There’s no question, in modern times that a chunk of your SEO Strategy is Search Engine Optimization (SEO). Consumers and businesses alike are almost always online — and you want to be able to reach them and observe their behavior where they spend the most time.
What is SEO Strategy?
The term strategy is defined as “a plan of action or policy designed to achieve a major or overall aim”.
Hence, an SEO strategy in this context is described as – a set of SEO tactics, techniques or strategies designed to achieve your overall business goals and/or objectives.
While the #1 goal of many businesses remain to create new customers, we can also argue that numerous companies, institutions, and organization prioritize retaining existing customers, brand awareness, forming a new partnership with other businesses in the same niche or others, etc.
Depending on the scope of your business, your search engine optimization strategy might be to increase leads by a certain percentage, increase your website visitors by 40% within a certain timeframe or to sell a number of unit of your product or services during a campaign lifetime.
In achieving your business goal(s), your SEO strategy might be a single approach or might involve multiple strategies nested in a rather complex pattern involving several moving parts.
That said, designing the best search engine optimization strategy for your business can be seemingly difficult.
This article is written to demystify search engine marketing strategy but each type. In this SEO Strategy – 31-Step for 2019 – Fresh Perspective, we shall go into the core of search engine optimization, content optimization, on-page optimization, backlinking profiling and how social signals affects your rank on SERPs.
In this article, I will take my first five into search engine optimization and show you some really simple SEO tactics to rank your web/landing page #1 on Google for more leads. Then I will expose you to some advanced techniques to supercharge your search engine rank.
Lastly, you also do not want to forget to leave your questions and/or contribution to me in the comment section.
Therefore, sit back and enjoy the ride
You might also like to read:
- SEO Strategy – 51-Step for 2019 – New Perspective
- SEO 101 Video Tutorial – Part 1
- SEO Backlinks 101 – 17 White Hat Techniques to Build Backlinks – The Complete List
- 5 Proven Tactics to Drive Target Audience to Your New Website
- Google Penalties: How to Identify and Recover From Them
- 24 Ways to Increase Website Traffic in 2019
- 16 SEO Trends to Watch Out For in 2019
1. Search Engine Optimization
Search engine optimization otherwise known as SEO is the process of getting website traffic (or referrals) for “free” from search engines from search engines. It is also the process of getting higher rank for your web pages on search engines such as Google for the purpose of getting visibility, website traffic, and leads. The keyword in SEO is “free” which is what differentiates it from Pay-per-Click advertising otherwise known as PPC (we’ll get to this later).
Search Engine Optimization has several moving parts such as On-Page Optimization, Backlinking and Local SEO.
2. Local SEO
Local SEO a technique used in optimizing your business website for a local audience. Local SEO is more business focused.
Why local SEO? Check out the below mind-blowing statistics:
- 88% of consumer local business searches on a mobile device either call or visit the business within 24 hours. (Nectafy).
- 46% of all searches on Google are seeking local information.
- 97% searched online to find a local business (Source: Hubspot)
- 50% of people who conduct mobile searches for a local business will visit the store within one day. (Search Engine Land).
From the above statistics, it is clear that optimizing your business for your local customers is the way to go if you have local businesses such as grocery stores, restaurant, gym, etc.
With the local business listing, you are able to supercharge your web rank by adding reviews, business opening and closing hours, business description, etc.
Below are 10 platforms to consider for your business listing:
- Google My Business Page
- Bing Places for Business
- Yahoo Local Listing
- Yelp Listing
- Merchant Circle
- Yellow Pages
- White Pages
- Super Pages
- Yellow Book
- Yellow Bot
3. On-Page SEO
On-Page SEO is one of the earliest forms of optimization. On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
On-page SEO has evolved over the years and a number of factors to consider for on-page optimization are:
- Title – this is the title of the article. It is important that you have the main keyword in your article title.
- Meta Description – although the Meta description is not a search engine ranking factor, it is very useful for end users. It provides a summary of what the page is about to the end user.
- Keyword Optimization – your keywords must be strategically placed in your page. As a matter of fact, I always encourage your keyword to be on the first line of your content. Also, you must have a rich keyword density in your content.
- Linking to External Resources – In 2015, Moz carried out extensive research on over 90 ranking factors and found out that Linking to external resources was a big ranking signal.
- Write Very Long Content – content analysis has shown in recent times that blocs with very long content tend to have better rank and more link juice that ones with short content. For example, pages on Google #1 for any keyword(s) link to resources that have at least 1200 words.
