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Search engine optimization can be categorized into two broad types; on-page SEO and off-page SEO.

On-page search engine optimization is equally as important as off-page search engine optimization. On-page optimization is not only important to website page rank on search engine result pages but it is also important for your overall website user experience.

In this article, we shall be looking at what on-page SEO is, and relevant on page SEO factors to optimize for your website. We shall also be looking at how to create a website optimization strategy for your business in 2019.

So without further ado, let us delve into the topic proper.

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What is Search Engine Optimization (SEO)

Search engine optimization or SEO is the process or the techniques used to increase the quality and quantity of website traffic (people) by increasing the visibility of a website or a web page to users searching for information, products or services relevant to the website on a web search engine, e.g. Google, Bing, etc. SEO is strictly an organic effort, i.e. a process of increasing the amount of website traffic by pure organic or non-paid efforts. By this we mean that website traffic by any paid effort, either by Google paid advertising, social media marketing, etc is cannot be considered as SEO.

SEO may target different kinds of search, by this we mean that there are a number of niches which include images, videos, voice search, academic search, news and reporting search, etc.

Optimizing a website or web pages simply means creating or editing associated content of those pages. There are numerous types of content but the major ones are videos, podcasts, articles, infographics, animations, etc.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by a set of audience. Search engine optimization is performed because a website will receive more visitors from a search engine the higher the website ranks in the search engine results page (SERP) for relevant keywords. These visitors can then be converted into paying customers.

SEO differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches.

SEO used to be categorized into two broad types; namely: On-page SEO and Off-page SEO; but recently have a third type which is widely referred to as Local SEO.

Definition of important SEO terms:

  1. What is on-page search engine optimization?
  2. What is off-page search engine optimization?
  3. What are keywords?
  4. What is keyword optimization? 
  5. What is local search engine optimization?
  6. What is SERP?
  7. What are the on-page optimization factors?

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What is On-Page Optimization

20 On-Page SEO Ranking Factors Relevant in 2019

On-page optimization is the process of optimizing some key elements on every page of a website in order to rank those web pages for relevant keywords in Search Engine Results Pages (SERPS).

On-Page SEO deals with both technical (i.e. HTML tags) and content of web pages.

The ultimate goal with on-page SEO is to make your website page content easy to read and crawl by search engine bots.

What is Off-Page Search Engine Optimization?

Off-page SEO refers to strategies and techniques used to improve the position of a web site in the search engine results page (SERPs) for some relevant keywords. 

Although off-page optimization and backlinks building are somewhat synonyms, this type of SEO involves some other factors such as social signals (i.e. social media presence), and content marketing.

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What are keywords?

Keywords can be defined as search terms a user or users type in search engines such as Google and Bing when looking to buys something or trying to pull up some online resources. For example: “top SEO blogs” “slim tea” “music instruments store near me”, etc. Keywords are often categorized based on two things namely: 

  1. Length of the keyword – examples are long-tail keywords and short-tail keywords. Long-tail keywords are keywords or phrases that have more than two words. These type of keywords are often easy to rank for and less competitive. Short tail keywords, on the other hand, are keywords not longer than two words, e.g. “shoe laze”
  2. User intent – this keyword type can be categorized into three namely: transactional, commercial, informational, and navigational. Read Demystifying Keywords in SEO guide to learn more.

What is keyword optimization? 

Keyword optimization or keyword research is the process of researching and selecting the best converting keywords for a given web page. It is also the act of creating relevant content around these keywords to rank a given web page in SERP.

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What is local search engine optimization?

Local SEO is the process of optimizing a business, product, or service for buyers within a very small geographical location, e.g. a street, neighborhood or city. Although websites are important to any business, however, a business doesn’t need one to optimize for local listing. Some key players in local SEO are Bing my business, Google my business, yelp, etc.

What is SERP?

Search Engine Results Pages (SERP) are the pages displayed by search engines whenever a searcher enters a query or keyword. The objective of any SEO specialist is to always rank a website on the top pages of SERPs when searchers are querying for the products or services offered by that business.

What are the on-page optimization factors?

On-page optimization factors are elements and tags that, when optimized, will make web page content easier to understand, crawl, and indexed by search engine bots.

Top 20 On-Page SEO Ranking Factors to Optimize in 2019

Not all on-page optimization factors are actually important to SEO. Below are the top 20 on-page SEO ranking factors you need to optimize today.

