Omotayo Afolabi Olayinka


Product Name: Online Marketing Classroom Review

Money Back: 60 Days Guaranteed and 100% Money Back


Investment: $1497 (Special Offer of $37 as of if you act NOW)

Owner: Steven Clayton & Aidan Booth

Overall Rank: 99/100:

Heads up: This Online Marketing Classroom Review highlights my personal and unbiased opinion of the product after careful consideration of key factors such as personal experience, testimonials of other people that have used the product, and track record of the creator. Furthermore, I have inserted my own personal affiliate link and would get some form of commission if you sign up with my affiliate link. I use these funds to maintain my blog.

What IS Online Marketing Classroom All About?

online marketing classroom review

Since the only reason for starting the Online Marketing Classroom, according to the authors was to give people the right foundation on which to build an online business, I will be looking at how much help this product has been at helping people achieve some level of success growing their business online.

The Online Marketing Classroom provides step-by-step guidance on how to grow an online business using the same systems, tools, and assets that the creators use every day to run their own 8-Figure business.

Since the Online Marketing Classroom was launched, more than 50,000 people have enrolled in the program – and many of these people have gone on to build incredible businesses.

Online Marketing Classroom is a training platform where you will learn online marketing to build a successful internet business to make money online.

You can learn to build sales funnels, high converting landing pages, traffic generation, eCommerce stores, email marketing, selling digital products, and lots more.

Steven Clayton partnered with Tim Godfrey and together they created several best-selling internet marketing info products.

You can also learn how to build a successful eCommerce business from scratch, selling physical products, using the biggest marketplace online:

You will get access to The Blackbird Suite, the ultimate secret software tool for selling physical products on Amazon with 60 training videos and software.

What you will receive when you sign up for the online marketing classroom membership

  1. Access to Commission Blueprint Evolution
  2. Strategies, training and software tools
  3. The business labs (valued at $9997)
  4. Tutorial, execution plans and cheatsheets (valued at $4997)
  5. Live workshop sessions (valued at $8,497)
  6. Internal training course (valued at over $5000)
  7. The natural earth kitchen case study (valued at $1997)
  8. Private software suite (valued at at least $10,000)
  9. Private community and support
  10. Private case studies

PROS AND CONS of The Online Marketing Classroom Program

Instant Access
No waiting
No paying for shipping, handling, packing
Step by step instructions
Easy to understand
Bonus products
24/7 support
60-day money-back guarantee

Cons of Online Marketing Classroom Program

High initial investment

Online Marketing Classroom Review

Although the cost of the product seem to be on the high side, however, the ROI and available of split payment compensate for the huge investment.

Thanks for checking out this Online Marketing Classroom Review, hope that you’ve found what you were looking for, and leave any comments you have below.

All the best to you,

Keyword research is the first step in the SEO copywriting process and an essential part of any SEO strategy.

Before you write your website content, you need to think about which search terms you want to be found for and this means getting inside people’s heads to find out which words they use when searching.

Then, you can use these exact terms in your content so that you start ranking for them. This is keyword research, and our ultimate guide will take you through the many steps involved.

  • What is keyword research?
  • Why is keyword research important?
  • How to do keyword research
  • Step 1: What is your mission?
  • Step 2: Make a list of keywords
  • Step 3: Look at search intent
  • Step 4: Construct landing pages
  • Long-term keyword strategy
  • The importance of long-tail keyword strategy
  • What is the competition doing?
  • Synonyms and related keywords
  • Conclusion on keyword research for SEO

What is keyword research?

Before we start explaining the process of keyword research, let’s look at the most important concepts behind it.

Keyword research can be defined as the work you do to come up with an extensive list of keywords you want to rank for.

A keyword strategy is about the decisions you make on the basis of that keyword research.

Keyphrases are keywords containing multiple words. We tend to use the word keyword all the time, but we don’t necessarily mean it’s only one word. [WordPress SEO] is a keyword, as is [The best Google Analytics plugin].

Keywords usually consist of multiple words! So, in this guide, when we talk about keywords, we usually mean a phrase, rather than a single word.

Long-tail keywords are more specific and less common because they focus more on a niche. The longer (and more specific) search terms are, the easier it will be to rank for the term.

Keywords that are more specific (and often longer) are usually referred to as long-tail keywords.

Focus keyphrase is the word or phrase you most want your page to be found for.

Search intent is all about discovering what a searcher actually wants. These are not just keywords, but the underlying goals of what a searcher wants to know, do or buy.

Why is keyword research important?

Proper keyword research is important because it will make clear which search terms your audience uses. At Digital Markets Journal, we frequently come across clients who use one set of words when describing their products, while their target audience uses a completely different set of words. As a result, potential customers don’t find those websites, because of a mismatch in word use.

Sometimes a marketing department decides to give their products a certain name. And, that can be a smart marketing decision. It can be a way to make people remember your product. For example, you don’t rent out vacation homes, but [vacation cottages]. But: be aware that very few people search for [vacation cottages].

So, if you optimize your text for these terms, you’ll probably rank well on these specific terms. However, you won’t generate a lot of traffic with these terms and you’ll miss a large part of your potential audience.

So, you’ll understand that it doesn’t make any sense to optimize for words that people don’t use. Good keyword research makes sure that you use the same words as your target audience and this makes the whole effort of optimizing your website far more worthwhile.

In addition, by looking at search intent, you find out which questions your customer has. Those questions should get an answer in the form of quality content.

How to do keyword research

For us, there are four steps to keyword research. First, you write down the mission of your business. Next, you make a list of all the keywords you want to be found for.

Then you look at search intent and finally, create landing pages for each of those keywords. This ultimate guide takes you through these steps in much more detail.

Step by step, we’ll guide you through the entire keyword research process, and we’ll give you practical tips to easily start your own keyword research.

Things to consider: How competitive is your market? The market you’re in determines whether your mission will prove genius enough to sell your products to people.

Some markets are highly competitive, with large companies dominating the search results. These companies have huge budgets for marketing in general and SEO in particular. Competing in these markets is tough, so ranking in these markets is also going to be tough.

Perhaps you sell cruises to Hawaii. You offer great facilities for children, making the cruises especially suitable for young or single parents. Offering great cruises to Hawaii for young parents could very well be what makes your service unique.

Look for the thing that makes your product stand out from the competition. This should be your mission, your niche – and this is what you have to offer your audience.

If you’re launching into a competitive market, your best bet is to start out small. Once you ‘own’ a small part of that niche and become a big name in the business of cruises to Hawaii, you could try to go one level up and sell your cruises to a larger (more general) audience. Your mission will then become much more general as well.

