Marketing Online


10 Easy Ways To get Traffic to Your Webinars – The Ultimate Guide

Since the advent of webinars, product developer, internet marketers, digital experts, and what a view has milked the opportunities presented by this amazing strategy for marketing and branding.

To get the best return from webinars, one must be able to engage the right audience. Engaging the right audience starts from setting up the goals for the webinar, creating an engaging topic, designing the webinar, understanding the user persona, targeting the user via some online marketing strategies, etc.

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The 10 Ways To Get Traffic to Your Next Webinar – The Ultimate Guide is designed to answer all these questions and many more. In this blog, I explained all the simple ways to set up a successful webinar.

What Are webinars?

Simply put, a webinar is a seminar conducted over the internet. Basically speaking, the primary purpose of a webinar is to present an informative topic in an engaging manner to others; however, some presenters may use webinars to network or promote a product by following up on participants through surveys, polling, email or questions that further additional collaboration.

Either way, you probably have one huge question — how do you get people to sign up? What’s the best way to get a good crowd?

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1. Set up a goal.

Ever read the quote “Regardless of how hard you work but if you are aiming for the wrong goal, then all that effort will only get you to the wrong destination faster. Imagine how disappointing that would be.”?

One does not just wake up and to set up a webinar and expect success. It doesn’t work that way here on the blue planet if it works on another star. To achieve any success with webinars, you must start by setting up your goals or objectives?

Some questions that will help you create the right type of goals for your webinar are:

  • What is the purpose of my webinar?
  • Is the purpose of sales or for branding?
  • What would a successful campaign mean to me?

Answering the above questions and many more would help you have a clear picture of what your goals are. Having clear and concise goals for your webinars is a good way to start. It also helps you define what a successful campaign is to you, either by the number of attendees or sales generated.

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2. Create or pick a killer topic.

The topic of your discussion is almost as important as your goal(s). Your topic of discussion is the singular tool that attracts your audience to sign up.

Creating a killer topic is important to your success as far as getting the right audience is concerned. A few things to consider while creating a topic are:

  • Is it engaging?
  • Is it information?
  • Is it a trend?
  • Does it provide answers to some specific problems?
  • Are people interested in this topic at this season?

Your topic must be captivating, engaging and interesting not only to you but to your audience. You must also be able to solve or provide answers to some specific problems.

3. Create a user persona.

According to Wikipedia, A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. For example, depending on your goals and objectives, your user persona could be a 24-40 years female that lives in Toronto and interested in digital marketing strategies.

Creating a user persona helps later on in audience targetting and overall success.

A few things to consider while creating your persona are:

  • The goals
  • The gender or your audience
  • The location of your audience
  • The interests of your audience
  • The economic class of your audience
  • Etc.

4. Create a registration goal.

A registration goal is important because it helps you predict with great precision the number of people that will eventually attend your webinar. According to a report by ReadyTalk, only about 40%-50% of your registrants will eventually attend your webinar.

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5. Set up an attendance goal.

Webinars typically get 40%-50% of pre-registrants to attend the live event. To determine how many registrants you need, you should think ahead to how many actual attendees you want.

6. Choose the right time of the day.

Like any other variable in marketing, the best time (and day) for your webinar should depend on your audience. A few questions to ask to determine the right time of the day are:

  • Which time zone(s) do they live in?
  • Do they work nine-to-five jobs, or are their daytime schedules more open?

That said, according to reports by ReadyTalk, the best time of the day seems to be between 10 AM and 1 PM but you must also experiment with different times of the day to get your best engaging time.

If you’re just starting out or have no clue what time works best, you can always ask. Include a field on your registration form that asks attendees to confirm the time slots that work best for them, and schedule your webinar based on that feedback.

7. Choose the right time of the week.

Please never host a webinar over the weekend.

A 2016 benchmark report by bizibl states that the best days for online meetings are Tuesdays and Wednesdays.

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8. Create an informative landing page.

Be clear. Be honest. Be concise. Set the right expectations. Stir Excitement.

In order to convert your website traffic from traffic sources to registrants –> attendees –> Leads –> paying customers, you must create a comprehensive landing that clearly explains the following.

