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How can I optimize a LinkedIn profile?

This is one of the commonest questions I get asked as far as LinkedIn marketing is concerned.

That being said, did you know that LinkedIn has actually been around longer than Facebook, Twitter, Snapchat, and Instagram?

LinkedIn is a great tool for business and personal branding. LinkedIn can also be extremely useful for lead generation, job search, and business networking.

With more than 350 million active users, becoming relevant on LinkedIn largely depends on how well your profile is optimized. In this post, I shall be discussing 9 simple ways to optimize a LinkedIn profile.

How Important is a LinkedIn Profile?

linkedin profile - how to optimize a linkedin profile

LinkedIn is a professional network and it is now more relevant than ever before because of unlimited network connections and thousands of daily job openings that are published on the network every day.

Apart from job openings and ease of connecting to other professionals from around the world, A LinkedIn profile also helps with personal branding, lead generation, and ranking on Google.

How to Optimize a LinkedIn Profile

Since optimizing your LinkedIn profile is key to your success on LinkedIn, we shall be looking at 9 easy ways to optimize your LinkedIn for success in 2019.

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Get Written Recommendations

Recommendations are very key to the success of any LinkedIn profile. Recommendations serves as proof that you are skillful at what you do and also shows that you’re a people person.

Generally speaking, employers don’t just want anyone that is good at his job but people with interpersonal skills which is what recommendations helps you achieve.

The way to go in getting recommendations on is to ask for it. Network with top profiles in your connection and ask them for a few lines of recommendations.

The more recommendations you have, the more visible your profile becomes

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Add Skills And Get Endorsements

Do you have relevant skills and endorsement? LinkedIn is the perfect place for you to list them.

Skills and endorsements are one of the few things employers and potential mentees will first look for when they visit your profile.

Incorporate Branding Into Your Profile Background Image

Linkedin Branding - How to optimize a linkedin profile

Another optimization tip to remember is to always incorporate branding into your profile background header image.

The branding should include your keywords and information about what you do.

Branding helps to better position your profile as a top professional.

Use Keywords in Your Headline

This is perhaps one one of the most important optimization step you must never forget to implement on your profile.

You keywords should include your skills and what you do and must always be included in your profile headline.

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Build Your Network

This is perhaps the most important element of any LinkedIn profile. The more your connection, the more exposure your profile has.

Whenever it comes to network, the more the better.

Start connecting with other professionals in your field, mentors, and influencers.

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Showcase Awards, Volunteer Experience, Organizations, and Causes You Care About

Showcasing awards, volunteer, etc is another way to optimize a LinkedIn profile.

Awards, Volunteer work, etc shows that you are selfless and who doesn’t want to connect to people like that? No one, I believe.

Hence, have you received an award in the past or volunteered somewhere? Then you should include them in Award section.

Create Your Vanity URL

A vanity URL is a domain name that points to something to which it is related and indicated in the name of the URL. For example, https://www.linkedin.com/in/omotayoaola is the vanity URL of my personal LinkedIn profile.

A vanity URL makes it easy for search engine crawlers to index your profile. Also, a LinkedIn vanity URL makes gives your profile a professional touch.

Go to Customizing Your Public Profile URL to learn more.

Add Work Samples

Since the main purpose of setting up a LinkedIn profile for many is to connect with other professionals for jobs, networking, or business.

An easy way to set yourself up for success is to add samples or portfolio of jobs you’ve done in the past. This gives you an additional credibility as the got person for the service or products that you offer.

Another way to optimize a LinkedIn profile is to add your work samples.

Read LinkedIn’s article on how to add work samples to your profile to learn how to get started.

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Complete Your Contact Information

Do not be shy to add your latest contact information to your LinkedIn profile. This can be an email address, phone number, website, or address.

Your contact information is important because its provides a direct channel your audience can reach out to you.

That being said, you might want to be mindful of who sees your contact information. Therefore, you can set up permission and restrict access to only your connections.

Final Thought

What drives success in any area of life is passion, commitment, determination, and the will to keep going when its tough.

Optimizing a few elements on your LinkedIn profile is a good start to getting more visibility but what drives success is your personality and engagement.

Don’t stop at optimizing but engage more, become truly interested in others and you will have the much desired success.

How to start a blog?

This is perhaps the commonest question I deal with daily.

In this post, I provide simple steps on how to start your own blog.

What is a Blog?