Step 1: What is your mission?

Before starting anything, think about your mission. Think about questions like Who are you? What is your website about? What makes you special? Who are you trying to reach? And what promises do you make on your website?

A lot of people can’t effectively answer these questions at first. You have to figure out what makes you stand out from the crowd. What’s more, you have to know what kind of audience you want to target.

So take your time and literally write down your mission on a piece of paper, a computer or an iPad – anything will do, as long as you do it. Once you’re able to answer these questions in detail, you will have taken the first and most important step in your keyword strategy.

Step 2: Make a list of keywords

The second step of keyword research is creating a list of your keywords. With your mission in mind, try to get into the heads of your potential buyers. What will these people be looking for? What kind of search terms could they be using while looking for your amazing service or product?

Ask yourself these questions and write down as many answers as possible.

If your mission is clear, you will have a pretty clear image of your niche and your unique selling points (the things that set your business apart from others). These are the terms you want to be found for.

Make sure the keywords fit your site

Be aware that you should be found for terms that match your site.

They would probably instantly go back to Google. If we ranked for ballet shoes, we would have a massive bounce rate. And a high bounce rate tells Google that people are not finding what they are looking for based on their search terms.

This would inevitably lead to a lower ranking on ballet shoes for our site – and that would be completely justified because we know nothing about ballet, nor about shoes for that matter.

Tools you can use

Making a list of possible search terms is hard. Up until a few years ago you could just check Google Analytics and see the terms people used to find your website, but unfortunately, that’s no longer possible.

Step 3: Look at search intent

Today’s SEO strategies should, for the most part, revolve around answering the questions people have. Whenever someone enters a search query into a search engine, they are on a quest for something.

Every type of question needs a specific answer. In my SEO basics article on search intent, I said:

“Search intent has to do with the reason why people conduct a specific search. Why are they searching? Are they searching because they have a question and want an answer to that question? Are they searching for a specific website? Or, are they searching because they want to buy something?”

When planning your content, always ask yourself these questions. There are four types of intents:

Informational intent: Just like it says on the tin, people are trying to find information on a specific topic.

Navigational intent: People want to access a specific website by entering the term in a search engine.

Commercial intent: People want to buy something sometime soon and are doing research before making a purchase.

Transactional intent: People are looking to buy something after doing their commercial intent searches.

Find out which kinds of intent apply to you and try to match these search intents, literally giving people what they want.

Step 4: Construct landing pages

The next step towards a long-term keyword strategy is to create awesome landing pages. In the past, each of the keywords you wanted to be found forgot its own landing page.

Today, however, search engines are so smart that they mostly use search intent to give searchers the best answer to their questions. The page that answers those questions best will rank on top.

Search engines also understand subtle differences between keywords so you don’t have to create landing pages for all subtle variations of a keyword. You can just optimize a page for multiple keyphrases, synonyms, and related keyphrases.

Create an overview

We would advise you to build your page structure in a well-structured way – using a spreadsheet programme like Excel or Google Docs/Sheets is a great way to do this. Create a table then add your list of keywords.

Using a table forces you to set up a structure and to make relevant landing pages. Put the search terms in the first column and add columns for the different levels of your site’s structure.

Create landing pages

Then, you’ll need to build a landing page for your search terms, but you don’t have to create all these pages immediately – it can be a long-term thing. The more specific your search term is, the further down into your site structure the term’s landing page belongs.

The most important keywords will lead to your cornerstone content articles. These are the keywords you definitely want to rank for. To do this, you create the best possible content about that keyword – authoritative and all-encompassing, just like the ultimate guide you are reading right now.

All your supporting articles will link to this cornerstone content. This should be part of your internal linking strategy.

After completing your keyword research for SEO, you should have a clear overview of the terms people use and the terms you want the pages on your site to be found for. This overview should guide you in writing content for your website.

Long-term keyword strategy

No website should rely on one single keyword or one keyphrase for its traffic. You should use your mission as a starting point, then take our steps in carrying out proper keyword research and work towards a solid base: a keyword strategy.

This section of our ultimate guide explains why it’s important to have a long-term keyword strategy.

How many keywords?

We can’t tell you the exact number of keywords you should have, but we can tell you that you need a lot of them – as many as you can think of. However, more than 1000 keywords are probably too many!

Even if you’re a reasonably small business, you’ll probably end up with a couple of hundred keywords. But there’s no need to create pages for all of these straight away.

The great thing about having a Content Management System (CMS) like WordPress is that you can add content bit by bit. Think about what keywords you want to rank for now, and which ones aren’t as important right away. Understand your priorities and plan the creation of your content.

The importance of long-tail keyword strategy

Focusing on long-tail keywords should be an important part of a long-term keyword research strategy. Long-tail keywords are keywords or key phrases that are more specific (and usually longer) than more common keywords, often called ‘head’ keywords.

Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they focus more on a specific product or topic. Read our post about the importance of long-tail keywords if you want to know why you should focus on long-tail keywords when optimizing your site.

What is the competition doing?

Always keep an eye on the competition. Whether you should go after long-tail keywords, which are specific and consist of multiple words, or after head terms, largely depend on your competition.

If the competition in your niche is high, you’ll have a hard time ranking on competitive head terms. If you have little competition, you’ll even be able to rank for head terms.

So how do you determine your competition? What should you be looking for? There are two steps to take to properly assess how you compare to your competition:

  1. Google and analyze your competition
  2. Try, evaluate and try again.

Google and analyze your competition

Google the keywords that came out of your keyword research. Start with your most ‘head’ term. The most general one.

Check out the search engine result page (SERP). These are the websites you’ll be competing against once you optimize your content for such a keyword. To check whether or not you’ll be able to compete with the websites on that result page, analyze the following things:

Are websites professional websites? Are they company websites? Ask yourself whether or not you are an ‘equal’ to these companies. Does your website belong to these sites? Is your company of a similar size and does it have as much influence in your niche?

Does the SERP show well-known brands? It’s harder to rank when you’re competing against sites with strong brand-names. If brands are known from TV or radio commercials, your chances to rank will become even smaller.

What about the content of these websites? Is the content well written and well optimized? How long are the articles on the sites? If your competition has poor content, you’ll have a larger chance to outrank them!

Are there any ads on Google? And how much is the pay-per-click in Google Adwords? Search terms that have a high pay-per-click are usually also harder to rank for in the organic results.

How do you compare to the competition?

