Increasing the conversion rate of a lead capture page entails optimizing some of the landing page elements. Generally speaking, a website landing page can be said to be the entry point for a website. Landing pages are usually static by design. In online marketing, a website landing page (also known as as a lead capture page), is a single static website page that a searcher she when she clicks on...
Are you struggling with real estate social media marketing? Don’t worry about it, because today we’re going to cover some of the best tactics you can use to see online success. Today’s post is about demystifying the real estate social media tactics. That’s very important because what works for a Realtor in Boise, Idaho on Facebook might be vastly different than what works for an LA Realtor. That...
Yes, we can say that SEO is as old as the World-Wide-Web itself, yet the future of SEO is very bright as more businesses become aware of its benefits. Search engine optimization or SEO has become an advanced science in recent years. Although SEO is greatly synonymous to webpage rank on Google, it is way beyond Google page rank. That being said, SEO remains a key component of any digital marketing...
Since the start of web search engines, top digital marketing experts have always looked for ways to position websites for better SERPs. This need has pushed experts to create various search engine keyword tools and techniques that help with keyword research, on-page optimization. While some of the keyword research tools are best for PPC such as Google AdWords planner used for google adword...
Savvy social media marketers are aware that measuring the performance of their marketing efforts on social media platforms is important to successful campaigns. The ability to analyze feedbacks of social media efforts is what separates social media experts from beginners. The top 30 social media analytics tools for business – the complete list tries to help you demystify social media...
Getting the right audience on your website greatly determines how successful, or better still how much money you make from your online business. It is the number 1 key to online success. 24 Ways to Increase Website Traffic in 2019 The #1 goal of any website/blog owner is to increase his/her website traffic. Increased traffic usually translates to better brand awareness, more leads, more...
Social media marketing strategy has evolved over the years, at least since the first social media platform was launched in 1996 by SixDegrees. What is Social Media Marketing Strategy? A social media marketing strategy that works involves a lot of moving parts. You must be able to determine what your campaign goals/objectives are, the best social media platform your best ROI, A/B Testing, etc...
In this Video, Tayo explained why you should use the 3 top SEO trends in 2019 (Video, Voice and Image Recognition) on your website. Videos – Videos are expected to drive 80% traffic by the year 2020. Voice Search – At least 30% of all searched are expected to be done by voice by the year 2020. Google and other top vendors are already creating mobile and browser compatible voice...
“Google plus shutdown is here and there is nothing we can do about it other than to adapt.” Tayo Olayinka Google+, pronounced and sometimes written as Google Plus, is an Internet-based social network owned and operated by Google. The social network was launched in June of 2011 in an attempt to challenge other social networks such as Facebook and Twitter and designed to link...
Aside from web analytics and reporting, managing your personal/business activities on social media can be a daunting task. The 44 top social media management tools to consider in 2019 – The complete list helps simplify your social media marketing efforts. Managing social media presence entails the following: Content (Videos, Graphs, Animations, Texts) Creation Post Scheduling Managing Post...
Omotayo Afolabi Olayinka is the founder of Digital Markets Journal, a top digital marketing blog.
As a lead Digital Marketing/SEO Expert, he leads project development in SEO, SEM, PPC, Content Marketing, Social Media Marketing, Web Audit, Web Analytics, Local SEO, and Web Development.