A blog is an informational website published on the World Wide Web consisting of informal entries mainly for informational purposes.

How to Start a Blog

How to Start a Blog - DIGITAL MARKETS JOURNAL

Blogs remain one of the first types of websites to be hosted on the internet. In the late 1990s and early 2000s, the most commonly used platform for building blogs was blogger.com.

Blogger.com allow people to host blogs freely on their blog and would give them a free URL An example of the URL of a blog hosted on blogger.com would be www.example.blogger.com

People could develop beautiful blogs on the fly. Although blogger.com was practically inexpensive, it also came with its cons such as strict terms and conditions, limited theme, layouts, and designs, etc.

These limitations prompt people to started hosting their blogs.

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Eight Steps to Start a Blog

To be a successful blogger, a number of things must first be considered. Some of the things to consider are your blog name, your area of interest, setting up a web hosting account, etc.

Below are eight simple steps that explain how to start a blog.

Step One: Identify an Area of Interest.

The first thing any successful blogger does is to first identify an area of interest.

You can blog about anything such as fashion, travel, finance, marketing, digital marketing, electronics, furniture, etc.

Identifying an area of interest helps in picking a blog name, domain name, and your topics also.

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Step Two: Pick a Blog Name.

The second step to starting a new blog is to pick a blog name. It is very common for people to pick a blog name that highlights their interests.

For example, I picked Digital Markets Journal as my blog name because it has some specific keywords in my area of interest.

A blog name is very easy to come up with if you have truly identified an area of interest.

A general rule of thumb to selecting a blog name is to pick a name that is not too long. This is because it is also very common to have a very similar blog name and domain name. For example, my blog name is Digital Markets Journal and my domain name is www.digitalmarketsjournal.com.

Step Three: Register a Domain Name and Webhost for Your Blog.

Register a Domain Name and Web Hosting for Your Blog.

The next stage after creating a blog name is to register a domain name and a web hosting account.

To do this, you will need to signup with a domain registrar such as Godaddy, Bluehost, or Namecheap.

Over the years, I have registered domains and set up hosting accounts on Godaddy, Bluehost, and Namecheap, and I highly recommend Namecheap.

The platform is very cheap and lightning fast. Namecheap also provides a free SSL for your domain, free website builder, and an amazing support team.

NB: I am not promoting Namecheap because of the cash reward I’ll get if you buy a hosting account from them through my link but because I believe they offer one of the best hosting services at the cheapest rates.

Step Four: Setup Your WordPress Blog.

The next step is to set up WordPress. WordPress is a content management system that makes blogging very hassle-free.

Namecheap provides you with a control panel from where you can easily install WordPress.

Wordpress Image 1 - How to Start a Blog - Digital Markets Journal

From the control panel, click on WordPress.

Wordpress Image 2 - How to Start a Blog - Digital Markets Journal

Click on the Install Now button

Wordpress Image 3 - How to Start a Blog - Digital Markets Journal

Select your domain name in the choose destination URL selection field and fill out your blog details then install.

Congrats, your website is now properly set up.

Step Five: Write & Publish Your First Blog Post.

How to Start a Blog - Post Page

This is the point where you make your first post. Click on “Posts” from the sidebar and select “Add New” to create a new post.

Create a new category for your post from the right-hand side of the new post page and click on publish when you are done creating your post.

Step Six: Optimize Your Blog.

The next thing you want to do after creating your first blog post is to optimize your website.

The optimization will include those of on-page and off-page elements.

Furthermore, you might want to use a more advanced theme with rich features, mobile responsiveness, and support.

Themeforest is one of the largest marketplaces for rich WordPress theme.

Step Seven: Promote Your Blog on Social Media and/or Google.

Promoting your blog on social media is a good way to increase the visibility of your blog online.

Social media (if done the right way) also helps you to get targetted website traffic to your blog.

The topmost social media platforms you want to make sure you are signed up on are: Linkedin, Facebook, Twitter, Instagram, and YouTube.

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Step Eight: Monetize Your Blog.

The last stage is to monetize your blog. There are lots of different ways to monetize your blog.

Examples of different ways to make money online are Google Adsense, Google Adwords, Online Reviews, etc.

Check out my post on 11 easy ways to make money online in 2019 to learn more about how to make money online.

Next Steps

Now that you know how to start a blog, the next steps would be to learn different digital marketing tactics to help you turn your blog into a marketing funnel.

