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Getting valuable backlinks from websites with good domain authority and page rank is one of many SEO beginners specialists nightmares. The SEO backlinks 101 – 17 white hat techniques to build backlinks – The complete list highlights very simple but effective 17 white hat link building techniques for your website.

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1. Ask for Website Backlinks

Ask for backlink - Digital Markets Journal

Yes, just ask. To some, this strategy looks very ridiculous and some see this approach as impossible but of all the backlink strategies I’ve used in the past, asking for backlinks remains one of the most effective.

How do you ask for backlinks?

To start with, you need to find websites and/or blogs in your niche with high domain authority and SERPs rank. Then write the webmaster an email asking for a backlink to your website from one or a few of his related articles.

PS: Webmasters almost always link to well-crafted and informative resources from all over the internet and the probability of getting a positive response is high if you have great content.

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The key to getting a high response rate is if you have amazing content on your website.

You may use below email template to request for backlinks

 

Hey Shayne,

My name is Tayo and I’m the owner of Digital Markets Journal, a leading online journal that share latest info and update on digital marketing, search engine optimization, pay per click, content marketing and social media marketing.

I’ve been catching up on your blog, and noticed that your readers often inquire about on-page site optimization and effective backlinks strategies. I just wanted to let you know that I’ve actually written a comprehensive guide on those topics.

If you’re interested in checking it out, kindly follow the link [Insert link here].

Thanks,

Tayo

2. Start a YouTube Channel

YouTube Backlinks - Digital Markets Journal

With over 1.8 billion monthly active users, YouTube remains the second biggest search engine in the world as of today.

Another very simple and easy way to get high-quality backlinks to your website is to start a YouTube channel, optimize the channel and always add your website URL in your video description.

YouTube is also known to send very high-quality traffic your online resource and links coming from youtube often has a better average time on page.

This can be because anyone coming to your website from YouTube must have found your video very interesting and willing to learn more about your website, product, or services before visiting.

Want free high-quality backlink? YouTube is one of the best tools out there.

3. Ask Web Visitors To Write Testimonials

Write testimonials - Digital Markets Journal

Testimonials are another way to get quality backlinks, especially from your website visitors/users.

To achieve this, you simply need clients and/or website users to write testimonials about your articles, products or service. To get the best use out of this, you might ask your website users to link to some specific link(s) of your website for deep-linking purposes.

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4. Write Reviews

website review - digital markets journal

How do you feel when someone writes good things about yourself, your website, product and/or service, good right? Well, you do not need to answer this as this is a rhetorical question.

Everyone like showing off how good they are which is where writing reviews play an important role in getting valuable backlinks.

The first sets of backlinks I got were from writing reviews.

You start by picking some specific websites within your niche or target market(s), then you go on to write comprehensive reviews of the websites, their products and/or service.

The final step is to write a simple email to the webmasters managing the sites to inform them of your reviews and ask if they are willing to link to your pages.

They always link back to you 99.99% of all time.

5. Comment on Top Blogs

comment on blogs - digital markets journal

You probably didn’t know but you can use some commenting hack on top blogs to get free backlinks.

For example, it might be a great idea to comment on Neil Patel, Brian Dean, Search Engine Land and/or other top blogs if you happen to have an SEO or digital marketing blog.

Please note that publishers want helpful and genuine comments and would most likely ban your email/IP address if they find out that you are just pasting your link in the comment section for backlink purposes.

Hence, the way to go about this is to find a related topic to one of the contents on your own blog. The write a helpful comment, by providing more insight into the topic discussed on the blog you’re trying to get a link from and then provide a deed link to the article on your own blog.

6. List your Website in Trustworthy Directories

business listing - digital markets journal

Trustworthy directories are great backlink tools. All you need to do is to find directories within your niche and signup on them.

Shout me loud has a comprehensive list of verified free/paid directories to get free backlinks.

PS: Not all directories are healthy, hence the need to do a domain authority and page rank check before listing your website.

This can be done by using the link explorer tool by Moz.

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 7. Discover Competitors Backlinks

Free-Backlink-Checker-Tools-To-Check-Competitors-Backlinks-Digital Markets Journal

Sometimes, getting backlinks to your website can be as simple as carrying out a backlink analysis of your competitor’s website.

