Do you want to be at the top of your game in 2021? Let the best online marketing tools lead you through.
With the increase of Internet users by the day, online marketing has become an indispensable means to build powerful brands in the global marketplace.
However, without the right online marketing tools at your disposal, you will risk your valuable time and resources in the online market.
From domain registrars to keyword research, SEO, PPC, or Content Marketing, we have collected a huge list of the best tools for online marketing you will ever find based on our own experience and what we’ve seen others use successfully.
These marketing tools are the best of their kind and the companies behind them are proven to be trustworthy and pay attention to the needs of their
Disclaimer: We earn a commission if you purchase through any of the tools contained on this list from our website. But in compiling the list, our main focus is on the tools and solutions that we can recommend to make your online marketing easier and more effective.
Some things change quickly in this space, so it’s important to note that while the list reflects what the best is now, it may not be the best in the future which is why we shall continue to update this content to reflect current realities.
Ladies and gentlemen, here is our list for the best online marketing tools in 2021.
Let’s get started!
Table of Contents
Best Domain Registrars & Web Hosting
The best place to build your “online home” or start your next online business is with domain registrars and web hosting companies.
Domain Name Registrars are where you can buy, sell, register, and renew domain names.
Web Hosting Companies are where you can host your websites, email accounts, and any other online presence.
Below are some of the best domain and web hosting tools available today.
With powerful features, a simple user experience, and thousands of satisfied customers, BlueHost is recognized as one of the most popular web hosting providers in the world.
Also, BlueHost allows you to create your website in no time through its easy-to-use interface.
The company has been rapidly growing and expanding its market share by providing effective hosting services at an affordable price.
BlueHost tops our list of best online marketing tools not only cos of their features but also their unmatchable customer support.
To give the world a greener web, Greengeeks provide an alternative for those looking for an environmentally-friendly web host.
With unlimited SSD web space, 24/7 support, a 30-day money-back guarantee, 99.9% uptime guarantee, Greengeeks genuinely care about people’s online experience and the impact it has on the environment.
Whether you want to build your site or you just want to purchase a domain name, Hostgator can hook you up with the perfect tools and features required to take care of it.
Hostgator is a domain registrar and shared host that provides free transfer of website, free domain name transfers, 45-day money-back guarantee and 99.9% uptime guarantee.
Siteground – Starting from $6.99/month
SiteGround is an established web hosting provider that takes pride in offering website owners the easiest and most reliable hosting experience possible.
With a 99.9% uptime guarantee, unlimited subdomains and parked domains & a free SSL certificate on offer, the Siteground server can handle a wide range of projects, so it will cater to your specific needs as well.
As the name implies, Namecheap is one of the cheap domain registrars and fast-growing web hosting in the world.
With a wide range of such as domain name and privacy protection, unmetered bandwidth, automatic free SSL installation, and a 30-day money-back guarantee, Namecheap gives you great value with top-notch support, security, and ease of use.
Accu Web Hosting makes it easy to host your website, blog, e-commerce store, or cloud services.
With its 99.9% uptime, robust security offering, and 24/7 support, Accu Web Hosting is a top performer.
Whether you’re a small business, freelancer, artist, beginner web developer, or a large corporation, Accu Web Hosting has the perfect offer for you.
Online Marketing Tools
The path to marketing greatness in the digital age isn’t always clear.
But if you want less guesswork and more results, we’ve got a line on the best online marketing tools for 2021.
Get the most out of your online marketing strategy with these useful online marketing tools:
Ninja Outreach – Starting from $119/month + free trial
NinjaOutreach made it to our list of best online marketing tools in 2021 for many reasons.
First, you can leverage Ninja Outreach’s database to grow clicks, leads, and your business with personalized outreach.
Whether you’re a solopreneur, SME, or a large corporation, Ninja Outreach is one of the best online marketing tools to help you supercharge leads and sales.
An advanced tool for social marketers, including email automation and outreach tracking, Ninja Outreach is your all in one lead generation tool.
