PPC (pay-per-click) Marketing Strategies

What is PPC? Step by Step to Pay Per Click Marketing

By Omotayo Afolabi Olayinka July 21, 2019

Pay per click marketing is one of the best forms of paid advertising. If done properly, it also has one of the best conversion rates as far as digital marketing is concerned.

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With pay per click advertising, online marketers only pay the owner of an ad space only when the ad is clicked and which in turn helps customers save money. The price a marketer pays per click is determined by bidding and other factors such as landing page quality, CTR, etc; all of which shall be discussed in subsequent sections.

Pay per click marketing is of different types, namely: paid search marketing, display advertising, social media advertising, retargeting PPC marketing, price comparison website advertising, and affiliate marketing.

How is Pay Per Click Marketing Important to Digital Marketing?

Savvy online marketers know how to leverage on all marketing channels be it SEO, social media marketing, content marketing, video marketing, etc.

Although pay-per-click advertising can be expensive, depending on various factors, it is also found to be a lot regarding in terms of ROI.

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A major determinate of online marketing is the ability to properly define a target audience. The different categories of pay per click ads allow marketers to further customize their campaigns for a target audience. For example, you are most likely to have better PPC success for some niches with display ads than you would with search ads.

Marketing plays a crucial part in any company’s success. Great products alone do not guarantee revenue but the ability to show it off to other people and convince them to buy from you and not from someone else – there are other folks out there, trust me.

Since the evolution of search, pay per click advertising has changed the world of the marketing industry.

Pay per click advertising is important to digital marketing because it provides an opportunity where marketers can better target their audience, tools for measuring marketing success in real-time, and most importantly, advertising at very cheap rates as compared to television commercials, billboards. and newspapers.

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Types of Pay Per Click Advertising

Pay per click advertising can be categorized into six types namely:

Paid Search Marketing
Display Advertising
Social Media Advertising
Retargetting PPC Advertising
Video Advertising with YouTube
Affiliate Marketing

As you can see from the above, there is a range of different pay per click advertising model available with some popular than others.

In recent times, the most popular PPC models are the paid search marketing, social media advertising, display advertising and video advertising with YouTube.

What Is The Difference Between Pay Per Click & From Search Engine Optimization?

Pay per click advertising effort is a type of online marketer where a digital marketer gets traffic to a website through paid efforts. This type of traffic is referred to as paid traffic.

That being said, search engine optimization is a digital marketing technique where an online marketer gets website traffic through organic effort. SEO website traffic is referred to as organic or free traffic.

Another difference between PPC and SEO is that the pay per click advertisement gives immediate success but SEO takes time.

Why Should You Use Pay Per Click Marketing?

Now you understand a bit about paid advertising and it’s benefits, why should you use it over other methods of online advertising?

The reason is what I mentioned before, the results are almost immediate. All you need to do is create an ad, create your landing page, set a bid, and you’re good to go. Your ads will be enabled within minutes and you will notice an increase in your website traffic.

Another great reason to use paid advertising is that it that it’s not as expensive as you think. Although some keywords can cost a lot of money, however, you can use long-tail keywords which are very cheap. This means you don’t need to focus on the expensive ones. Instead, you can target 100 cheap keywords and get just as much traffic as the big ones.

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How to Increase Pay Per Click Ads ROI

Pay per click advertising has a lot of moving parts. Paid advertising might be an excellent advertising solution for many businesses, but you always need to be aware of your ROI. Tracking your conversion rate will show you how your ads are performing.

For example, you should look at ways to decrease your cost per acquisition if you’re spending $500 a month to make $100.

There is, however, another way to improve your ROI without lowering your cost per click. Please check out the comprehensive article at 1 in 4 ad clicks is fraudulent.

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10 Insane High-Converting Landing Page Elements

By Omotayo Afolabi Olayinka July 19, 2019

Increasing the conversion rate of a lead capture page entails optimizing some of the landing page elements.