Carrying out backlink analysis of your top competitors exposes their backlink sources which you can then leverage on by contacting those blog, directories, or sites for deep links to your own website.

There are a number of amazing tools you can use and my top two are:

  1. SEMRUSH and
  2. Ahrefs

8. Write an Ebook

E-book - Digital Markets Journal

Getting quality backlinks from ebooks is an excellent strategy I’ve used over and over again that has given me amazing results.

For example, my ebook on how to increase your website traffic by more than 500% in 34 days has fetched me hundreds of backlinks since launch.

To start with, you need to come up with a comprehensive ebook/report and add it to your website as a free giveaway.

PS: Add strategic deep links to your website in your ebook and you have yourself amazing backlink strategy that works.

9. Add Newsletter Subscription

E-book - Digital Markets Journal

Email subscription remains the best converting digital marketing strategy there is.

Adding email subscription functionality to your website is a very simple and effective way of building your subscriber list.

The average opening rate of emails stand at 21.8% and the average click-through rate (CTR) is at 2.78%.

PS: There are a number of email automation tools but I strongly recommend MailChimp which is free for the first two thousand (2000) subscribers before you start paying a very small monthly fee.

10. Quora Hacking

Quora Hacking - Digital Markets Journal

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

Quora users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

It’s also a very strong avenue for quality backlinks.

The other thing about Quora is that topics and discussions on the platform are index on search engines.

You can add deep links back to your website from answers to questions on Quora.

11. Reclaim lost links

link building reclamation - digital markets journal

Websites lose backlinks at all times and it is very likely that you already lost a few of them.

There are a number of tools you can use to find lost links and my top two are highlighted below.

  1. SEMRUSH and
  2. Ahrefs

Find lost links and get in touch with the webmasters of the sites linking back to you to reclaim those links.

12. Contribute on Forums & Discussion Boards

forum-discussion - Digital Markets Journal

The good thing about forums and discussion boards is that many of them allow you to add a website to your bio.

The goal here is to be active on one or two forums within your niche providing answers to questions and creating new perspectives or providing better ways of getting things done in your perspective.

Building a reputation on forums and discussion board will in no little way to attract some traffic to your website.

13. Get on Twitter

twitter - digital markets journal

Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”.

Just like Quora, tweets also rank pretty fine on Google.

Adding a tweet share button to your web pages is a sure way of getting high-quality backlinks.

The tweeter share button on your website allows your website users to share your website content with their social networking connections.

Furthermore, statistics show visitors from Twitter tend to read and stay longer on your website than referrals from any other social media website.

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14. Get Editorial Written About Your Business

editorial - digital markets journal

Online news blog and online media are very good sources of good backlinks. This is because many online news blog/websites have millions of monthly views and getting quality “do follow” links from them is a sure way of ranking on #1 of Google.

An easy way to get backlinks from online news websites is via editorials. Pick a niche-based online new website and get them to write an editorial about you and link to your website.

15. Paid Promotion to Linkable asset

linkable asset - digital markets journal

What is a linkable asset?

A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche.

Because people rarely link to commercial content, “linkable assets” are almost never product pages or commercial content of any kind.

Craft a linkable content and you have yourself a backlink mine.

16. Launch an Affiliate Program

affiliate marketing - digital markets journal

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Creating an affiliate program for your product/service is an easy way to accelerate backlinks to your website from reliable URLs.

With an affiliate program set up the right way, you can get thousands of advertisers to link back to your landing page.

This backlink strategy can be very useful for E-commerce websites.

It’s an easy way to get quality backlinks and referrals to your site.

There are a number of affiliate plugins and engines you can use in setting up affiliate programs for your website today.

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17. Try Wikipedia Link Building

wikipedia - digital markets journal

Wikipedia is one of the biggest, oldest and most authoritative websites on the internet which makes Wikipedia backlinks one of the most powerful links on the planet.

A way to get these backlinks is the dead link retrieval.

A Dead link is used to describe a link that is no longer active. Meaning that the content that was once on the other side of the link isn’t there anymore.

You need to find these backlinks and create a content to link to.

There’s no question, in modern times that a chunk of your SEO Strategy is Search Engine Optimization (SEO). Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.

What is SEO Strategy?

The term strategy is defined as “a plan of action or policy designed to achieve a major or overall aim”.

