How can I optimize a LinkedIn profile?

This is one of the commonest questions I get asked as far as LinkedIn marketing is concerned.

That being said, did you know that LinkedIn has actually been around longer than Facebook, Twitter, Snapchat, and Instagram?

LinkedIn is a great tool for business and personal branding. LinkedIn can also be extremely useful for lead generation, job search, and business networking.

With more than 350 million active users, becoming relevant on LinkedIn largely depends on how well your profile is optimized. In this post, I shall be discussing 9 simple ways to optimize a LinkedIn profile.

How Important is a LinkedIn Profile?

linkedin profile - how to optimize a linkedin profile

LinkedIn is a professional network and it is now more relevant than ever before because of unlimited network connections and thousands of daily job openings that are published on the network every day.

Apart from job openings and ease of connecting to other professionals from around the world, A LinkedIn profile also helps with personal branding, lead generation, and ranking on Google.

How to Optimize a LinkedIn Profile

Since optimizing your LinkedIn profile is key to your success on LinkedIn, we shall be looking at 9 easy ways to optimize your LinkedIn for success in 2019.

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Get Written Recommendations

Recommendations are very key to the success of any LinkedIn profile. Recommendations serves as proof that you are skillful at what you do and also shows that you’re a people person.

Generally speaking, employers don’t just want anyone that is good at his job but people with interpersonal skills which is what recommendations helps you achieve.

The way to go in getting recommendations on is to ask for it. Network with top profiles in your connection and ask them for a few lines of recommendations.

The more recommendations you have, the more visible your profile becomes

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Add Skills And Get Endorsements

Do you have relevant skills and endorsement? LinkedIn is the perfect place for you to list them.

Skills and endorsements are one of the few things employers and potential mentees will first look for when they visit your profile.

Incorporate Branding Into Your Profile Background Image

Linkedin Branding - How to optimize a linkedin profile

Another optimization tip to remember is to always incorporate branding into your profile background header image.

The branding should include your keywords and information about what you do.

Branding helps to better position your profile as a top professional.

Use Keywords in Your Headline

This is perhaps one one of the most important optimization step you must never forget to implement on your profile.

You keywords should include your skills and what you do and must always be included in your profile headline.

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Build Your Network

This is perhaps the most important element of any LinkedIn profile. The more your connection, the more exposure your profile has.

Whenever it comes to network, the more the better.

Start connecting with other professionals in your field, mentors, and influencers.

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Showcase Awards, Volunteer Experience, Organizations, and Causes You Care About

Showcasing awards, volunteer, etc is another way to optimize a LinkedIn profile.

Awards, Volunteer work, etc shows that you are selfless and who doesn’t want to connect to people like that? No one, I believe.

Hence, have you received an award in the past or volunteered somewhere? Then you should include them in Award section.

Create Your Vanity URL

A vanity URL is a domain name that points to something to which it is related and indicated in the name of the URL. For example, https://www.linkedin.com/in/omotayoaola is the vanity URL of my personal LinkedIn profile.

A vanity URL makes it easy for search engine crawlers to index your profile. Also, a LinkedIn vanity URL makes gives your profile a professional touch.

Go to Customizing Your Public Profile URL to learn more.

Add Work Samples

Since the main purpose of setting up a LinkedIn profile for many is to connect with other professionals for jobs, networking, or business.

An easy way to set yourself up for success is to add samples or portfolio of jobs you’ve done in the past. This gives you an additional credibility as the got person for the service or products that you offer.

Another way to optimize a LinkedIn profile is to add your work samples.

Read LinkedIn’s article on how to add work samples to your profile to learn how to get started.

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Complete Your Contact Information

Do not be shy to add your latest contact information to your LinkedIn profile. This can be an email address, phone number, website, or address.

Your contact information is important because its provides a direct channel your audience can reach out to you.

That being said, you might want to be mindful of who sees your contact information. Therefore, you can set up permission and restrict access to only your connections.

Final Thought

What drives success in any area of life is passion, commitment, determination, and the will to keep going when its tough.

Optimizing a few elements on your LinkedIn profile is a good start to getting more visibility but what drives success is your personality and engagement.

Don’t stop at optimizing but engage more, become truly interested in others and you will have the much desired success.

How to start a blog?

This is perhaps the commonest question I deal with daily.

