Omotayo Afolabi Olayinka


Yes, we can say that SEO is as old as the World-Wide-Web itself, yet the future of SEO is very bright as more businesses become aware of its benefits.

Search engine optimization or SEO has become an advanced science in recent years. Although SEO is greatly synonymous to webpage rank on Google, it is way beyond Google page rank.

That being said, SEO remains a key component of any digital marketing strategy.

Hence, it considered as an important business growth factor for any business looking to get online leads, audience, or brand recognition.

But What is SEO?

Search engine optimization is a blanket term for numerous strategies used to make a web page appear in the top of the search engine results page (SERP) in search engines like Google, Bing, or Yahoo. SEO itself is a subset of Search Engine Marketing (SEM) with Pay Per Click (PPC) the other subset.

Basically, it involves selecting your target topics, defining high traffic keywords, tailoring your page or blog post to suit it, and then hustling to get backlinks and social media exposure for social signals.

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SEO is Synonymous to Google Page Rank

There’s no denying that Google has won the search engine wars. Their domination of the search engine market has led most SEO to be geared towards pleasing Google’s algorithms. But this doesn’t mean that the future is certain.

As I just mentioned, over the years, SEO has evolved from finding the right keywords and stuffing pages with them, into the science of ranking website on top of search engine result pages for relevant keyword through a systematic approach to other search engines ranking factors such as content optimization, keyword density, website click-through-rate, video optimization, website bounce rate, website user experience, etc.

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The Future of SEO

For me, I strongly agree with Neil Patel that the future of SEO hangs on the three factors listed below:

  • Click-through rate – as you know, this metric is about the number of people who see a listing and actually click through to the site. For example, if most of the searchers inputting a specific query are clicking on the second listing and not the first, it should tell Google that the second listing is more relevant. According to a report by Larry Kim at Moz, the rate of change of organic CTR of any website is directly proportional to the website search engine page rank
  • Bounce rate – if users are hitting the back button within their browsers and going back to the search listings page, chances are they didn’t find what they were looking for, especially if they click on another listing after they hit the back button. In an ideal world, Google wants to give you the best result first so you don’t have to keep going through listings to find the answer you are looking for. Hence, a significant increase in bounce rate will cause a sharp decline in your page rank and position in search engine result pages.
  • Average time-on-site – after users perform a search, they tend to click on a listing. Assuming a portion of those people will hit the back button, Google will eventually (if it already isn’t) analyze the time it took the user to hit the back button. If users do this within three seconds, it will tell Google that the result is less relevant than the result that kept users on-site for five minutes before they clicked back.

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Here’s what 25 other experts think: Future of SEO

Credit @RankWatch

Final Thought

The future of SEO remains very bright.

We also expect to see more changes in search engine algorithms as major search engines continue to focus on user experience.

How about you let me know what you think by leaving your thoughts and questions for me in the comment section?

Since the start of web search engines, top digital marketing experts have always looked for ways to position websites for better SERPs.  This need has pushed experts to create various search engine keyword tools and techniques that help with keyword research, on-page optimization. While some of the keyword research tools are best for PPC such as Google AdWords planner used for google adword keyword research, other such as SEMRUSH, MOZ KEYWORD TOOL, Ahrefs, Optimizely, etc are also best for both on-page optimization and website backlink analysis.

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Every year, new technologies come out, existing technologies get smarter and prospects get savvier and more bombarded with marketing.

This will continue to happen every year at a faster pace. That said, the goal of marketing — and digital marketing, in particular — has always been the same: getting and keeping your audience’s attention. The only changes that will continue occurring are where the attention goes, and that’s what you need to be leveraging.

As we move on in 2019, the digital marketing landscape that encompasses search engine optimization, social media, pay per click, content marketing and more is witnessing a dramatic shift.

There are many new evolving digital marketing trends, techniques and strategies that are evolving in the current high-tech, Internet-connected era and businesses now need to use them to succeed in their efforts because what worked for you last year may not work this year.

Without further ado, here are seven digital marketing trends for 2019:

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You might also like to read:

Infographic outlining several key digital content trends for 2019

Final note

Above are what I consider to be the top seven digital content trends that will rule in 2019. Think I missed out on any tool? Why not leave me a comment and I will review and add it and/or them to the list.

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Savvy social media marketers are aware that hashtags are important for getting their message and brand(s) to the right audience. Since it was first used by Chris Messina in August 2007, hashtags have grown into one of the most important tools for driving social media reach and engagements.

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You might also like to read:

  1. 16 SEO Trends to Watch Out For in 2019
  2. 25 YouTube Stats [Infographic] For Video Marketers in 2019
  3. How Google+ Plus for Consumer (Personal) Accounts Shutdown Will Affects Your SEO in 2019 and Beyond
  4. 5 Proven Tactics to Drive Target Audience to Your New Website
  5. 44 Top Social Media Management Tools For Your Business in 2019 – The Complete List
  6. Social Media Marketing Strategy – 10 New Ideas
  7. Top 30 Social Media Analytics Tools for Business in 2019 – The Complete List

Hashtags(#) are used to achieve a similar result on all social media platforms including Linkedin, Twitter, Facebook, Instagram, Pinterest, etc.

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How HashTags(#) are Used

Hashtags are important and used for many purposes, below is a list of popular use of hashtags on various social media platforms:

  1. Reach more people.
  2. Increase brand visibility.
  3. Drive Engagements.
  4. Market or Promote Event.
  5. Get in touch with the right audience – target audience.

Although hashtags can get your message/brand in front of the right people, using the right hashtags will get you better results.

Determining the right hashtags to use can sometimes be difficult.

Hence, below is a list of what I consider to be the “Instagram HashTags: 200+ Essential Marketing HashTags for Business in 2019 – The Complete List” for your business in 2019.

How Best To Use HashTags(#)

Random use of hashtags do not get you the best result but the right use of it. The right use of hashtags encompasses

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Daily Specific

Hashtags such as #MondayMotivation, #MindfulMonday, #MCM, #TransformationTuesday, #TravelTuesday, #WCW, #WaybackWednesday, #TBT, #ThoughtfulThursday, #FashionFriday, #FlashBackFriday, #SaturdaySpecial, #SaturdayStyle, #SundayFunday, #SpotlightSunday, etc can get your message to the right set of people immediately. With Hashtag like these, you’re able to properly target social audience based on interests. For example, you can use the hashtag #ThrowBackThursday or #TBT to tag your old pictures, posts, and/or events. your

Events Specific

Programs Specific – Social Programs – Hashtags are also very important for driving visisbility and engagements for various programs and causes. For example, are you an owner or do you lead an organization that drives social impact and looking for more visibility for your posts and brands? Hashtags such as #notforprofit #impact #MDG #nonprofit #DoSomething #advocacy #changemakers, etc

Platforms Specific

Although Hashtags are uniform and work pretty much the same across various social media platforms, they can also be platform specific. For example, #instagood #instamood #instadaily #love #lovequotes #loveyourself #lover will perform better on Instagram than on any other platforms.

