In this post, I’m going to explain EVERYTHING you need to know about Dofollow and Nofollow links
Their differences
Impact on SEO and
How then affect website rank in SERP for relevant keywords.
Before we start discussing the difference(s) between Nofollow and Dofollow links, it is important to first understand what link juice means.


What is Link Juice?

Generally speaking, link juice is the value, weight, or equity passed from one page or site to another. This weight is passed on from through hyperlinks. Search engines such as Google, Bing, et al consider referral links as some form of “vote of confidence” by other websites that your page is valuable and worth promoting which just make sense because people only link back to websites with valuable information.
Having said that, we shall be looking at Nofollow and Dofollow links, and what distinguishes them.

What are NoFollow Links?

Nofollow links are links with the rel=”nofollow” HTML tag applied to them. E.g. Digital Markets Journal. The Nofollow HTML tag simply tells search engines to ignore that link.
Hence, we can say that Nofollow links are links that do not pass their link equity, weight to another domain or page that they link to. Because of this, referring links with a Nofollow HTML tag do not impact search engine ranking of the page or site they link back to.

What are DoFollow Links?

Dofollow links are hyperlinks with no rel=”nofollow” HTML tag.
All links are Dofollow by default unless they are modified manually or automatically from website settings. E.g. Digital Markets Journal is a Dofollow link.
Unlike Nofollow hyperlinks, Dofollow links pass on their equity to the domain they point at.

What is the Difference(s) Between Nofollow and Dofollow Links?

The difference between Nofollow and Dofollow links is in the way that they handle link juice.
Nofollow links do not pass on their link equity to the pages or domains they link to while Dofollow links pass on their link juice to the pages or domains that they link to.

How Does Link Juice Affect Website or Page Rank in SERP?

I get asked this question very often.
Search engines add some form of weight to domain names and web pages. This weight is often referred to as domain authority and page rank.
That being said, website backlinks can also be defined as “referral” domains.
Also, I consider Dofollow links as validation. That is, someone else is validating the quality of your website by listing it on their own blog.
Hence, we can say that links are not equal and that the more the number of “Dofollow” links, the better a page will perform in search engine result pages.

What is Domain Authority?

Domain authority is a metric created by Moz to define the value of a website. The higher the domain authority, the higher a website will rank in search engine result pages.

What is the Difference Between Domain Authority and Page Rank?

PageRank is an algorithm created by Google founder Larry Page. Page rank measure link weight, simply put.
Google looks at a given website and measures the number of backlinks to that site. Google then goes on to measure the authority of the referring domains.
This means that incoming links from spammy source can hurt your page rank in SERP.
A site with higher quality incoming Nofollow and Dofollow links will have a better PageRank in SERP.

How to Build Dofollow Links

Dofollow links from websites with high domain authority can be very difficult. That said, the best strategy is to first create a linkable asset and simply ask webmasters to link back to your resources.
Check out Website Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List to learn more.

Final Thought

Although link building is important to the overall success of any search engine optimization effort, what adds value to any website are the Dofollow links.
Please let me know if you have any questions or contributions by commenting below.

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