Do you have further questions or comments on how to start a blog? Please feel free to reach out to me in the comment section.

10 Easy Ways To get Traffic to Your Webinars – The Ultimate Guide

Since the advent of webinars, product developer, internet marketers, digital experts, and what a view has milked the opportunities presented by this amazing strategy for marketing and branding.

To get the best return from webinars, one must be able to engage the right audience. Engaging the right audience starts from setting up the goals for the webinar, creating an engaging topic, designing the webinar, understanding the user persona, targeting the user via some online marketing strategies, etc.

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The 10 Ways To Get Traffic to Your Next Webinar – The Ultimate Guide is designed to answer all these questions and many more. In this blog, I explained all the simple ways to set up a successful webinar.

What Are webinars?

Simply put, a webinar is a seminar conducted over the internet. Basically speaking, the primary purpose of a webinar is to present an informative topic in an engaging manner to others; however, some presenters may use webinars to network or promote a product by following up on participants through surveys, polling, email or questions that further additional collaboration.

Either way, you probably have one huge question — how do you get people to sign up? What’s the best way to get a good crowd?

You might also like to read:

1. Set up a goal.

Ever read the quote “Regardless of how hard you work but if you are aiming for the wrong goal, then all that effort will only get you to the wrong destination faster. Imagine how disappointing that would be.”?

One does not just wake up and to set up a webinar and expect success. It doesn’t work that way here on the blue planet if it works on another star. To achieve any success with webinars, you must start by setting up your goals or objectives?

Some questions that will help you create the right type of goals for your webinar are:

  • What is the purpose of my webinar?
  • Is the purpose of sales or for branding?
  • What would a successful campaign mean to me?

Answering the above questions and many more would help you have a clear picture of what your goals are. Having clear and concise goals for your webinars is a good way to start. It also helps you define what a successful campaign is to you, either by the number of attendees or sales generated.

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2. Create or pick a killer topic.

The topic of your discussion is almost as important as your goal(s). Your topic of discussion is the singular tool that attracts your audience to sign up.

Creating a killer topic is important to your success as far as getting the right audience is concerned. A few things to consider while creating a topic are:

  • Is it engaging?
  • Is it information?
  • Is it a trend?
  • Does it provide answers to some specific problems?
  • Are people interested in this topic at this season?

Your topic must be captivating, engaging and interesting not only to you but to your audience. You must also be able to solve or provide answers to some specific problems.

3. Create a user persona.

According to Wikipedia, A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. For example, depending on your goals and objectives, your user persona could be a 24-40 years female that lives in Toronto and interested in digital marketing strategies.

Creating a user persona helps later on in audience targetting and overall success.

A few things to consider while creating your persona are:

  • The goals
  • The gender or your audience
  • The location of your audience
  • The interests of your audience
  • The economic class of your audience
  • Etc.

4. Create a registration goal.

A registration goal is important because it helps you predict with great precision the number of people that will eventually attend your webinar. According to a report by ReadyTalk, only about 40%-50% of your registrants will eventually attend your webinar.

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5. Set up an attendance goal.

Webinars typically get 40%-50% of pre-registrants to attend the live event. To determine how many registrants you need, you should think ahead to how many actual attendees you want.

6. Choose the right time of the day.

Like any other variable in marketing, the best time (and day) for your webinar should depend on your audience. A few questions to ask to determine the right time of the day are:

  • Which time zone(s) do they live in?
  • Do they work nine-to-five jobs, or are their daytime schedules more open?

That said, according to reports by ReadyTalk, the best time of the day seems to be between 10 AM and 1 PM but you must also experiment with different times of the day to get your best engaging time.

If you’re just starting out or have no clue what time works best, you can always ask. Include a field on your registration form that asks attendees to confirm the time slots that work best for them, and schedule your webinar based on that feedback.

7. Choose the right time of the week.

Please never host a webinar over the weekend.

A 2016 benchmark report by bizibl states that the best days for online meetings are Tuesdays and Wednesdays.

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8. Create an informative landing page.

Be clear. Be honest. Be concise. Set the right expectations. Stir Excitement.

In order to convert your website traffic from traffic sources to registrants –> attendees –> Leads –> paying customers, you must create a comprehensive landing that clearly explains the following.

