10 Must-Have Powerful Email Marketing Tools for Business

10 Must-Have Email Marketing Tools for Marketers

Start targeting the right people. Keep them engaged and build your business using the best email marketing tools in 2021.

E-mail marketing is becoming increasingly important for generating traffic and leads and in developing long-term relationships with customers.

No matter your niche or industry, the best email marketing tools will help you increase your sales and build loyal customers.

However, with so many email marketing tools available, it can be tough to figure out which one to choose. But guess what? Not anymore!

Continue reading to find out which email marketing tools are the best in 2021 and how to choose the one that is right for your business.

Mailchimp Email Marketing Automation Tool

Mailchimp Email Marketing Automation Tool's Website Banner

Mailchimp is one of the most recognizable email marketing tools globally based on its range of excellent features for creating and managing email campaigns. It’s easy to use, cost-effective, and reliable for small businesses, marketers, and entrepreneurs compared to other email marketing tools out there.

Key Features of Mailchimp
  • Multiple email templates
  • A/B testing
  • Custom branding
  • 24/7 support

ActiveCampaign Email Automation Application

Image of Active Campaign Workflow
Source: ActiveCampaign Marketplace

If you are looking for the best email automation solution in 2021, ActiveCampaign is another great option. ActiveCampaign is a feature-rich email marketing tool that makes it easy to send engaging emails, track results and manage your email list in one dashboard. This helps you grow your sales and keeps you connected to your customers efficiently.

Key Features of ActiveCampaign
  • Unlimited email sending
  • Email autoresponders
  • Email segmentation
  • 300+ Integrations
  • Lead capture forms

MailerLite Email Marketing & Automation Software

Snapshot of Mailer Lite Email Marketing and Automation Software's Website Homepage

Want to become an email marketing expert? Give MailerLite a try, and you will not be disappointed. With its intuitive interface, MailerLite has everything you need for successful email marketing. Whether you’re just a starter or an expert, you’ll have access to the tools that make your email marketing efforts easier.

Key Features of MailerLite
  • Email automation
  • Email segmentation
  • A/B split testing
  • Personalization
  • Auto resend
  • Promotion pop-ups

GetResponse Email Automation Software

GetResponse Email Marketing Tool
Source: https://www.getresponse.com/

GetResponse is the complete email marketing software for entrepreneurs, small-mid businesses and marketers. Its powerful features and easy-to-use interface help you create highly targeted campaigns to reach the right prospect at the right time. Give this software a try, and you will better understand why it is among the best email marketing tools in 2021.

Key Features of GetReponse
  • A/B testing
  • RSS-to-email
  • Autoresponders
  • Visual email editor
  • Inbox preview
  • Timing

Drip Marketing Automation for Ecommerce Solutions

Drip Ecommerce Marketing Solution

If you use email to market your e-commerce business, you know that it’s not just about selling your product or service. It’s about boosting the return rate of your customers and generating more traffic to your business. That’s where Drip comes in. With its great workflows, you can segment your customers based on their behaviour with Drip.

Key Features of Drip
  • Visual email builder
  • Email analytics
  • Behaviour and event tracking
  • Segmentation
  • Full library of integrations
  • Multichannel automation
  • Send texts in workflows
  • Customizable forms
  • Powerful API
  • World-class support

Campaigner Multi-Channel Marketing Automation

Campaigner Powerful Marketing Automation

If you’re looking for a complete email marketing solution that won’t break the bank, Campaigner is the way to go. With its wide range of automation options, third-party integrations, and 24/7 live chat support, Campaigner offers competitive pricing for its all-inclusive features compared to other email marketing solutions in the industry.

Key Features of Campaigner
  • Email automation
  • Email customization
  • Autoresponders
  • Segmentation
  • A/B testing
  • Recurring email campaigns
  • Triggered campaigns
  • Localization

Hunter.io Email Scrapper

Hunter-Io Website Homepage Banner

Are you looking for a way to speed your lead generation? Look no further. With Hunter.io, you can easily find all the email addresses of any website. Hunter.io shows you the email addresses associated with each domain name, so you can seamlessly start sending emails to your prospective customers, referrals, or partners.

Key Features of Hunter.io
  • Bulk email finder
  • Email API finder
  • Google Sheets add-on

Constant Contact Email Marketing Software

Constant Contact Website Logo with Tagline

The benefits of email marketing remain constant. That’s why Constant Contact provides everything you need to nurture relationships and grow your business through email marketing. It’s easy to use, has excellent features, and offers the most reliable analytics for tracking your email marketing campaigns in real-time.

Key Features of Constant Contact
  • Email automation
  • Contact segmentation
  • Triggered email series
  • Welcome email
  • Resend emails
  • Powerful list-building tools

Mailshake Marketing Web Application

Image of mailshake website homepage

Mailshake combines a powerful email marketing platform with the simplicity, flexibility and value of an all-in-one toolkit. It allows you to create, schedule, personalize, automate, and analyze your emails quickly. With Mailshake, you can manage your entire email marketing workflow from a simple to use interface with just a few clicks.

Key Features of Mailshake
  • Email personalization
  • A/B testing
  • Automated email sequences
  • Lead catcher
  • Advanced scheduling & throttling
  • 5k recipients per campaign
  • 1000+ integrations

Zoho Campaigns Email Marketing Software

Image of Zoho Campaigns Dashboard
Source: Creator Scripts

Zoho Campaigns is another best email marketing tool in 2021 that is suitable for small and midsize businesses. It provides a complete marketing automation toolkit that allows you to send personalized emails, conduct AB/testing, create segmented lists of contacts in your database and manage them accordingly.

Key Features of Zoho Campaigns
  • A/B testing
  • Advanced segmentation
  • Consent management
  • Drag-and-drop editor
  • Pre-designed templates
  • Personalization
  • Signup forms and lists

Which Email Marketing Tool is Right for You?

The right email marketing tool will support your business goals and make it easy to run your email marketing campaigns. Comparing different tools is vital in deciding the one that’s right for you.

But after reading the above review, how do you determine the best email marketing tool that’s right for you in 2021?

Of course, this depends on the size of your business and your needs. As you can see, email marketing tools are not one-size-fits-all. Some are suitable for:

  • Product update

While others are suitable for:

  • Digital newsletter
  • Information emails
  • Transactional emails

By knowing what you need in an email marketing tool, you will make a better decision choosing the one that’s right for you.

Another factor to consider when choosing an email marketing tool that’s right for you is the cost. While some of the above email marketing tools tend to be cheaper, others are expensive due to their different features. Yet, some offer free packages.

To make the right decision, ensure that you set your budget to know which of the best email marketing tool falls within your limit.

Bottom Line

Email marketing is one of the top digital marketing channels that boost customer acquisition and customer retention.

Email marketing tools allow you to realize the full potential of your email marketing as you can launch, measure and analyze all aspects of your campaigns in real-time

Whichever email marketing tool you choose, it’s essential to make sure it provides the functionality you need to effectively and efficiently run your campaigns.

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