Best Free Keyword Research Tools for SEO in 2021

keyword research tools

Search engine optimization requires a lot of strategic planning and keyword research is a big part of it.

There are many keyword research tools available online but not all of them are equally capable.

Below I have compiled a list of my favorite keyword research tools which I use regularly.

SEO is nowadays a science, and for an SEO this is the most important tool in his/ her toolbox.

A good keyword research tool helps determine a great number of factors that can be decisive for success.

Keyword research is essential for every SEO campaign.

There are so many other even better tools available to help SEOs with keyword research and competitive analysis.

The problem is that keyword research tools are often overwhelming, complex, and require advanced technical knowledge.

In reality, there is no magic bullet for free keyword research.

However, there are a few tools that do the job very well and offer a much clearer picture of your competitors.

This post shares some of the best keyword research tools that can be used for content and online marketing campaigns.

Before delving into the core of this discussion, we should closely examine the concepts of SEO and Keywords.

This would aid better understanding.

Table of Contents

What is SEO?

As a website owner, you should be aware of search engine optimization. SEO is similar to Pay per Click or PPC.

This is the process of making your site known through search engines. It’s about getting your site in front of its target market when they have a need.

It’s much easier to rank high in the search engines when you have a firm background on how it all works.

Search Engine Optimization (SEO) is the process of improving the visibility of a website within search engines.

Usually, this means helping web pages to rank higher in unpaid and organic search engine results.

Search engine optimization is a marketing technique on the internet.

It is a process by which the visibility of a website on search engines is improved by affecting the content relevance.

It is ranking in search results pages and the appearance of that page.

Search engine optimization is often referred to as SEO.

It is the act of optimizing your website to rank high in search engines.

It is the process of improving your website visibility in search engines such as Google and Bing.

It involves affecting the visibility of a website or a web page in a search engine’s unpaid results.

This is readily available to all Internet users primarily using techniques that do not require payment.

The 4 Types of SEO?

Types of SEO

There are several types of search engine optimization.

It is important to know what they are when attempting to choose an SEO service for your site.

You can make a lot of mistakes if you do not know what each type of SEO entails.

You should also know how they all work together to build a successful campaign.

Search engine optimization (SEO) has evolved over the years.

Gone are the days of stuffing your keywords in the title tag. It is also extinct or thinking you’ll rank if you have 300 links pointing to your site.

Google is a lot smarter today than it was yesterday. That means optimizing your site is more complicated than it was 10 years ago.

Nothing can be more beneficial for your site’s rankings in search engines than an SEO strategy.

Nonetheless, it is challenging to choose the right one which works for your niche. The thing is that there are many types of SEO.

Before you start working on your website SEO campaign, select the type of optimization you will require. Some of the types of SEO are;

1. On-page Search Engine Optimization

On-page SEO is one of the most important aspects of your site’s visibility to search engines.

It’s all about improving your content so search engines can more easily crawl your site and see your content.

When executed correctly, a website’s on-page SEO can make an enormous difference. This is visible in the amount of traffic, it receives from search engines.

The success of your user’s experience on your site will depend on how easy and less cluttered the page is.

Also, if it provides meaningful information to their query. Search Engines optimize their algorithms and methods to serve the best results to their users.

Hence, our main focus should always be the searcher. If they don’t see anything valuable or interesting then they will find another site.

On-page factors such as a title and Meta description can sometimes seem like trivial elements when designing a website. 

Yet if configured correctly, they can play a pivotal role in how your content is found on the SERPs.

On-page SEO refers to the various SEO aspects related to your website’s content (including Meta tags). 

This includes the title, keywords, Meta description, header tags, alt tags, etc. 

On-page search engine optimization tips include several items that can help to boost your rank in the search engines and get you more traffic.

2. Off-page Search Engine Optimization

Many important factors help determine the search rankings of a particular webpage in the search engine results page (SERP). 

One of the most important of these factors is Off-page Search Engine Optimization.

Off-page search engine optimization refers to the activities that influence how your website is perceived by both search engines and users. 

These activities include building quality links and participating in online social media communities.

Off-page optimization is very important for your website. It paves the way to search engines. It is termed off-page because it’s done away from the core website.

Note that redirect links are amongst the best off-page SEO strategies you can implement in your website.

3. Technical Search Engine Optimization

If you want to rank on the first page of Google, you will need to work on technical SEO. 

Some people have created all kinds of strategies that involve link building and outsourcing content creation. 