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200 Popular HashTags for Your Business in 2019

#love #instagood #photooftheday #beautiful #fashion #tbt #happy #cute #followme #like4like #follow #me #picoftheday #selfie #instadaily #friends #summer #girl #art #fun #repost #smile #nature #instalike #food #style #tagsforlikes #family #likeforlike #igers #fitness #nofilter #follow4follow #instamood #life#travel #beauty #vscocam #sun #bestoftheday #music #followforfollow #beach #instagram #photo #sky #vsco #dog#l4l #sunset #f4f #ootd #pretty #swag #makeup #foodporn #hair #cat #party #girls #photography #cool #baby #lol #tflers #model #motivation #night #instapic #funny #gym #healthy #yummy #hot #design #black #pink #flowers #christmas #blue #work #instafood #fit #instacool #iphoneonly #wedding #blackandwhite #workout #lifestyle #handmade #followback #instafollow #home #drawing #my #nyc #webstagram #sweet #instalove #marketing #b2cmarketing #b2bmarketing #strategy #mktg #digitalmarketing #marketingstrategy #mobilemarketing #socialmediamarketing #promotion #picoftheday #selfie #follow #followme #fashion #happy #me #cute #beautiful #tbt #photooftheday #instagood #love #1MinMillenial #30DaysOfValue #30DS #4C #4In4Challenge #5Videos #AccessForAll #AlwaysAStudent #BERHOFFNetwork #BrandIn30 #BridgeConnections #CongressionalOrder101 #ConnectingHumans #ConsciousKindness #ConversationInProgress #CVideo #DeliveringHappiness #EmbraceTheSuck #EpicDads #EpicMums #FaithThroughFire #FansOf3 #FlavorFragranceFriday #FoodScienceTrivia #FreedomClub #FunctionalMedicine #GenuineHero #GetLouder #GoalsTogether #GuestWrite #HumanSuman #InItTogether #ISpySwag #JustQ #JustStart #KiraSparks #KnowledgeIsPower #Leadership #LetsGetHonest #LinkedInCreators #LinkedInFam #LinkedInLocal #LinkedInRealConnections #LinkedInVideo #MoneyTips #MyFirstVideo #My1stVideo #MySilentVoice #MyTinyHuman #OneMinuteWeekly #OptimizeLife #Parentrepreneur #Professionalpedia #PSA #RuckThoughts #SalesFromScratch #SilentVoice #StudentsOfLinkedIn #SynergisticRevolution #TeamBuilder #Unlearn #VoiceOutSeekers #WhatWhyWho #WomenOfLinkedIn #YouAreMore #YouGotTheJob

Final note

Above are the 200+ Essential Marketing HashTags for Business in 2019. Think I missed out on any? Why not leave me a comment and I will review and add it and/or them to the list.

Top 25 Thrilling Video Stats [Infographic] For Video Marketers

YouTube is undoubtedly the biggest video hosting platform on the blue planet.

YouTube has experienced a tremendous growth since it was founded in 2005. It currently has over 1.9 billion active logins monthly with more than 400 hours of video content uploaded to YouTube every minute second and currently the second most trafficked website in the world after Google.

As an online marketer, YouTube presence is important for boosting your videos and brand’s visibility.

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Check out these 25 amazing stats about YouTube mobile usage, its demographics, subscriber growth, general usage, and history that can help you build your brand and improve on your sales on YouTube.

You might also like to read

25 YouTube Stats [Infographic] For Video Marketers in 2019

25 YouTube Stats [Infographic] For Video Marketers in 2019 - Part 1 25 YouTube Stats [Infographic] For Video Marketers in 2019 - Part 2 25 YouTube Stats [Infographic] For Video Marketers in 2019 - Part 3 25 YouTube Stats [Infographic] For Video Marketers in 2019 - Part 4 25 YouTube Stats [Infographic] For Video Marketers in 2019 - Part 5

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10 Easy Ways To get Traffic to Your Webinars – The Ultimate Guide

Since the advent of webinars, product developer, internet marketers, digital experts, and what a view has milked the opportunities presented by this amazing strategy for marketing and branding.

To get the best return from webinars, one must be able to engage the right audience. Engaging the right audience starts from setting up the goals for the webinar, creating an engaging topic, designing the webinar, understanding the user persona, targeting the user via some online marketing strategies, etc.

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The 10 Ways To Get Traffic to Your Next Webinar – The Ultimate Guide is designed to answer all these questions and many more. In this blog, I explained all the simple ways to set up a successful webinar.

What Are webinars?

Simply put, a webinar is a seminar conducted over the internet. Basically speaking, the primary purpose of a webinar is to present an informative topic in an engaging manner to others; however, some presenters may use webinars to network or promote a product by following up on participants through surveys, polling, email or questions that further additional collaboration.

Either way, you probably have one huge question — how do you get people to sign up? What’s the best way to get a good crowd?

You might also like to read:

1. Set up a goal.

Ever read the quote “Regardless of how hard you work but if you are aiming for the wrong goal, then all that effort will only get you to the wrong destination faster. Imagine how disappointing that would be.”?

One does not just wake up and to set up a webinar and expect success. It doesn’t work that way here on the blue planet if it works on another star. To achieve any success with webinars, you must start by setting up your goals or objectives?

Some questions that will help you create the right type of goals for your webinar are:

  • What is the purpose of my webinar?
  • Is the purpose of sales or for branding?
  • What would a successful campaign mean to me?

Answering the above questions and many more would help you have a clear picture of what your goals are. Having clear and concise goals for your webinars is a good way to start. It also helps you define what a successful campaign is to you, either by the number of attendees or sales generated.

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2. Create or pick a killer topic.

The topic of your discussion is almost as important as your goal(s). Your topic of discussion is the singular tool that attracts your audience to sign up.

Creating a killer topic is important to your success as far as getting the right audience is concerned. A few things to consider while creating a topic are:

  • Is it engaging?
  • Is it information?
  • Is it a trend?
  • Does it provide answers to some specific problems?
  • Are people interested in this topic at this season?

Your topic must be captivating, engaging and interesting not only to you but to your audience. You must also be able to solve or provide answers to some specific problems.

3. Create a user persona.

According to Wikipedia, A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. For example, depending on your goals and objectives, your user persona could be a 24-40 years female that lives in Toronto and interested in digital marketing strategies.

Creating a user persona helps later on in audience targetting and overall success.

A few things to consider while creating your persona are:

  • The goals
  • The gender or your audience
  • The location of your audience
  • The interests of your audience
  • The economic class of your audience
  • Etc.

4. Create a registration goal.

A registration goal is important because it helps you predict with great precision the number of people that will eventually attend your webinar. According to a report by ReadyTalk, only about 40%-50% of your registrants will eventually attend your webinar.

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5. Set up an attendance goal.

Webinars typically get 40%-50% of pre-registrants to attend the live event. To determine how many registrants you need, you should think ahead to how many actual attendees you want.

6. Choose the right time of the day.

Like any other variable in marketing, the best time (and day) for your webinar should depend on your audience. A few questions to ask to determine the right time of the day are:

  • Which time zone(s) do they live in?
  • Do they work nine-to-five jobs, or are their daytime schedules more open?

That said, according to reports by ReadyTalk, the best time of the day seems to be between 10 AM and 1 PM but you must also experiment with different times of the day to get your best engaging time.

If you’re just starting out or have no clue what time works best, you can always ask. Include a field on your registration form that asks attendees to confirm the time slots that work best for them, and schedule your webinar based on that feedback.

7. Choose the right time of the week.

Please never host a webinar over the weekend.

A 2016 benchmark report by bizibl states that the best days for online meetings are Tuesdays and Wednesdays.

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8. Create an informative landing page.

Be clear. Be honest. Be concise. Set the right expectations. Stir Excitement.

In order to convert your website traffic from traffic sources to registrants –> attendees –> Leads –> paying customers, you must create a comprehensive landing that clearly explains the following.

