Best Copywriting Tools for Improved Results

Are you a copywriter who is trying to figure out the best copywriting tools in 2021? Look no further. This article is for you.

To write an excellent copy, you’ll need to connect with your audience and speak to their wants and needs. To do that, you will need the best copywriting tools.

The best copywriting tools help you cut the time you used in writing a copy. They also provide useful suggestions and feedback on writing ideas and ensure your copy is free from plagiarism and grammatical errors.

But what are the best copywriting tools in 2021? Continue reading to find out the best copywriting tools in 2021 and the unique features that make them stand out in the market.

Yoast (Freemium) 

As a copywriter, you need to make sure your copy is structured correctly so that search engines understand what you mean and then show it for relevant queries.

Yoast makes this process more comfortable than ever with its Real-time Content Analysis tool.

Yoast’s Real-time Content Analysis tool helps you incorporate SEO standards in your copywriting so that your copy should rank high on search engines.

In particular, it will help you optimize your title, keyword, and content for the best SEO score.

Key Features of Yoast

  • Keyword density
  • Content assessment
  • Meta descriptions
  • SEO score

Thesaurus (Free)

When writing a copy, using the right words to describe products or services can be a real challenge.

If you struggle to get your point across or find that your copy doesn’t quite flow, Thesaurus can help you with synonyms or antonyms to improve your copy’s quality.

Thesaurus is one of the best tools for copywriting in 2021 that provides synonyms and antonyms of given words.

All you need is to visit the site, enter your keyword, and then look for synonyms or antonyms. There you will receive an ample amount of options to choose from.

Key Features of Thesaurus

  • Synonyms finder
  • Antonyms finder
  • Words definition

Hemingway (Free)

The Hemingway App is one of the best copywriting tools that help you identify areas to simplify and improve your copy.

Among other things, it measures the level of complexity (number of syllables) and readability of your copy.

This tool shows you how to clean up your writing with ease grammatically.

It highlights passive sentences, unnecessary phrases and adverbs, and overly complicated language. With the help of this handy app, you can focus on the writing elements that matter.

Key Features of Hemingway App

  • Colour-coded errors and suggestions
  • Text quality assessment
  • Readability test
  • Reading time check
  • Word count check

Read-Able (Freemium)

Have you ever lost hours on a piece of writing a copy only to find out that it was more complicated than it should have been? 

Read-Able helps you to write a copy that’s easy to read by everyone. It tells you the reading level of your copy so that you can improve on it where necessary.

If your copy is full of hard-to-read words, readers will leave it.

Knowing how complex your copy is, you can adjust your tone and make sure it’s readable by your target audience.

The ability to make you achieve this easily makes Read-Able one of the best copywriting tools in 2021.

Key Features of Read-Able

  • Website readability test
  • Test scoring
  • Readability API
  • Text quality
  • Tone and sentiment analysis
  • Keyword density

CopyAI (Free Trial)

If you’re using marketing copy or sales copy for your marketing efforts, chances are you may at some point spent hours desperately trying to come up with ideas that will make your product or service appealing.

CopyAI is a copywriting automation tool that helps marketers create a compelling copy with less effort by using artificial intelligence. 

With this tool, you can be sure of writing a highly-quality copy that will resonate with your audience.

Key Features of CopyAI

  • Digital ad copy tool
  • Sales copy tool
  • Website copy tool
  • eCommerce copy tool
  • Blog content tool
  • Social media content tool

Coschedule’s Headline Analyzer (Free)

A headline is one of the most critical components of your copy. It defines what your copy is all about and can make or break your engagement. 

Not only that, but a poorly written headline can discourage your readers from reading the body of your copy.

Coschedule’s Headline Analyzer helps you write headlines that compel readers to read your copy rather than give up and leave. 

By doing so, you will create a headline that drives traffic, shares and search across different search engines and platforms.

Key Features of Coschedule’s Headline Analyzer

  • Headline word balance
  • Sentiment analysis
  • Headline word count measurement
  • Skimmability check

Flickr (Freemium)

To ensure you keep your readers engaged, you need to add captivating images to your copy. You can do this for free using Flickr. 

This tool gives you access to an abundance of free photos you can feature in your copy to keep your readers engaged.

Using images in your copy helps you achieve more shares, traffic and conversions. 

However, choosing the right photos can often be challenging and time-consuming. 

Flickr eases the process by finding high-quality images that match your writing’s tone and style with ease.

Key Features of Flickr

  • Free and paid accounts
  • Private and public image storage
  • Interaction and compatibility
  • Filtering controls
  • Photo licensing

Canva (Freemium)

When you are writing, readers are crying for your attention. The best way to get their attention is by making your copy unique. 

Creating a unique image might seem like a difficult task. 

However, a graphic design tool named Canva allows you to create a unique photo for your copy in a few minutes.

Canva is a graphic design tool that helps you create high-quality designs for your copy. 

With Canva, you can easily design images that go well with your copy using multiple pre-designed templates and layouts.

Key Features of Canva

  • Multiple layouts
  • Custom templates
  • Customizable branding
  • Drag & drop editor
  • Library of fonts
  • Social media graphics
  • Photo editing
  • Stock images and illustrations

Grammarly (Freemium)

Grammarly is an excellent choice when it comes to writing a compelling copy without any grammatical error. 

With its simple interface, you can use Grammarly to proofread your copy and check for plagiarism before publishing or sending it to a client.

Grammarly gives you peace of mind that some of the most embarrassing mistakes in your copy will be caught before they embarrass you. 

Like misspelled words and faulty sentence structure, Grammarly checks everything from tense to subject-verb of your copy.

Key Features of Grammarly

  • Automated grammar checker
  • Spell check
  • Clarity and readability
  • Plagiarism check
  • Customization
  • MS Office Plug-in
  • Tone detector

Dupli Checker (Freemium)

As a copywriter, you may have spent hours writing an article. 

But before you publish it or send it to a client, you may want to ensure that you didn’t plagiarize someone’s work even by mistake, which could end up hurting your SEO rankings and damage your reputation.

Dupli Checker helps you scan your copy for plagiarism. 

This copywriting tool is excellent in detecting any unoriginal content in your copy by scanning through multiple websites, ensuring that your copy is 100% free of plagiarism.

Key Features of Dupli Checker

  • Plagiarism check
  • Uniqueness check
  • Photo plagiarism check
  • Website plagiarism check
  • Multiple files upload
  • Grammar check

Bottom Line

Writing a copy that resonates with your target audience is not easy. 

It requires you to think strategically about what makes customers take action and ensures that your copy is persuasive, attention-grabbing, and error-free.

If you are a copywriter or involved in writing ad copy, then you need the best online tools to succeed in this task.

The best copywriting tools in 2021 will not only help you create a persuasive copy but a readable, SEO-friendly and plagiarism-free copy that’s free from grammatical errors.

By using the above tools, you will learn the secrets behind the success of top copywriters and use them to improve your copy.

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