If you are serious about getting traffic, and as a byproduct, create profit, you need to work on technical SEO.

Technical SEO is the cornerstone of a successful SEO campaign, but it is usually given the shortest shift. 

Hence, it is important to watch out for some pitfalls while carrying out technical SEO correctly.

4. Local Search Engine Optimization

Local search engine optimization is an emerging form of SEO that many don’t know exists. What happens when you type your query in the search engine?

You get SERPs, which are listings of all the websites that have ranked based on what the algorithm has picked. 

However, these listings, are based on distance from your location (see Google My Business).

Most websites today rank well in search engines for the keywords that they target. 

Nevertheless, most don’t even comprehend that there may be other opportunities for them to get local traffic. 

Businesses that take the time to learn and understand local search will be rewarded with more leads, more customers, and more business.

What are Keywords?

Keywords are words or phrases which a user types into Google search engines to retrieve relevant information on the Internet.

Keywords are used very often during Search Engine Optimization (SEO) as a crucial tool for the optimization of websites.

A keyword is a word or phrase which contains your targeted search that people look for. 

The purpose of adding a keyword is to find people who are searching for something. As a result, you can match them with something they might be looking for.

There can be too many searches for you to dominate in the SERPs. In such a situation, it is necessary to narrow down the search using keywords.

Your customers use keywords to look for solutions to their problems. Keywords are the language people use to find what they need on the web. 

If you want your website to be discovered by search engines, you need to adopt keywords.  

You should write content that appeals to those keywords and phrases relevant to your products or services.

Keywords are one of the main concepts for search engine optimization (SEO). 

They allow people to find your content through search engines. 

If you’re looking to optimize your website for search engines, then you should already have a keyword strategy in place. If you don’t, it’s time to get started.

Types of Keywords

There are a few different types of keywords that you should be focusing on. 

They help to make sure that your site gets higher rankings from the search engines.

Keywords, as most SEO’s know, are words or phrases people use to search for products and services. 

The more keywords you target with your website the better.

Keywords form the foundation for improving your search engine rankings. 

Knowing what types of keywords to focus on will help you improve your site’s visibility online in a short period.

There are many types of keywords that we can target as SEOs. 

However, it is a long walk to list off every single keyword category that is out there. 

Instead, you should understand why they are important and when you would use them.

Understanding the different types of keywords will help you narrow down your focus and find the best ones to use for your project. 

Hence, we would examine some major types of keywords.

Types of Keywords according to their uses

1. Informational Keywords

Informational keywords are searches that people use to find information.

They are used when a person doesn’t know the specifics about what they want. However, the searcher has some familiarity with that area.

Informational keywords are all about educating users and not directly selling. They are usually “how-to” questions. 

They are about enriching the user’s experience in what they are searching for. 

They evolve around curiosity, understanding, and general information.

These keywords have to do with defining questions that people have about things or events or places.

For example: “what continent is Canada located in?”; “Who is the president of America?” “How to fly a plane”

2. Navigational Keywords

Navigational keywords are also known as ‘long-tailed keywords’. They can be very useful in helping a site rank higher for less competitive search terms. 

Navigational keywords are related to the main keyword phrase. It is usually with one or two words before the main keyword.

Navigational keywords are the most important to use while you are creating Content Plans for your website. 

These are the words that people type in the search bar of a Google search that direct them to your website. A good example is your domain name.

They help visitors to find information on your site and are also known as “search terms.”. 

Navigational keywords are not used in the content of your articles or pages. Instead, they appear in the software code of your website.

3. Commercial Keywords

Commercial keywords are terms used by a person looking to buy a product or service. 

Online sellers need to define their target customers to create highly relevant content. 

Finding the commercial keywords allows online sellers to define their target customer base during this process.

There is a reason these keywords are known as “commercial”. 

This is because these terms have the highest potential to draw numerous visitors to your site. 

These terms generally consist of multiple words used together with some great benefits attached to them. 

It also comes with some great traffic. This is made available for the people who put it up on their sites and use these terms as the pages.

Types of Keywords According to their Structure (SEO Keywords)

1. Short tail Keywords

Short tail keywords are small, specific keywords that have low competition, but a relatively high search volume. 

Short tail keywords are a type of keyword that contains 3 or fewer words.

2. Medium tail Keywords

Medium tail keywords are referring to keywords with 2-5 words. 