  • Who the presenter(s) is/are – clearly showcase the names, pictures, and bio of your presenters and why they are important.
  • What the webinar is about – explain what the webinar is about. Sometimes, highlighting the points in bullets can be very helpful and in turn enhance your the user experience of your registration page.
  • When the webinar will hold – although this might seem obvious but you really must not give room to chances. I personally recommend that you show the time in at least three spots on your page so your visitors can remember.
  • Where the webinar will be hosted – the next thing you want to show is where i.e. the webinar host URL. It is also important that you explain how your users will get to the link and connect with you.
  • Why anyone should attend – The question you always want to answer is what will people be able to do after they leave your webinar that they weren’t able to prior to attending?

9. Remind. Remind. Remind.

According to available statistics and report, you should send at least 3 reminder emails to your audience before the date of the webinar and at least one more on the day of the webinar to remind them to join. This is simply because of two things:

  • Many of your registrants signed up days/weeks before the actual event
  • People forget things.

Sending reminders to your signups not only remind them of your event but also why they should attend and most importantly furnish your users with the link to get to your webinar. Carefully structure your email automation to get the best opening and CTRs.

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10. Market your webinar.

The aforementioned will not yield much fruit if you fail to market your event. There are a number of ways and places to market your webinar online but my topmost three organic sources are email, youtube, and social networking. Other sources worth mentioning are blogs, forums, podcasts, visual aids, and event listings.

Savvy social media marketers are aware that measuring the performance of their marketing efforts on social media platforms is important to successful campaigns. The ability to analyze feedbacks of social media efforts is what separates social media experts from beginners. The top 30 social media analytics tools for business – the complete list tries to help you demystify social media analytics and reporting.

Every social media marketer wants to know what is working and/or not.

Providing answers to some questions such as:

  1. What are your top performing Tweets?
  2. What time of day do your Instagram posts get the most engagement?
  3. Is your Facebook marketing strategy translating to website traffic and/or leads? etc.

often point marketers in the right direction.

Although social media platforms such as Facebook, Twitter, Linkedin, etc in-built tools that provide insights into ad performance, A/B test, engagement, etc, many of them are somewhat difficult to understand and document.

Hence I will be discussing what I consider to be the Top 30 social media analytics tools for your business in 2019 – the complete list.

 1. Social Sprout

social sprout - digital markets journal

Social Sprout is top social media analytics and reporting tool used by top brands such as Adidas, Nordstrom, and Edelman for their social media management.

Asides analytics and reporting, social sprout also support social media calendar, post schedules, and social listening.

Social Sprout also provides tutorials and training for its users.

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2. Buzzsumo

Buzzsumo - top 35 social media analytics tools for business in 2019 - the complete list - digital markets journal

Are you looking for a tool that shows your content performance across social media platform in a simple manner? Then Buzzsumo is what you’re looking for.

The tool is very effective in tracking social share for your website content, social traffic to your website, and lead management.

3. Iconosquare

Iconosquare - top 30 social media analytics tools for business in 2019 - digital markets journal

Iconosquare is the leading Instagram analytics and social media management tool. Iconosquare delivers the most advanced Instagram analytics to tens of thousands of businesses, agencies, and influencers.

I consider this tool as the best analytics tool for IG.

4. Tailwind

Tailwind - top 30 analytics tools for business in 2019 - digital markets journal

Like Social Sprout, Tailwind is an advanced social media analytics tool that provides deep insight into reach, likes, shares, and engagements. I love this tool particularly because it makes you see some very hidden but important information that will help scale your website traffic and conversion.

In addition, Tailwind provides a very simple dashboard that presents your data in a simple manner. One of my goto tools for Instagram analytics.

5. Snaplytics

snaplytics - top 30 social media analytics tools for business in 2019 - digital markets journal

Ever since its launch in 2015, Snaplytics has evolved from just an analytic tool to a full-blown automation and analytics tool for Snapchat and Instagram. One of the things that makes Snaplytics a tool of choice is that it measures the performance of all social media elements such as stories, messaging, videos, etc. on both Snapchat and Instagram. The tool shows the reach of your posts, demographics and a heat map that represents a time of a day.

Looking for a tool of choice for your Snapchat and Instagram analytics? Try Snaplytics.

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6. ShortStack

shortstack - top 10 social media analytics tools for business in 2019 - digital markets journal

Shortstack is the most powerful marketing platform for contests and giveaways. The tool is built to provide insight and reporting for very good engagement and conversion.

7. TapInfluence

tapinfluence - top 30 social media analytics tools for business in 2019 - digital markets journal

The most important part of any campaign is content. Your content performance is directly proportional to your online success or failure.

TapInfluence is a premier influencer marketing tool that helps analyzes how your brand performance in real time.

8. ViralWoot

viralwoot - top 30 social media analytics tools for business in 2019 - digital markets journal

Viralwoot is a powerful social media management and analytics platforms that have helped more than businesses gain more than 2 million new followers and 2 billion impressions on social media – organically!

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The tool helps you learn what works and what doesn’t. Viralwoot also provides guidance on how to improve your metrics. Track your Social Media presence, virality and reach with our analytics feature. It also helps discover your top-performing boards, pins and connect with your influencers.

9. Google Analytics

18 must know google analytics metrics for beginners

While Google Analytics does not provide insight and analytics into the performance of your posts and engagements on social media platforms, however, it has a dedicated tool (Home->Acquisition->Social) for measuring website traffic from social media pages. With the social tool, you are able to see your best performing social media platform by measuring website traffic, bounce rate, average time on page, page flow and exit page for each of your social traffic source.

10. Keyhole
keyhold - top 30 social media analytics tools for business in 2019 - digital markets journal

Are you confused or lost in understanding how millions of people engage with your brand, campaigns, and influencers across social media and the web? Then Keyhole is here to make your analytics journey seamless.

I have worked with tens of tools since I started digital marketing but I’ve never come across any other tool that accurately measures and effortlessly displays your report in very simple graphs as Keyhole does.

The 21st-century social media marketer understands that the secret to more reach lies in tagging and hashtags (#). Keyhole does the hard work of analyzing your best performing posts, hashtag(s), platforms and numerous tone of data leaving the easy work for you to do.

11. Brandwatch

brandwatch - top 30 social media analytics tools for business in 2019 - digital markets journal

Unlike others, Brandwatch is a leading social intelligence tool. At the very heart of the tool lies social listening. Brandwatch actually listens to social media conversations from all over the world helping you determine what social users in a particular demographic are interested in.

Its a tool of choice for many internet marketers.

12. Meltwater

meltwater - top 30 social media analytics tools for business in 2019 - digital markets journal

Meltwater is an enterprise social media monitoring and business intelligence tool. Launched in 2001, Meltwater has metamorphosed into one of the best social media monitoring/tracking tools.

One of the reasons I rate Meltwater very highly is because it incorporates business intelligence and analytics.

13. Cyfe

cyfe - top 30 social media analytics tools for business in 2019 - digital markets journal

Are you looking for a one-stop-shop for analytics, social monitoring, and CRM tools for tracking website users and converting them to customers? Then you need to look no further. Cyfe is one of a kind tool that integrates with the best tools out there.

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It allows its users to create a customized dashboard suited for them. Cyfe integrates well with tonnes of other tools such as Google Ads, Google Alerts, Google Adsense, Hootsuite, Klout, Moz, Salesforce, MailChimp, and countless others.

14. Hootsuite

Hootsuite - top 30 social media anaytics tools for business in 2019 - digital markets journal

Hootsuite is an enterprise social media management tool that makes finding, scheduling, managing, and reporting on social media content easier. With Hootsuite, you are able to manage social media post scheduling, social media post-automation, and reporting. It currently supports major social media platforms on the globe. I have never used Hootsuite but it has amazing reviews.