Generally speaking, a website landing page can be said to be the entry point for a website. Landing pages are usually static by design.

In online marketing, a website landing page (also known as as a lead capture page), is a single static website page that a searcher she when she clicks on an indexed page on search engines, marketing promotion, marketing email, or an online advertisement.

10 Insane High-Converting Landing Page Elements

The main purpose of any landing page is to convert website visitors into paying customers with prominent call-to-action buttons.

Conversions are of different forms and types. For example, newsletter signups, online form submission, free product trials, etc.

There are a number of techniques and strategies used in creating high-converting landing pages. Highlighted below are ten landing page elements that can help your landing page generate more conversions:

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1. Write a Compelling Headline

Designing a high-converting landing page starts with selecting a compelling page title or headline. As a matter of fact, the success, or otherwise failure of your landing page has a lot to do with your page headline or landing page title.

A page headline must be compelling, and captivating. A landing page headline must able to trigger certain emotions that will compel website visitors to take your desired action (s) which may be to request for a product trial, subscribe for newsletter, make a purchasing decision, etc.

Your headline or title must contain at least one power word and at least another that drives emotions.

2. Structure Your Content to Show Value Upfront

Website users remain the most impatient set of people. According to the 15 seconds rule by time magazine, you only have 15 seconds or less to make an impression on your site users. By this, we mean that you a website visitor will make the decision to either leave or remain on your website in fifteen seconds or less.

That being said, what makes a user read through your landing page and take the desired action is value.

Therefore, it is important to always highlight the value(s) your website visitors will get by subscribing to your service in the top area of your landing page.

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Highlighting the values upfront before describing them in details is one of the best strategies for designing a high-converting landing page.

3. Show Testimonials

One of the few things common to all high-converting landing pages is customer testimonials. Testimonials help improve your landing page conversion rate because they add some legitimacy to your landing page and make people more willing to buy from you.

Since online shopping and e-commerce continue to dominate the retail market, customer reviews or testimonials are important to your conversion in that they show the kind of experience others have about your website and makes new buyers comfortable making purchases or signing up for your products.

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I always consider customer testimonials as the PR you are not paying for. You are simply using other people as your own mouthpiece.

This is part of herd mentality and the reason all the worlds biggest online companies, such as Amazon and E bay have based their whole platforms around customer reviews and/or testimonials.

4. Lead Capture

Lead capture the process of saving or capturing lead information such as name, phone number, email address, etc in order to convert them into paying customers.

Lead capture has two important components which are the lead capture form and the lead magnet.

A lead capture form can be anything from newsletter form, contact form, product trial form, signup form, etc. The common information usually captured by lead forms are the full name, email address, and phone number.

A lead magnet is often some form of incentive online marketer offer potential customer in order to get their email address and other contact information. The most common types of lead magnets are ebooks, videos, podcasts, infographics, etc.

Lead captures are the most integral element of any landing page and greatly determines landing page success.

5. Prominent Calls-to-Action (CTA)

Calls-to-Actions (CTAs) are another category of important elements of any high-converting landing page. Calls-to-Action (otherwise known as triggers) are various buttons or links placed at strategic sections of a landing page that will trigger an action when clicked upon.

For example, a “download” CTA can load a popup containing a lead form. A website visitor will then need to submit some information before he or she is able to access the download area of the website.

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Knowing the right CTA to use at every given time is important to the overall conversion of your lead capture page.

NB: CTAs must not be randomly used but rather with clear-cut purpose. This is because random or overuse of CTAs might show you as being desperate and turn off some of your potential customers.

I always recommend two CTA at most for any landing page.

6. Consider Placement of your CTA Buttons

It is not enough to have Calls-to-Actions on a given landing page. This is because the wrong use of CTAs can cause more harm than good.

The right placement of CTA is another important element that determines the conversion rate of a given website page.

My approach always is to have at lead two CTAs with at least one at the end of the content.