Unlike long-tail keywords which have low competition, in medium-tail keywords, the competition is still very high. 

Nevertheless, it is not as high as short-tail keywords.

By understanding what Medium Tails keywords are, you’ll have a good handle on the complexities of long-tail keywords. 

You would also be able to identify opportunities to increase your rankings.

3. Long-Tail Keywords

Long-tail keyword phrases consist of a few too many related words. They are longer and less intuitive than keywords. 

The longer the phrase, the more unique it is to the searcher’s query.

Long-tail keywords are phrases with more than three words. 

They include a term or phrase that is modified by several descriptors and modifiers.

In simple terms, the longer your keyword is, the less competition there is for it. 

Put plainly: Long-tail keywords have less competition than short head phrases. 

This does not mean that long-tail keywords have no competition at all. 

It means that they simply have less competition; making them easier to rank for.

 

What is Keyword Research?

Keyword Research is the process of finding what people search for in the search engines to find solutions or products. 

This is a very important part of Search Engine Optimization. 

It is a disadvantage if you do not know what keywords your potential visitors are typing into Google and other search engines. 

The reason is that you cannot be proactive and get your site in front of your target market.

 All good websites start with the keyword research phase. Keyword research is used to determine which search terms bring people to specific web pages. 

It is how one can determine which page or URL would perform well in search engine results.

You can use several tools to help you with this task including keyword suggestion tools. You can also use paid tools and free keyword research tools.

Keyword research is one of the important aspects of SEO. You will not find success by the random use of keywords. 

Hence, It is important to choose keywords that are closely associated with your content and make sense for users. 

The keyword research should be done depending upon a particular industry, niche, and user behaviours.

Keyword research is just as important as content creation in regards to creating a successful website and blog. 

You can’t even create great content without knowing what words you should use in the first place. 

If you don’t know what keywords to target and optimize for, it all becomes a moot point. This is why keyword research is so vital.

Keywords are what you type into a search engine to find information. 

A keyword can be a word or phrase that describes what you are looking for on the internet. 

Researching keywords is an important part of copywriting, and especially SEO writing.

It is an important part of any SEO campaign because keywords are the heart and soul of search. 

They are the narrative we use to communicate with search engines and the reason why users search on Google or Bing ultimately. 

Without keywords, there would be no search engine marketing campaigns or search engine optimization work.

Keyword Research is a process that is done for optimizing your website. 

It’s done by companies who are looking to increase the amount of traffic coming to their website from the search engines. 

It’s often referred to as SEO or Search Engine Optimization. 

This is because you’re trying to optimize your site, so it ranks as high in the search results as possible.

Importance of Keyword Research

Keyword Research

The process of creating a keyword list is the single most important task in SEO. 

The importance of keyword research is most often understated. 

It’s not intuitive when you consider that it is the basis for any SEO strategy. 

Again, there’s such a high focus on things like content marketing e.t.c. that businesses often forget the role keywords play.

Keyword research is a fundamental and critical part of any SEO campaign. It is the first thing you should be doing when setting up a new site. 

Now if you’re a beginner when it comes to SEO, this article is for you. 

In this article, I’m going to walk you through how it works keyword research works. 

I’ll also teach you about the best keyword research tools you should be using.

Keyword research is essential in any SEO campaign. It helps you to choose the best keywords for your business. 

It also provides guidelines to use on your pages and your site. Some major benefits of keyword research are;

  • Keyword research helps to identify opportunities
  • A good keyword research plan is in place
  • Research your competitors.
  • Keyword research provides fuel for your Optimization Campaigns.
  • Keyword research creates a foundation for a successful PPC campaign.
  • Keyword research gives you valuable insights into the behaviour and needs of your customers.
  • You know what terms people are using in their search to find products and services like yours.
  • It is a powerful source of insight into how people think about the stuff you’re offering and why they might want it.

What Are Keyword Research Tools?

Keyword research is a process of selecting the keywords you would use to make content for a particular website. 

It may sound easy, but it’s usually very challenging, especially if you try doing it manually. But what if there was an easier way? This is why you need keyword research tools.

Google for example is the world’s biggest search engine. It is also known as one of the trickiest ones for site owners to get on top of. 

Google loves websites that have keyword-oriented content. They believe that those sites deserve top ranking. 

This has made us desperate for a way of getting the most relevant and important keywords around our sites.

However, without effective keyword research, your SEO strategy could be doomed to failure. 