Hence, an SEO strategy in this context is described as – a set of SEO tactics, techniques or strategies designed to achieve your overall business goals and/or objectives.

While the #1 goal of many businesses remain to create new customers, we can also argue that numerous companies, institutions, and organization prioritize retaining existing customers, brand awareness, forming a new partnership with other businesses in the same niche or others, etc.

Depending on the scope of your business, your search engine optimization strategy might be to increase leads by a certain percentage, increase your website visitors by 40% within a certain timeframe or to sell a number of unit of your product or services during a campaign lifetime.

In achieving your business goal(s), your SEO strategy might be a single approach or might involve multiple strategies nested in a rather complex pattern involving several moving parts.

That said, designing the best search engine optimization strategy for your business can be seemingly difficult.

This article is written to demystify search engine marketing strategy but each type. In this SEO Strategy – 31-Step for 2019 – Fresh Perspective, we shall go into the core of search engine optimization, content optimization, on-page optimization, backlinking profiling and how social signals affects your rank on SERPs.

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In this article, I will take my first five into search engine optimization and show you some really simple SEO tactics to rank your web/landing page #1 on Google for more leads. Then I will expose you to some advanced techniques to supercharge your search engine rank.

Lastly, you also do not want to forget to leave your questions and/or contribution to me in the comment section.

Therefore, sit back and enjoy the ride

You might also like to read:

  1. SEO Strategy – 51-Step for 2019 – New Perspective
  2. SEO 101 Video Tutorial – Part 1
  3. SEO Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List
  4. 5 Proven Tactics to Drive Target Audience to Your New Website
  5. Google Penalties: How to Identify and Recover From Them
  6. 24 Ways to Increase Website Traffic in 2019
  7. 16 SEO Trends to Watch Out For in 2019

1. Search Engine Optimization

Search engine optimization otherwise known as SEO is the process of getting website traffic (or referrals) for “free” from search engines from search engines. It is also the process of getting higher rank for your web pages on search engines such as Google for the purpose of getting visibility, website traffic, and leads. The keyword in SEO is “free” which is what differentiates it from Pay-per-Click advertising otherwise known as PPC (we’ll get to this later).

Search Engine Optimization has several moving parts such as On-Page Optimization, Backlinking and Local SEO.

2. Local SEO

Local SEO a technique used in optimizing your business website for a local audience. Local SEO is more business focused.

Why local SEO? Check out the below mind-blowing statistics:

  • 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy).
  • 46% of all searches on Google are seeking local information.
  • 97% searched online to find a local business (Source: Hubspot)
  • 50% of people who conduct mobile searches for a local business will visit the store within one day. (Search Engine Land).

From the above statistics, it is clear that optimizing your business for your local customers is the way to go if you have local businesses such as grocery stores, restaurant, gym, etc.

With the local business listing, you are able to supercharge your web rank by adding reviews, business opening and closing hours, business description, etc.

Below are 10 platforms to consider for your business listing:

3. On-Page SEO

On Page SEO - Digital Markets Journal

On-Page SEO is one of the earliest forms of optimization. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.

On-page SEO has evolved over the years and a number of factors to consider for on-page optimization are:

  • Title – this is the title of the article. It is important that you have the main keyword in your article title.
  • Meta Description – although the Meta description is not a search engine ranking factor, it is very useful for end users. It provides a summary of what the page is about to the end user.
  • Keyword Optimization – your keywords must be strategically placed in your page. As a matter of fact, I always encourage your keyword to be on the first line of your content. Also, you must have a rich keyword density in your content.
  • Linking to External Resources – In 2015, Moz carried out extensive research on over 90 ranking factors and found out that Linking to external resources was a big ranking signal.
  • Write Very Long Content – content analysis has shown in recent times that blocs with very long content tend to have better rank and more link juice that ones with short content. For example, pages on Google #1 for any keyword(s) link to resources that have at least 1200 words.

Use the Skyscraper Technique – This technique involves three steps which are:

  • Step 1: Find link-worthy content
  • Step 2: Make something even better
  • Step 3: Reach out to the right people

For example, if you found a resource that says “50 Healthy Snack Ideas” ranking on Google #1, then go to “100” or even “500” and reach out to other relevant sites and see if they are willing to link to your resource.