It all boils down to a single question: how does my website hold up, compared to the websites in the SERPs? Are you of equal size and marketing budget: go ahead and focus on those head terms. If not: try a more long-tail keyword.

The next step is to do the same analysis with a keyword that’s slightly more long tail. Longer and more specific search terms will generate less traffic, but ranking on those terms will be much easier.

Focusing on a whole bunch of long-tail keywords combined could very well attract a lot of traffic. Once you’ve managed to rank for those long-tail keywords, aiming for more head terms will become a bit easier.

Try, evaluate and try again

Once you’ve done a thorough analysis of your chances to rank on a specific term, the next step is to write an amazing article and optimize it accordingly. And hit publish.

Make sure you’ll attract some nice backlinks. And wait a little while. Check out your rankings. Does your article pop up? Did it hit the first page of Google’s SERPs? Or is it hidden away on page 2 or 3?

Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off!

If you’re not able to rank on the first page, try to write another article, focused on an (even) more long-tail keyword. Make it a little bit more specific, more niche. And see how that goes. Evaluate again. Continue this process until you hit that first page of the SERPs!

Ad hoc keyword research strategies

In an ideal world, you would do your keyword research, make a beautiful table and create landing pages for each one. Your site structure would be flawless and you would blog and write every day making your site rank higher and higher in Google. Unfortunately, we live in the real world.

Of course, your keyword research will not always be as extensive. And some posts or articles aren’t written as part of an awesome strategy, but just because the topic was in the news or something inspired you to write it. That’s just how these things work. But this doesn’t have to be a problem.

If you’re writing something that doesn’t exactly fit your strategy, this doesn’t mean you shouldn’t try to make that content rank. You could still use it to rank for something related to the terms in the list of your keyword strategy.

Use tools like Google Trends to choose which keyword you’d like to rank for. At least take some time to think about how to make your article or blog fit your strategy. After all, if you are writing valuable content, you might as well make it rank!

Singular or plural focus keyword?

Should you aim for the singular or the plural keyword? Well, this depends on the query. As Google is learning more about search intent of your query, it is able to better guess what you’re looking for.

For instance, if you search for book, you get a different result than if you search for books. Apparently Google thinks that in the first case you’re looking for a definition or certain stories, in the second case it believes you’re looking for books to buy.

So make sure you know what you offer on your page and that it fits with the query and results Google gives on that query.

Conclusion on keyword research for SEO

Keyword research should be the start of any sustainable SEO strategy. The result will be a long list of keywords for which you’d like to be found. But the hardest part is still ahead: writing all that content.

You should write articles and blog posts on every single keyword you would like to be found for. That’s quite a challenge!

Mobile advertising is a type of advertising that appears on mobile devices such as smartphones and tablets that have wireless connections.

It is the communication of products or services to mobile devices and smartphone consumers. The mobile advertising spectrum ranges from short message service (SMS) text to interactive advertisements.

As a subset of mobile marketing, mobile advertising can take place as text ads via SMS, or banner advertisements that appear embedded in a mobile web site, in downloaded apps or mobile games.

Mobile technology used by companies such as Google and Facebook tailors mobile advertisements based on an individual’s web browsing history, geographic location, and data collected by shopping habits.

Because mobile devices typically have smaller screens than computers or laptops, this form of digital advertising is usually optimized for small displays by being concise.

Breaking Down Mobile AdvertisingMobile Advertising

As mobile devices outnumber television sets now by almost 3 to 1, the chances of a potential customer seeing a mobile ad are greater than that of most other forms of advertising today.

One of the popular models in mobile advertising is known as cost per install (CPI), where payment is based on the user installing an app on their mobile device.

CPI mobile advertising networks work either as incent or non-incent. In the incent model, the user is given virtual points or rewards to install the game or app.

Mobile Advertising History

The earliest form of mobile advertising took place via SMS text messages but has quickly evolved to mobile web and in-app advertisements.

Many apps offer a free version that can be downloaded at no cost, but which is paid for by placement of advertisements within the app. Such advertisements can be removed by purchasing a full or premium version of the app.

Mobile versions of websites also have advertisements that have been optimized for the smaller mobile displays than would appear on the full version of the same website.

Mobile Adverting Platforms

Mobile advertising also works hand in hand with mobile marketing, which uses personal data collected and technology such as location services to personalize ads based on user preference, habits, or location.

Some mobile advertisements may appear only when a mobile user is in close proximity to a certain store or service provider.

Mobile ad placement works by way of a programmatic bidding process for ad placement, in which advertisers bid in real-time for the right to place an ad on a mobile device.

The infrastructure that allows for this process is known as a demand-side platform (DSP).

The use of such platforms will enable advertisers to optimize their performance based on a number of key performance indicators (KPI), such as effective cost per click (eCPC) and effective cost per action (eCPA).

Simple Steps to Mobile Advertising

Mobile advertising can be done in the following ways:

  1. Mobile Web: Text tagline ads, mobile Web banner ads, WAP 1.0 banner ads, rich media mobile ads.
  2. Multimedia Messaging Service such as short text ads, long text ads, banner ads, rectangle ads, audio ads, video ads, full ads.
  3. Mobile Video and TV Advertising Units: Ad breaks, linear ad breaks, nonlinear ad breaks, interactive mobile video and TV ads.
  4. Mobile Applications: In-app display advertising units, integrated ads, branded mobile applications, sponsored mobile applications

According to research, the mobile advertising market will continue to be driven by smartphones and tablet devices, which will enhance growth to $19 billion by 2015.

So I decided to make a short video on how to target the right audience on the internet.

In this short video, I talked about how dynamic audience targeting is.

Also, I discussed the importance of creating a customer persona for your ideal customer.

I capped this short discuss by talking about the importance of the customer journey to your search engine marketing success.

How have you been targeting your audience if I may ask?

#audience #websitetraffic #websitemarketing

I was going to write about how to generate long-tail keywords using Quora hacking but decided to cite Neil’s Blog instead as it captures everything. Fee free to view the original article by going to Neil Patel’s Blog

Modern SEO involves meeting users at the point of their needs.

It’s not about ranking #1 – as wonderful as that might seem – but rather, it’s about providing enormous value so that when people visit your page, they’ll stick around instead of bouncing off.

Most likely, you’ve got a lot of competition for search engine and user attention. Millions of pieces of content are published every day, the majority being written content.

So, you can either stand out from the crowd, with valuable content or get buried with mediocre content.

There’s no middle ground.

