Pay per click marketing is one of the best forms of paid advertising. If done properly, it also has one of the best conversion rates as far as digital marketing is concerned.
With pay per click advertising, online marketers only pay the owner of an ad space only when the ad is clicked and which in turn helps customers save money. The price a marketer pays per click is determined by bidding and other factors such as landing page quality, CTR, etc; all of which shall be discussed in subsequent sections.
Pay per click marketing is of different types, namely: paid search marketing, display advertising, social media advertising, retargeting PPC marketing, price comparison website advertising, and affiliate marketing.
How is Pay Per Click Marketing Important to Digital Marketing?
Savvy online marketers know how to leverage on all marketing channels be it SEO, social media marketing, content marketing, video marketing, etc.
Although pay-per-click advertising can be expensive, depending on various factors, it is also found to be a lot regarding in terms of ROI.
A major determinate of online marketing is the ability to properly define a target audience. The different categories of pay per click ads allow marketers to further customize their campaigns for a target audience. For example, you are most likely to have better PPC success for some niches with display ads than you would with search ads.
Marketing plays a crucial part in any company’s success. Great products alone do not guarantee revenue but the ability to show it off to other people and convince them to buy from you and not from someone else – there are other folks out there, trust me.
Since the evolution of search, pay per click advertising has changed the world of the marketing industry.
Pay per click advertising is important to digital marketing because it provides an opportunity where marketers can better target their audience, tools for measuring marketing success in real-time, and most importantly, advertising at very cheap rates as compared to television commercials, billboards. and newspapers.
Types of Pay Per Click Advertising
Pay per click advertising can be categorized into six types namely:
- Paid Search Marketing
- Display Advertising
- Social Media Advertising
- Retargetting PPC Advertising
- Video Advertising with YouTube
- Affiliate Marketing
As you can see from the above, there is a range of different pay per click advertising model available with some popular than others.
In recent times, the most popular PPC models are the paid search marketing, social media advertising, display advertising and video advertising with YouTube.
What Is The Difference Between Pay Per Click & From Search Engine Optimization?
Pay per click advertising effort is a type of online marketer where a digital marketer gets traffic to a website through paid efforts. This type of traffic is referred to as paid traffic.
That being said, search engine optimization is a digital marketing technique where an online marketer gets website traffic through organic effort. SEO website traffic is referred to as organic or free traffic.
Another difference between PPC and SEO is that the pay per click advertisement gives immediate success but SEO takes time.
Why Should You Use Pay Per Click Marketing?
Now you understand a bit about paid advertising and it’s benefits, why should you use it over other methods of online advertising?
The reason is what I mentioned before, the results are almost immediate. All you need to do is create an ad, create your landing page, set a bid, and you’re good to go. Your ads will be enabled within minutes and you will notice an increase in your website traffic.
Another great reason to use paid advertising is that it that it’s not as expensive as you think. Although some keywords can cost a lot of money, however, you can use long-tail keywords which are very cheap. This means you don’t need to focus on the expensive ones. Instead, you can target 100 cheap keywords and get just as much traffic as the big ones.
How to Increase Pay Per Click Ads ROI
Pay per click advertising has a lot of moving parts. Paid advertising might be an excellent advertising solution for many businesses, but you always need to be aware of your ROI. Tracking your conversion rate will show you how your ads are performing.
For example, you should look at ways to decrease your cost per acquisition if you’re spending $500 a month to make $100.
There is, however, another way to improve your ROI without lowering your cost per click. Please check out the comprehensive article at 1 in 4 ad clicks is fraudulent.
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