  • Who the presenter(s) is/are – clearly showcase the names, pictures, and bio of your presenters and why they are important.
  • What the webinar is about – explain what the webinar is about. Sometimes, highlighting the points in bullets can be very helpful and in turn enhance your the user experience of your registration page.
  • When the webinar will hold – although this might seem obvious but you really must not give room to chances. I personally recommend that you show the time in at least three spots on your page so your visitors can remember.
  • Where the webinar will be hosted – the next thing you want to show is where i.e. the webinar host URL. It is also important that you explain how your users will get to the link and connect with you.
  • Why anyone should attend – The question you always want to answer is what will people be able to do after they leave your webinar that they weren’t able to prior to attending?

9. Remind. Remind. Remind.

According to available statistics and report, you should send at least 3 reminder emails to your audience before the date of the webinar and at least one more on the day of the webinar to remind them to join. This is simply because of two things:

  • Many of your registrants signed up days/weeks before the actual event
  • People forget things.

Sending reminders to your signups not only remind them of your event but also why they should attend and most importantly furnish your users with the link to get to your webinar. Carefully structure your email automation to get the best opening and CTRs.

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10. Market your webinar.

The aforementioned will not yield much fruit if you fail to market your event. There are a number of ways and places to market your webinar online but my topmost three organic sources are email, youtube, and social networking. Other sources worth mentioning are blogs, forums, podcasts, visual aids, and event listings.

This piece discusses 11 easy ways to make money online in 2019. Whether you are a student still at the university (in need of a side hustle), or unemployed and not interested in full-time employment- whoever you are- here is where to get the best tips on the latest techniques and strategies on how to make money online.

These online money making tips are relevant and up to date. We will also keep updating the page and adding new ways to make money online based on our experience. Go ahead, stop hesitating, and bookmark this page before you delve into the article.

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You might also like to read:

1. Google AdSense

Google Adsense - Digital Markets Journal

AdSense is Google’s ad network that allows website owners to display ads from Google’s network of advertisers in return for money. You can either get paid per impression or via pay per click. An impression is dependent on the number of views your page gets while per click as the name implies means you get paid per click.

Your website must be able to regularly attract lots of online traffic for you to earn anything meaningful from Google AdSense. To get much traffic, you need to provide awesome content.

AdSense Custom Search allows you to display ads alongside search results from your site. It works especially well for sites with much content that visitors may want to search for. On YouTube, you can connect your channel to your AdSense and easily monetize your video content.

2. Online surveys

Online Survey - Digital Markets Journal

Taking your time to fill out online surveys can earn you money too. Research companies are constantly in need of people to help them answer their questions to develop, design and market products and services, and this is one of the easiest ways to make money online. Your opinion counts a lot for several organizations and they are ready to pay you for your time.

Here are some trusted survey sites you can explore for money-making; Swagbucks, Toluna, Vivatic, etc.

That said, we will leave you to go find out more about making money from online surveys.

3. Search the web

The evolution of technology has created myriads of ways to make money. One of such ways is by searching the web. Yes, that thing you often do for free can start bringing money to your pocket.

Swagbucks is one such site that pays you to search on their website, shop and watch videos. You earn Swagbucks for these activities and can cash out $25 if you earn a minimum of 2500 Swagbucks.

Qmee is another platform that allows you to earn money from searching the web. It is a shopping app that also rewards with cash.

When you install, the app shows results on the sidebar of your browser that you can click on and make money. Another such site is Inbox Dollars that pay you a small percentage of what their advertisers pay just for visiting the website or signing up.

You can also earn from Bing rewards and Microsoft rewards just by searching on the respective platforms.

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4. Instagram

Instagram - Digital Markets Journal

Apart from uploading selfies, groupies, and shoe fits on Instagram, you can be raking in money from your audience on the platform. Instagram has opened up to become a kind of e-commerce platform. The picture-sharing platform allows businesses, creative enough, to reach out to the millions of users on the channel.

You can make money on Instagram by selling your products to your audience. While this seems like a very obvious approach, most people do not appreciate the prospects of selling through Instagram and believe that they need to have one million followers before they can achieve this. This is far from the truth. With one thousand followers, you can build authority in your niche and sell your product. It is all about trust.

You can also use Instagram as an affiliate marketing channel, making money from selling other people’s products. Here too, you do not need one million followers. Your best bet is to appeal to particular demography. For example, if you are a student who has many fashion enthusiasts as friends and is a part of your network on Instagram, you can become an affiliate marketer for fashion stores.