15. Quintly

quintly - top 30 social media analytics tools for business in 2019 - digital markets journal

Quintly is social media analytics and competitive benchmarking tool and remains one of the best social media analytics tools there is. What I enjoy most about Quintly is its array of metrics it measures, analyze, and reports so you can make informed marketing and/or business decisions.

16. Rival IQ

Rival IQ - top 30 social media analytics tools for business in 2019 - digital markets journal

No other social media analytic tool makes it easier to find data than Rival IQ. Asides, demystifying data analytic and reporting, Rival IQ also integrates well with Google data studio and compatible with Twitter, Facebook, Instagram, Google + and Pinterest.

In addition, Rival IQ sends alerts and notifications to you once your competitors take an action that has a positive impact on their own page. Such actions could be boosting a post on Facebook and/or Instagram to paid ads.

Lastly, I personally enjoy Rival IQ because it also provides data from your social media insights.

18. Peakfeed

peakfeed - top 30 social media analytics tools for business in 2019 - digital markets journal

Peakfeed is a simple social media management tool that also has comparatively advance analytics and reporting tools. Peakfeed currently supports seven social media platforms namely: Facebook, Twitter, Pinterest, Instagram, Linkedin, YouTube, and Goolge+.

Peakfeed has two powerful tools which are

  1. Snapshot – a social media analytics dashboard that highlights your total fans, fan growth, new posts, top posts, and engagement across all your brand’s profiles in one simple report
  2. Hemlock – a powerful tool that tracks everything your competitors do and lets you analyze and explore it through a simple calendar.

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Looking for a powerful tool that is very easy to use across these seven social media platforms? Look no further.

19. Talkwalker


Talkwater is the only platform that analyzes online, social, print and TV/radio content in one simple dashboard. It is also the only tool that uses proprietary image recognition to gather analytics and insight.

Another thing that sets Talkwater apart is that it uses advanced artificial intelligence technology in gathering data and generating reports and its also about the only social media analytics tool that gathers data in real time and provides immediate insight into two years of historical data.

20. Social Studio

social studio - top 30 social media analytics tools for business in 2019 - digital markets journal

Social Studio is an all-in-one social media marketing and management suite that lets you listen, engage, and publish social content  — and connect enriched social data to your marketing with sales and service.

The social studio does so many things but a top of it is that you get to see live displays of marketing, sales, and service activity — as well as data from third-party sources — with the Salesforce Command Center.

21. Socialbakers

socialbakers - top 10 social media analytics for business in 2019 - digital markets journal

Socialbakers is another analytics with great offerings. Socialbakers give you access to unbelievable insight but I think the best of them is identifying the right time to get the best engagement and conversion for a certain type of social content. With Socialbakers, you will always publish the right content at the right time.

Socialbakers is built to improve on the performance of your social media accounts.

22. Buffer

buffer - top 30 social media analytics tools for business in 2019 - digital markets journal

Buffer is one of the most sophisticated and advanced social media management tools out there and with it comes very powerful analytics and reporting tool.

Like Socialbakers, Buffer is built to improve performance in terms of engagements, likes, reach, and conversion.

Looking for the best tool to improve the performance of your social platforms? Try Buffer.

23. Social Report

social report - top 30 social media analytics tools for business in 2019 - digital markets journal

With Social Report you can track the performance of everything from your Facebook pages and Twitter profiles, to business reviews, website site performance and blogs. You can quickly and easily organize your data by customers or business. Track your own social profiles as well as profiles of others (great for competitor analysis).

Social Report is compatible with all known major social media platforms such as Facebook, Twitter, Linkedin, Instagram, YouTube, Google+, Pinterest, Foursquare, etc.

25. Mention

mention - top 30 social media analytics tools for business in 2019 - digital markets journal

Google alerts is good but mention seems to do this way better. Mention allows you to easily monitor over 1 billion sources daily including social media, forums, blogs, and the rest of the web. Mention alerts help you zero in on your brands, competitors, and customers for precise markets research.

Mention sends you an alert each time your brand is mentioned anywhere and everywhere across the globe in real time.


falcon - top 30 social media analytics tools for business in 2019 - digital markets journal lets you create paid and organic posts for all your social networks in one collaborative content dashboard. supports all major social media platforms and makes analytics and reporting very seamless.

27. SumAll

SumAll - top 30 social media analytics tools for business in 2019 - digital markets journal

SumAll is a cross-platform marketing analytics tool. The platform combines social media, web traffic, sales metrics, and other data to allow customers to track business and social media metrics.

Like buffer, SumAll is a social media management tool which also comes with very advanced analytics and reporting.

28. - top 30 social media analytics tools for business in 2019 - digital markets journal is an analytic tool built to report Instagram data such as insight, stories, hashtags, engagements, etc. I consider it as the most advanced analytic tool for Instagram.

29. Oktopost

Oktopost - top 30 social media analytics tools for business in 2019 - digital markets journal

Oktopost is one of the best social media analytics tools for B2B as of today. Oktopost can also be easily integrated with other 3rd party tools to improve performance.

With Oktopost, you are able to easily manage your social content as well as the performance of your social posts across multiple platforms.

30. NetBase

NetBase - top 30 social media analytics tools for business in 2019 - digital markets journal

NetBase is one of the advanced social media analytics tools and what makes it better than other is its powerful social listening tool that monitors, segments, and analyzes conversations across social media in order to measure brand sentiment, the effectiveness of social campaigns, and to fuel content creation for target audiences.

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NetBase simply tells you everything you could ever need to know about your audience – allowing you to say exactly the right thing when you push content to your social platforms.

Final note

Above are what I consider to be the top 30 social media analytics tools for businesses in 2019. Think I missed out on any tool? Why not leave me a comment and I will review and add it and/or them to the list.

Affiliate marketing is one of the most popular ways to make money online from your blog. Affiliate marketing adds a steady income stream to your blog’s monetization strategy. In this affiliate marketing tips for beginners – 15 quick step-by-step guide, I will explain how affiliate marketing works, and how to get started right away.

The challenge for many online marketers trying out affiliate marketing for the first time is or has always been how to get started with affiliate marketing. Hence, I will also show you quick ways to get started with your affiliate marketing business.

Also, I will show you a list of affiliate networks you can signup at to get started with your affiliate marketing business right away.

Finally, do not forget to let me know what you think of this article by leaving a comment for me in the comment section and/or share with your social media connections.

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What is Affiliate Marketing?

Affiliate Marketing - Digital Markets Journal

According to Wikipedia, affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

In other words, affiliate marketing is an arrangement you have with an online vendor (merchant, brand or retailer) whereby you get paid for every referral you send their way that performs a certain action such as a simple registration/sign up, actual purchase, survey, etc.

Definition of Important Affiliate Terms

Affiliate Network

An affiliate network acts as an intermediary between publishers (affiliates) and merchant affiliate programs. Affiliate networks allow “affiliates” or publishers to easily find affiliate offerings suitable to their niche and likewise enable affiliate merchants to promote their programs to a larger audience.

Many affiliates and merchants prefer to use affiliate networks to find and promote affiliate programs because of its numerous merits some of which are:

  1. Maintenance – affiliate networks have massive network infrastructure and highly skilled technical personnel that helps maintain affiliate programs. The network manages tracking, sales, commissioning, and the entire affiliate process.
  2. Referral Links – affiliate networks also makes it easy for affiliates to easily create affiliate links for their preferred merchant.
  3. Comprehensive Analytics, Tracking and/or Reporting – analytics, tracking, and reporting is one of the biggest reasons many publishers and merchants use affiliate networks. This is because affiliate networks enable merchants and publishers to easily track their affiliate marketing efforts. For example, affiliates are able to see how much referral, sales and commission from their various efforts and merchants are also able to track the performance of each of their programs and also see their top performing affiliates.
  4. Customer Service/Support – most affiliate (if not all) provides their users (merchants and affiliates) 24/7 customer and/or technical support to quickly address any questions, issues, or concerns.