Head keywords (e.g., guitar lessons) have huge search volumes, but long-tail keywords (e.g., best guitar lessons for beginners) will help you rank higher in the Google results because they’re less competitive.

Top brands with huge marketing budgets don’t go after long-tail keywords because the search volumes are relatively small.

But, the traffic that comes to you will be highly motivated because they’ve specified exactly where they are (beginners) and what they want (to take guitar lessons).

In short, long-tail keywords drive targeted traffic and should be an integral part of your SEO strategy.

To illustrate this further, long-tail keywords convert 2.5X better than their associated head keywords.


The competition is increasingly using specialized keyword research tools. And, the keywords you once thought were hidden have now been made available to everyone.

Google wants everybody to have access to that research. That’s why Google Keyword Planner is 100% free.

However, in this article, I want to show you how to generate long-tail keywords using two different tools: Quora and Google Trends. 

Source: Neil Patel’s Blog

Quora Keywords Research

There are lots of Q&A sites, but Quora is the most popular. In fact, as of June of 2019, it’s the 80th biggest site, by visitor volume, in the world overall.

No matter what topic you plan to cover, you’ll find relevant questions and the corresponding answers from thought leaders in that field.

Quora has millions of members and you may not generate thousands of visitors from there. But, if your site is just starting out, an extra 100 – 200 visitors from Quora can make a big difference to you.

Quora is great for long-tail keyword research. Throughout this section, I’ll show you how to use it for that purpose.

Understand How Quora Works

In order to generate long-tail keywords using Quora and to enjoy the full benefits of Quora, you’ll need to sign up – it’s free. When you log into your account, one of the first things you’ll notice is the link to “Top Stories For You.”

These are the questions that are highlighted for you as a result of your settings and preferences. During registration, you indicated the topics that you want to answer questions about.

That area is referred to as “Knows About.” There, you can describe your areas of expertise.


As an example, I’m interested in topics like investment, blogging, internet marketing, and the like. You’ll notice how relevant my top stories are:

Quora Hacking

When you click on a particular question, you’ll see when it was last asked and the number of views it’s generated.

Quora Hacking

Before we get into the keyword research process, one other important section of Quora that you should become familiar with is the list of “Related Questions.”

When you click on a particular question, you’ll see something similar to this on the right side:

Quora Hacking

These “Related Questions” are a keyword goldmine. If you’re smart enough, you can generate a handful of long-tail keywords that most people hardly see, all from this section alone.

That said, let’s quickly dive deeper into Quora keyword research properly. Specifically, we’re going to find out how to turn every Quora question into profitable long tail keywords.

1). Treat questions as keywords: What role do you think questions play in search engines? You might never have given it much thought, but in reality, questions are actually long-tail keywords.

This might come as a surprise because most keywords don’t end in a question mark. Here are typical examples of keywords that were used in Google searches:

Quora Hacking

On the surface, these keywords don’t look like questions.

However, when you understand the intent behind any keyword, you get some insight into what a search term actually represents.

That’s where Quora comes in. Still using the above keywords as an example, let’s see some of the questions related to them.


Quora is user-friendly. It helps you understand the purpose of a particular keyword. The downside to head keywords (e.g., custom coffee mugs) is that you can’t tell what the searcher is looking for.

You could make any one of several assumptions:

  • They want to buy custom coffee mugs
  • They want to get the latest information about coffee mugs
  • They want to import coffee mugs as a wholesaler

But, that list of assumed answers goes on and on…

That’s also one of the main reasons why you should treat every question on Quora as a long-tail keyword.

Let’s consider the question below:


It’s obvious that the person asking this question on Quora is looking for insights and possibly success stories about becoming a millionaire or achieving his financial goals.

This question isn’t from some hit-and-run guy who is trying to play around with grammar. It’s a real question from a real person who believes that he has a real problem.

SEO success, today, hinges on user optimization – that is, making your content useful, timely, unique and relevant to a particular group of people. It’s got nothing to do with trying to rank for a certain keyword or key phrases.


It’s about making an impact and gaining authority. Sure, you could employ black hat SEO, manipulate your content for search engine results and get people onto your page. But, once they’re there, they’ll still ignore your content if it’s utterly worthless.

So, before we move on, have a different mindset about Quora and its questions. They’re not just random questions from random people. They represent real keywords– especially, long-tail keywords–and have great potential.

2). Reverse-engineer questions and look for related long-tail keywords: Quora is simply spectacular in its mode of operation. It all boils down to two simple steps:

  • Anyone can ask and answer questions …
  • The community votes on which answers are most helpful.

That makes it a robust platform to capitalize on questions, and even provide answers to topics you’re knowledgeable about.

For this to happen, you’ll use a concept known as “reverse-engineering.”

Reverse-engineering is frequently used in computer and software development. It simply means taking apart an object and examining it to see how it works. This is typically done in order to improve on it or replicate its processes on other objects.


In the context of search engine optimization, reverse-engineering entails leveraging questions and generating long-tail keyword variations through them.

You can create a useful title from questions. Here’s how to do it:

i). Step one: Search for relevant questions on Quora. You can input a word or two (e.g., lose weight) into the search box.


From the results, you can create content. For example, the question “What are the most common weight loss myths?” can be transformed into these titles:

  • 7 Most Common Weight Loss Myths You Should Avoid
  • How to Recognize a Common Weight Loss Myth When You See One
  • 13 Common Weight Loss Myths From the Lazy Guys

To truly enjoy the benefits of organic traffic and rankings, you need to take a Quora question and dig into it more deeply to find additional long-tail keywords for your article.

Copy and paste one of the Quora questions (i.e., why is it so hard to lose weight?) into Google Keyword Planner. Then, click on the “Get ideas” button. Here are the related keywords for our example:


These are the long-tail keywords that you might not otherwise find in Google Keyword Planner:

  • why is it so hard for me to lose weight
  • why is losing weight so hard
  • finding it hard to lose weight

Armed with these profitable long tail keyword ideas, you can create a clickable and keyword-rich title for your content. For example:

  • Question Answered: Why Is It So Hard for Me to Lose Weight?
  • 13 Reasons Why Losing Weight is So Hard for Most People
  • Are You Finding It Hard to Lose Weight? 5 Simple Things You Can Do

To avoid over-optimizing your content for exact match keyword phrases, you should use Latent Semantic Indexing (LSI).

Don’t be confused by that phrase – LSI simply refers to the keywords’ synonyms. The use of LSI will ensure that your content reads naturally and also helps Google understand the people you’re targeting.