Authority Hacker – Regular price $997, with $599 discount + free training
Authority Hacker is the weapon of choice for marketers who want to get ahead and stay ahead.
This tool educates you on everything you need to generate leads, drive revenues and grow your business.
With Authority Hacker, combining proven strategies of high-impact entrepreneurs and today’s top internet marketers, you’ll learn how to elevate your business to a whole new level.
SERPStat – Freemium
SERPStat provides the most accurate and up to date search ranking data available.
Find out where you stand in search results with a free report from SERPStat.
SERPStat is a comprehensive SEO solution that gives entrepreneurs and SMEs powerful insights into the search engine ranking landscape for any website.
SEMrush – Starting from $119.95/month + free trial
SEMrush is a powerful marketing tool for search engine optimization and competitive analysis, and it is by far one of the best online marketing tools for small business owners.
Use SEMrush to check your rankings and track your SEO progress across multiple websites.
You can also use SEMrush to position yourself against competitors, research keywords, and conduct backlink analysis in a single dashboard.
Kissmetrics – Starting from $299/month
Kissmetrics offers a full suite of marketing tools that help you track, analyze and improve your online business.
With Kissmetrics’ comprehensive insights, you can better understand how your customers behave, improve your marketing efforts and increase conversion rates.
Kissmetrics helps you to identify, acquire and retain your customers.
The world of digital marketing is constantly evolving and changing.
This means there are always new trends in the industry, new emerging platforms and channels, and many different ways in which you can potentially succeed.
SEO tools help you to easily mine comprehensive organic website data to make better optimization results.
See our list of the best SEO tools for businesses..
Ahrefs – Starting from $99/month
Ahrefs is a comprehensive suite of tools for search engine optimization.
This tool helps you monitor rankings, track keywords in search engines, drive traffic, and uncover link building opportunities.
In one place, find out what your competitors are doing to get to the top of Google and learn how you can become better.
Hunter.io is a tool that instantly finds people’s emails through any domain name or website.
Hunter.io allows businesses to find out who they should reach out to at other businesses for partnerships, referrals, commercial opportunities, or sales leads.
No other tool does what Hunter.io does better and can be said to be the best online marketing tool for email scraping.
Let Hunter.io help you double your communication success and get more results for your business.
Mailshake – Starting $59/month
Manage and grow your audience with Mailshake, the world’s most powerful email marketing tool.
Mailshake allows you to manage your entire email marketing workflow in one place.
With great mail merge personalization, automatic follow-up, and tracking features, Mailshake brings your prospects to you.
Surfer SEO – Starting from $49.2/month, $1 7-day trial
If you want to get an edge over your competitors, you need to have the right keywords in your content.
With Surfer SEO, you can improve your SEO ranking with ease.
Surfer SEO finds the best search engine terms for your site and offers you ways to improve your SERP rankings, with a SERP overview and suggestions.
Long Tail Pro is a keyword research tool that quickly helps you find long-tail keywords that are extremely relevant to your niche.
Long Tail Pro also helps you know the relevant keywords you should target, discover keyword competitiveness, helping you improve your organic search engine results and increase your visibility.
KWFinder – Starting from $29/month
Search engine optimization is no longer about stuffing keywords. You need to have the right keywords to rank higher on search engine result pages.
This is where KWFinder comes in handy. It can identify long-tail keyword opportunities with low SEO difficulty, helping you to find profitable and ranking keywords.
SEO PowerSuite – Freemium
Enter the world of search engine optimization with 4 powerful tools in 1 toolkit to save time and money.
SEO PowerSuite consists of 4 tools that help you optimize your site, improve your content, as well as run backlink campaigns, and track your progress.
This will greatly help you to move to page one of search engine results.
The right tools can help you eliminate the technical roadblocks that keep your online business from succeeding.
Webinar tools are one the best marketing tools you need in 2021 which makes it easy to hold informative, successful live events, as well as engage your prospective customers.
This, in turn, builds trust and boosts your sales.
