There are hundreds of digital tools for technical audits online. The question now is, how do you fund the right one for your website?
This mirage of how to select the best tools and for the best tasks is what digital marketers continue to face. As we see, more and more tools surface.
While there are various aspects of digital marketing, I will in this post base the discussion on the Technical aspect of Digital marketing and, in turn, serve you with the main digital marketing tools for the technical task.
The Digital marketer must, first of all, acknowledge that there is such thing as technical tasks and that it is essential of the digital marketing journey. Hence the best digital marketing tool for technical tasks to drive the best set of results should be selected with care.
Also, in this post, you will see the core technical skills required of a digital marketer.
What Technical tasks do Digital Marketers Perform?
Really, most of the tasks performed by digital marketers can be seen as a technical tasks. But some are more technical than others. For ease of understanding, we can refer to that task behind the scene to influence the quality and valuable contents and products as technical tasks.
Generally, the technical task that digital marketing performs is Analysis. The analysis here involves reading metrics, understanding metrics and making sense of them to add value.
The subject of analyzing metrics comes in two phases. That is, before and after the creation of contents.
This follows that digital marketers use digital marketing tools for a technical task before their content is created. This is intending to access the audience requirements and also make use of other tools to check the performances of their contents after a period of time.
For example, the simplest way to understand this is by making use of a keyword research tool to determine a particular keyword and check its performance history.
Then after creating content or series of contents, analytics like tools, for example, can be used to check performance in terms of traffic, engagements and all.
So those are a few examples of the kind of technical tasks digital marketers carry out.
The Core Technical Skills Every Digital Marketer should have
So before we get on board with the list of Tools, there are some technical skills that digital marketers are required to have. These skills make for efficient and proper use of those tools that will be discussed.
Remember that digital marking is always about the audience or customers. It is essential to develop the kind of attitude even when using such tools for technical analysis.
Some of the skills/attitudes that every digital marketer should have included;
- Attention to Details
- Being Informed and up-to-date
- Goal-setting skills
In addition to these technical skills, which are for technical aspects of digital marketing, I have provided a short video you can watch. This video is meant for general digital marketing.
10 Useful Digital Tools for Technical Audits
From search engine optimization to copywriting, social media marketing and email marketing. Every aspect of digital marketing medium or strategy has its technical aspect. The list of 10 tools discussed touches of each aspect or medium of digital marketing.
All tools listed here are just briefly discussed. Make sure to check out all our review posts to get an in-depth and detailed review of any of the tools mentioned.
1. Google Search Console
Google Search Console is one essential technical tool that digital marketers make use of. This tool help get an insight into how your website performs on Google.
The insights and metrics here help you determine what aspect of your brand is doing great on search engines and those that are not doing well. Some insights from the Google search console include; click-through rate, clicks, impressions and search position.
The tool also helps you adequately track the proper indexing of your website.
Why make use of the Google search console
2. Google Keyword Planner
Google keyword planner, GKP, is one of the most frequently used keyword research. This tool performs the technical task of keyword research, giving insights on search volumes of keywords and bidding cost for PPC and SEM. The GKP is not used in isolation as an actual figure of search volume of keywords is not displayed. You should make use of the tool alongside other keyword research tools. The benefits of using google keyword planner are as follows.
- Keyword Planner tool allows you to find new keyword ideas by showing Google Search’s stats for your seed keywords.
- You can easily explore your keyword ideas and discover long-tail variations.
3. Answer The Public
Answer the Public, ATP is a title suggestion tool. When a keyword is placed in this tool, it gives insight on post content titles in terms of answers to questions.
The results thereof can be used to create content. ATP is a powerful digital marketing tool for technical tasks because, for just one keyword, it provides over 300 content ideas.
ATP also gives content ideas for post series. Because topic idea results have gotten are related and in the form of series. For example, if u place a keyword say, “University Education,” on the ATP tool, the results are shown below.
You can create a series of blog posts or social media posts around the section for Questions with over 40 different topics.
Note that ATP is not a keyword research tool. Meaning that you must have done proper keyword research and obtained your focus keyword before plugging it into o the ATP tool.
You can use the following keyword research tools to do proper keyword research before using ATP for content ideas.
A buffer is a tool used for creating, scheduling, storing and managing social media contents and engagements. The technical aspect, of course, involves a report on audience engagement metrics.
The tool offers the functionality of learning what your audience reacts to and how. These technical tools make for useful ideas for subsequent social media posts.
Yoast is one of the top content marketing tools that help you keep your audience at the center of what you do by integrating SEO best practices in your content.
With Yoast, you can easily optimize your content for the keyword you want to rank on search engines. It’s so easy to implement efficiently.
Yoast has excellent features that will help you create high-quality and optimized content that generates more leads and increase your conversion rates.