  • Who the presenter(s) is/are – clearly showcase the names, pictures, and bio of your presenters and why they are important.
  • What the webinar is about – explain what the webinar is about. Sometimes, highlighting the points in bullets can be very helpful and in turn enhance your the user experience of your registration page.
  • When the webinar will hold – although this might seem obvious but you really must not give room to chances. I personally recommend that you show the time in at least three spots on your page so your visitors can remember.
  • Where the webinar will be hosted – the next thing you want to show is where i.e. the webinar host URL. It is also important that you explain how your users will get to the link and connect with you.
  • Why anyone should attend – The question you always want to answer is what will people be able to do after they leave your webinar that they weren’t able to prior to attending?

9. Remind. Remind. Remind.

According to available statistics and report, you should send at least 3 reminder emails to your audience before the date of the webinar and at least one more on the day of the webinar to remind them to join. This is simply because of two things:

  • Many of your registrants signed up days/weeks before the actual event
  • People forget things.

Sending reminders to your signups not only remind them of your event but also why they should attend and most importantly furnish your users with the link to get to your webinar. Carefully structure your email automation to get the best opening and CTRs.

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10. Market your webinar.

The aforementioned will not yield much fruit if you fail to market your event. There are a number of ways and places to market your webinar online but my topmost three organic sources are email, youtube, and social networking. Other sources worth mentioning are blogs, forums, podcasts, visual aids, and event listings.

This piece discusses 11 easy ways to make money online in 2019. Whether you are a student still at the university (in need of a side hustle), or unemployed and not interested in full-time employment- whoever you are- here is where to get the best tips on the latest techniques and strategies on how to make money online.

These online money making tips are relevant and up to date. We will also keep updating the page and adding new ways to make money online based on our experience. Go ahead, stop hesitating, and bookmark this page before you delve into the article.

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You might also like to read:

1. Google AdSense

Google Adsense - Digital Markets Journal

AdSense is Google’s ad network that allows website owners to display ads from Google’s network of advertisers in return for money. You can either get paid per impression or via pay per click. An impression is dependent on the number of views your page gets while per click as the name implies means you get paid per click.

Your website must be able to regularly attract lots of online traffic for you to earn anything meaningful from Google AdSense. To get much traffic, you need to provide awesome content.

AdSense Custom Search allows you to display ads alongside search results from your site. It works especially well for sites with much content that visitors may want to search for. On YouTube, you can connect your channel to your AdSense and easily monetize your video content.

2. Online surveys

Online Survey - Digital Markets Journal

Taking your time to fill out online surveys can earn you money too. Research companies are constantly in need of people to help them answer their questions to develop, design and market products and services, and this is one of the easiest ways to make money online. Your opinion counts a lot for several organizations and they are ready to pay you for your time.

Here are some trusted survey sites you can explore for money-making; Swagbucks, Toluna, Vivatic, etc.

That said, we will leave you to go find out more about making money from online surveys.

3. Search the web

The evolution of technology has created myriads of ways to make money. One of such ways is by searching the web. Yes, that thing you often do for free can start bringing money to your pocket.

Swagbucks is one such site that pays you to search on their website, shop and watch videos. You earn Swagbucks for these activities and can cash out $25 if you earn a minimum of 2500 Swagbucks.

Qmee is another platform that allows you to earn money from searching the web. It is a shopping app that also rewards with cash.

When you install, the app shows results on the sidebar of your browser that you can click on and make money. Another such site is Inbox Dollars that pay you a small percentage of what their advertisers pay just for visiting the website or signing up.

You can also earn from Bing rewards and Microsoft rewards just by searching on the respective platforms.

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4. Instagram

Instagram - Digital Markets Journal

Apart from uploading selfies, groupies, and shoe fits on Instagram, you can be raking in money from your audience on the platform. Instagram has opened up to become a kind of e-commerce platform. The picture-sharing platform allows businesses, creative enough, to reach out to the millions of users on the channel.

You can make money on Instagram by selling your products to your audience. While this seems like a very obvious approach, most people do not appreciate the prospects of selling through Instagram and believe that they need to have one million followers before they can achieve this. This is far from the truth. With one thousand followers, you can build authority in your niche and sell your product. It is all about trust.

You can also use Instagram as an affiliate marketing channel, making money from selling other people’s products. Here too, you do not need one million followers. Your best bet is to appeal to particular demography. For example, if you are a student who has many fashion enthusiasts as friends and is a part of your network on Instagram, you can become an affiliate marketer for fashion stores.