Use the Skyscraper Technique – This technique involves three steps which are:
- Step 1: Find link-worthy content
- Step 2: Make something even better
- Step 3: Reach out to the right people
For example, if you found a resource that says “50 Healthy Snack Ideas” ranking on Google #1, then go to “100” or even “500” and reach out to other relevant sites and see if they are willing to link to your resource.
Learn more about the skyscraper technique by reading Brian Dean’s Blog on Link Building Case Study – How I Increased My Search Traffic by 110% in 14 Days
4. Back Linking
In search engine optimization (SEO) terminology a backlink for a given web resource is a link from some other website to that web resource.
Backlink remains one of the most important ranking factors for search engines.
The assumption is that people or webmasters only link to valuable resources.
The more backlink you have to your root domain or a particular page of your website is directly proportional to how better your web page would rank on search engines if all other variable remains constant (sounds like a law of physic?).
Well, backlinking can be said to be an art and deploying the right strategy will guarantee a better ranking of your website but going about it wrongly might also lead to you being penalized.
4b. Backlinking Strategies 101 – How Best to Go About It.
The art of backlinking has evolved over the years and I will share with you a few backlink tricks you can use to get ranked on search engines very quickly.
- Do not buy backlinks – We found out that a of paid websites that would ask you to pay for 1000 or more backlinks are fakes and will most likely get you penalized and delisted by Google. While I am not saying there’re no genuine places to buy backlinks from, I am only of the opinion that you should focus on natural backlinking strategies.
- Signup on Niche-Specific Forums and Directories – one of the easiest ways of getting relevant backlinks to your business website is to sign up on some niche-specific directories. There are free and paid ones. An example is Business.com, a niche-specific directory for businesses. It’s a premium directory.
- Guest Blogging – guest blogging is one of the oldest forms of getting quality backlinks that is still relevant till today. It is a method used by the owners of website/blog to increase traffic to their sites by offering to write content for other blogs in your business niche in exchange for links to their own blogs. The way to go about this is to find 10 blogs in your business niche and contact the webmaster for the possibility of writing for them. It is also important that they will give you a “do follow” link so this would give you good link juice.
- Supercharge your Ranking with”.Gov” and “.Edu” Links – Though Google says that they do not add more weight to one type of root domain above others, the realities proves differently. Getting a single “.Gov” and/or “.Edu” almost always give you an edge over your competitors. Read Jon Ball’s piece to learn how to build and find powerful EDU backlink on Search Engine Journal.
- Explore the power of search engine verticals – simply put; a vertical search engine focuses on one specific industry or type of content. Common examples would include a travel search engine like Kayak, e-commerce website like Amazon, real estate site Trulia, or the image-based interface of Pinterest.
- Getting on vertical search engines for your business niche is a smart way of getting to #1 for some very specific keywords that are difficult to compete for on horizontal search engines.
- Get quality backlinks by using the broken link strategy – the strategy involves finding broken links and writing comprehensive articles on those links for websites within your business niche. Learn more by reading The Broken Link Strategy By HiveDigital on Moz
While any/all the above backlink strategies would for sure have an impact on your website, the question is what kind of impact, positive or negative?
Factors to consider before getting a link from a website are:
- Domain Authority &Moz Rank
- Trust & Citation Flow
- Spam Score
- Backlink Status
The above factors can be measured by using the Moz and Majestic Tools
Getting links from the right from is key and important to your search engine rank. Use Moz to check for domain authority, page rank and trust factors.
5. NAP – otherwise known as Name, Address, and Phone Number
Nothing can be compared to having a uniform NAP across all your platforms online. Since brand recognition now plays important role in website/page rank on search engines, having a uniform NAP is more important than ever before. From my experience, I’ve seen some businesses have different names on different varieties of listing.
To have a uniform NAP, you should follow the below steps:
- Define your preferred website title – For example; Digital Markets Journal Inc is not the same as Digital Markets Journal Incorporated Company.
- Get your dedicated contact number – the number must be open at your business hours.
- Specify your opening and closing hours.
- Determine the number of service or products you wish to display
- Indicate a uniform address
Business description – write a one-paragraph description for your business and stick to it on all platforms.
Using the above checklist will help you have a uniform NAP for your business everywhere on the internet which in turn improves on your branding and overall web rank on SERPs.
SEO Strategies are extensive and I’ve tried to cover the important ones get you to Google #1 SERP.
Do you think I skipped any or do you have any questions? Please leave me a comment and I will get back to you in a few minutes.