reasons people fail at blogging
Content MarketingBlogging

6 Reasons Why Bloggers Fail

Blogging first started as a way to have an online personal weblog, in which a person would journal about their day. From “weblog” came the term “blog.”

Blogging is popular because it works as a marketing tool and savvy online marketers make a great deal of money from blogging. But blogging isn’t all rainbows and unicorns in the world of online income. Before starting a blog as a means to make money or to promote your existing business.

Why Bloggers Fail

reasons why bloggers fail

Blogging can be challenging and rewarding at the same time. Why some people excel at blogging, others fail miserably.

There are numerous factors that contribute to why bloggers fail and some of the factors that contribute to why bloggers fail at blogging are:

1. Inability to Sustain Motivation and Drive

Blogging can be somewhat challenging, especially when it comes to creating content, responding to comment and inquiries, etc. All of these can be very overwhelming and you are bound to be discouraged at some point.

Many at times, we feel “we got it all” before starting out when the truth is that we are bound to face some moments of “truth”. These are times that you doubt if you’re doing things right, if anyone is reading your blog, or if your blog will ever attract thousands of visitors. Truth is that every successful blogger has encountered these moments of doubts and uncertainties, and these are the times many quit creating quality content and only a few people go on to become really successful.

So the question now if how do sustain motivation in blogging?

Learn to celebrate small wins

2. Lack of Adequate Knowledge

Blogging isn’t just about creating content but more about creating “content that adds values”. Truth is that anyone can steal content from some source on the internet but that also will not only get you penalized by search engines but also portrays you as fake which might have a dire impact on your reputation.

That being said, knowledge drives quality content. You should never start a blog on a subject you do not have very good knowledge of.

There are tonnes of subjects you can write about: fashion, travel and tourism, astronomy, furniture, animals, pets, schooling, marketing, pharmaceutical, etc.

Find something you are both passionate and knowledgeable about to write about.

3. Setting Unrealistic Expectation

I have seen people hoping to drive thousand of website traffic on day one of launching their blog or start making hundreds of dollars within the first month of starting a new blog. A very good percentage of people who set out this way end up quitting after a short while. This is because, like every other line of profession, success takes time.

Unrealistic expectations like these dampen your morale when one is not close to meeting them. Do not set yourself up by creating unrealistic goals and expectations.

Blog because you want to add value and pass adequate knowledge to your reader and success will definitely follow in due time.

4. Blogging for The Wrong Reasons

Why do you want to start a blog and not something else, what are your motivating factors? Questions like these beg answers if you do not want to timeout like many others after a few months or years of blogging.

Blogging for the wrong reasons such as to make “all the monies in one week” or “becoming an over celebrity” can easily set you up for failure. Your initial motivation must be right for you to be successful at blogging.

Every successful blogger will tell you that their initial motivation was to help others grow, to present new ways of doing things, to share knowledge, to publish new research and findings, etc. Things like these take the pressure off you and help you be at peace when it seems nothing is happening.

5. Lack of Confidence

Confidence is very key to becoming successful online. Adequate knowledge is not enough but you must match it with proper confidence that you are good at what you teach.

Truth is that people can “hear” your voice while reading your blog the same way you can almost hear the voice of the person that wrote a book while reading its pages. Hence your readers can sense timidity in your writing the same way they can sense confidence.

Therefore, be confident in every piece you publish and always encourage them to ask questions. This way, you’re portraying yourself as very knowledgeable and ready to answer their questions.

Lao Tzu once said that “Because one believes in oneself, one doesn’t try to convince others. Because one is content with oneself, one doesn’t need others’ approval. Because one accepts oneself, the whole world accepts him or her”. 

6. Inconsistency

This can be more of behavioral and habitual. A simple way to keep bringing people back to your blog is to keep churning out great content. Inconsistency kills blogs. Your readers will move on to other resources online if you do not make great content on a regular basis.

Therefore, think about your daily schedules and come up with a time in a day, or a day in a week when you can publish new content.

However you wish to publish new content on your blog, you should always be consistent. Lack of consistency is one of the major reasons why bloggers fail in a short while.

Conclusion

The above highlights why bloggers fail. Also, it shows that “having an interest” in a topic is not enough to make you a successful blogger but genuine passions and motivation. Discouragements and doubts will come at some point but your ability to encourage yourself will help you achieve the kind of success you desire.

That being said, is there anything you feel I left out or do you have any questions or something you would like to add? Please feel free to give me a shout in the comment section and I will get back promptly.

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Omotayo Afolabi Olayinka
Omotayo Afolabi Olayinka is the founder of Digital Markets Journal, a top digital marketing blog. As a lead Digital Marketing/SEO Expert, he leads project development in SEO, SEM, PPC, Content Marketing, Social Media Marketing, Web Audit, Web Analytics, Local SEO, and Web Development. He is married and lives with his wife in Winnipeg, Canada

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