Webinar Jam – Starting from $499/year
Now it’s easier than ever to share your message and connect with your audience – even if they’re watching from the other side of the globe.
Webinar Jam is a simple and extremely powerful webinar software that allows you to create, host, and record webinar events.
This is a great tool to ease your lead generation and customer retention online.
Accurate, actionable, and unbiased data is a critical component of online business analysis.
Learn how to improve decision-making in real-time, improve your business processes while eliminating the fruitless practice, gaining insight into your business’s current and future state, and identifying new business opportunities with the best analytics tools on the market.
Hotjar – Freemium
Hotjar is a behavior analytics tool that tracks and records your website user’s actions.
Hotjar then provides more detailed information about how users interact with your website so that you make the right decisions.
By so doing, Hotjar appears to be more than just an analytics tool but an educational platform that you need to promote your online business.
The right tool for the job makes you more productive by achieving much with less.
Your brand presence may be getting more complex every day, but this is the time when you need a simple tool to help you get things done quickly.
The following tools will help you to be more productive in your workspace.
Asana – Freemium
Improve personal and team productivity.
Asana is for staying organized, planning projects to get work done. Asana helps you get work done by keeping all your team’s projects in one place.
Whether you’re a freelancer, startup, or global corporation, Asana is the easiest way to keep track of your team and get results.
JIRA – Freemium
You need your software team on the same page – literally. JIRA is the right tool for the job.
This is a project management, issue, and bug tracking tool. It is designed to help agile teams collaborate effectively and address all project aspects.
JIRA has everything you need to keep your team organized and moving at a high pace.
Slack – Freemium
Slack is an all-in-one chat plus shared channels for announcements, statuses, updates, and ways for everyone to stay informed about what’s going on in your company.
With Slack, you can increase your productivity by keeping track of your team’s messages from multiple sources at once. There are also options to share photos and even go live with video conferences.
Camtasia – Starting from $249.99/one-time payment
There’s no shortage of video recording tools on the market, but as a video maker, you need one with lots of features that are easy to use.
It has to be reliable and visually appealing. This is why we recommend Camtasia.
Camtasia is a software solution designed to record and edit videos to create professional-looking videos for businesses.
Lead Generation Tools
Lead generation is one of those processes that we can all agree is essential to the success of any business.
Whether you’re a start-up company or you’ve been in business for years, having a steady stream of people is what keeps the lights on and the bills paid.
But how do you generate new leads? Grow your business with the best lead generation tools below.
Elementor PRO – Starting from $49/year
Elementor PRO is a drag & drop page builder that will build you not only awesome looking websites but sites that convert as well.
Elementor PRO makes it easier and more powerful than ever to build, manage and compose complex pages on WordPress.
It’s for anyone who wants to create beautiful web & mobile pages that convert without coding knowledge.
OptinMonster – Starting from $9/month
Get eye-catching lead magnets, capture leads in real-time, with the proven conversion rates of OptinMonster.
You can use OptinMonster to create eye-catching opt-in forms that convert better than any other opt-in form out there.
With the OptinMonster tool, you will increase your conversion rates which in turn will improve your business performance.
Gleam.io – Freemium
Looking for the right tool that makes it easy to manage your campaigns and achieve better results?
Gleam.io got you covered. Helping you generate more leads and engage new customers too fast, Gleam.io takes away your headaches when it comes to implementing lead generation campaigns, through giveaways, sweepstakes, and contests.
Email Automation Tools
Email automation is a process of sending automatic emails to individuals or lists of recipients based on various conditions, triggers, or actions.
It’s one of the most effective ways today for people and businesses to stay in touch with their clients and followers.
Try out these best online marketing tools for email automation and make your business even better.
ActiveCampaign – Starting from $9/month + free trial
ActiveCampaign is a customer relationship management (CRM) solution that comes with several email automation tools.
ActiveCampaign can help you manage your email marketing campaigns, send engaging emails and track the results.
ActiveCampaign will help you track and convert every lead that comes across your business.