It’s important to sprinkle in LSI terms throughout your content. Here’s why: If you’re writing about Apple, Google doesn’t know which particular Apple (or apple) you’re referring to.

  • Are you referring to Apple, the Palo Alto company?
  • Or apple, the fruit?
  • Or Apple’s products, like the iPhone, iPad, iMac, iOS, etc.?

Let’s say that you’re writing about Apple products. To make it easier for Google and users to understand what you’re referring to, you should include the product names and types – e.g., Apple iPad, Apple iPhone, Apple apps, etc.

Additionally, using LSI keywords when creating your content can protect you against over-optimizing for an exact match keyword.

If you’re referring to apple the fruit, then mentioning other fruits like strawberries, pineapple, and bananas can help the search engine giant rank your content for fruit-related keywords.

LSI keywords also help make your content interesting, keyword-rich and timely.

To find these LSI keywords, simply copy and paste a particular Quora question into the Google search box. Click on the search button. Then, scroll down to the bottom and you’ll find the words used in related searches:

long-tail keywords using quora

Google Trends Keyword Research

Keywords are the lifeblood of search. Google is not about to ditch the value attached to keywords.

But, user intent is actually a better way to understand the role of keywords in any piece of content – not to manipulate search engine rankings, but to add value for your users.

The right keywords can skyrocket your search visibility, traction, sales, and revenue. If you want to scale your keyword research, there’s no better alternative than utilizing Google’s own tools – specifically, Google Trends.


As the term implies, Google Trends shows you high-volume trending search terms in your niche.

The keyword tool also reveals the growth rate of a particular search term before it shows up in the Keyword Planner or other tools like Ubersuggest.

Bear in mind that most keyword suggestion tools mine Google’s keyword database. They connect through the API. When the search engine giant updates its keyword database, these privately-owned tools are also updated.

Google Trends helps you to eliminate the guesswork.

Instead of assuming that a particular keyword will continue to rank and blindly investing in it, you’ll discover the trend over the last 6 months. This, too, will help you generate long-tail keywords.

Before you invest $1,000, or more, in your SEO campaign, it’s always good to know whether your keyword–long tail or short tail–is growing or shrinking in popularity.

To get this done, follow these steps:

i). First step: Go to Google Trends. On the homepage, enter the primary long-tail keyword (e.g., guitar lessons) that you want to rank for or create content about. Then hit your “enter” key.

ii). Second step: Analyze your keyword trend. This is where you determine whether the long-tail keyword you want to target is gaining popularity or losing it.

You can see that the term “guitar lessons” had a spike in popularity toward the end of 2018 but dropped off and flattened out in early 2019.

Of course, if you check Ubersuggest, you might see a huge search volume for such long-tail keywords. But, Google Trends gives us a fresher, more current take than keyword tools.

On the other hand, a popular term, such as “content marketing,” still enjoys a steady growth rate that started WAY back in 2004 – a time when both B2B and B2C companies began to embrace it.

Google Trends gives you deeper insight into what people want at a particular time. You can always compare past trends to the current ones and strike a balance.

During the Halloween season, costumes trend incredibly high. The reason isn’t hard to guess – people want to buy costumes.

Having said that, let me show you some quick ways to generate long-tail keywords using Google Trends:

1). Analyze the Google Trends Related Stories for insights: The first thing that you’ll want to do with Google Trends when looking for long-tail opportunities is to analyze the related stories.

Simply enter the long-tail keyword you want to measure and analyze its popularity.

First, the long-tail keyword “how to paint a car” has a relatively stable growth rate. It picked up significantly in 2011 and that trend has continued.

Next, scroll down the bottom and you’ll see the “Related Stories:”


The next thing you should do is copy one of the search terms from the “Related Stories” list and plug it into

Some of the search terms listed under queries may be hidden in the Google Keyword Planner. Perhaps you don’t know how to access them.

Instead of trying to find them on the Keyword Planner, let’s research with Ubersuggest instead. Enter one of the long-tail terms and click on the search icon on the right:

Here are the related long-tail keywords that you can create content around:

As you can see from the screenshot above, there are several long-tail keywords already generated for your “car painting” business.

If you have a news-related site, you can easily extract Google Trends data from the “Stories trending now” section. Simply scroll down the Google Trends homepage and you’ll find this section highlighting hot stories from the past 24 hours.

Of course, the items in this section aren’t static. They’ll change. When you check it in another 2 hours, you’ll very possibly find entirely different stories there.

You might even find one of those stories is about your topic. Who knows? The point is that research will help you generate long-tail keywords–and thus drive more targeted traffic.


Generating long-tail keywords using Quora isn’t for lazy marketers looking for a quick buck. It might look simple, but it’s a process that can make or break your business.

You can use Ubersuggest to find long-tail keywords, but you’ll be racing against your competition.

Or, you can use Quora and Google Trends to generate low-hanging fruit that’s ripe for your picking. You can use these research tools to create irresistible titles and content that will actually drive organic traffic–and become a long tail pro while you’re at it.

Which other keyword tool works for generating profitable long-tail keywords?

Search engine marketing, or SEM as it is generally known, is one of the most effective forms of digital marketing. With thousands of businesses vying for a limited position in organic rank, search engine marketing has never been more to business success.

In this guide, you will learn the overview of SEM, and few tricks and tips to how to do it right.

An Overview of Search Engine Marketing – SEM

Search engine marketing often referred to as pay per click – PPC is a type of marketing that involves promoting websites on search engines for better visibility and engagement.

This form of marketing involves search marketing, display marketing, local marketing, and youtube video marketing.

Search engine marketing - sem - image 1

In the early days of the internet, more emphasis was placed on organic search results.

Since thousands of websites are created daily, competing for top organic rank in search engine result pages is a lot difficult than ever.

Search engine marketing helps you to overcome this challenge and can get your website in front of a relevant audience within a very short time.


The difference between search engine marketing – SEM and search engine optimization – SEO is that SEM gets traffic to a website through paid efforts whereas SEO strategy is purely organic and does not require money.

That being said, although SEO might seem cheaper, it, however, does not guarantee immediate results because it websites don’t rank on the top pages of search engines overnight. Search engine optimization often requires a lot of time and efforts.

SEM on the hand can get your business website in front of the right audience in minutes if done correctly.

Therefore, we can say that SEM helps you achieve success faster than SEO.

Keywords: The Foundation of Search Engine Marketing

Keywords are key to the success of any SEM effort. As a matter of fact, keywords form the foundation on which SEM thrives.

What is a Keyword?

Keywords are search terms (or queries) a user types into search engines to find information about a product or service.