Excellent use of CTAs on landing pages is another way of increasing the conversion rate of the page.

7. Highlight Your Clients

Everyone wants to see a list of the jobs or companies you have worked on in the past.

Savvy online markets have learned to think like their own customers. As the owner of a big corporation, would you rather work with someone that has a proven track record with Microsoft, Google, British Airways or another person with zero track record?

Highlighting some old or current clients on your landing page adds more credibility to your site.

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You can simply add a project portfolio to your landing page in case you do not have anyone in your clientele list. Showcasing what you have done or executed in the past ina good way to improve your landing page conversion.

I always recommend that you add your biggest clients or portfolio to your landing page

8. Remove Menus

The purpose of any landing page is to capture leads. Therefore, it is important to reduce the number of links in order to achieve this. For example, a common practice is to remove all links on a landing page.

Online marketers remove all links from a landing page because they often do not want website visitors to have any reason to leave their lead capture page without converting.

Removing all menus and links from a landing page is another strategy that can help improve on its conversion.

9. Create urgency

Have you ever come across a landing page with a countdown or ran into an offer that ends the moment you close your browser window? The answer is most likely yes. We have all come across those squeeze pages at one point in our lives.

Successful online marketers know that people make purchasing decisions based on how they feel at a given point in time.

Asides love and fear, the most intense emotions are the ones with some sense of urgency.

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Another element that often increases the conversion rate of a landing page is urgency. Create a sense of urgency around your product, make the limited offer lasts just for a few hours and you will see your conversion rate go up.

10. Follow a Z Pattern

The Z pattern remains the most common and one with the best conversion rate. As shown in the image above, the Z pattern shows how website users often read website content. Majority of website users read the screen from left to right and a lot would jump to another important spot on the website after the first paragraph.

Top social media websites such as Facebook, Twitter, Linkedin, etc all use the Z design approach to their landing page.

Although, I always personally recommend a single Z design pattern as in the case of Facebook and the majority of other websites, however, the multiple Z design pattern will also achieve the same result.

Sometimes, the difference between a low-performing landing page and a high-converting landing page is the design style and pattern.

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Facebook

Instagram HashTags: 200+ Essential Marketing HashTags for Business in 2019

By Omotayo Afolabi Olayinka April 15, 2019

Savvy social media marketers are aware that hashtags are important for getting their message and brand(s) to the right audience. Since it was first used by Chris Messina in August 2007, hashtags have grown into one of the most important tools for driving social media reach and engagements.

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You might also like to read:

Hashtags(#) are used to achieve a similar result on all social media platforms including Linkedin, Twitter, Facebook, Instagram, Pinterest, etc.

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How HashTags(#) are Used

Hashtags are important and used for many purposes, below is a list of popular use of hashtags on various social media platforms:

Reach more people.
Increase brand visibility.
Drive Engagements.
Market or Promote Event.
Get in touch with the right audience – target audience.

Although hashtags can get your message/brand in front of the right people, using the right hashtags will get you better results.

Determining the right hashtags to use can sometimes be difficult.

Hence, below is a list of what I consider to be the “Instagram HashTags: 200+ Essential Marketing HashTags for Business in 2019 – The Complete List” for your business in 2019.

How Best To Use HashTags(#)

Random use of hashtags do not get you the best result but the right use of it. The right use of hashtags encompasses

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Daily Specific

Hashtags such as #MondayMotivation, #MindfulMonday, #MCM, #TransformationTuesday, #TravelTuesday, #WCW, #WaybackWednesday, #TBT, #ThoughtfulThursday, #FashionFriday, #FlashBackFriday, #SaturdaySpecial, #SaturdayStyle, #SundayFunday, #SpotlightSunday, etc can get your message to the right set of people immediately. With Hashtag like these, you’re able to properly target social audience based on interests. For example, you can use the hashtag #ThrowBackThursday or #TBT to tag your old pictures, posts, and/or events. your

Events Specific

Programs Specific – Social Programs – Hashtags are also very important for driving visisbility and engagements for various programs and causes. For example, are you an owner or do you lead an organization that drives social impact and looking for more visibility for your posts and brands? Hashtags such as #notforprofit #impact #MDG #nonprofit #DoSomething #advocacy #changemakers, etc

Platforms Specific

Although Hashtags are uniform and work pretty much the same across various social media platforms, they can also be platform specific. For example, #instagood #instamood #instadaily #love #lovequotes #loveyourself #lover will perform better on Instagram than on any other platforms.