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1. Page Title

A page title is one of the most important on-page ranking factors. The five things to keep in mind when optimizing your page titles are:

  1. Length – a page title shouldn’t be longer than 60 characters.
  2. Keyword – your page title should contain your focus keyword(s)
  3. Power word – your title should contain at least one power word. Learn more about power words here
  4. Negative or Positive Word – Your title should contain at least a positive or negative word
  5. Number – your title should contain at least one number.

2. Page Description

Although Google has come out to say that page description (otherwise known as meta description is not a ranking factor, yet it is important for user experience. 

The page description is the summary of an entire web page displayed alongside a web link in search engine result pages. It helps searchers have an understanding of what a page is all about. The page description should also contain the focus keyword of a website.

3. Short (but SEO friendly) URL Structures

The URL structure of your website goes a long way in determining how it performs in SERP. A good URL is short and readable. E.g, www.digitalmarketsjournal.com/contact-us. Two things to keep in mind while determining your URLs are:

  1. Length – your URL shouldn’t contain more than 75 characters. Anything longer than 75 characters is not good for SEO even if it’s readable.
  2. Readability – a good URL is always very clear and readable. An example of a bad URL would be www.example.com/yhUiikjoiuy6765?45/09-kimnjQASW 

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4. Navigation

Website navigation goes a long way in determining how a website would rank in search engine result page. A poorly build web navigation will lead to increased bounced rate which in turn will negatively impact your page rank in SERPs. 

Therefore, it is key to have website users in mind all through the development phase of any website.

Another easy way around this is to make use of breadcrumbs. Website breadcrumbs help website users easily navigate back and forth a website.

Furthermore, having a search bar on your website will help with user navigation and lower bounce rate.

5. Internal Links

Internal link optimization simply means linking to other resources on your website.

6. Text Formatting

This involves the proper use of header tags. Ideally, you want to start every new section of your website with a header tag. This helps search engine crawlers to easily understand the structure and what your content is about.

A simple technique is to get a sheet of paper and follow this procedure:

  1. Content title (H1)
  2. Section 1 (H2, H3…)
  3. Section 2 (H2, H3…)
  4. Section 3 (H2, H3…)
  5. Section… (H2, H3…)
  6. Conclusion (H2, H3…)

7. Image Optimization

Image optimization involves adding appropriate and descriptive texts to web images. While all images tags are important, however, the two factors to be mindful of when optimizing images are:

  1. Image Size – huge web images tend to result in slow loading time.
  2. ALT tag – ALT (or alternative text) is can be described at the nickname of your image. Alternative texts should be descriptive and contain your keywords.

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8. User-Friendly 404 Pages

We all have stumbled on a 404 page at one point or the other. Although 404 pages are generally bad for SEO, it is however very difficult to have a website without one or two 404 pages. 

That being said, a user-friendly 404 page is one that isn’t just blank but apologies for the error and bring users to another page, usually the homepage of a website.

9. Loading Speed

Page loading speed is the measure of how fast your website page loads and is one of the most important ranking factors. The most common factors that determine the speed of your website are:

  1. Videos/Images/Animations – heavy images, videos or animations will reduce your website loading speed. 
  2. JS and CSS – these are heavy javascript and cascading style sheets. An easy way out of this is compression. Heavy JS and CSS files should be compressed to increase website loading speed.
  3. Web Host – poor web host can also result in a very slow website loading speed.

10. Website Responsiveness

Website responsiveness simply means that your website has the same feel on mobile devices as it would on computers.

Mobile responsiveness is now a ranking factor as Google places more weight on websites with good responsiveness. Use Google mobile checker to check how responsive your website is.

Since more people now access the internet on their mobile devices, it is important that your website is mobile responsive.

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11. Duplicate Content

Duplicate content generally refers to reasonable blocks of content within a website or across multiple domains that either totally matches other content or are very similar. A website owner should be wary of duplicate content. SEMRUSH has one of the best tools for checking duplicate content.

12. Sitemap

The Sitemaps is a XML file that lists all available URs on a website for search engine indexing. Sitemaps are generally uploaded or linked to the webmaster tool of a search engine. It helps your URLs get crawled by search engines more quickly.

13. Long-Tail Keywords

Long tail keywords are those three and four keyword phrases which are very, very specific to whatever you are selling on a website. To have the best ROI on your website, you want to optimize for high performing long-tail keywords. An easy way to find the best keywords is to use google keyword planner.

14. HTTPS

Asides the fact that HTTPS is a ranking factor, it also adds credibility to your website. Top ranking websites for any keyword all have secure SSL linked to their domain.

15. Social Signals

Social signals are the likes, shares, votes, pins, or views, people, place on social media sites that filter out to the various search engines.

