain is a machine learning system that uses artificial intelligence to improve search results and interpret new queries. Essentially, the RankBrain system takes difficult or hard-to-understand queries and relates them to previous searches based on intent and end results.

RanKBrain was launched in 2015 and remains one of the SEO trends in 2019. Read Neil Patel’s article on how rankbrain works to learn more. The most important piece to go away with as far as RankBrain is concerned is that it helps Google better understand your content thereby taking content optimization far beyond keyword optimization but also comprehensibility of your content.

Use Latent Semantic Indexing in your content

Imagine you’re telling a friend about your favorite English Premier League football team “Chelsea FC”. It will seem off if you keep repeating Chelsea FC each time you are referring to your team. You are more likely to use phrases like “the blues”, “the London blues” interchangeably in your discussion.

Same way LSI works. Using different variations of your keyword in your content is one of the SEO trends in 2019.

AMP: Page Speed Boost

Mobile Optimization is the standard for creating new websites today. With Accelerated Mobile Pages (AMP), Google shows you how to make your mobile page even faster. AMPs are already an important SERPs ranking signal and I expect it to continue to gain more momentum in 2019.

Artificial intelligence RACE

AI technology has massive potential. We have seen a number of digital agencies deploy AI as part of their analytics tools. For examples Companies like Lotlinx uses AI in analyzing user demographics to improve on campaign ROI for its clients. I believe that the AI age for SEO just started and I expect this technology to gain more use in 2019.

Microformats/Schemas

Microformats/SCHEMAS are small HTML patterns that signal information about a website. The more information a search engine knows about the site, the more accurately it can rank it. Search engines will typically award you with a better ranking if you can give an honest description of what your website is about.

That said, SCHEMAS are not for all websites. I only recommend schemas for business websites because they have ratings, hours of operation, location, product pricing, etc.

Website Speed

Beyond good UI, Google does believe that the speed of your website goes a long way in determining the overall user experience of your website and has user experience becomes an important ranking signal, your website speed is also key in determining if your website will make it to the first page of SERPs for relevant keywords.

As you continue to explore optimization techniques and strategies for 2019, you want to take website speed into consideration. I believe this would continue to gain steam in 2019.

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Amazon search

First, to be clear, Amazon is not a search engine but studies have shown that more than 52% of consumers visit Amazon first if they have shopping need while more than 50% search Amazon after finding something on another website. These statistics show us that Amazon’s becoming Google of e-commerce. It means that if you sell something and you’re not on Amazon, you are missing out on all those 56% of potential customers.

Structured data becomes more important

Structure data is one of the top SEO trends to evolve in the last few years, Google is accessing more and more data material. Today, Google is also able to create its own meaningful meta-descriptions from existing content.

In addition, the search engine giant uses structured data to create rich snippets. Since the available space has become smaller due to a change in the arrangement of the advertisements, you should make sure to create eye-catching snippets.

Links remain important

Link building remains a major ranking factor in 2019 regardless of what anyone says. The only thing is that it continues to evolve just like every other SEO trends in 2019. For example, In 2018, Gary Illyes from Google said at a conference that “the good old PageRank is still an important ranking signal for Google internally. And link power, or authority, is achieved via backlinks.”

In fact, the so-called “linkless backlinks” may play an even bigger role in 2019. This consideration is based on the fact that Google can also consider mentions of websites or brands on other websites, although no direct link refers to the target page.

A stronger focus on image search

Google significantly upgraded its image search in 2017. Many websites even had to struggle with traffic losses because users no longer have to leave Google to view images and can click their way through them like in a picture gallery. By improving image search Google has certainly responded to an SEO trend.

Visual Search Mobile Optimization

Visual Search Mobile (VSM) has seen a lot of changes since Google launched Google Lens in October 2017. VSM enables users to search for anything from their mobile phones simply by snapping a picture and this app will tell you what it is.

Instead of typing queries into a search engine, you can directly search through images to find similar images, price comparisons, local shopping results, etc. You can also take a picture of a movie poster and Google Lens will show you movie information, trailers, showtimes, and local theaters.

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Conclusion: Your checklist for 2019

Though SEO trends for 2019 might seem too cumbersome with a lot of things to note and keep up with, however, below is a summary of things to add to your checklist when optimizing your web pages.

  • Add markups to your website so Google can use structured data for rich snippets and you can increase your CTR in SERPs.
  • Create a technically perfect site that is absolutely mobile optimized and can easily be crawled and indexed by search engines.
  • Try to make your website as fast as possible.
  • Concentrate on optimizing your content for mobile devices.
  • Don’t think primarily of backlinks when publishing content on other websites.
  • Always try to satisfy the user’s need at the best of all top-ranked websites on a search term or topic.

Think I missed out on a thing or two / like to tell me what your thoughts are regarding my article? Please leave a comment for me so we can learn together.