The past few years have seen a massive boom in influencer marketing.
In fact, most brands and advertisers now consider influencers as an integral part of their content marketing.
These social celebrities offer an effective channel for content delivery and have proven to bring better results than most other marketing platforms.
But social media influencer marketing is not a static concept — it’s constantly evolving over time with changing consumer behavior, new technology, and unpredictable market dynamics.
If your brand wants to keep up, you need to stay updated.
Luckily, we asked the experts to reveal some of the major influencer marketing trends likely to dominate this year.
Check out our infographic summary of this post below. Or keep scrolling for a detailed explanation of each trend, with examples!
8 Key Influencer Trends to Look Out For This Year (INFOGRAPHICS)