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Google Plus Shutdown & SEO 2019 Cheat-Sheet

“Google plus shutdown is here and there is nothing we can do about it other than to adapt.” Tayo Olayinka

Google+, pronounced and sometimes written as Google Plus, is an Internet-based social network owned and operated by Google. The social network was launched in June of 2011 in an attempt to challenge other social networks such as Facebook and Twitter and designed to link Google’s products.

The network experienced tremendous growth in its early days but its usage dwindled over time and will finally come to an end on April 12, 2019.

In this article, I am going to discuss how the Google Plus shutdown will affect your SEO efforts in 2019 and beyond.

Google Plus Logo

On February 01, 2019, the company released a message to their user saying:

In December 2018, we announced our decision to shut down Google+ for consumers in April 2019 due to low usage and challenges involved in maintaining a successful product that meets consumers’ expectations. We want to thank you for being part of Google+ and provide next steps, including how to download your photos and other content.

On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts. Photos and videos from Google+ in your Album Archive and your Google+ pages will also be deleted. You can download and save your content, just make sure to do so before April. Note that photos and videos backed up in Google Photos will not be deleted.

The process of deleting content from consumer Google+ accounts, Google+ Pages, and Album Archive will take a few months, and content may remain through this time. For example, users may still see parts of their Google+ account via activity log and some consumer Google+ content may remain visible to G Suite users until consumer Google+ is deleted.

As early as February 4th, you will no longer be able to create new Google+ profiles, pages, communities or events.

If you’re a Google+ Community owner or moderator, you may download and save your data for your Google+ Community. Starting early March 2019, additional data will be available for download, including author, body, and photos for every community post in a public community.

If you sign in to sites and apps using the Google+ Sign-in button, these buttons will stop working in the coming weeks but in some cases may be replaced by a Google Sign-in button. You’ll still be able to sign in with your Google Account wherever you see Google Sign-in buttons.

If you’ve used Google+ for comments on your own or other sites, this feature will be removed from Blogger by February 4th and other sites by March 7th. All your Google+ comments on all sites will be deleted starting April 2, 2019.

If you’re a G Suite customerGoogle+ for your G Suite account should remain active.

Social signals are very important in making links rank higher in SERP. That said, links shared on Google+ tend to have a higher and faster ranking in SERP than pages shared on other social media websites. Hence the Google plus shutdown will in no doubt affect some of your links that derive their authority from Google+

Expected Impact of The Google Plus Shutdown

The implications of the above of this shutdown are hereby highlighted below.

1. Google Plus users will not be able to share web pages on their Google plus accounts from February 04, 2018 and that all shared content on Google plus account will be deleted from April 04, 2019.

2. You will record notice a significant drop in page rank and authority on all your web pages that rely deeply on social signals coming from Google+ for ranking after the google plus shutdown.

In conclusion, even though Google Plus is coming to the end of its lifetime, it still doesn’t mean that the end has come for your SEO efforts.

Also, you have ample time to quickly backup your previous posts and to start getting signals from other social media platforms or other sources on the internet to keep up.

That said, I like to read your comment(s) so kindly leave me a note down in the comment area if you think I did a great job on this blog, or if you have any other thing you like me to note.

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Omotayo Afolabi Olayinka
Omotayo Afolabi Olayinka is the founder of Digital Markets Journal, a top digital marketing blog. As a lead Digital Marketing/SEO Expert, he leads project development in SEO, SEM, PPC, Content Marketing, Social Media Marketing, Web Audit, Web Analytics, Local SEO, and Web Development. He is married and lives with his wife in Winnipeg, Canada

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