The days of scouring Google Trends and figuring out which keywords have a lot of searches are gone. 

Google has become smarter at gauging the quality of a website’s content based on how many people link to them. 

Therefore, it’s not just enough to target highly searched terms. You also need to ensure that you’re producing high-quality content.

Why You Should Use Keyword Research Tools

Keyword research tools are an invaluable resource for your SEO campaigns. 

When used correctly, they can help you generate a list of high-traffic phrases and find opportunities for additional organic traffic.

The potential traffic from search engines alone makes keyword research tools worth testing. 

It ensures that you’re not missing out on valuable search volume that could end up improving your overall SEO campaign. 

But why should you be using keyword research tools?

The process of keyword research is extremely vast and can take hours and days to complete. 

However, you should follow the right steps. This helps you figure out how to find keywords that are easy to rank for in your niche. 

It ultimately gives you a competitive advantage over your competitors. 

The reason is that these keywords will help drive backlinks to your website and boost engagement with more traffic.

It’s important to use keyword research tools to be successful online. A large percentage of online traffic comes from organic search. 

This means that getting your web pages ranked by using a targeted set of keywords is vital. 

While there are hundreds of keyword research tools available, some are better than others. 

Especially if you’re out to create a well-optimized site or build a high-converting sales page.

 

23 Best Keyword Research Tools in 2021

When it comes to keyword research, there’s a lot that goes into it. 

Keyword research tools are essential for looking at your competitor’s keywords. 

You need to know the kind of keywords they use to drive traffic to their sites. 

This is a good way to find opportunities that you might not otherwise have. 

Also, this can help you find low competition keywords and long-tail keywords.

There are various tools you can use for this aspect of SEO such as;

1. SEMRush

SEMRush - Best Online Marketing Tools in 2021

SEMRush is a powerful and flexible suite of marketing tools. It provides SEO, PPC, and content marketing professionals with all the information they need to succeed. It takes minutes to set up and provides you with immediate results.

It is a powerful web platform that allows monitoring and tracking all kinds of information related to keyword rankings. Including;  organic traffic, top keywords, and competitors’ SEO strategies.

SEMRush is one of the most powerful and fastest ways for any marketer to start their search related to SEM. This tool was designed for Google AdWords campaigns, but can easily be used with Bing Ads, Yahoo, and even Facebook Ads.

It is a multi-purpose toolkit that provides all the necessary information about your competitor’s performance. From organic keywords to backlinks and paid advertising. Plus, it comes with an interactive online course, video tutorials, and email support.

Features

  1. SEMRush provides you with real-time pieces of information about your 10k+ competitions.
  2. You can see the organic keywords that your competition is ranking for in search engines and track their top organic keywords, the website traffic, and social media strategy.
  3. With this tool, you will be able to drill down deep into your advertising efforts. You can find out if they are worth the investment or effort.

2. Keyword Eye

Keyword Eye

Keyword Eye review is a very useful software for SEO experts and webmasters.

The software is designed to make all the keyword research processes very easy and effective.

The best thing about this software is that it issues alerts automatically.

When the better option is available in a marketplace, it helps in generating ideas for traffic improvement in your website.

Features

  1. Keyword Eye allows you to create keyword-based content. It includes a keyword density checker, cloaking options for all in-text and anchor link keywords, and a bulk tagging feature.
  2. It can find the list of keywords with their monthly search volume instantly.

3. Spyfu

spyfu

Spyfu is a software program that helps you perform keyword research for yourself or your clients.

The main databases of Spyfu review include the Google Adwords database, Google Search, Bing Advertising, and Yahoo.

This enables you to find the most profitable keywords as quickly as possible.

This is why you would want to focus your marketing efforts on those keywords.

Spyfu is a tool for keyword, competitor, and industry research and analysis.

Spyfu helps you to easily find the most profitable keywords for any product or service.

Features

  1. With Spyfu, it easy to select high-quality, low-competition keywords for your websites.
  2. It helps you find high ranking keywords of your competitors
  3. Its database is updated with real-time search volume stats daily.

4. Ubersuggest

Ubersuggest

Ubersuggest keyword research tool is one of the best and accurate online keyword research tools.

It can easily give you the required no. of searches in the Google search engine monthly for different keywords.

Ubersuggest is not just a keyword research tool but also a keyword suggestion tool.

In addition to the baseline features like finding keywords related to your seed keyword.

Ubersuggest provides qualified keywords with LSI (Latent Semantic Indexation).

