Pay per click marketing is one of the best forms of paid advertising. If done properly, it also has one of the best conversion rates as far as digital marketing is concerned. With pay per click advertising, online marketers only pay the owner of an ad space only when the ad is clicked and which in turn helps customers save money. The price a marketer pays per click is determined by bidding and...
Increasing the conversion rate of a lead capture page entails optimizing some of the landing page elements. Generally speaking, a website landing page can be said to be the entry point for a website. Landing pages are usually static by design. In online marketing, a website landing page (also known as as a lead capture page), is a single static website page that a searcher she when she clicks on...
Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. 24 Ways to Increase Website Traffic in 2019 The #1 goal of any website/blog owner is to increase his/her website traffic. Increased traffic usually translates to better brand awareness, more leads, more...
Omotayo Afolabi Olayinka is the founder of Digital Markets Journal, a top digital marketing blog.
As a lead Digital Marketing/SEO Expert, he leads project development in SEO, SEM, PPC, Content Marketing, Social Media Marketing, Web Audit, Web Analytics, Local SEO, and Web Development.