GetResponse – Starting from $15/month + free trial
GetResponse is a complete email marketing suite that helps you generate revenue and grow your business.
Although there are tonnes of email marketing tools out there, however, GetResponse has the edge over them in that it is scalable and easily integrates with almost everything.
No wonder it is our pick as the best online marketing tools for email marketing.
With GetResponse, you are empowered with a single tool to create a valuable marketing list of prospects, partners, and clients that is always in your reach so you can generate revenue and grow your business.
Write more. Design better. Drive traffic. All with WordPress plugins.
Whether you’re a professional web designer or developer or a serious blogger, you need killer WordPress plugins at your disposal.
With the right WordPress plugins to bolster your site, you can take your business to new heights.
Below are the best WordPress plugins we recommend for you this year:
SEOPress – Freemium
If you’re a blogger, SEO professional, or someone who manages a website, you know how important it is to appear on the first page of search engines.
That’s no secret. SEOPress is a powerful tool built for WordPress users with features that help you improve your site ranking better than ever before on search engine result pages (SERP).
AAWP – Starting from €49/year
Amazon Affiliate WordPress Plugin (AAWP) is a plugin designed to smooth advertising for Amazon affiliate marketers with advanced reporting, tracking, and management tools.
AAWP allows you to place text links, banner images, and sidebar widgets on your WordPress site to advertise your affiliate products from Amazon.
ThirstyAffiliates – Starting from $49/year
Save time and money with ThirstyAffiliates, a WordPress affiliate link management plugin that lets you easily manage and insert your links into your posts or pages to promote and earn money.
ThirstyAffiliates plugin also helps you to create a performance report so that you know which niche or product has the highest potential returns based on your current conversions.
When it comes to building your business online, nothing is more important than your website.
It’s a key factor in acquiring new customers and ensuring that existing ones return.
WordPress themes are built to impress with responsive layouts, SEO friendly designs, and advanced functionality.
We recommend the following themes for your best WordPress experience.
GeneratePress – Freemium
The success of your blog is going to be heavily influenced by the theme design. GeneratePress is a fast, simple, yet fully-featured WordPress theme for building awesome websites.
It has an elegant design and compatible plugins that are easy to use so that you can set up your site without stress.
ThemeForest – Freemium
Themes for different online marketing can be found at ThemeForest.
ThemeForest is a partner of the Envato market that showcases thousands of WordPress themes and templates.
ThemeForest offers free themes that will work perfectly with your site. You can also find premium quality plugins here as well!
WPAstra – Freemium
WPAstra is a top WordPress theme that comes with some of the highest quality features.
Focused on performance and design, and usability, WPAstra comes with lightweight and high customization options that make it easy to create a beautiful site.
WPAstra will keep your site visitors happy and your search engine rankings high.
Content Delivery Network is a fast, reliable, secure solution for delivering high-quality content to different locations around the globe.
By spreading content delivery across multiple servers located all over the world, CDN boosts the growth of online businesses.
We recommend the following CDN tools to help you reduce delay when users are accessing your site or application.
KeyCDN – Pay As You Go
Businesses who understand how online marketing works know what’s at risk without a faster and reliable CDN.
As content grows exponentially, so does the risk of delivering it with outdated solutions.
KeyCDN is one of the most advanced CDN in the world created to help you accelerate your content delivery to reach more customers in less time.
Cloudflare – Freemium
Whether you’re a large tech company, small business owner, web developer, or blogger,
Cloudflare can help make your site faster, safer, and a better place.
Because Cloudflare helps you to manage your website performance, security, traffic, and content delivery across the Internet, you will have enough time to focus on other aspects of your business.
As an online marketer, your main focus is on increasing traffic and making sales.
But getting started with an online business is often daunting and intimidating.
The online marketing world is overflowing with options and it can be difficult to decide which tool is right for you.
You need an easy-to-use tool to make it easier than ever.
Hopefully, you’re now familiar with the best online marketing tools that suit your business needs and that can accelerate the growth of your business in 2021.