Affiliate Merchant

An affiliate merchant (also known as “retailer” or “brand”) is a business that increases sales, traffic and brand awareness through online advertising via a network of affiliate websites. Source The Reseller Network. In other words, an affiliate merchant owns the product(s) and/or service(s) promoted by affiliate publishers and is willing to part with some commission when the desired action is completed.

Affiliate merchants pay affiliates a commission for every visit to the website, sign up or every sales conversion meaning they only pay for results.

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What makes a good affiliate network?

One of the major challenges of new affiliates is how to find a good affiliate network. Below is a list of the top factors to consider while choosing an affiliate network to join.

  1. Product Niche – the first step is to know if the affiliate network has offerings that are closely aligned to your blog/website.
  2. Reputation & Trust – reputation is everything when it comes to finding a network to be part of. You are not the first to use a network and will never be the last. Hence, previous or current users must have said some things (both positive and negative) about the network. Use Google to check what people are saying about an affiliate network before you join and “run” if it has more negative reviews than positive.
  3. Tools – does your affiliate network has automation tools that make it easy for you to generate referral links? If NOT, then do not join.
  4. Payment Structure – you want to get paid when you make sales hence it is important to check payment structure of a network and be sure it’s okay with you before joining
  5. Tracking & Analytics Dashboard – tracking and analytics is everything. You want to join a network that does the tracking and reporting of your affiliate marketing efforts. This way, you are able to easily see your marketing performance.

Affiliate Publisher (also referred to as the “Affiliate”)

An affiliate publisher is also known as the affiliate; it is the person who implements the available digital marketing strategies to promote the affiliate merchant’s products and services and gets a commission when the desired action such as sales, sign up, completed survey, etc are generated via his affiliate referral link.

Affiliate publishers are usually bloggers or website owners that are actively promoting a merchant’s products or services.


A customer refers to all individual customers who click on a certain referral link of an affiliate publisher and make a purchasing decision from a merchant.

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15 Quick Tips for Affiliate Marketing Beginners

Ready to get started with affiliate marketing? Here are 15 quick tips to get you started with affiliate marketing.

  1. Define your market niche – Your affiliate marketing success starts from defining your market niche. A market niche is a subset of the market on which a specific product is focused. Your market niche defines the product features aimed at satisfying specific market needs. Your market niche should revolve around your interests. For example, there is no point marketing health-related products if your interests lie in marketing and finance.
  2. Find a product – the next thing you want to do after defining your market niche is to find a suitable product(s) and/or service (s) within that niche. A few questions that need to be answered before choosing a product are:
    1. What are people saying about the product?
    2. Do the product(s) and/or service(s) work?
    3. What’s the product gravity score? Gravity is a measure of the number of affiliates that have made money from selling the product in 30 days or less. The higher the gravity, the better your chances of making money from marketing the efforts
    4. What’s the reputation of the affiliate merchant offering the product?
  3. Understand your user demographic – understanding your user demographics is key to your marketing tactics. For example, it makes sense to markets female lingerings to women and/or persons associated with the female gender and that are 15+ years of age. Having a clear understanding of your user demographics enable you to properly target your target audience via various means for good ROI.
  4. Check product reputation – product reputation plays a key role in your overall success mainly because a good product always sells itself. A good product will have a good reputation which in turn makes it easy for you to market but a bad product is very hard to sell.
  5. Sell what you are knowledgeable about – true and sustainable success comes from doing what you love. The same thing can be said of affiliate marketing. I have a general rule of thumb which only sell what you love.
  6. Design a website – the next phase in getting started with your affiliate marketing business is to design a website. There is a hard way and an easy way. The hard way is to design your website using some programming languages such as CSS, HTML, Javascript, PHP, etc but the easy way is by using free CMS applications such as WordPress, Joomla or Wix.
  7. Buy a web domain and host your website – the next phase would be to buy a website domain i.e. a website address for your website and a host to make your website accessible to everyone all over the internet. Many webs hosting companies also provide free domain name registration.
  8. Research and join an affiliate network – your affiliate network will determine your overall success in affiliate marketing. Below is a list of my top affiliate networks:
    1. ShareASale
    2. eBay Partner Network
    3. Amazon Associate
    4. Clickbank
    5. Commission Junction (CJ)
  9. Create a sales funnels landing page on your website – creating a website and hosting it on the internet with some kind of affiliate links on your web pages will not get you the much-needed success on the internet. The real success lies in creating an online landing page funnel with which you can capture emails of your website customers. A sales funnels enable you to easily automate your entire sales process that gets you repeated sales.
  10. Signup for email automation – an automated email campaign is set up once and then automatically sent to a particular individual when that person meets a certain trigger. There are a number of tools you can use on the internet but I recommend MailChimp, Aweber, and GetResponse.
  11. Get your affiliate referral link – affiliate networks provides an easy way to get your referral link. Grab your referral link and place it on your webpage and in your email automation.
  12. Market the affiliate referral link on your website via your landing page funnel
  13. Use multiple channels to promote your website – what gets you the much-needed sales and cash from affiliate marketing is targetted traffic. To get this targetted traffic then you need to market your affiliate link(s) via various channels such as Google Adwords, YouTube videos, social media, or other paid platforms.
  14. Keep on updating your website content – what makes people come back to your website is fresh valuable content. Keep creating valuable content to keep attracting website users that might be interested in your offers.
  15. Use analytical tools like Google on your website – Google analytics and other analytics software makes it possible for you to easily analyze your website visitors and measure performance.


In conclusion, affiliate marketing provides a real opportunity to make monies from selling other peoples products online.

This piece discusses 11 easy ways to make money online in 2019. Whether you are a student still at the university (in need of a side hustle), or unemployed and not interested in full-time employment- whoever you are- here is where to get the best tips on the latest techniques and strategies on how to make money online.

These online money making tips are relevant and up to date. We will also keep updating the page and adding new ways to make money online based on our experience. Go ahead, stop hesitating, and bookmark this page before you delve into the article.

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1. Google AdSense

Google Adsense - Digital Markets Journal

AdSense is Google’s ad network that allows website owners to display ads from Google’s network of advertisers in return for money. You can either get paid per impression or via pay per click. An impression is dependent on the number of views your page gets while per click as the name implies means you get paid per click.

Your website must be able to regularly attract lots of online traffic for you to earn anything meaningful from Google AdSense. To get much traffic, you need to provide awesome content.

AdSense Custom Search allows you to display ads alongside search results from your site. It works especially well for sites with much content that visitors may want to search for. On YouTube, you can connect your channel to your AdSense and easily monetize your video content.

2. Online surveys

Online Survey - Digital Markets Journal

Taking your time to fill out online surveys can earn you money too. Research companies are constantly in need of people to help them answer their questions to develop, design and market products and services, and this is one of the easiest ways to make money online. Your opinion counts a lot for several organizations and they are ready to pay you for your time.

Here are some trusted survey sites you can explore for money-making; Swagbucks, Toluna, Vivatic, etc.

That said, we will leave you to go find out more about making money from online surveys.

3. Search the web

The evolution of technology has created myriads of ways to make money. One of such ways is by searching the web. Yes, that thing you often do for free can start bringing money to your pocket.

Swagbucks is one such site that pays you to search on their website, shop and watch videos. You earn Swagbucks for these activities and can cash out $25 if you earn a minimum of 2500 Swagbucks.