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200 Popular HashTags for Your Business in 2019

#love #instagood #photooftheday #beautiful #fashion #tbt #happy #cute #followme #like4like #follow #me #picoftheday #selfie #instadaily #friends #summer #girl #art #fun #repost #smile #nature #instalike #food #style #tagsforlikes #family #likeforlike #igers #fitness #nofilter #follow4follow #instamood #life #travel #beauty #vscocam #sun #bestoftheday #music #followforfollow #beach #instagram #photo #sky #vsco #dog #l4l #sunset #f4f #ootd #pretty #swag #makeup #foodporn #hair #cat #party #girls #photography #cool #baby #lol #tflers #model #motivation #night #instapic #funny #gym #healthy #yummy #hot #design #black #pink #flowers #christmas #blue #work #instafood #fit #instacool #iphoneonly #wedding #blackandwhite #workout #lifestyle #handmade #followback #instafollow #home #drawing #my #nyc #webstagram #sweet #instalove #marketing #b2cmarketing #b2bmarketing #strategy #mktg #digitalmarketing #marketingstrategy #mobilemarketing #socialmediamarketing #promotion #picoftheday #selfie #follow #followme #fashion #happy #me #cute #beautiful #tbt #photooftheday #instagood #love #1MinMillenial #30DaysOfValue #30DS #4C #4In4Challenge #5Videos #AccessForAll #AlwaysAStudent #BERHOFFNetwork #BrandIn30 #BridgeConnections #CongressionalOrder101 #ConnectingHumans #ConsciousKindness #ConversationInProgress #CVideo #DeliveringHappiness #EmbraceTheSuck #EpicDads #EpicMums #FaithThroughFire #FansOf3 #FlavorFragranceFriday #FoodScienceTrivia #FreedomClub #FunctionalMedicine #GenuineHero #GetLouder #GoalsTogether #GuestWrite #HumanSuman #InItTogether #ISpySwag #JustQ #JustStart #KiraSparks #KnowledgeIsPower #Leadership #LetsGetHonest #LinkedInCreators #LinkedInFam #LinkedInLocal #LinkedInRealConnections #LinkedInVideo #MoneyTips #MyFirstVideo #My1stVideo #MySilentVoice #MyTinyHuman #OneMinuteWeekly #OptimizeLife #Parentrepreneur #Professionalpedia #PSA #RuckThoughts #SalesFromScratch #SilentVoice #StudentsOfLinkedIn #SynergisticRevolution #TeamBuilder #Unlearn #VoiceOutSeekers #WhatWhyWho #WomenOfLinkedIn #YouAreMore #YouGotTheJob

Final note

Above are the 200+ Essential Marketing HashTags for Business in 2019. Think I missed out on any? Why not leave me a comment and I will review and add it and/or them to the list.

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Content Marketing

24 Ways to Increase Website Traffic in 2019

By Omotayo Afolabi Olayinka February 11, 2019

Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success.

24 Ways to Increase Website Traffic in 2019

The #1 goal of any website/blog owner is to increase his/her website traffic. Increased traffic usually translates to better brand awareness, more leads, more sales of products or services, improved profitability, and more market share or dominance.

Website traffic is an important indicator and driver of business growth. It can help you to:

Generate more leads and revenue growth.
More brand awareness.
More market dominance.
Gather insight into your audience demography to make informed marketing or business decisions.