16. Fresh Content

This perhaps is the most important on-page ranking factor. Fresh content not only keep people coming back to your website but also bring search crawlers back to your website to crawl new content. The more content you have on your website, the better your chances of ranking high for keywords

17. External Links

External links are important to your on-page SEO effort. This is an act of placing links to external resources from your own site. Adding at least one external URL from your web pages will go a long way in helping you rank.

18. Content Structure

Content structure is defined as the manner in which your content is arranged. Very recently, search engine that you have very long and comprehensive contents on your website to have it rank.

Long content increases the average time duration on your website which gives your page a huge boost in SERP.

19. Canonical URL

There is nothing that kills SEO efforts faster than duplicate content and pages. Duplicate content arises when you have very similar pages. Canonical tag helps tell search engines of your preferred page and thus protects you from penalties.

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20. Schema Markup

Schema markup is one of the latest evolution of SEO. Schema markup is a semantic code that you add to a website to help search engines understand your website better. 

There are a number of schema markups such as local business, rating schema, website schema, breadcrumb schema, new article schema, etc Learn more about schema markup from schema.org

Conclusion

Above are the top twenty on-page ranking factors you should optimize for in 2019.

How about you let me know what you think.

Yes, we can say that SEO is as old as the World-Wide-Web itself, yet the future of SEO is very bright as more businesses become aware of its benefits.

Search engine optimization or SEO has become an advanced science in recent years. Although SEO is greatly synonymous to webpage rank on Google, it is way beyond Google page rank.

That being said, SEO remains a key component of any digital marketing strategy.

Hence, it considered as an important business growth factor for any business looking to get online leads, audience, or brand recognition.

But What is SEO?

Search engine optimization is a blanket term for numerous strategies used to make a web page appear in the top of the search engine results page (SERP) in search engines like Google, Bing, or Yahoo. SEO itself is a subset of Search Engine Marketing (SEM) with Pay Per Click (PPC) the other subset.

Basically, it involves selecting your target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure for social signals.

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SEO is Synonymous to Google Page Rank

There’s no denying that Google has won the search engine wars. Their domination of the search engine market has led most SEO to be geared towards pleasing Google’s algorithms. But this doesn’t mean that the future is certain.

As I just mentioned, over the years, SEO has evolved from finding the right keywords and stuffing pages with them, into the science of ranking website on top of search engine result pages for relevant keyword through a systematic approach to other search engines ranking factors such as content optimization, keyword density, website click-through-rate, video optimization, website bounce rate, website user experience, etc.

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The Future of SEO

For me, I strongly agree with Neil Patel that the future of SEO hangs on the three factors listed below:

  • Click-through rate – as you know, this metric is about the number of people who see a listing and actually click through to the site. For example, if most of the searchers inputting a specific query are clicking on the second listing and not the first, it should tell Google that the second listing is more relevant. According to a report by Larry Kim at Moz, the rate of change of organic CTR of any website is directly proportional to the website search engine page rank
  • Bounce rate – if users are hitting the back button within their browsers and going back to the search listings page, chances are they didn’t find what they were looking for, especially if they click on another listing after they hit the back button. In an ideal world, Google wants to give you the best result first so you don’t have to keep going through listings to find the answer you are looking for. Hence, a significant increase in bounce rate will cause a sharp decline in your page rank and position in search engine result pages.
  • Average time-on-site – after users perform a search, they tend to click on a listing. Assuming a portion of those people will hit the back button, Google will eventually (if it already isn’t) analyze the time it took the user to hit the back button. If users do this within three seconds, it will tell Google that the result is less relevant than the result that kept users on-site for five minutes before they clicked back.

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Here’s what 25 other experts think: Future of SEO

Credit @RankWatch

Final Thought

The future of SEO remains very bright.

We also expect to see more changes in search engine algorithms as major search engines continue to focus on user experience.

How about you let me know what you think by leaving your thoughts and questions for me in the comment section?

Since the start of web search engines, top digital marketing experts have always looked for ways to position websites for better SERPs.  This need has pushed experts to create various search engine keyword tools and techniques that help with keyword research, on-page optimization. While some of the keyword research tools are best for PPC such as Google AdWords planner used for google adword keyword research, other such as SEMRUSH, MOZ KEYWORD TOOL, Ahrefs, Optimizely, etc are also best for both on-page optimization and website backlink analysis.

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Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing.

This will continue to happen every year at a faster pace. That said, the goal of marketing — and digital marketing, in particular — has always been the same: getting and keeping your audience’s attention. The only changes that will continue occurring are where the attention goes, and that’s what you need to be leveraging.