Keywords are generally categorized into short-tail keywords and long-tail keywords.

Short-tail keywords usually do not contain more than two words while Long-tail keywords are usually between three and four words long.

Types of Keyword Intent

There are four major types of keywords intent namely: navigational, informational, and transactional.

Navigational keywords are used to locate a website of online resource. An example of this would be someone searching google with “digitalmarketsjournal” so as to be able to get to

Transactional Keywords - Digital Markets Journal

Informational keywords are used to search for a piece of information on the internet. An example of this would be “how to make a female trouser”

Transactional keywords are used to buy something. For example, “buy a Nissan Altima 2017” would be a transactional keyword. Transactional keywords are also sometimes referred to as commercial keywords.

Top Keyword Tools

One of the biggest challenges any online marketer can be faced with is keyword research. Comprehensive keyword research guarantees the success of any online marketing effort.

The success of failure of any keyword research lies in the keyword tool that was used.

The top 5 keyword research tools any online marketer should be familiar with are: Google Keyword Planner, SEMRush, Moz Keyword Explorer, Ahref Keyword Explorer, and Google Search Console


GEOtargetting is one of the cool features of search engine marketing. Geotargeting in search engine marketing is the method of determining the geographical location (or geolocation) of a website visitor and delivering ads to that visitor based on their location. This includes country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria.

Geotargetting has been found to be a very effective form of approach to marketing. This is because online marketers are able to targeted audiences within specific locations with relevant ads.

For example, there’s no point optimizing the search engine marketing of a dealership business in Selkirk, MB, Canada to an audience that lives over two thousand kilometers away in Toronto, ON, Canada.

How Quality Score Affect Search Engine Marketing

Quality Score is Google’s rating of the quality and relevance of both your keywords and PPC ads. The higher your quality score, the better your ad will perform.

The quality score depends on various factors namely: Click-through rate (CTR), Keyword relevance, Landing page quality, Ad text relevance, and Historical Google Ads account performance.

Read my article on Pay per click marketing to learn more about how quality score works.

Top Search Engine Marketing Networks

Search engine marketing is of three major forms namely: search, display, and video marketing.

There are hundreds of platforms anyone can try out. Some niches are broad while others have verticals.

That being said, the top five search engine marketing platforms are Google Ads Network, Bing Ads, AdRoll, Yahoo Gemini, and Facebook.

The ad networks were rated using metrics such as the volume of traffic, demographics, CPC, quality of Leads, etc.

What is Ad Auction and How Does it Work?

Ad Auction - Digital Markets Journal

Ad Auction is the process by which search engines select which ads will appear for a specific search and the order in which those ads will appear in search engine result pages.

Here’s how the ad auction works:

When someone searches Google for a thing, the Google Ads system finds all ads whose keywords match that search.

From those ads, the Google Ads system ignores the ads that are not eligible, e.g. ads that target a different country.

Of the remaining ads, only those with a sufficiently high Ad Rank may show.

Ad Rank is a combination of your bid, ad quality, the context of the person’s search, and the expected impact of extensions and other ad formats.

The most important thing to always remember is that even if your competition bids higher than you, you can still win a higher position — at a lower price — with highly relevant keywords and ads.

Final Thoughts

Search engine marketing can provide unlimited opportunities for business growth if done the right way. It opens businesses to a large variety of audience from all over the world.

Search engine marketing can be used by every business. This is because there is always someone looking to buy your product or service on the internet.

Feel free to reach out in the comment section with your questions and contributions.


How can I optimize a LinkedIn profile?

This is one of the commonest questions I get asked as far as LinkedIn marketing is concerned.

That being said, did you know that LinkedIn has actually been around longer than Facebook, Twitter, Snapchat, and Instagram?

LinkedIn is a great tool for business and personal branding. LinkedIn can also be extremely useful for lead generation, job search, and business networking.

With more than 350 million active users, becoming relevant on LinkedIn largely depends on how well your profile is optimized. In this post, I shall be discussing 9 simple ways to optimize a LinkedIn profile.

How Important is a LinkedIn Profile?

linkedin profile - how to optimize a linkedin profile

LinkedIn is a professional network and it is now more relevant than ever before because of unlimited network connections and thousands of daily job openings that are published on the network every day.

Apart from job openings and ease of connecting to other professionals from around the world, A LinkedIn profile also helps with personal branding, lead generation, and ranking on Google.

How to Optimize a LinkedIn Profile

Since optimizing your LinkedIn profile is key to your success on LinkedIn, we shall be looking at 9 easy ways to optimize your LinkedIn for success in 2019.

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Get Written Recommendations

Recommendations are very key to the success of any LinkedIn profile. Recommendations serves as proof that you are skillful at what you do and also shows that you’re a people person.

Generally speaking, employers don’t just want anyone that is good at his job but people with interpersonal skills which is what recommendations helps you achieve.

The way to go in getting recommendations on is to ask for it. Network with top profiles in your connection and ask them for a few lines of recommendations.

The more recommendations you have, the more visible your profile becomes

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Add Skills And Get Endorsements

Do you have relevant skills and endorsement? LinkedIn is the perfect place for you to list them.

Skills and endorsements are one of the few things employers and potential mentees will first look for when they visit your profile.

Incorporate Branding Into Your Profile Background Image

Linkedin Branding - How to optimize a linkedin profile

Another optimization tip to remember is to always incorporate branding into your profile background header image.

The branding should include your keywords and information about what you do.

Branding helps to better position your profile as a top professional.

Use Keywords in Your Headline

This is perhaps one one of the most important optimization step you must never forget to implement on your profile.

You keywords should include your skills and what you do and must always be included in your profile headline.

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Build Your Network

This is perhaps the most important element of any LinkedIn profile. The more your connection, the more exposure your profile has.

Whenever it comes to network, the more the better.

Start connecting with other professionals in your field, mentors, and influencers.

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Showcase Awards, Volunteer Experience, Organizations, and Causes You Care About

Showcasing awards, volunteer, etc is another way to optimize a LinkedIn profile.

Awards, Volunteer work, etc shows that you are selfless and who doesn’t want to connect to people like that? No one, I believe.

Hence, have you received an award in the past or volunteered somewhere? Then you should include them in Award section.

Create Your Vanity URL

A vanity URL is a domain name that points to something to which it is related and indicated in the name of the URL. For example, is the vanity URL of my personal LinkedIn profile.

A vanity URL makes it easy for search engine crawlers to index your profile. Also, a LinkedIn vanity URL makes gives your profile a professional touch.