Features

  1. It has an intuitive and modern interface
  2. It can check the average monthly searches of keywords.
  3. With Ubersuggest, you can automatically export results in Excel.

5. Answer the Public

Answer The Public

Answer the Public is a keyword research tool for finding longtail keywords with search volumes.

The tool has a free account, but the paid account offers more features.

The Answer the Public keyword research tool will allow you to easily see what keywords people search for.

These are used by searchers when looking for information and products online.

Simply type in a topic, industry, or product you are researching.

Answer the public will return a list of the most relevant questions that people would ask when searching for your topic.

It is a free keyword research tool that provides keyword ideas and related search volume.

It has Google Suggest data which helps you with your keyword and niche research.

Features

  1. It provides you with keywords that potential clients have used as search queries.
  2. It lists the most popular questions around a keyword.
  3. It compares concepts of different topics related to the keyword
  4. It uses Google Suggest to retrieve a list of possible keywords that haven’t been used in searches but are related to your topic of interest.

6. KeywordTool.io

Keyword Tool

The Keyword Tool is an awesome keyword research tool that enables you to find highly profitable keywords for your website.

It also works for blogs and YouTube channels in just seconds.

You can find highly relevant, extremely popular, and specific keywords and phrases for all of your online marketing campaigns.

KeywordTool.io objectively collects and reports on how keyword listing services rank your websites.

It is based on keywords within your niche and it includes Google AdWords, Yahoo, Bing, and more.

Features

  1. It doesn’t require any registration or API integration; it just works in your browser.
  2. io is a great market research tool for online businesses
  3. You can import keywords and backlinks from Google easily

7. WordTracker

wordtracker

WordTracker keyword research tool is an all-in-one keyword research solution that helps you increase website traffic and generates more sales.

The WordTracker keyword research tool helps you to get detailed information about the most popular search words.

You can also find phrases, new low competition, and high conversion keywords for your site.

WordTracker is designed to help you find both brand and informational-focused keywords.

This will help your content rise above the web page clutter and become visible to many more Internet users.

It does this by getting you ranked higher by search engines in all kinds of searches, especially local searches.

Features

  1. You can quickly and easily analyze your keywords.
  2. Conduct keyword research for all language combinations.

8. Ahrefs Keyword Explorer

Ahrefs - Best Online Marketing Tools in 2021

Ahrefs Keyword Explorer is an analysis tool that can help you to get more traffic from search engines.

It is an advanced keyword research tool that helps you find the best keywords for your website in less than a minute.

It’s like an Excel spreadsheet on steroids for performing complicated keyword research. It uses 100+ related search queries, queries with negative match types, and much more.

With Ahrefs Keyword Explorer you can search for keywords and see a complete analysis of how competitive your chosen keyword.

You also get to know what your site needs to rank in the top 10 results.

You can also get a full list of all related keywords so you can easily expand your current search even further.

Features

  1. It has an autocomplete suggestions feature.
  2. It has the keyword difficulty checker feature.

9. Keyword Sheeter

Keyword Sheeters is a free, online tool that processes huge amounts of data.

It also generates valuable keyword insights and intelligence.

It provides you with powerful keyword research and analysis tools so you can effortlessly track and monitor thousands of keywords.

This keeps you one step ahead of your online competition.

You can analyze Google keywords, profitable keywords and ensure your campaign gets off to a great start.

Features

  1. It lets you know if the keyword you are searching for has enough competition in the SERPs or not.
  2. You can find related keywords, potential long-tail keywords, and search volume of any topic

10. Long Tail Pro

Long Tail Pro is a keyword research tool designed to help you find long-tail keywords search terms.

It generates three or more words for your websites, blogs, and other online marketing campaigns.

The tool can find keywords for paid (AdWords PPC) and free search (organic search) that your competitors are already using.

It helps you to find low competition keywords quickly.

It is a powerful keyword research and analysis software that helps you to find those super-targeted keywords.

These keywords get your website noticed, therefore increases your revenue.

Features

  1. It has an easy-to-use interface
  2. It enables you to find long-tail keywords with ease.
  3. Long-tail pro lets you expand the information of your niche and find completely new keywords so that you can rank for new keywords.

11. Keywords Everywhere

Keyword Everywhere

Keywords Everywhere is a free keyword research tool that adds keywords from the Google Keyword Planner to your browser toolbar.