Qmee is another platform that allows you to earn money from searching the web. It is a shopping app that also rewards with cash.

When you install, the app shows results on the sidebar of your browser that you can click on and make money. Another such site is Inbox Dollars that pay you a small percentage of what their advertisers pay just for visiting the website or signing up.

You can also earn from Bing rewards and Microsoft rewards just by searching on the respective platforms.

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4. Instagram

Instagram - Digital Markets Journal

Apart from uploading selfies, groupies, and shoe fits on Instagram, you can be raking in money from your audience on the platform. Instagram has opened up to become a kind of e-commerce platform. The picture-sharing platform allows businesses, creative enough, to reach out to the millions of users on the channel.

You can make money on Instagram by selling your products to your audience. While this seems like a very obvious approach, most people do not appreciate the prospects of selling through Instagram and believe that they need to have one million followers before they can achieve this. This is far from the truth. With one thousand followers, you can build authority in your niche and sell your product. It is all about trust.

You can also use Instagram as an affiliate marketing channel, making money from selling other people’s products. Here too, you do not need one million followers. Your best bet is to appeal to particular demography. For example, if you are a student who has many fashion enthusiasts as friends and is a part of your network on Instagram, you can become an affiliate marketer for fashion stores.

Advertising and sponsored posts for relevant brands is also another way to go. Businesses are looking for influencers on Instagram to put out their brand message. You can make money by becoming an influencer and pushing brands through your Instagram page.

You can also leave your personal page and build a business page from scratch creating content and building followers in a particular industry and then employ any of the three ways we have shown you to make money on your Instagram page.

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5. Facebook

Facebook - Digital Markets Journal

Facebook is unarguably the biggest social media platform in the whole wide world, at the time this article was written at least. With over one billion users, more than the number of people you can find in most of the countries in the world, Facebook is a force to reckon with, it is the website with the highest traffic after Google.

Do you own Facebook page? You can create a store on your page and sell items at a profit. Your page likes should not just waste.

The tricks to making money on Facebook are similar to those provided for Instagram above- selling your products, being an affiliate, advertising for other businesses or putting up sponsored posts. There is no point repeating tips that have been given. So, let us move on to other ways of making money.

6. Review websites & apps

Make Money Searching The Web - Digital Markets Journal

Another great way to earn money online is by providing feedback on apps and websites. Site and app owners pay to get an objective opinion on their site design, functionality, and content. All you need is a computer, internet connection, and equipment like a microphone. These reviews pay an average of $10 per test, and it is not limited to websites or apps.

You can also review ideas, businesses, user interface and so on. Sites you can sign up on include User Testing, Enroll, StartUpLift, TestingTime, TryMyUI, User feel, Validate, and many others.

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7. Kindle eBook

Kindle - Digital Markets Journal

Have an idea you would like to put in a book? This is another great way to make money on the internet. With Kindle Direct Publishing you can reach millions of people on Amazon and earn cool cash.

It is a very easy process that allows you to publish your finished book within five minutes and see it appear within 48 hours on Kindle stores. You have much flexibility with your pricing and earn about 70% royalty on sales. Moreover, it is free to get started.

Several authors have kick-started their writing career with self-publishing on Kindle Direct Publishing, and you should not be an exception.

8. Bitcoin

Bitcoin - Digital Markets Journal

Bitcoin, reputed to be the potential global currency, is another ripe ground for making money from the internet. One way to make money off bitcoin that people overlook is by creating a blog that gives information on bitcoin. People are constantly looking for information on bitcoin, and you can make money off adverts on such a blog.

Another method is to mine bitcoin. You can create new blocks on the bitcoin ledger and earn bitcoins by growing the bitcoin community.

You can convert the bitcoins you have earned into your local currency and smile to the bank. Though bitcoin mining is not something any layman on the street can do, it is not rocket science, and you can learn.

9. No-risk matched betting

Match Betting - Digital Markets Journal

Matched betting is a technique with no risk attached that allows you to bet for free or with incentives offered by the bookies and it remains one of the easiest ways to make money online.

Matched betting, if done correctly can bring lots of cash into your pockets daily. It is completely legal and based on mathematical calculations. The way it works is that you counter your bet with another bet, thereby “matching” your initial bet and canceling the risks.

You can learn the nitty-gritty by just searching “No risk-matched betting” and start to earn money from pseudo gambling. We call it “pseudo” because no risk is involved.

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10. Amazon

Amazon - Digital Markets Journal

The giant retail platform is fertile ground for thousands of people to make money online only if they know just the right way to go about it. One way is to sell on Amazon. Just figure out what you are selling and set up shop on Amazon. Be sure to do some market research before you dig in.

You can also work as a customer service associate for Amazon from the comfort of your home. Just search online for Amazon virtual job listings and apply away.

You can also join Amazon’s affiliate program to monetize your website. By posting a link to certain products on your site, people who click through earn you some money, and it is free to get started as an affiliate.

11. Affiliate Marketing

Affiliate Makreting - Digital Markets Journal

There are hundreds of vendors using the affiliate marketing approach to sell their products. You can make loads of cash by being an affiliate marketer for just about anything, from furniture to real estate to cloud hosting. All you need to do is to up your referral game. You do not even need to own a website; you can sell from your social media accounts or send direct chat messages to potential buyers. You need just the right audience and perhaps a little persuasive skill.

Creative affiliate marketing methods keep popping up by the minute, and you are just a Google search away from what will work for you and maybe make you the next internet millionaire.

Do not hesitate to leave me a comment.

Need help with making money online?

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Knowing which metrics and how to measure them in Google Analytics can be quite daunting. The Google Analytics – Beginners Guide – 18 Must Know Metrics – The Complete List discusses some key metrics google analytics beginners must learn, understand and interpret.

Google Analytics is a free Analytics tool powered by Google. It provides insight into the different activities on your website by site visitors/users such as page views, traffic sources, bounce rate, audience, site speed, etc.

Also, the tool helps you to better understand where your audience is coming from, top keywords, and also your best-performing pages. It gives you a comprehensive overview of happenings on your website, simply put.

Although there are many metrics to look at, however, I will share with you the top 18 metrics every google analytics beginner should learn how to use.

Understanding your website visitors, location, average time on page, on which page they spend most of their time, and where they visit next after leaving your website can be very useful in improving your subscription, reducing bounce rate, and figuring out how to make your visitors stay longer on your website.

This information can be very valuable for all kinds of websites in audience targeting and revenue increase.

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1. Acquisition – Overview

Acquisition Overview - Digital Markets Journal

The acquisition overview gives you a pictorial representation of where your audience is from. For example, you are able to see if your audience is from Social Media, Direct Search, Organic Search, etc.

Also, you are about to see your bounce rate.

Understanding the acquisition overview page in your Google analytics is key to making important on-page optimization and off-page optimization decision. For example, if you see that your bounce rate is on the high side, then you must figure out how to reduce it.

Also, you are able to determine where to invest more in terms of ads or optimization.

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2. Acquisition – Behaviour

Acquisition Behavior - Digital Markets Journal

The acquisition behavior gives you an overview of the behavior of your website audience and a basic understanding of the overall performance of your website. For example, you are able to immediately see three key metrics – bounce rate, page/session and the average session duration which is a measure of the average time each website visitors stay on your site per session.

The three above metrics are always key to measuring your website performance. For example, a high bounce rate is never good for your website.

Websites with high bounce rate get lower ranking – this is because website traffic would stay longer on your website if they found it interesting.