Learn more about the skyscraper technique by reading Brian Dean’s Blog on Link Building Case Study – How I Increased My Search Traffic by 110% in 14 Days

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4. Back Linking

backlink - digital markets journal

In search engine optimization (SEO) terminology a backlink for a given web resource is a link from some other website to that web resource.

Backlink remains one of the most important ranking factors for search engines.

The assumption is that people or webmasters only link to valuable resources.

The more backlink you have to your root domain or a particular page of your website is directly proportional to how better your web page would rank on search engines if all other variable remains constant (sounds like a law of physic?).

Well, backlinking can be said to be an art and deploying the right strategy will guarantee a better ranking of your website but going about it wrongly might also lead to you being penalized.

4b. Backlinking Strategies 101 – How Best to Go About It.

The art of backlinking has evolved over the years and I will share with you a few backlink tricks you can use to get ranked on search engines very quickly.

  • Do not buy backlinks – We found out that a of paid websites that would ask you to pay for 1000 or more backlinks are fakes and will most likely get you penalized and delisted by Google. While I am not saying there’re no genuine places to buy backlinks from, I am only of the opinion that you should focus on natural backlinking strategies.
  • Signup on Niche-Specific Forums and Directories – one of the easiest ways of getting relevant backlinks to your business website is to sign up on some niche-specific directories. There are free and paid ones. An example is Business.com, a niche-specific directory for businesses. It’s a premium directory.
  • Guest Blogging – guest blogging is one of the oldest forms of getting quality backlinks that is still relevant till today. It is a method used by the owners of website/blog to increase traffic to their sites by offering to write content for other blogs in your business niche in exchange for links to their own blogs. The way to go about this is to find 10 blogs in your business niche and contact the webmaster for the possibility of writing for them. It is also important that they will give you a “do follow” link so this would give you good link juice.
  • Supercharge your Ranking with”.Gov” and “.Edu” Links – Though Google says that they do not add more weight to one type of root domain above others, the realities proves differently. Getting a single “.Gov” and/or “.Edu” almost always give you an edge over your competitors. Read Jon Ball’s piece to learn how to build and find powerful EDU backlink on Search Engine Journal.
  • Explore the power of search engine verticals – simply put; a vertical search engine focuses on one specific industry or type of content. Common examples would include a travel search engine like Kayak, e-commerce website like Amazon, real estate site Trulia, or the image-based interface of Pinterest.
  • Getting on vertical search engines for your business niche is a smart way of getting to #1 for some very specific keywords that are difficult to compete for on horizontal search engines.
  • Get quality backlinks by using the broken link strategy – the strategy involves finding broken links and writing comprehensive articles on those links for websites within your business niche. Learn more by reading The Broken Link Strategy By HiveDigital on Moz

While any/all the above backlink strategies would for sure have an impact on your website, the question is what kind of impact, positive or negative?

Factors to consider before getting a link from a website are:

  • Domain Authority &Moz Rank
  • Trust & Citation Flow
  • Spam Score
  • Backlink Status

The above factors can be measured by using the Moz and Majestic Tools

Getting links from the right from is key and important to your search engine rank. Use Moz to check for domain authority, page rank and trust factors

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5. NAP – otherwise known as Name, Address, and Phone Number

Name Address and Phone Number - Digital Markets Journal

Nothing can be compared to having a uniform NAP across all your platforms online. Since brand recognition now plays important role in website/page rank on search engines, having a uniform NAP is more important than ever before. From my experience, I’ve seen some businesses have different names on different varieties of listing.

To have a uniform NAP, you should follow the below steps:

  • Define your preferred website title – For example; Digital Markets Journal Inc is not the same as Digital Markets Journal Incorporated Company.
  • Get your dedicated contact number – the number must be open at your business hours.
  • Specify your opening and closing hours.
  • Determine the number of service or products you wish to display
  • Indicate a uniform address

Business description – write a one-paragraph description for your business and stick to it on all platforms.

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Using the above checklist will help you have a uniform NAP for your business everywhere on the internet which in turn improves on your branding and overall web rank on SERPs.

SEO Strategies are extensive and I’ve tried to cover the important ones get you to Google #1 SERP.

Do you think I skipped any or do you have any questions? Please leave me a comment and I will get back to you in a few minutes.