As we move on in 2019, the digital marketing landscape that encompasses search engine optimization, social media, pay per click, content marketing and more is witnessing a dramatic shift.

There are many new evolving digital marketing trends, techniques and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

Without further ado, here are seven digital marketing trends for 2019:

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You might also like to read:

Infographic outlining several key digital content trends for 2019

Final note

Above are what I consider to be the top seven digital content trends that will rule in 2019. Think I missed out on any tool? Why not leave me a comment and I will review and add it and/or them to the list.

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There’s no question, in modern times that a chunk of your SEO Strategy is Search Engine Optimization (SEO). Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

What is SEO Strategy?

The term strategy is defined as “a plan of action or policy designed to achieve a major or overall aim”.

Hence, an SEO strategy in this context is described as – a set of SEO tactics, techniques or strategies designed to achieve your overall business goals and/or objectives.

While the #1 goal of many businesses remain to create new customers, we can also argue that numerous companies, institutions, and organization prioritize retaining existing customers, brand awareness, forming a new partnership with other businesses in the same niche or others, etc.

Depending on the scope of your business, your search engine optimization strategy might be to increase leads by a certain percentage, increase your website visitors by 40% within a certain timeframe or to sell a number of unit of your product or services during a campaign lifetime.

In achieving your business goal(s), your SEO strategy might be a single approach or might involve multiple strategies nested in a rather complex pattern involving several moving parts.

That said, designing the best search engine optimization strategy for your business can be seemingly difficult.

This article is written to demystify search engine marketing strategy but each type. In this SEO Strategy – 31-Step for 2019 – Fresh Perspective, we shall go into the core of search engine optimization, content optimization, on-page optimization, backlinking profiling and how social signals affects your rank on SERPs.

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In this article, I will take my first five into search engine optimization and show you some really simple SEO tactics to rank your web/landing page #1 on Google for more leads. Then I will expose you to some advanced techniques to supercharge your search engine rank.

Lastly, you also do not want to forget to leave your questions and/or contribution to me in the comment section.

Therefore, sit back and enjoy the ride

You might also like to read:

  1. SEO Strategy – 51-Step for 2019 – New Perspective
  2. SEO 101 Video Tutorial – Part 1
  3. SEO Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List
  4. 5 Proven Tactics to Drive Target Audience to Your New Website
  5. Google Penalties: How to Identify and Recover From Them
  6. 24 Ways to Increase Website Traffic in 2019
  7. 16 SEO Trends to Watch Out For in 2019

1. Search Engine Optimization

Search engine optimization otherwise known as SEO is the process of getting website traffic (or referrals) for “free” from search engines from search engines. It is also the process of getting higher rank for your web pages on search engines such as Google for the purpose of getting visibility, website traffic, and leads. The keyword in SEO is “free” which is what differentiates it from Pay-per-Click advertising otherwise known as PPC (we’ll get to this later).

Search Engine Optimization has several moving parts such as On-Page Optimization, Backlinking and Local SEO.

2. Local SEO

Local SEO a technique used in optimizing your business website for a local audience. Local SEO is more business focused.

Why local SEO? Check out the below mind-blowing statistics:

  • 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy).
  • 46% of all searches on Google are seeking local information.
  • 97% searched online to find a local business (Source: Hubspot)
  • 50% of people who conduct mobile searches for a local business will visit the store within one day. (Search Engine Land).

From the above statistics, it is clear that optimizing your business for your local customers is the way to go if you have local businesses such as grocery stores, restaurant, gym, etc.

With the local business listing, you are able to supercharge your web rank by adding reviews, business opening and closing hours, business description, etc.

Below are 10 platforms to consider for your business listing:

3. On-Page SEO

On Page SEO - Digital Markets Journal

On-Page SEO is one of the earliest forms of optimization. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page SEO has evolved over the years and a number of factors to consider for on-page optimization are:

  • Title – this is the title of the article. It is important that you have the main keyword in your article title.
  • Meta Description – although the Meta description is not a search engine ranking factor, it is very useful for end users. It provides a summary of what the page is about to the end user.
  • Keyword Optimization – your keywords must be strategically placed in your page. As a matter of fact, I always encourage your keyword to be on the first line of your content. Also, you must have a rich keyword density in your content.
  • Linking to External Resources – In 2015, Moz carried out extensive research on over 90 ranking factors and found out that Linking to external resources was a big ranking signal.
  • Write Very Long Content – content analysis has shown in recent times that blocs with very long content tend to have better rank and more link juice that ones with short content. For example, pages on Google #1 for any keyword(s) link to resources that have at least 1200 words.