Advertising and sponsored posts for relevant brands is also another way to go. Businesses are looking for influencers on Instagram to put out their brand message. You can make money by becoming an influencer and pushing brands through your Instagram page.

You can also leave your personal page and build a business page from scratch creating content and building followers in a particular industry and then employ any of the three ways we have shown you to make money on your Instagram page.

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5. Facebook

Facebook - Digital Markets Journal

Facebook is unarguably the biggest social media platform in the whole wide world, at the time this article was written at least. With over one billion users, more than the number of people you can find in most of the countries in the world, Facebook is a force to reckon with, it is the website with the highest traffic after Google.

Do you own Facebook page? You can create a store on your page and sell items at a profit. Your page likes should not just waste.

The tricks to making money on Facebook are similar to those provided for Instagram above- selling your products, being an affiliate, advertising for other businesses or putting up sponsored posts. There is no point repeating tips that have been given. So, let us move on to other ways of making money.

6. Review websites & apps

Make Money Searching The Web - Digital Markets Journal

Another great way to earn money online is by providing feedback on apps and websites. Site and app owners pay to get an objective opinion on their site design, functionality, and content. All you need is a computer, internet connection, and equipment like a microphone. These reviews pay an average of $10 per test, and it is not limited to websites or apps.

You can also review ideas, businesses, user interface and so on. Sites you can sign up on include User Testing, Enroll, StartUpLift, TestingTime, TryMyUI, User feel, Validate, and many others.

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7. Kindle eBook

Kindle - Digital Markets Journal

Have an idea you would like to put in a book? This is another great way to make money on the internet. With Kindle Direct Publishing you can reach millions of people on Amazon and earn cool cash.

It is a very easy process that allows you to publish your finished book within five minutes and see it appear within 48 hours on Kindle stores. You have much flexibility with your pricing and earn about 70% royalty on sales. Moreover, it is free to get started.

Several authors have kick-started their writing career with self-publishing on Kindle Direct Publishing, and you should not be an exception.

8. Bitcoin

Bitcoin - Digital Markets Journal

Bitcoin, reputed to be the potential global currency, is another ripe ground for making money from the internet. One way to make money off bitcoin that people overlook is by creating a blog that gives information on bitcoin. People are constantly looking for information on bitcoin, and you can make money off adverts on such a blog.

Another method is to mine bitcoin. You can create new blocks on the bitcoin ledger and earn bitcoins by growing the bitcoin community.

You can convert the bitcoins you have earned into your local currency and smile to the bank. Though bitcoin mining is not something any layman on the street can do, it is not rocket science, and you can learn.

9. No-risk matched betting

Match Betting - Digital Markets Journal

Matched betting is a technique with no risk attached that allows you to bet for free or with incentives offered by the bookies and it remains one of the easiest ways to make money online.

Matched betting, if done correctly can bring lots of cash into your pockets daily. It is completely legal and based on mathematical calculations. The way it works is that you counter your bet with another bet, thereby “matching” your initial bet and canceling the risks.

You can learn the nitty-gritty by just searching “No risk-matched betting” and start to earn money from pseudo gambling. We call it “pseudo” because no risk is involved.

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10. Amazon

Amazon - Digital Markets Journal

The giant retail platform is fertile ground for thousands of people to make money online only if they know just the right way to go about it. One way is to sell on Amazon. Just figure out what you are selling and set up shop on Amazon. Be sure to do some market research before you dig in.

You can also work as a customer service associate for Amazon from the comfort of your home. Just search online for Amazon virtual job listings and apply away.

You can also join Amazon’s affiliate program to monetize your website. By posting a link to certain products on your site, people who click through earn you some money, and it is free to get started as an affiliate.

11. Affiliate Marketing

Affiliate Makreting - Digital Markets Journal

There are hundreds of vendors using the affiliate marketing approach to sell their products. You can make loads of cash by being an affiliate marketer for just about anything, from furniture to real estate to cloud hosting. All you need to do is to up your referral game. You do not even need to own a website; you can sell from your social media accounts or send direct chat messages to potential buyers. You need just the right audience and perhaps a little persuasive skill.

Creative affiliate marketing methods keep popping up by the minute, and you are just a Google search away from what will work for you and maybe make you the next internet millionaire.

Do not hesitate to leave me a comment.

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