It allows you to easily perform keyword research and find more long-tail keywords you can use in your AdWords ad campaigns.

It is a powerful keyword research tool that displays keywords as they appear on thousands of the most popular websites.

If you’re searching for ideas, Keywords Everywhere can help you find them.

Features

  1. Have full access to a new keyword every week.
  2. It has a simple-to-use interface.
  3. It comes with built-in Google AdWords Keyword Planner integration and features.
  4. It also lets you view AdWords competition statistics.

12. Google Keyword Planner

google keyword planner

Google Keyword Planner tool gives you access to the most up-to-date keyword data on Google.

It aids you in your content creation efforts.

It also helps you discover new keyword ideas and analyze your competitors.

It is a free keyword research tool that helps you find specific and relevant search terms. This helps you optimize your website or blog.

Features

  1. Keyword Planner tool allows you to find new keyword ideas by showing Google Search’s stats for your seed keywords.
  2. You can easily explore your keyword ideas and discover long-tail variations.

13. Soovle

Soolve

Soovle is a powerful online keyword research tool that finds out words related to the keyword you enter.

It does not operate the usual SEO methods which just give you random keyword suggestions.

Soovle unique algorithm identifies and ranks millions of keywords according to their relevance to your original keyword in a matter of seconds.

Soovle is a keyword research tool that finds the best possible match for your search query.

Just type in a word or phrase related to the product or service you offer.

Soovle will let you know which keywords matter most for the term you entered.

The tool works across devices and platforms, saves official results, and filters out suggestions outside of your industry.

Features

  1. It helps you find keywords related to your content.
  2. Soolve functions as a keyword density analyzer.
  3. It serves as a Google page rank checker.

14. Serpstat

SERP Stats - Best Online Marketing Tools in 2021

Serpstat is a powerful service for tracking and analyzing the keyword ranking positions and online visibility of any website.

It is a tool designed to assist in keyword research and PPC ad campaign creation.

Analyze the market, audit competitors, monitor your positions, and get all the necessary data you need in one place.

This keyword research tool allows you to successfully plan, optimize and manage your marketing campaigns.

It includes but is not limited to keyword research, backlink analysis, rank tracking, and SERP analytics.

Features

  1. Easy to use web-based interface.
  2. It allows you to find both long and short keywords from all over the internet
  3. It helps you, spy, on your competitors, analyze their performance and track their rankings.

15. Keyworddit

keyworddit

Keyworddit Keyword search tool provides tons of unique keyword suggestions for your product research.

It is specifically designed to help sellers find more profitable keywords and save time.

This keyword research tool helps you to discover long-tail keywords.

It collects and analyzes the search volume of keywords and their frequency in search results of Google Keyword Planner.

It is a keyword research tool that finds a CSV list of keywords based on other keywords or terms.

Keyworddit gets you more keywords by finding related terms used to describe your product.

Features

  1. It enables you to find long-tail keywords quickly and easily.
  2. It shows keyword difficulty and related keywords.

16. Jaaxy

jaaxy

Jaaxy Keyword research tool is a unique and powerful keyword search tool.

It helps internet marketers and website owners to effectively do keyword research. This enhances the reach of their sites.

It is packed with the most useful features and functions.

These functions will save you loads of time, money, and effort in your hunt for profitable keywords.

The main goal of this research tool is to help you pinpoint all the great keyword ideas you need.

It makes it easier for you to manage and monitor your business.

Features

  1. It has an easy-to-use interface
  2. Jaaxy can generate thousands of highly targeted keyword ideas.

17. Google Search Console

google search console

Google Search Console is a free service by Google for webmasters, SEOs, and keyword research.

It is a free service offered by Google that allows you to see the search queries that your site appears for.

You can also see where it appears in Google’s search results.

You can use this information to make informed decisions about how you optimize your site content.

Google Search Console makes use of the data captured by webmasters through Google Webmaster Tools.

It is an online toolkit for website owners created by Google to help webmasters improve their websites.

This Keyword research tool provides you deep and insightful data to facilitate your keyword research.

It helps you discover high-value keywords that your competitors rank for, but that aren’t being targeted by your keywords.

Features

  1. It provides data about your site’s performance in Google Search
  2. It allows you to enter up to 100 keywords, filters results based upon domains

18. Moz Keyword Explorer

MOZ

Moz Keyword Explorer is a research tool that helps you find long-tail keywords to focus your content marketing.

It allows you to research a large number of keywords quickly and easily.