Go to Customizing Your Public Profile URL to learn more.

Add Work Samples

Since the main purpose of setting up a LinkedIn profile for many is to connect with other professionals for jobs, networking, or business.

An easy way to set yourself up for success is to add samples or portfolio of jobs you’ve done in the past. This gives you an additional credibility as the got person for the service or products that you offer.

Another way to optimize a LinkedIn profile is to add your work samples.

Read LinkedIn’s article on how to add work samples to your profile to learn how to get started.

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Complete Your Contact Information

Do not be shy to add your latest contact information to your LinkedIn profile. This can be an email address, phone number, website, or address.

Your contact information is important because its provides a direct channel your audience can reach out to you.

That being said, you might want to be mindful of who sees your contact information. Therefore, you can set up permission and restrict access to only your connections.

Final Thought

What drives success in any area of life is passion, commitment, determination, and the will to keep going when its tough.

Optimizing a few elements on your LinkedIn profile is a good start to getting more visibility but what drives success is your personality and engagement.

Don’t stop at optimizing but engage more, become truly interested in others and you will have the much desired success.

How to start a blog?

This is perhaps the commonest question I deal with daily.

In this post, I provide simple steps on how to start your own blog.

What is a Blog?

A blog is an informational website published on the World Wide Web consisting of informal entries mainly for informational purposes.

How to Start a Blog


Blogs remain one of the first types of websites to be hosted on the internet. In the late 1990s and early 2000s, the most commonly used platform for building blogs was allow people to host blogs freely on their blog and would give them a free URL An example of the URL of a blog hosted on would be

People could develop beautiful blogs on the fly. Although was practically inexpensive, it also came with its cons such as strict terms and conditions, limited theme, layouts, and designs, etc.

These limitations prompt people to started hosting their blogs.

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Eight Steps to Start a Blog

To be a successful blogger, a number of things must first be considered. Some of the things to consider are your blog name, your area of interest, setting up a web hosting account, etc.

Below are eight simple steps that explain how to start a blog.

Step One: Identify an Area of Interest.

The first thing any successful blogger does is to first identify an area of interest.

You can blog about anything such as fashion, travel, finance, marketing, digital marketing, electronics, furniture, etc.

Identifying an area of interest helps in picking a blog name, domain name, and your topics also.

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Step Two: Pick a Blog Name.

The second step to starting a new blog is to pick a blog name. It is very common for people to pick a blog name that highlights their interests.

For example, I picked Digital Markets Journal as my blog name because it has some specific keywords in my area of interest.

A blog name is very easy to come up with if you have truly identified an area of interest.

A general rule of thumb to selecting a blog name is to pick a name that is not too long. This is because it is also very common to have a very similar blog name and domain name. For example, my blog name is Digital Markets Journal and my domain name is

Step Three: Register a Domain Name and Webhost for Your Blog.

Register a Domain Name and Web Hosting for Your Blog.

The next stage after creating a blog name is to register a domain name and a web hosting account.

To do this, you will need to signup with a domain registrar such as Godaddy, Bluehost, or Namecheap.

Over the years, I have registered domains and set up hosting accounts on Godaddy, Bluehost, and Namecheap, and I highly recommend Namecheap.

The platform is very cheap and lightning fast. Namecheap also provides a free SSL for your domain, free website builder, and an amazing support team.

NB: I am not promoting Namecheap because of the cash reward I’ll get if you buy a hosting account from them through my link but because I believe they offer one of the best hosting services at the cheapest rates.

Step Four: Setup Your WordPress Blog.

The next step is to set up WordPress. WordPress is a content management system that makes blogging very hassle-free.

Namecheap provides you with a control panel from where you can easily install WordPress.

Wordpress Image 1 - How to Start a Blog - Digital Markets Journal

From the control panel, click on WordPress.

Wordpress Image 2 - How to Start a Blog - Digital Markets Journal

Click on the Install Now button

Wordpress Image 3 - How to Start a Blog - Digital Markets Journal

Select your domain name in the choose destination URL selection field and fill out your blog details then install.

Congrats, your website is now properly set up.

Step Five: Write & Publish Your First Blog Post.

How to Start a Blog - Post Page

This is the point where you make your first post. Click on “Posts” from the sidebar and select “Add New” to create a new post.

Create a new category for your post from the right-hand side of the new post page and click on publish when you are done creating your post.

Step Six: Optimize Your Blog.

The next thing you want to do after creating your first blog post is to optimize your website.

The optimization will include those of on-page and off-page elements.

Furthermore, you might want to use a more advanced theme with rich features, mobile responsiveness, and support.

Themeforest is one of the largest marketplaces for rich WordPress theme.

Step Seven: Promote Your Blog on Social Media and/or Google.

Promoting your blog on social media is a good way to increase the visibility of your blog online.

Social media (if done the right way) also helps you to get targetted website traffic to your blog.

The topmost social media platforms you want to make sure you are signed up on are: Linkedin, Facebook, Twitter, Instagram, and YouTube.

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Step Eight: Monetize Your Blog.

The last stage is to monetize your blog. There are lots of different ways to monetize your blog.

Examples of different ways to make money online are Google Adsense, Google Adwords, Online Reviews, etc.

Check out my post on 11 easy ways to make money online in 2019 to learn more about how to make money online.

Next Steps

Now that you know how to start a blog, the next steps would be to learn different digital marketing tactics to help you turn your blog into a marketing funnel.

Do you have further questions or comments on how to start a blog? Please feel free to reach out to me in the comment section.

In this post, I’m going to explain EVERYTHING you need to know about Dofollow and Nofollow links

Their differences

Impact on SEO and

How then affect website rank in SERP for relevant keywords.

Before we start discussing the difference(s) between Nofollow and Dofollow links, it is important to first understand what link juice means.

What is Link Juice?

linkjuiceflow - nofollow and dofollow links

Generally speaking, link juice is the value, weight, or equity passed from one page or site to another. This weight is passed on from through hyperlinks. Search engines such as Google, Bing, et al consider referral links as some form of “vote of confidence” by other websites that your page is valuable and worth promoting which just make sense because people only link back to websites with valuable information.

Having said that, we shall be looking at Nofollow and Dofollow links, and what distinguishes them.

What are NoFollow Links?

Nofollow links are links with the rel=”nofollow” HTML tag applied to them. E.g. <a rel=”nofollow” href=””>Digital Markets Journal</a>. The Nofollow HTML tag simply tells search engines to ignore that link.