Use the Skyscraper Technique – This technique involves three steps which are:

  • Step 1: Find link-worthy content
  • Step 2: Make something even better
  • Step 3: Reach out to the right people

For example, if you found a resource that says “50 Healthy Snack Ideas” ranking on Google #1, then go to “100” or even “500” and reach out to other relevant sites and see if they are willing to link to your resource.

Learn more about the skyscraper technique by reading Brian Dean’s Blog on Link Building Case Study – How I Increased My Search Traffic by 110% in 14 Days

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4. Back Linking

backlink - digital markets journal

In search engine optimization (SEO) terminology a backlink for a given web resource is a link from some other website to that web resource.

Backlink remains one of the most important ranking factors for search engines.

The assumption is that people or webmasters only link to valuable resources.

The more backlink you have to your root domain or a particular page of your website is directly proportional to how better your web page would rank on search engines if all other variable remains constant (sounds like a law of physic?).

Well, backlinking can be said to be an art and deploying the right strategy will guarantee a better ranking of your website but going about it wrongly might also lead to you being penalized.

4b. Backlinking Strategies 101 – How Best to Go About It.

The art of backlinking has evolved over the years and I will share with you a few backlink tricks you can use to get ranked on search engines very quickly.

  • Do not buy backlinks – We found out that a of paid websites that would ask you to pay for 1000 or more backlinks are fakes and will most likely get you penalized and delisted by Google. While I am not saying there’re no genuine places to buy backlinks from, I am only of the opinion that you should focus on natural backlinking strategies.
  • Signup on Niche-Specific Forums and Directories – one of the easiest ways of getting relevant backlinks to your business website is to sign up on some niche-specific directories. There are free and paid ones. An example is Business.com, a niche-specific directory for businesses. It’s a premium directory.
  • Guest Blogging – guest blogging is one of the oldest forms of getting quality backlinks that is still relevant till today. It is a method used by the owners of website/blog to increase traffic to their sites by offering to write content for other blogs in your business niche in exchange for links to their own blogs. The way to go about this is to find 10 blogs in your business niche and contact the webmaster for the possibility of writing for them. It is also important that they will give you a “do follow” link so this would give you good link juice.
  • Supercharge your Ranking with”.Gov” and “.Edu” Links – Though Google says that they do not add more weight to one type of root domain above others, the realities proves differently. Getting a single “.Gov” and/or “.Edu” almost always give you an edge over your competitors. Read Jon Ball’s piece to learn how to build and find powerful EDU backlink on Search Engine Journal.
  • Explore the power of search engine verticals – simply put; a vertical search engine focuses on one specific industry or type of content. Common examples would include a travel search engine like Kayak, e-commerce website like Amazon, real estate site Trulia, or the image-based interface of Pinterest.
  • Getting on vertical search engines for your business niche is a smart way of getting to #1 for some very specific keywords that are difficult to compete for on horizontal search engines.
  • Get quality backlinks by using the broken link strategy – the strategy involves finding broken links and writing comprehensive articles on those links for websites within your business niche. Learn more by reading The Broken Link Strategy By HiveDigital on Moz

While any/all the above backlink strategies would for sure have an impact on your website, the question is what kind of impact, positive or negative?

Factors to consider before getting a link from a website are:

  • Domain Authority &Moz Rank
  • Trust & Citation Flow
  • Spam Score
  • Backlink Status

The above factors can be measured by using the Moz and Majestic Tools

Getting links from the right from is key and important to your search engine rank. Use Moz to check for domain authority, page rank and trust factors

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5. NAP – otherwise known as Name, Address, and Phone Number

Name Address and Phone Number - Digital Markets Journal

Nothing can be compared to having a uniform NAP across all your platforms online. Since brand recognition now plays important role in website/page rank on search engines, having a uniform NAP is more important than ever before. From my experience, I’ve seen some businesses have different names on different varieties of listing.

To have a uniform NAP, you should follow the below steps:

  • Define your preferred website title – For example; Digital Markets Journal Inc is not the same as Digital Markets Journal Incorporated Company.
  • Get your dedicated contact number – the number must be open at your business hours.
  • Specify your opening and closing hours.
  • Determine the number of service or products you wish to display
  • Indicate a uniform address

Business description – write a one-paragraph description for your business and stick to it on all platforms.

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Using the above checklist will help you have a uniform NAP for your business everywhere on the internet which in turn improves on your branding and overall web rank on SERPs.

SEO Strategies are extensive and I’ve tried to cover the important ones get you to Google #1 SERP.

Do you think I skipped any or do you have any questions? Please leave me a comment and I will get back to you in a few minutes.