You can examine keyword data from multiple keyword providers simultaneously, view in-depth statistic results, trend charts, and more.

Features

  1. It helps you quickly identify high-volume, low-competition keywords to target in your content and improve SEO performance.
  2. You get to see the keywords driving search traffic for popular sites so you know where to focus your marketing efforts.
  3. Find keyword ideas by topic or phrases that are relevant, popular, and hard to rank for.

19. Keyword Snatcher

Keyword Snatcher research tool is a form of power software used for keyword finding.

It is a very advanced and powerful device that can help you in your search for the best keywords for your website.

Keyword Snatcher research tool has an updated system of monitoring competition’s keywords and ads.

This tool is a research tool that builds lists of keywords based on the websites you provide.

It automatically discovers related keywords and finds long-tail keyword phrases that can help you with SEO for your website.

Features

  1. You can find a related keyword and search term highlighting functionality to speed up your research
  2. It has a Keyword Length Portrait for you to evaluate the most common length(short, medium, or long) of your targeted keywords.

20. Google Trends

google trends

The Google Trends keyword research tool helps you determine whether a keyword might be a good match for your site or business.

Information from the Google database and Google Web Search is used to determine how often people are searching with a specific keyword.

In some cases, it lets you know how competitive those searches may be.

A high-competition keyword could represent an opportunity for your business.

This is especially if you optimize your website to attract visitors who are searching for that particular keyword.

Features

  1. Allows you to find search volume for any keyword/phrase (in all geographical locations) over some time.
  2. It lets you know which keywords are trending in Google searches.

21. QuestionDB

QuestionDB is an all-in-one keyword research tool that shows you keywords in real-time while you type.

This lightweight software, designed for users who may not want to install a full-blown software package.

This Keyword research tool is a good choice for customers who are going to conduct keyword research to rank their websites and for website promotion.

It’ll help them a lot with keyword analysis, competitive analysis, and track campaign progress.

Features

  1. You can use QuestionDB to find Questions that have been posted for more than one year or 6 months.
  2. It can analyze queries

22. Keyword Generator

The Keyword Generator Research Tool is a search term research tool that generates keyword lists in your favorite niche.

It does this by using advanced SEO processes to seek out every keyword possible.

This tool crawls the internet and generates hundreds of keywords with zero effort at all.

Features

  1. You can create hundreds or thousands of unique and qualified keywords within minutes.
  2. It has a simple interface
  3. It works on any device or platform (PC, Mac, Linux, Android).

23. Bulk Keyword Generator

Bulk Keyword Generator research tool helps you to generate thousands of long-tail keywords by using a seed keyword.

It’ll help you to dive into the deep ocean of keywords and come up with high search volume long-tails in just seconds.

The results can be used, for example, when running paid or organic search campaigns.

This research tool also allows you to find long-tail keywords that generate the right traffic for your website.

Bulk Keyword Generator will help you to generate a list of keywords related to any given keyword.

This is very useful for online business start-ups or existing businesses.

Features

  1. Generate keywords for any website or webpage you want.
  2. Create high-quality and relevant keyword phrases with Google Ad words competition to rank your webpage easier and faster than ever before.
  3. Find alternative phrases for search engine marketing and SEO campaigns.

Bonus Keyword Research Tool for 2021

Quora

quora

Quora is a great resource for answering questions around a specific topic. 

Quora’s database of questions is huge, and answering them will help you rank higher on search result pages (SERPs).

This is because the answers you provide will have high authority due to being on such a trusted site.

In this article, you are going to learn how to find great keywords for your next SEO campaign and get tons of traffic from Quora.

How can you do this?

  • Start with a broad topic
  • Find specific questions within that broad topic
  • Answer as many of those questions as you can
  • Use Google Keyword Planner to research traffic and competition to find even more keywords to optimize for across your site or blog posts.

Put simply, all you have to do is

Step 1:  Find queries within your niche

Step 2: Use the queries

Step 3: Sort by views

Step 4: Grab the answer

Step 5: Select big keywords from there

Final Note

Keyword research is vital if you want to see your traffic swell.

Your profits grow and your SEO campaigns prosper.

Whether you’re just starting or a seasoned pro, it’s good to have a decent keyword research tool at hand.

There are several tools on the market, each offering unique insights.

You’ll never get anywhere if you don’t know what to search for.

Hence, you should adopt any of the best and carefully selected aforementioned keyword research tools.

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