Hence, we can say that Nofollow links are links that do not pass their link equity, weight to another domain or page that they link to. Because of this, referring links with a Nofollow HTML tag do not impact search engine ranking of the page or site they link back to.

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What are DoFollow Links?

Dofollow links are hyperlinks with no rel=”nofollow” HTML tag.

All links are Dofollow by default unless they are modified manually or automatically from website settings. E.g. <a href=””>Digital Markets Journal</a> is a Dofollow link.

Unlike Nofollow hyperlinks, Dofollow links pass on their equity to the domain they point at.

What is the Difference(s) Between Nofollow and Dofollow Links?

The difference between Nofollow and Dofollow links is in the way that they handle link juice.

Nofollow links do not pass on their link equity to the pages or domains they link to while Dofollow links pass on their link juice to the pages or domains that they link to.

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How Does Link Juice Affect Website or Page Rank in SERP?

I get asked this question very often.

Search engines add some form of weight to domain names and web pages. This weight is often referred to as domain authority and page rank.

That being said, website backlinks can also be defined as “referral” domains.

Also, I consider Dofollow links as validation. That is, someone else is validating the quality of your website by listing it on their own blog.

Hence, we can say that links are not equal and that the more the number of “Dofollow” links, the better a page will perform in search engine result pages.

What is Domain Authority?

domain authority

Domain authority is a metric created by Moz to define the value of a website. The higher the domain authority, the higher a website will rank in search engine result pages.

What is the Difference Between Domain Authority and Page Rank?

PageRank is an algorithm created by Google founder Larry Page. Page rank measure link weight, simply put.

Google looks at a given website and measures the number of backlinks to that site. Google then goes on to measure the authority of the referring domains.

This means that incoming links from spammy source can hurt your page rank in SERP.

A site with higher quality incoming Nofollow and Dofollow links will have a better PageRank in SERP.

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How to Build Dofollow Links

Dofollow links from websites with high domain authority can be very difficult. That said, the best strategy is to first create a linkable asset and simply ask webmasters to link back to your resources.

Check out Website Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List to learn more.

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Final Thought

Although link building is important to the overall success of any search engine optimization effort, what adds value to any website are the Dofollow links.

Please let me know if you have any questions or contributions by commenting below.

Blogging first started as a way to have an online personal weblog, in which a person would journal about their day. From “weblog” came the term “blog.”

Blogging is popular because it works as a marketing tool and savvy online marketers make a great deal of money from blogging. But blogging isn’t all rainbows and unicorns in the world of online income. Before starting a blog as a means to make money or to promote your existing business.

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Why Bloggers Fail

reasons why bloggers fail

Blogging can be challenging and rewarding at the same time. Why some people excel at blogging, others fail miserably.

There are numerous factors that contribute to why bloggers fail and some of the factors that contribute to why bloggers fail at blogging are:

1. Inability to Sustain Motivation and Drive

Blogging can be somewhat challenging, especially when it comes to creating content, responding to comment and inquiries, etc. All of these can be very overwhelming and you are bound to be discouraged at some point.

Many at times, we feel “we got it all” before starting out when the truth is that we are bound to face some moments of “truth”. These are times that you doubt if you’re doing things right, if anyone is reading your blog, or if your blog will ever attract thousands of visitors. Truth is that every successful blogger has encountered these moments of doubts and uncertainties, and these are the times many quit creating quality content and only a few people go on to become really successful.

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So the question now if how do sustain motivation in blogging?

Learn to celebrate small wins

2. Lack of Adequate Knowledge

Blogging isn’t just about creating content but more about creating “content that adds values”. Truth is that anyone can steal content from some source on the internet but that also will not only get you penalized by search engines but also portrays you as fake which might have a dire impact on your reputation.

That being said, knowledge drives quality content. You should never start a blog on a subject you do not have very good knowledge of.

There are tonnes of subjects you can write about: fashion, travel and tourism, astronomy, furniture, animals, pets, schooling, marketing, pharmaceutical, etc.

Find something you are both passionate and knowledgeable about to write about.

3. Setting Unrealistic Expectation

I have seen people hoping to drive thousand of website traffic on day one of launching their blog or start making hundreds of dollars within the first month of starting a new blog. A very good percentage of people who set out this way end up quitting after a short while. This is because, like every other line of profession, success takes time.

Unrealistic expectations like these dampen your morale when one is not close to meeting them. Do not set yourself up by creating unrealistic goals and expectations.

Blog because you want to add value and pass adequate knowledge to your reader and success will definitely follow in due time.

4. Blogging for The Wrong Reasons

Why do you want to start a blog and not something else, what are your motivating factors? Questions like these beg answers if you do not want to timeout like many others after a few months or years of blogging.

Blogging for the wrong reasons such as to make “all the monies in one week” or “becoming an over celebrity” can easily set you up for failure. Your initial motivation must be right for you to be successful at blogging.

Every successful blogger will tell you that their initial motivation was to help others grow, to present new ways of doing things, to share knowledge, to publish new research and findings, etc. Things like these take the pressure off you and help you be at peace when it seems nothing is happening.

5. Lack of Confidence

Confidence is very key to becoming successful online. Adequate knowledge is not enough but you must match it with proper confidence that you are good at what you teach.

Truth is that people can “hear” your voice while reading your blog the same way you can almost hear the voice of the person that wrote a book while reading its pages. Hence your readers can sense timidity in your writing the same way they can sense confidence.

Therefore, be confident in every piece you publish and always encourage them to ask questions. This way, you’re portraying yourself as very knowledgeable and ready to answer their questions.

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Lao Tzu once said that “Because one believes in oneself, one doesn’t try to convince others. Because one is content with oneself, one doesn’t need others’ approval. Because one accepts oneself, the whole world accepts him or her”. 

6. Inconsistency

This can be more of behavioral and habitual. A simple way to keep bringing people back to your blog is to keep churning out great content. Inconsistency kills blogs. Your readers will move on to other resources online if you do not make great content on a regular basis.

Therefore, think about your daily schedules and come up with a time in a day, or a day in a week when you can publish new content.

However you wish to publish new content on your blog, you should always be consistent. Lack of consistency is one of the major reasons why bloggers fail in a short while.


The above highlights why bloggers fail. Also, it shows that “having an interest” in a topic is not enough to make you a successful blogger but genuine passions and motivation. Discouragements and doubts will come at some point but your ability to encourage yourself will help you achieve the kind of success you desire.

That being said, is there anything you feel I left out or do you have any questions or something you would like to add? Please feel free to give me a shout in the comment section and I will get back promptly.