How to Increase Your Website Traffic in 2019

Now that we have seen the importance of targetted website traffic, the question still is “how do you increase your website traffic in 2019?”

Search for the phrase “how to increase website traffic” on Google will return a result of 349,000,000 i.e. three hundred and forty-nine million results as of today.

Also, as you’ll see from the Google Trends stats below, “how to increase website traffic” is a phrase searched for my hundreds of thousands of people almost every day.

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Any business that will succeed online must have website traffic and lots of it.

This article tries to explain why your business needs traffic, how irrelevant traffic can hurt your SERP rank or even get you penalized, and show you 24 ways to increase your website traffic in 2019.

What are irrelevant website traffic and how can they affect your SERP rank?

Irrelevant traffic is a general term that refers to visitors that have no real interest in your services, products, and/or content.

They are visitors that were referred to your website by “mistake”.

Why you should care

Irrelevant traffic can drive your bounce rate off the roof which in turn negatively impact the SERP rank of your website.

One of the most important factors search engines use in ranking your website is your “bounce rate”.

Bounce rate is a measure of the percentage of visitors who enter your website and then leaves “almost immediately” for another website or online resource rather than continuing to view other pages within your site.

Search engines rank websites with a high bounce rate as irrelevant. It is very logical that people would move from one page of your website to another if they found your content interesting and as meeting their needs.

A big website owner with hundreds of thousands of traffic per day, irrelevant traffic might not mean much but a small business owner should take note.

In reality, you cannot guide against irrelevant traffic to your website 100% but following the below instructions will in no doubt reduce your bounce rate, increase the average time on page of your website, and increase targeted website traffic to your website in 2019.

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1. On-Page Website Optimization

On-page optimization is important to website rank on SERP. On-page website optimization involves optimizing on-page parameters and content properties of a given website.

Some of the on-page parameters and content properties of your website are:

Need help with getting website traffic?

Title Tag.
Keyword density.
Adding the “alt” tag to website images.
External linking – linking to external resources.
Website speed.
Description Tag – though not a ranking factor, it’s however good for user experience.

A rock solid on-page website optimization is the way to go in increasing targetted website traffic to your business website or blog in 2019.

PS: Are you on a WordPress website? Then there are a number of WordPress plugins you can use for your on-page optimization. E.g. Yoast, All in One SEO Pack

2. Off-Page Website Optimization

Optimizing on-page parameters isn’t enough to get you to the first page of search engine – especially Google that will guarantee targeted traffic.

Off-page optimization is synonymous to backlinking from other websites to your blog.

To get the most of backlinking, you should get links from websites with good domain authority and page rank.

Links from spammy websites can get you delisted or even penalized by Google.

Backlinks are and remain one of the most important ranking factors and having lots of them pointing to your website will undoubtedly get you to Google #1 thereby resulting in targeted traffic.

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3. Social Shares

Social signals are important to website rank.

It is believed that people mostly connect with others with similar interest and likes.

Positioning social share buttons on your content (especially at the top, bottom or both) provides an easy way for your website visitors to share your website content with their friends (who might have similar interests as your website visitors) on various social media platforms.

For maximum exposure, I recommend that you add Linkedin, Facebook, Twitter, Instagram and YouTube share buttons on your website.

A number of other social media share buttons you can add to your website are those that lead to Tumblr, StumbleUpon, Digg, etc.

Social shares are easy and very simple ways of getting free referrals from other people who found your website interesting.

4. Google and Bing Paid Ads

Getting online relevance fast is important for new websites and one of the ways to get immediate traffic is from search engines is through paid advertisement.

Paid advertisement is the practice of paying search engines, for example, Google and Bing, and other third-party search engine sites for the purpose of sending traffic to your website.

Business owners want to be very strategic with their paid campaigns in that it can be very expensive if not properly planned, managed and executed.

Google and Bing Ads are excellent ways of getting immediate website traffic to your website.

5. Signup for Google My Business Page

Google My Business page is a local business listing page.