In this post, I provide simple steps on how to start your own blog.

What is a Blog?

A blog is an informational website published on the World Wide Web consisting of informal entries mainly for informational purposes.

How to Start a Blog


Blogs remain one of the first types of websites to be hosted on the internet. In the late 1990s and early 2000s, the most commonly used platform for building blogs was blogger.com.

Blogger.com allow people to host blogs freely on their blog and would give them a free URL An example of the URL of a blog hosted on blogger.com would be www.example.blogger.com

People could develop beautiful blogs on the fly. Although blogger.com was practically inexpensive, it also came with its cons such as strict terms and conditions, limited theme, layouts, and designs, etc.

These limitations prompt people to started hosting their blogs.

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Eight Steps to Start a Blog

To be a successful blogger, a number of things must first be considered. Some of the things to consider are your blog name, your area of interest, setting up a web hosting account, etc.

Below are eight simple steps that explain how to start a blog.

Step One: Identify an Area of Interest.

The first thing any successful blogger does is to first identify an area of interest.

You can blog about anything such as fashion, travel, finance, marketing, digital marketing, electronics, furniture, etc.

Identifying an area of interest helps in picking a blog name, domain name, and your topics also.

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Step Two: Pick a Blog Name.

The second step to starting a new blog is to pick a blog name. It is very common for people to pick a blog name that highlights their interests.

For example, I picked Digital Markets Journal as my blog name because it has some specific keywords in my area of interest.

A blog name is very easy to come up with if you have truly identified an area of interest.

A general rule of thumb to selecting a blog name is to pick a name that is not too long. This is because it is also very common to have a very similar blog name and domain name. For example, my blog name is Digital Markets Journal and my domain name is www.digitalmarketsjournal.com.

Step Three: Register a Domain Name and Webhost for Your Blog.

Register a Domain Name and Web Hosting for Your Blog.

The next stage after creating a blog name is to register a domain name and a web hosting account.

To do this, you will need to signup with a domain registrar such as Godaddy, Bluehost, or Namecheap.

Over the years, I have registered domains and set up hosting accounts on Godaddy, Bluehost, and Namecheap, and I highly recommend Namecheap.

The platform is very cheap and lightning fast. Namecheap also provides a free SSL for your domain, free website builder, and an amazing support team.

NB: I am not promoting Namecheap because of the cash reward I’ll get if you buy a hosting account from them through my link but because I believe they offer one of the best hosting services at the cheapest rates.

Step Four: Setup Your WordPress Blog.

The next step is to set up WordPress. WordPress is a content management system that makes blogging very hassle-free.

Namecheap provides you with a control panel from where you can easily install WordPress.

Wordpress Image 1 - How to Start a Blog - Digital Markets Journal

From the control panel, click on WordPress.

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Click on the Install Now button

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Select your domain name in the choose destination URL selection field and fill out your blog details then install.

Congrats, your website is now properly set up.

Step Five: Write & Publish Your First Blog Post.

How to Start a Blog - Post Page

This is the point where you make your first post. Click on “Posts” from the sidebar and select “Add New” to create a new post.

Create a new category for your post from the right-hand side of the new post page and click on publish when you are done creating your post.

Step Six: Optimize Your Blog.

The next thing you want to do after creating your first blog post is to optimize your website.

The optimization will include those of on-page and off-page elements.

Furthermore, you might want to use a more advanced theme with rich features, mobile responsiveness, and support.

Themeforest is one of the largest marketplaces for rich WordPress theme.

Step Seven: Promote Your Blog on Social Media and/or Google.

Promoting your blog on social media is a good way to increase the visibility of your blog online.

Social media (if done the right way) also helps you to get targetted website traffic to your blog.

The topmost social media platforms you want to make sure you are signed up on are: Linkedin, Facebook, Twitter, Instagram, and YouTube.

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Step Eight: Monetize Your Blog.

The last stage is to monetize your blog. There are lots of different ways to monetize your blog.

Examples of different ways to make money online are Google Adsense, Google Adwords, Online Reviews, etc.

Check out my post on 11 easy ways to make money online in 2019 to learn more about how to make money online.

Next Steps

Now that you know how to start a blog, the next steps would be to learn different digital marketing tactics to help you turn your blog into a marketing funnel.

Do you have further questions or comments on how to start a blog? Please feel free to reach out to me in the comment section.