High bounce rate is an indicator that your traffic is either not targetted or that your content isn’t awesome.

3. Acquisition – Channel

Acquisition Channel - Digital Markets Journal

The understanding of google analytics channel metric is important to any Google Analytics beginner and almost all biggers guide to google analytics discusses the google analytics channel metric.

Google analytics channel gives you an overview of where your traffic is coming from, more detailed analysis of your website bounce rate, the percentage of users referred to your website by each traffic source, etc.

The Google analytics channels help you make some important decisions as to where to invest more of your marketing efforts.

4. Acquisition – Source/Medium

Acquisition Source or Medium - Digital Markets Journal

The difference between a google analytics expert and a newbie is their ability to identify and interpret little details.

The Google analytics source/medium gives you a better understanding of each traffic source. For example, google analytics acquisition overview give shallow details about where your traffic is from but the google analytics source/medium gives you a very detailed report of your traffic. That is, you get to see how much traffic is coming from Facebook, Linkedin, or some very specific website/URL.

Also, you are able to see the performance of traffic coming from those sources.

The source/medium is one of the most important tools you will continue to learn for a very long time in your career as a website analytic specialist.

I personally consider the Google analytics source/medium as one of the first metrics any google analytics beginner must understand.

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5. Acquisition – Referrals

Acquisition Referrals - Digital Markets Journal

Acquisition-referrals is very close to source/medium but also vary in that the acquisition referrals only shows traffic from your referring domains. i.e. websites where your homepage or other internal pages are listed.

Furthermore, you are able to see the on-the-spot analysis of traffic performance from those sources.

Understanding the referrals tools in google analytics allow you to know what your referring domains are and how to leverage.

6. Acquisition – Social – Referral

Acquisition Social Referrals - Digital Markets Journal

Like your domain referrals, the social referrals page shows which social platform gives you bot only most traffic but also the best audience.

An easy way to analyze how good a traffic source is to measure bounce rate, average time on the website and also user interaction on the site from that very source.

For example, if you are faced with a scenario where 70% of your website traffic from Facebook bounces but only 7% from Linkedin does the same, then this means that you need to revise your facebook targetting because you are not getting the right type of audience to your website.

You can apply the same logic to any of your other social platforms.

7. Acquisition – Social – Landing Pages

Acquisition Social Landing Pages - Digital Markets Journal

The landing pages tool gives a clear report of how your social traffic is interacting with your website. For example, the social – landing pages tool shows the first page your social media user lands on your website.

This is very important as you are able to determine your most engaging link in social media.

For instance, assuming you posted 10 links on all your social media platform and found out that one of them drives the most traffic to your website, then you must take another look at the article to see what you did differently and how you can use a similar tactic on your site content.

I find this tool very useful in that it helps me in making some very important content optimization decisions.

 8. Acquisition – Social – Users Flow

Acquisition Social User Flow Chart - Digital Markets Journal

I refer to user workflow as the brilliance of Google Analytics and I, as a matter of fact, consider this as the most advanced Google analytics tool.

The user flow gives you the graphical representation of how your user interaction walks through your website.

The user flow is awesome in that it shows the following:

  1. User flow – how your website traffic/users move through your website from one page to another.
  2. Exit pages.
  3. Measure the level of interaction of your user/traffic to your website.

9. Behavior – Overview

Behavior Overview - Digital Markets Journal

The behavior overview page shows simple graphs of your page views, unique page views, average time on page, bounce rate and percentage of exit.

The page overview also shows how much money your website is worth by using google adsense (if you have one).

Most importantly, you can sort this statistic either by day, week or month.

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10. Behavior – Behavior Flow

Acquisition User Flow - Digital Markets Journal

Just like the social flow, behavior flow also shows how your users move from one page to the other.

User flow can also make you to easily monitor the different interactions of your site users with your website.

Segmenting your behavior flow give you a clearer representation of user interaction. For example, you can segment your user flow to monitor traffic from different sources such as direct, mobile, social, and a number of other complex combinations for proper reporting.

11. Behavior – Site Content – Exit Pages

Exit Pages - Digital Markets Journal

The exit page is the last page accessed during a visit.

Google analytic reports the top exit pages URLs, the number of exits, unique pageviews and exit rate.

Exit rate is the number of exits from a page divided by the total number of pageviews of that page.

12. Behavior – Site Speed

Behavior Site Speed - Digital Markets Journal

The site speed metric gives you an overview of your average page load time, redirection time, server response time, and server connection time.

The most important thing is to have website pages that load very quickly.

Lastly, there are a number of other tools available to you under the site speed section of your google analytics page such as – speed suggestion, page timing, and user timing.

13. Behavior – Site Search

Search Site - Digital Markets Journal

Site search is a functionality provided by a website in the form of a search box through which website visitors search the website for information or products.

If your website provides site search functionality then you should set up ‘site search tracking’ in Google Analytics.

The site search tool shows search terms and pages of your website.

This tool sheds more light on your site user interaction.

14. Real-Time Overview

Real Time - Digital Markets Journal

The real-time google analytics and reporting tool show the real-time analytics of your website visitors. For example, the real-time tool shows you the number of visitor on your website at a given point in time.

Also, you are able to see the number of visitors accessing your website from different devices, including mobile and computer.

Furthermore, you can see a heatmap of your website visitors which shows location, referring social site, domain and/or keyword.

15. Real-Time – Location

Real Time Location - Digital Markets Journal

The real-time location tool shows the location of your website in real-time. It is key and important because you are able to see where your visitors are coming from at certain times of the day.

Furthermore, this is very useful when you are measuring the effectiveness of your paid campaign; to see if your website traffic is coming from the right sources, and how much traffic was delivered at a given time.

15. Real-Time – Traffic Sources

Real Time Traffic Sources - Digital Markets Journal

The real-time source shows the top-ten website sources where your website traffic comes from in real-time.

I particularly like this form of analytics because you’re able to drill down your traffic search analytics to per-second.

15. Real-Time – Content

Real Time Content - Digital Markets Journal

Just like every other real-time analytics and reporting. the real-time content shows you top 10 most visited contents of your website.

The tool represents this information in a dynamic graph and you are able to monitor your page performance in real-time.

18. Real-Time – Conversions

Real Time Conversion - Digital Markets Journal

What drives online success is conversions.

There’re different definitions of conversions. Your conversion could be sales of a product(s)/service(s), filling out forms or partaking in a pool.

The real-time conversion tool provides you with an overview of the real-time conversion of your website.

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Add Yours

The above is what I consider to be the top 18 metrics new beginners to Google Analytics should learn how to measure and interpret. Please feel free to add other metrics you think might be helpful for beginners on their SEO journey.

Let me know what you think by dropping a comment for me below.

Getting valuable backlinks from websites with good domain authority and page rank is one of many SEO beginners specialists nightmares. The SEO backlinks 101 – 17 white hat techniques to build backlinks – The complete list highlights very simple but effective 17 white hat link building techniques for your website.

You may also like

1. Ask for Website Backlinks

Ask for backlink - Digital Markets Journal

Yes, just ask. To some, this strategy looks very ridiculous and some see this approach as impossible but of all the backlink strategies I’ve used in the past, asking for backlinks remains one of the most effective.

How do you ask for backlinks?

To start with, you need to find websites and/or blogs in your niche with high domain authority and SERPs rank. Then write the webmaster an email asking for a backlink to your website from one or a few of his related articles.

PS: Webmasters almost always link to well-crafted and informative resources from all over the internet and the probability of getting a positive response is high if you have great content.

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The key to getting a high response rate is if you have amazing content on your website.