Creating a Google My Business page for your business is a sure way of getting noticed on Google very quickly.

Google My Business page allows you to set up opening and closing times of your business, add your social media pages, your website address, business description, reviews, etc.

Google My Business Page is an excellent way of getting the right kind of traffic to your website.

Signup for Google My Business Page Here

6. Create Bing Places for Business Account

Like Google My Business page, Bing Places for Business is also an amazing place to register your business.

Bing places for business is quite robust but is available in fewer countries as Google.

Bing Business page also allows you to set up opening and closing times of your business, add your social media pages, your website address, business description, reviews, etc.

Signup for Bing Places for Business

7. Make Your Website Pages Responsive

Responsive Web design (RWD) is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

For example ios, android, windows, and mac os devices.

Since Google started mobile indexing, the more responsive your website is, the better its chances of making it to Google #1 for relevant keyword search.

Ranking #1 on a search engine for relevant keywords is the surest way of increasing your website traffic in 2019

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8. Create Valuable Content

Ever heard the phrase “content is king”?

Since the emergence of inbound marketing, online marketing has moved from “promoting” products or services through “ads” to forming relationships with your website visitor before turning them to your customers.

Here my philosophy about content: “good content is what gets visitors to your website, better content is what keeps them coming back”.

Fresh valuable content can also be very helpful to your website in that it can reduce your bounce rate, increase the average time on page of your website visitors, improve your CTR which ultimately will drive traffic to your website by improving your web visibility.

9. Submit Your Website to Google

Submitting your website to Google via the Google webmaster tools should be the first thing you with a new domain.

Google webmaster tools is very useful in that it makes Google index your website pages very quickly. Also, you are able to submit your website’s sitemap.xml file that updates your links for proper indexing by Google search engine robots.

10. Add Push Notification to your website

Push notification provides an easy way to retarget your audience which in turn increases the number of returning customers to your website.

All it takes to add push notification to your website is to install some simple plugins (if your website is on a CMS website) or script on your website.

With this, your visitors are able to subscribe to receive updates on the most recent articles on your website.

Examples of free tools you can use are: OneSignal and Subscribers

11. Submit Your Website to Bing

Like Google Webmaster Tools, Bing webmaster tools is also an indexing tool for the Bing search engine.

Bing webmaster tools is also very useful in that it makes Bing search engine index your website pages very quickly.

Also, you are able to submit your website’s sitemap.xml file and monitor varieties of other website properties and link analysis.

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12. Remove Dead/Broken Links from Old Content

Broken links are dead-links that aren’t good for Search Engine and also for readers.

Search engines crawlers hate broken links, which might end in low ranks in SERP and fewer traffic to your website.

Broken links are common in old content due to the fact that the external links in your content might be dead/broken.

Removing dead/broken links from your website improves your SERP ranking which in turn translate to more traffic.

13. Go HTTPS

In August 2014, Google released an update where they announced the https was a ranking factor.

HTTPS used to be a lightweight ranking factor affecting only 1% of Google’s search queries in 2014.

Read part of the article:

…a very lightweight signal — affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content— while we give webmasters time to switch to HTTPS

This has now evolved and is a heavy ranking factor for all search queries.

For example, searching for any keyword on Google will return websites with https on google and on other search engines.

Want more traffic? Go https://

14. Improve on Your Website Speed

Improving your website speed is not only a ranking factor but also enhances your user experience.

Website visitors generally expect your website to load in 5 seconds or less and anything more than that generally sends people off your website.

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15. Write Very Long Content

MOZ did an extensive on over 90 ranking signals research a few years back and they found out that very long and comprehensive content tend to rank better on SERPs.

This could be because long content makes people stay longer on your page and reduces the bounce rate of your website.

Hence you want to do this to get to Google #1 for relevant keywords.

16. Optimize for Long-Tail Keywords

There are literally two types of keywords; long-tail and short-tail keywords.