Advertising and sponsored posts for relevant brands is also another way to go. Businesses are looking for influencers on Instagram to put out their brand message. You can make money by becoming an influencer and pushing brands through your Instagram page.

You can also leave your personal page and build a business page from scratch creating content and building followers in a particular industry and then employ any of the three ways we have shown you to make money on your Instagram page.

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5. Facebook

Facebook - Digital Markets Journal

Facebook is unarguably the biggest social media platform in the whole wide world, at the time this article was written at least. With over one billion users, more than the number of people you can find in most of the countries in the world, Facebook is a force to reckon with, it is the website with the highest traffic after Google.

Do you own Facebook page? You can create a store on your page and sell items at a profit. Your page likes should not just waste.

The tricks to making money on Facebook are similar to those provided for Instagram above- selling your products, being an affiliate, advertising for other businesses or putting up sponsored posts. There is no point repeating tips that have been given. So, let us move on to other ways of making money.

6. Review websites & apps

Make Money Searching The Web - Digital Markets Journal

Another great way to earn money online is by providing feedback on apps and websites. Site and app owners pay to get an objective opinion on their site design, functionality, and content. All you need is a computer, internet connection, and equipment like a microphone. These reviews pay an average of $10 per test, and it is not limited to websites or apps.

You can also review ideas, businesses, user interface and so on. Sites you can sign up on include User Testing, Enroll, StartUpLift, TestingTime, TryMyUI, User feel, Validate, and many others.

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7. Kindle eBook

Kindle - Digital Markets Journal

Have an idea you would like to put in a book? This is another great way to make money on the internet. With Kindle Direct Publishing you can reach millions of people on Amazon and earn cool cash.

It is a very easy process that allows you to publish your finished book within five minutes and see it appear within 48 hours on Kindle stores. You have much flexibility with your pricing and earn about 70% royalty on sales. Moreover, it is free to get started.

Several authors have kick-started their writing career with self-publishing on Kindle Direct Publishing, and you should not be an exception.

8. Bitcoin

Bitcoin - Digital Markets Journal

Bitcoin, reputed to be the potential global currency, is another ripe ground for making money from the internet. One way to make money off bitcoin that people overlook is by creating a blog that gives information on bitcoin. People are constantly looking for information on bitcoin, and you can make money off adverts on such a blog.

Another method is to mine bitcoin. You can create new blocks on the bitcoin ledger and earn bitcoins by growing the bitcoin community.

You can convert the bitcoins you have earned into your local currency and smile to the bank. Though bitcoin mining is not something any layman on the street can do, it is not rocket science, and you can learn.

9. No-risk matched betting

Match Betting - Digital Markets Journal

Matched betting is a technique with no risk attached that allows you to bet for free or with incentives offered by the bookies and it remains one of the easiest ways to make money online.

Matched betting, if done correctly can bring lots of cash into your pockets daily. It is completely legal and based on mathematical calculations. The way it works is that you counter your bet with another bet, thereby “matching” your initial bet and canceling the risks.

You can learn the nitty-gritty by just searching “No risk-matched betting” and start to earn money from pseudo gambling. We call it “pseudo” because no risk is involved.

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10. Amazon

Amazon - Digital Markets Journal

The giant retail platform is fertile ground for thousands of people to make money online only if they know just the right way to go about it. One way is to sell on Amazon. Just figure out what you are selling and set up shop on Amazon. Be sure to do some market research before you dig in.

You can also work as a customer service associate for Amazon from the comfort of your home. Just search online for Amazon virtual job listings and apply away.

You can also join Amazon’s affiliate program to monetize your website. By posting a link to certain products on your site, people who click through earn you some money, and it is free to get started as an affiliate.

11. Affiliate Marketing

Affiliate Makreting - Digital Markets Journal

There are hundreds of vendors using the affiliate marketing approach to sell their products. You can make loads of cash by being an affiliate marketer for just about anything, from furniture to real estate to cloud hosting. All you need to do is to up your referral game. You do not even need to own a website; you can sell from your social media accounts or send direct chat messages to potential buyers. You need just the right audience and perhaps a little persuasive skill.

Creative affiliate marketing methods keep popping up by the minute, and you are just a Google search away from what will work for you and maybe make you the next internet millionaire.

Do not hesitate to leave me a comment.

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