With the rise in popularity of location page optimization, the technique for optimizing location pages for the “near me” and other relevant keywords. Contrary to popular belief, ranking for location-specific keywords or what is referred to as the “Near Me” keywords does not involve keyword stuffing in any way. Optimizing the location page of a website ensures that the page rank on...
“If you’re not measuring, you’re not marketing.” Michael Regoli Introduction Understanding the complex “jargons” that dominates the industry can be complicated. With words such as conversion and acronyms like SEO is thrown casually in conversations. To catch up, here are definitions of key phrases commonly used in the digital marketing industry. 30 Must Know Digital Marketing...
”THE BEST PLACE TO HIDE A DEAD BODY IS TO PUT IT ON PAGE TWO OF GOOGLE” WPCOOKHOUSE Ways to Increase Website Traffic One of the biggest challenges of many businesses and “SEO specialists” is how to increase website traffic and leads for their businesses or clients from the internet which can only be achieved if your pages land on the first page of Google. Below are simple strategies to get your...
Search engine optimization can be categorized into two broad types; on-page SEO and off-page SEO. On-page search engine optimization is equally as important as off-page search engine optimization. On-page optimization is not only important to website page rank on search engine result pages but it is also important for your overall website user experience. In this article, we shall be looking at...
Website page rank for a competitive keyword is never an easy task and it remains a mirage for many. According to a study conducted by Bright Edge Data, it was discovered that Organic traffic was the driver of the most traffic to websites across almost all sectors you can think of. Ranking for a competitive keyword in organic search requires lots of work; more difficult for a new website that does...
Are you struggling with real estate social media marketing? Don’t worry about it, because today we’re going to cover some of the best tactics you can use to see online success. Today’s post is about demystifying the real estate social media tactics. That’s very important because what works for a Realtor in Boise, Idaho on Facebook might be vastly different than what works for an LA Realtor. That...
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The past few years have seen a massive boom in influencer marketing. In fact, most brands and advertisers now consider influencers as an integral part of their content marketing. These social celebrities offer an effective channel for content delivery and have proven to bring better results than most other marketing platforms. But social media influencer marketing is not a static concept — it’s...
Yes, we can say that SEO is as old as the World-Wide-Web itself, yet the future of SEO is very bright as more businesses become aware of its benefits. Search engine optimization or SEO has become an advanced science in recent years. Although SEO is greatly synonymous to webpage rank on Google, it is way beyond Google page rank. That being said, SEO remains a key component of any digital marketing...
Since the start of web search engines, top digital marketing experts have always looked for ways to position websites for better SERPs. This need has pushed experts to create various search engine keyword tools and techniques that help with keyword research, on-page optimization. While some of the keyword research tools are best for PPC such as Google AdWords planner used for google adword...
Omotayo Afolabi Olayinka is the founder of Digital Markets Journal, a top digital marketing blog.
As a lead Digital Marketing/SEO Expert, he leads project development in SEO, SEM, PPC, Content Marketing, Social Media Marketing, Web Audit, Web Analytics, Local SEO, and Web Development.