For example, “digital markets Journals in Winnipeg” can be said to be a long-tail keyword but “digital markets” is a short-tail keyword.

Short-tail keywords are more difficult to compete for. This is because big organizations with better brands must have been competing for those keywords.

Optimizing for long-tail keywords is the way to rank quickly on Google for small business owners or new website owners.

17. Land A Publication Column

How does landing a publication column direct traffic to your website?

Publications/News websites usually have good domain authority and page rank. Getting backlinks from publication/news websites is a good way of getting good link juice back to your website which gives you better rank on search engines.

18. Engage on Reddit

Reddit is a social news aggregation, web content rating, and discussion website. Registered members submit content to the site such as links, text posts, and images, which are then voted up or down by other members.

Engaging your connections on Reddit can also give you free referrals.

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19. Supercharge Your Website via Quora

Quora is such an amazing platform to get free traffic from.

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

Answering questions on Quora is an excellent way of positioning yourself a leader in your field.

You are also able to add links back to your website from answer questions or in your own articles.

20. Drive Traffic To Your Website From Forums

Forum posting simply means writing new threads or replying to old one in forums and bulletin boards in order to get good inbound links to your website or blog.

The way to go about it is to first research for top forums or bulletin boards in your country, sign up on a number of them and start getting involved by posting new topics or answering old ones.

Top 50 forums to get quality inbound links to your website is a good place to start.

The rule of thumb that ensures good success here is to engage moderately and in a sincere manner and avoid spamming.

Many forums and bulletin boards have moderators that can ban you temporarily or sometimes permanently if they suspect that you are not on their platform to genuinely contribute so you want to be careful with your forum posting.

21. Drive Traffic From YouTube

YouTube is the second biggest search engine as of today with over 1.9 billion active users.

YouTube is a very strong avenue to get free website traffic.

How do you get free traffic from YouTube?

Sign in to YouTube with a Google account
Create a YouTube Channel
Optimize your YouTube channel by adding a description, website link, clip art, etc.
Make your Videos
Encourage your viewers to subscribe to your channel so they may get new videos from you as you upload them.

Follow the above simple steps and grow your traffic.

22. Build Email List

Of all the inbound marketing tactics there are, emails have the highest conversion rate. Not only does it have a high conversion rate, but as you build up your list you can continually monetize it by pitching multiple products.

With your email list, you can easily retarget your subscribers, providing them with new updates and promotions.

Like to get more users to your website? Build your email list.

23. Use Facebook, WhatsApp, and Instagram Stories to Your Advantage

Social stories are excellent ways to keep in touch with your users and to drive traffic to your website.

Follow the below steps to take advantage of social stories:

Develop an offer to exchange for Opt-ins.
Create insta stories using visuals. You can use Easil, WordSwag or Canva to design compelling stories.
Optimize stories with CTA Links and Location Sticker.
Amplify Content Reach via Story Ads and Highlights.

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24. Add Forum to Your Website

An Internet forum, or message board, is an online discussion site where people can hold conversations in the form of posted messages.

They differ from chat rooms in that messages are often longer than one line of text, and are at least temporarily archived.

Forum and discussion boards keep people interested in your topics coming back to your website.

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Conclusion

Getting targetted audience to your new website is not as difficult as many think, however it requires some amount of time and dedication.

This is because your website requires some time to get crawled by search engine robots.

The above are my top 24 tactics of getting the targetted audience to your new website.

These are the strategies I have used on several occasions to get target traffic to my websites and they seem to always work.

Do you have any questions or other techniques you like to recommend?

Please feel free to share in the comment section.

Lastly, do you have friends who might be interested in this article? How about you share it with them?

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What is PPC? Step by Step to Pay Per Click Marketing

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Types of Pay Per Click Advertising

What Is The Difference Between Pay Per Click & From Search Engine Optimization?

Why Should You Use Pay Per Click Marketing?

How to Increase Pay Per Click Ads ROI

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