Key Features of Yoast
- Keyword density
- Content analysis
- Meta descriptions
- Link support
- Social sharing
WordPress is a CMS platform used to create, manage, store and design website contents.
The functionality of WordPress is even more efficient with the use of numerous plugins. So many WordPress plugins exist, and they make for effective use of WordPress as a tool for technical tasks.
Technical tasks performed here include; checking site performance, designing website appearance and functionalities with the aid of some plugins.
With WordPress, anybody can build a beautiful website or blog in minutes. Itʼs not just easy to create a site with WordPress, but itʼs also easy to manage – making your content marketing efforts hassle-free and cost-effective.
Key Features WordPress
- User management
- Multiple plugins
- Media management
- Content customization
- SEO support
If you want to learn more about your competitors’ secrets, SpyFu is designed to help you achieve that. With this excellent free keyword research tool, you will discover profitable keywords and realize the keywords you’ve missed in your campaign.
SpyFu also ensures that you have a full picture of a particular keyword, such as its volume, trend, competition, difficulty level, CPC, etc.
Benefits from SpyFu include
- Identify the keywords your competitors are ranking on search engines.
- Get a complete overview of a keyword, its volume difficulty level, competition, cost per click etc.
- Discover keywords that are related to any particular keyword.
- Get a real-time rank analysis of any keyword.
- See the ranking history of a particular keyword.
8. Screaming Frog
Screaming frog is another Digital marketing tool used for the technical task. The toll is used to carry out a website audit, a preliminary task for Search Engine Optimization. The report generated from using the tool helps the webmaster quickly point out certain errors currently on the site. A typical result output of the website audit from the screaming frog tool is shown below.
You will quickly see that screaming frog presents its report in a holistic manner (a single excel spreadsheet file). And it is also a free tool for a maximum of 500 crawled pages. Premium package, however, crawls more than 500 pages.
9. SEO Powersuite
SEO PowerSuite is a free downloadable software consisting of four powerful tools: Rank Tracker, Website Auditor, Link-Assistant and SEO SpyGlass. These tools have unique features that will enable you to tackle the challenges of digital marketing. For your keyword research, the Rank Tracker Tool is all you need.
This SEO software is a complete SEO package. It houses everything you will ever need to rank any page, such as its keyword researching abilities, competitor analysis including their backlink and content generating strategies, discovering of best link opportunities, helping to protect your website from Google’s penalties, tracking your result overtime and reporting with customized templates, Getting all the necessary insights you can act on for growth.
10. Mail Chimp
Although Mailchimp is an email marketing tool, it offers technical functionalities too. With Mailchimp, you can do some technical tasks like email personalization and automation. Plus, you can read metrics that help you see how your audience reacts to your emails.
How to Carefully Select Your Tools
All the tools discussed above are tools that we consider useful to technical tasks. Now there might be other tools that you may come across that offer peculiar functions required by your kind of brand. In that case, there is a need for you to have a guideline for selecting alternatives.
In actuality, these guidelines discussed here are what we used to come up with the list above.
1. Read Reviews
For every tool out there in use, there are reviews done for all of them. Take time to check out some of our reviews on various products and tools. You can check reviews from other trusted review platforms to see the performance and of the products you intend to use.
2. Test Your Tools
So because review might not be enough, there is a need for you actually to test your tools. You can go ahead to get the starter versions and try. You must note that started versions do not give a full functionality experience than the pro versions.
3. Interact With Real Live Uses
Ask your colleagues and friends. Make sure to ask people you know in person and not just random friends from a digital marketing forum.
4. Give it Time to Check the Results
For some tools that need a certain duration to access their performance, there is a need to give them time. Keep reading the metrics and comparing the performances.
5. Compare Results.
Just as an extension of the other tips discussed above. You can perform those tasks using several tools and end up comparing their performances.
In general, the only way to select your best digital marketing tools for technical tasks is by experimenting and with experience.
All other Digital Marketing Tools Available
In the beginning, I mentioned that there are hundreds of Digital marketing tools available online for marketers. Most of the tools mentioned above are standalone tools.
For example, the screaming frog is a tool for website audits. While googling keyword planner, I used it for keyword research. But there are some tools like SEMrush that perform both website audits, keyword research and many other tasks.
These tools are known to perform several combined tasks.
Here is a link provided for a list of different other digital marketing tools that are available.
Every digital marketing campaign has its own peculiar set goals to be achieved. And technical tools that align with the achievement of such goals are usually the ones that are utilized for such tasks.
Since there are multiple tools available out there, it may be difficult for a digital marketer to select. I have made 10 above and hope you find them useful as you further in your digital marketing journey.
Are there other tools you think should have made this list of 10? Do well to let me know using the comment box.