You may use below email template to request for backlinks


Hey Shayne,

My name is Tayo and I’m the owner of Digital Markets Journal, a leading online journal that share latest info and update on digital marketing, search engine optimization, pay per click, content marketing and social media marketing.

I’ve been catching up on your blog, and noticed that your readers often inquire about on-page site optimization and effective backlinks strategies. I just wanted to let you know that I’ve actually written a comprehensive guide on those topics.

If you’re interested in checking it out, kindly follow the link [Insert link here].



2. Start a YouTube Channel

YouTube Backlinks - Digital Markets Journal

With over 1.8 billion monthly active users, YouTube remains the second biggest search engine in the world as of today.

Another very simple and easy way to get high-quality backlinks to your website is to start a YouTube channel, optimize the channel and always add your website URL in your video description.

YouTube is also known to send very high-quality traffic your online resource and links coming from youtube often has a better average time on page.

This can be because anyone coming to your website from YouTube must have found your video very interesting and willing to learn more about your website, product, or services before visiting.

Want free high-quality backlink? YouTube is one of the best tools out there.

3. Ask Web Visitors To Write Testimonials

Write testimonials - Digital Markets Journal

Testimonials are another way to get quality backlinks, especially from your website visitors/users.

To achieve this, you simply need clients and/or website users to write testimonials about your articles, products or service. To get the best use out of this, you might ask your website users to link to some specific link(s) of your website for deep-linking purposes.

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4. Write Reviews

website review - digital markets journal

How do you feel when someone writes good things about yourself, your website, product and/or service, good right? Well, you do not need to answer this as this is a rhetorical question.

Everyone like showing off how good they are which is where writing reviews play an important role in getting valuable backlinks.

The first sets of backlinks I got were from writing reviews.

You start by picking some specific websites within your niche or target market(s), then you go on to write comprehensive reviews of the websites, their products and/or service.

The final step is to write a simple email to the webmasters managing the sites to inform them of your reviews and ask if they are willing to link to your pages.

They always link back to you 99.99% of all time.

5. Comment on Top Blogs

comment on blogs - digital markets journal

You probably didn’t know but you can use some commenting hack on top blogs to get free backlinks.

For example, it might be a great idea to comment on Neil Patel, Brian Dean, Search Engine Land and/or other top blogs if you happen to have an SEO or digital marketing blog.

Please note that publishers want helpful and genuine comments and would most likely ban your email/IP address if they find out that you are just pasting your link in the comment section for backlink purposes.

Hence, the way to go about this is to find a related topic to one of the contents on your own blog. The write a helpful comment, by providing more insight into the topic discussed on the blog you’re trying to get a link from and then provide a deed link to the article on your own blog.

6. List your Website in Trustworthy Directories

business listing - digital markets journal

Trustworthy directories are great backlink tools. All you need to do is to find directories within your niche and signup on them.

Shout me loud has a comprehensive list of verified free/paid directories to get free backlinks.

PS: Not all directories are healthy, hence the need to do a domain authority and page rank check before listing your website.

This can be done by using the link explorer tool by Moz.

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 7. Discover Competitors Backlinks

Free-Backlink-Checker-Tools-To-Check-Competitors-Backlinks-Digital Markets Journal

Sometimes, getting backlinks to your website can be as simple as carrying out a backlink analysis of your competitor’s website.

Carrying out backlink analysis of your top competitors exposes their backlink sources which you can then leverage on by contacting those blog, directories, or sites for deep links to your own website.

There are a number of amazing tools you can use and my top two are:

  1. SEMRUSH and
  2. Ahrefs

8. Write an Ebook

E-book - Digital Markets Journal

Getting quality backlinks from ebooks is an excellent strategy I’ve used over and over again that has given me amazing results.

For example, my ebook on how to increase your website traffic by more than 500% in 34 days has fetched me hundreds of backlinks since launch.

To start with, you need to come up with a comprehensive ebook/report and add it to your website as a free giveaway.

PS: Add strategic deep links to your website in your ebook and you have yourself amazing backlink strategy that works.

9. Add Newsletter Subscription

E-book - Digital Markets Journal

Email subscription remains the best converting digital marketing strategy there is.

Adding email subscription functionality to your website is a very simple and effective way of building your subscriber list.

The average opening rate of emails stand at 21.8% and the average click-through rate (CTR) is at 2.78%.

PS: There are a number of email automation tools but I strongly recommend MailChimp which is free for the first two thousand (2000) subscribers before you start paying a very small monthly fee.

10. Quora Hacking

Quora Hacking - Digital Markets Journal

Quora is a question-and-answer website where questions are asked, answered, edited, and organized by its community of users in the form of opinions.

Quora users can collaborate by editing questions and suggesting edits to answers that have been submitted by other users.

It’s also a very strong avenue for quality backlinks.

The other thing about Quora is that topics and discussions on the platform are index on search engines.

You can add deep links back to your website from answers to questions on Quora.

11. Reclaim lost links

link building reclamation - digital markets journal

Websites lose backlinks at all times and it is very likely that you already lost a few of them.

There are a number of tools you can use to find lost links and my top two are highlighted below.

  1. SEMRUSH and
  2. Ahrefs

Find lost links and get in touch with the webmasters of the sites linking back to you to reclaim those links.

12. Contribute on Forums & Discussion Boards

forum-discussion - Digital Markets Journal

The good thing about forums and discussion boards is that many of them allow you to add a website to your bio.

The goal here is to be active on one or two forums within your niche providing answers to questions and creating new perspectives or providing better ways of getting things done in your perspective.

Building a reputation on forums and discussion board will in no little way to attract some traffic to your website.

13. Get on Twitter

twitter - digital markets journal

Twitter is an online news and social networking service on which users post and interact with messages known as “tweets”.

Just like Quora, tweets also rank pretty fine on Google.

Adding a tweet share button to your web pages is a sure way of getting high-quality backlinks.

The tweeter share button on your website allows your website users to share your website content with their social networking connections.

Furthermore, statistics show visitors from Twitter tend to read and stay longer on your website than referrals from any other social media website.

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14. Get Editorial Written About Your Business

editorial - digital markets journal

Online news blog and online media are very good sources of good backlinks. This is because many online news blog/websites have millions of monthly views and getting quality “do follow” links from them is a sure way of ranking on #1 of Google.

An easy way to get backlinks from online news websites is via editorials. Pick a niche-based online new website and get them to write an editorial about you and link to your website.

15. Paid Promotion to Linkable asset

linkable asset - digital markets journal

What is a linkable asset?

A “linkable asset” is a piece of content purposely crafted with the intention of attracting links—usually from other websites in your niche.

Because people rarely link to commercial content, “linkable assets” are almost never product pages or commercial content of any kind.

Craft a linkable content and you have yourself a backlink mine.

16. Launch an Affiliate Program

affiliate marketing - digital markets journal

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

Creating an affiliate program for your product/service is an easy way to accelerate backlinks to your website from reliable URLs.

With an affiliate program set up the right way, you can get thousands of advertisers to link back to your landing page.

This backlink strategy can be very useful for E-commerce websites.

It’s an easy way to get quality backlinks and referrals to your site.

There are a number of affiliate plugins and engines you can use in setting up affiliate programs for your website today.

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17. Try Wikipedia Link Building

wikipedia - digital markets journal

Wikipedia is one of the biggest, oldest and most authoritative websites on the internet which makes Wikipedia backlinks one of the most powerful links on the planet.

A way to get these backlinks is the dead link retrieval.

A Dead link is used to describe a link that is no longer active. Meaning that the content that was once on the other side of the link isn’t there anymore.

You need to find these backlinks and create a content to link to.